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Headlines Tagged with Patents/Trademarks 899 headlines found

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ARCHIVE: How CVS Won By Not Selling Cigarettes

the rebranding drove results. CVS found that 40% more influencers saw it as a leader in helping to improve overall health in 2015 compared with 2014. The company was listed as one of the most innovative and one of the most admired in various business publ
Advertising Age
added Jun 4, 2017 19:54
34 Views

[Canada] VIDEO: Regulations for Marijuana vs Tobacco

regulations to make sure it's consumed responsibly. And the heavily regulated and competing tobacco industry would like to see an even playing field...Kiernan talks to...Imperial Tobacco Canada about why it's important for the tobacco industry to weigh in
Bloomberg News
added Jun 2, 2017 19:52
5 Views

[Europe] STOBIE: Industry should take lead on TT&A governance

The EU wants to tackle counterfeit pharmaceuticals and tobacco. Tracking, tracing and authentication (TT&A) has a big role to play in this. But who should be tasked with implementing and monitoring it? Craig Stobie explains how the problem should be hand
EurActiv
added May 30, 2017 23:23
8 Views

[UK] BONADIO: Big Tobacco is losing the fight to stop plain packaging of cigarettes

Dr Enrico Bonadio, a Senior Lecturer in the City Law School, says the tobacco industry's bid to avoid plain packaging by relying on legal arguments around trade and intellectual property rights, is being systematically dismissed by courts around the wor
City, University of London (uk)
added May 24, 2017 23:29
1 View

Anaqua Intellectual Property Management Platform to Manage IBM’s Patent and Trademark Portfolio

Anaqua helps corporations and law firms turn intellectual property into competitive advantage. ...Founded in 2004 by IP leaders from The Coca-Cola Company, Ford Motor Company, Kimberly-Clark and British American Tobacco,
Business Wire
added May 22, 2017 15:40
7 Views

[UK] Standardised tobacco packaging — removing the power of brands

New regulations on standardised “plain” packaging for all cigarettes means that Marlboro and others can no longer use their instantly recognisable and long-established visual identity to seduce new customers, especially young people, or lead current smoke
ASH London (uk)
added May 18, 2017 12:50
5 Views

[UK] Standardised tobacco packaging — removing the power of brands

New regulations on standardised “plain” packaging for all cigarettes means that Marlboro and others can no longer use their instantly recognisable and long-established visual identity to seduce new customers, especially young people, or lead current smoke
ASH London (uk)
added May 18, 2017 12:50
4 Views

Standardized Tobacco Packaging Can Combat the Prevalence of COPD, Says Infiniti Research

A new study conducted by the Cochrane Tobacco Addiction Group has found that plain tobacco packaging has the potential to reduce tobacco use, thereby causing a drop in the prevalence of chronic obstructive pulmonary disease (COPD) and other tobacco-relat
Business Wire
added May 17, 2017 23:45
11 Views

Branding Ban: It does not work

Branding ban proposals are based on a misunderstanding of the role of packaging. Expert reports, commissioned by JTI, explain that a branding ban is not effective in influencing smoking behavior as such regulation incorrectly assumes that packaging causes
The Future of Brands (JTI)
added May 15, 2017 18:18
11 Views

[Australia] WTO rolls big tobacco

While it is easy to appreciate the health agenda behind the decision, its implications for intellectual property law are more complex...“This is a very tricky situation because it’s a collision between health objectives and IP laws,” Mr Williams said. “
Lawyers Weekly
added May 8, 2017 20:46
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