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A NEW WAY TO GO SMOKE-FREE

Hold My Light is about giving up cigarettes for 30 days. If you do it for a month, you’re five times more likely to do it for good*. And it introduces support from the people around you, which could increase your chance of succeeding. Here’s how it works
Hold My Light (PMI)
added Oct 23, 2018 16:11
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Philip Morris International Launches Next Generation of IQOS, the World’s Leading Heated Tobacco Product

In its passion and drive to provide better choices to people who smoke, Philip Morris International Inc. (“PMI”) (NYSE: PM), the global leader in smoke-free innovation and science, has launched the next generation of IQOS. The new IQOS 3 and IQOS 3 MULTI
Business Wire
added Oct 27, 2018 17:49
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JUUL's social media campaign resonates alarmingly with teens

And many of these minors - to whom it is illegal to sell nicotine delivery products - are retweeting JUUL’s Twitter messages, amplifying the company’s reach to a teen audience, researchers reported. “JUUL says it’s not trying to target adolescents, but
Reuters
added Oct 23, 2018 16:18
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FDA crackdown on e-cigs could shift sales away from convenience stores, restricting them to vape shops; online sales also targeted

Scott Gottlieb was interviewed Friday on cable business channel CNBC about the FDA’s efforts to tighten retail marketing and sale restrictions on e-cigs with top-selling Juul drawing the main focus. Juul Labs Inc. entered the mainstream retail marketpla
Winston-Salem (NC) Journal
added Oct 23, 2018 00:46
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[Australia, New Zealand] Promotion of JUUL on Twitter [FREE FULL TEXT]

In balancing the related competing arguments about e-cigarettes, evidence such as that reported by Chu et al. demonstrates the need for public health policies that minimise the promotion of e-cigarettes to adolescents and nonsmokers. The absence of such
Journal of Adolescent Health
added Oct 20, 2018 14:46
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IQOS campaign in Israel [FREE FULL TEXT]

The entry of IQOS and/or other non-combustible tobacco or nicotine products may be accompanied by campaigns aimed at both policy-makers and the public. Prior to market entry, the tobacco industry may try to define emerging products as belonging to a new
Tobacco Control
added Oct 19, 2018 23:15
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@JUULvapor

At JUUL, our mission is to improve the lives of the world’s one billion adult smokers. +21
Twitter
added Oct 19, 2018 20:06
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JUUL: Spreading Online and Offline

JUUL's official Twitter account is being followed—and its messages are being shared—by adolescents. Rigorous policies and prevention programs are needed to curb adolescent exposure to JUUL content and discussions online.
Journal of Adolescent Health
added Oct 19, 2018 19:01
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1 in 4 @JUULvapor Tweeps is Underage

JUUL’s Twitter handle is attracting adolescents to the point that at least a quarter of its followers appear to be under age 18, according to a new analysis by the University of Pittsburgh School of Medicine. Many of these minors – to whom it is illegal
Health News Digest
added Oct 19, 2018 18:57
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JUUL's Twitter Following Raises Alarm Among Vape Researchers

“JUUL representatives have said the company is not trying to target adolescents with their advertising or sales, but our research clearly indicates that a sizeable proportion of their Twitter audience is exactly this population,” said Chu.
Inverse
added Oct 19, 2018 18:24
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