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Headlines Tagged with Legacy 1,653 headlines found

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a growing problem: examining a decade of menthol smoking rates

menthol is slowing the decline of cigarette smoking in the U.S. Data from 2004 to 2010 shows that, while non-menthol cigarette use declined, menthol smoking rates remained constant and even grew among some groups. On top of that, youth smokers were the a
Truth Initiative (American Legacy Foundation)
added Oct 26, 2016 13:55
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new study underscores need to get rid of flavored tobacco products

underscores why flavored tobacco products have to go and that the FDA needs to step in...While it’s encouraging to learn that a lot of teens are not seeking nicotine, many are finding it anyway...many teens could be getting nicotine without even knowing i
Truth Initiative (American Legacy Foundation)
added Aug 26, 2016 21:12
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NICOPURE v FDA: Brief of Amici Curiae Public Health Organizations, Aug 19, 2016

This brief is focused on a single issue that amici are particularly well-suited to address: whether the Deeming Rule advances the public health. The answer is indisputably yes. Absent the Deeming Rule, the e-cigarette industry will continue to be the “W
Tobacco On Trial
added Aug 23, 2016 23:34
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Marketing Moment 36: Anti-tobacco campaign Truth unveils 'Body Bags' commercial

Today’s marketing moment was chosen by Ariel Blakeman, manager of the International Andy Awards. Below, see why the Truth campaign’s ‘Body Bags’ commercial is one of her favorite marketing moments. It’s no secret that advertising shapes culture and vice
The Drum (uk)
added May 2, 2016 19:35
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Vaporized - Youth and young adult exposure to e-cigarette marketing (PDF)

Five brands (blu, MarkTen, NJOY, Vuse and Fin) account for 95% of total category spend. The three brands with highest advertising expenditure in 2014 — MarkTen, blu and Vuse — are all owned by Big Tobacco companies.
Truth Initiative (American Legacy Foundation)
added Nov 23, 2015 17:16
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Siegel+Gale Unveils New Name and Brand Identity for Tobacco Control, Non-Profit: Truth Initiative

Global strategic branding firm Siegel+Gale (www.siegelgale.com) today announced the completion of the rebrand for Truth Initiative, formerly the American Legacy Foundation or Legacy, the largest non-profit public health organization in the U.S. devoted sp
PR Newswire
added Sep 24, 2015 15:15
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IT’S A TRAP: SOCIAL SMOKING IS SMOKING

“Teens want to believe that social smoking is a casual, harmless activity, but very simply: It’s a Trap,” said Robin Koval, CEO ..."Our new ad uses pop-culture memes to make the point that no matter what type of tobacco and no matter the frequency, smoki
American Legacy Foundation
added Aug 30, 2015 22:05
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DID YOU KNOW THAT THE HOOKAH SMOKE INHALED IN AN HOUR EQUALS FIVE PACKS OF CIGARETTES? [TRUTH® VIDEO]

truth® is setting the record straight on flavored and alternative tobacco products in a new ad airing during the 2015 Teen Choice Awards broadcast on August 16 on FOX. While teen cigarette use has dropped from 23% to 8% since the start of the truth campai
American Legacy Foundation
added Aug 13, 2015 13:05
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truth® FINDS PROGRESS IN THE STRANGEST PLACES: TOBACCO COMPANY’S SMOKING BAN

The award-winning truth campaign released a video highlighting a policy at the nation’s No. 2 tobacco company banning smoking in its office buildings. The video notes with irony that R.J. Reynolds, the maker of Camel cigarettes, is prohibiting cigarette
PR Newswire
added Jul 9, 2015 13:16
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AUDIO: Amid Smoking Decline, Look Who's Still Lighting Up

So Legacy trains educators and targets its anti-smoking message to these populations. But Koval says companies like Reynolds and Lorillard know their market well. "I think this merger, for instance, is very much about menthol," she says. "While mentho
National Public Radio (NPR)
added Jul 31, 2014 17:09
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