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Headlines Tagged with Legacy 1,188 headlines found

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Adweek Legacy Launches New Anti-Smoking Ads Targeted to Teens

The "Finish It" commercial is part of the Legacy's ongoing "Truth" campaign, which started in 2000 and is credited with stopping 450,000 teens from lighting up. The fast-paced TV spot sends a powerful message to teen smokers that they can be the generati
Ad Week
added Aug 27, 2014 19:40
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THE END OF TOBACCO? TRUTH® RALLIES TEENS TO HARNESS THEIR ONLINE INFLUENCE TO BECOME THE FIRST SMOKE-FREE GENERATION

the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast – an annual music awards ceremony that attracts millions of viewers and sparks immediate cultura
American Legacy Foundation
added Aug 25, 2014 17:21
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[Indiana] EDITORIAL: Youth and e-cigarettes

But there are public officials across America, including Indiana Attorney General Greg Zoeller, who believe the FDA’s approach is not aggressive enough when it comes to young people and e-cigarettes. We think those officials are right and support their d
Terre Haute (IN) Tribune-Star
added Aug 21, 2014 06:03
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Legacy Urges the U.S. Food and Drug Administration to Place Restrictions on All Tobacco Products

The FDA Must Regulate Emerging Products With Particular Appeal to Youth Such as Little Cigars, Hookah and E-cigarettes
American Legacy Foundation
added Aug 12, 2014 15:01
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Reinvigorated truth® Campaign Will Empower Youth to Finish the Fight against Tobacco

it is uniquely important for America's kids and health that Legacy has announced it is launching a new generation of truth® aimed at ending the tobacco epidemic for good. This is exactly the kind of strong, science-based response called for by the 2014 Su
Campaign for Tobacco-Free Kids (CTFK)
added Aug 12, 2014 14:24
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A Less Defiant Tack in a Campaign to Curb Smoking by Teenagers

Now Legacy is about to introduce a new effort on behalf of the “Truth” campaign, “Finish It,” which takes a decidedly less rebellious tone. A new commercial opens with “Revolusion,” a song by the Swedish performer Elliphant, and white text against an or
New York Times
added Aug 10, 2014 19:12
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AUDIO: Amid Smoking Decline, Look Who's Still Lighting Up

So Legacy trains educators and targets its anti-smoking message to these populations. But Koval says companies like Reynolds and Lorillard know their market well. "I think this merger, for instance, is very much about menthol," she says. "While mentho
National Public Radio (NPR)
added Jul 31, 2014 17:09
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VIDEO: Menthol Ban Debate a Slow Burn for Big Tobacco

Robin Koval, Chief Executive Officer at Legacy, discusses the move to ban menthol cigarettes, why menthol represents the growth of cigarette sales in the United States and how the merger of Lorillard and Reynolds plays into a potential ban of the product.
Business Week/Bloomberg
added Jul 16, 2014 21:22
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[District of Columbia, Maryland, Virginia] Is the E-Cigarette Bubble About to Burst?

After the FDA released its proposal, I caught up with Cabrera by phone at Reagan National Airport, where she was on her way home to Hallandale Beach, Florida, before heading to Chicago for SFATA’s spring conference, called Technology Not Tobacco. She des
The Washingtonian
added Jul 3, 2014 13:02
3 Views

VIDEO: KENNETH E. WARNER LECTURE SERIES: One-on-One with Mitch Zeller, Director of the FDA Center for Tobacco Products

American Legacy Foundation
added Jul 3, 2014 12:39
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