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Headlines Tagged with Patents/Trademarks 862 headlines found

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· Marlboro brand value hits record high of US$32.4 billion · The world’s most tobacco brand is successfully extending its brand · Over 80% of tobacco brands growing in value

Brand Finance (uk)
added Mar 5, 2017 00:33
8 Views

[Australia, Ireland, UK] Plain packets help smokers quit by killing brand identities

The proof is in the packaging. Making all cigarette packets look the same reduces the positive feelings smokers associate with specific brands and encourages quitting, Australian research shows. The findings come ahead of the UK and Ireland introducing
New Scientist
added Feb 25, 2017 00:22
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[Australia] Smoke signals: The decline of brand identity predicts reduced smoking behaviour following the introduction of plain packaging [FREE FULL TEXT]

The findings provide the first quantitative evidence that brand identities may help maintain smoking behaviour, and suggest the role of social-psychological processes in the effectiveness of public health policy.
Science Direct
added Feb 24, 2017 14:29
3 Views

[Australia, UK] Plain packets help smokers quit by killing brand identities

Making all cigarette packets look the same reduces the positive feelings smokers associate with specific brands and encourages quitting, Australian research shows. The findings come ahead of the UK and Ireland introducing plain tobacco packaging in May.
New Scientist
added Feb 24, 2017 14:27
7 Views

[UK] Big Tobacco sets stage for alcohol to defend brands

December, the government advisory board Public Health England proposed extending plain packaging to alcohol. With so much of the value of a product tied up in external features, from the curves of a champagne bottle to the punk labels of craft beer, the
Financial Times (uk)
added Feb 22, 2017 16:07
10 Views

[Canada] EDITORIAL: Beyond concern about labels

It’s a tough call, whether companies soon to be marketing recreational marijuana should be allowed to brand their product. A precedent is in the works with tobacco, to deny manufacturers the right to have distinctive packaging. Some would extend that sa
Pictou County News (ca)
added Feb 15, 2017 01:13
6 Views

[Sweden] Swedish Match intends to appeal the decision by the Swedish Patent and Market Court

Today, the Patent and Market Court announced its judgement. The court considers Swedish Match to have acted in breach of the competition legislation when designing and implementing the labelling system and Swedish Match is fined approximately 38 MSEK. T
Swedish Match AB (se)
added Feb 9, 2017 00:56
10 Views

[Asia] Indian study calls for “review” of graphic health warnings on tobacco packaging as illicit trade soars

The Federation of Indian Chambers of Commerce and Industry (FICCI) has called for a review of current policy regarding cigarette packaging graphic health warnings (GHWs) after research suggested that it may be a contributory factor in the country’s growi
World Trademark Review (uk)
added Feb 8, 2017 16:48
28 Views

[Canada] 200 Quebec organizations to Health Minister Jane Philpott: Ban seductive brand names as part of the federal government's plain packaging regulations for tobacco products

Quebec Coalition for Tobacco Control is applauding the French government's decision to ban various tobacco brand names and, bolstered by the support of 200 Quebec organizations, is asking Canada's Minister of Health, Jane Philpott, to include the same pro
Canada Newswire (CNW) (ca)
added Feb 8, 2017 00:55
24 Views

[Canada] Ban seductive brand names as part of the federal government’s plain packaging regulations for tobacco products

The Quebec Coalition for Tobacco Control is applauding the French government’s decision to ban various tobacco brand names and, bolstered by the support of 200 Quebec organizations, is asking Canada’s Minister of Health, Jane Philpott, to include the same
LifeinQuebec.com (ca)
added Feb 7, 2017 16:31
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