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How Tobacco Sparked North Carolina’s Big Basketball Feud - 1795 - NOW

Here’s how two college teams chock full of athletic talent and situated just eight miles apart grew out of the brightleaf tobacco fields of North Carolina.... North Carolina is now known more for basketball than tobacco. Blame Tobacco Road.
Timeline
added Feb 18, 2015 19:27
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The Emperor of All Maladies: A Biography of Cancer

Customer Reviews (1,029) 4.7 out of 5 stars / With this sobering statistic, physician and researcher Siddhartha Mukherjee begins his comprehensive and eloquent "biography" of one of the most virulent diseases of our time. An exhaustive account of cancer
amazon.com
added Feb 18, 2015 16:45
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VIDEO: Cancer: The Emperor of All Maladies | About the Film

a three-part, six-hour major television event from preeminent documentary filmmaker Ken Burns, in partnership with WETA...artfully weaves three different films in one: a riveting historical documentary; an engrossing and intimate vérité film; and a scien
PBS
added Feb 18, 2015 16:40
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VIDEO: Cancer Documentary Project Draws Widespread Support / Three-part 'Cancer: Emperor of All Maladies' documentary to debut in late March.

Watch the trailer below / The oncology "community" is apparently jumping at the chance to show support for documentary filmmaker Ken Burns' latest PBS project -- a 6-hour film examining the history of cancer.
MedPage Today
added Feb 18, 2015 16:37
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[North Carolina, Virginia] Project mending, preserving tobacco barns in Va., NC

The restoration of Southside Virginia tobacco barns is entering its second year. A project of Preservation Virginia, the barns are being repaired and preserved in Virginia’s Pittsylvania and Halifax counties and North Carolina’s Caswell County.
AP - Associated Press
added Feb 18, 2015 12:10
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Category Taken-for-Grantedness as a Strategic Opportunity: The Case of Light Cigarettes, 1964 to 1993

We use the case of the light cigarette category to test this thesis. We argue and find evidence that increasing taken-for-grantedness of the light cigarette category created greater opportunity for tobacco firms to strategically manipulate category featu
American Sociological Review
added Feb 18, 2015 10:15
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[California] Consumers increasingly face companies’ creative smoke and mirrors, UC Davis study finds

“The e-cigarette industry has proven to be very creative in their product marketing,” says Greta Hsu, an associate professor at the UC Davis Graduate School of Management. “There’s a great deal of ambiguity about product content in the largely unregulate
UC Davis News Service
added Feb 18, 2015 10:12
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The Real Marlboro Man / Darrell Winfield, star of the most successful campaign in tobacco history, sold the spirit of the cowboy to American men—and, surprisingly, women too.

Virginia Slims. But the marketing ploy didn't work the same way on female audiences...thus Philip Morris contracted a series of "lifestyle analysis" studies in 1993 that sought to taxonomize the values of the “new young adult female smoker.”
The Atlantic Monthly
added Feb 17, 2015 16:03
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[Utah] ARCHIVE: Thank You For Not Smoking

despite widespread belief to the contrary, tobacco smoking’s sorry reputation did not begin with Surgeon General Luther Terry’s famous 1964 report, which as we will see was actually a rather mild document in comparison with earlier works on the subject.
American Heritage Magazine
added Feb 17, 2015 15:49
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EDITORIAL: The day smokers got class

roots of the 1995 class action actually extend back to the early 1950s...42.1 million Americans still smoke...the leading cause of preventable disease and death ... more than 480,000 deaths every year, or 1 of every 5 deaths. Little else needs to be said.
Pine Bluff (AR) Commercial
added Feb 16, 2015 20:38
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