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Headlines Tagged with Advertising/Promos 14,506 headlines found

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[New Zealand] A national quitline service and its promotion in the mass media: modelling the health gain, health equity and cost–utility

The package of a quitline service and its promotion in the mass media appears to be an effective means to generate health gain, address health inequalities and save health system costs. Nevertheless, the role of this intervention needs to be compared with
Tobacco Control
added Aug 23, 2017 15:17
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[New Zealand] Quitline is good value for money, says new study

A new study from the University of Otago, Wellington has found New Zealand's Quitline service is a highly cost-effective way to improve health and even saves the health system money.
Medical Xpress (PhysOrg.com)
added Aug 23, 2017 15:16
9 Views

New PSA Campaign to Increase Awareness of Groundbreaking Lung Cancer Screening

the American Lung Association‘s LUNG FORCE initiative has partnered with the Ad Council to launch the first national public service advertising (PSA) campaign to educate Americans about a groundbreaking lung cancer screening for those at high risk. This p
Ethical Marketing News (uk)
added Aug 23, 2017 15:15
6 Views

ARCHIVE: LERNER: Pure Poison

For some, such cultural appropriations have turned a little smoke into a social statement. “Natural American Spirits are good, cool and awesome tasting,” writes CR from California in the testimonial section of the American Spirit Web site, www.nascigs.co
Village Voice
added Aug 23, 2017 14:38
11 Views

Cigarette stick as valuable communicative real estate: a content analysis of cigarettes from 14 low-income and middle-income countries [FREE FULL TEXT]

Cigarette sticks are clearly valuable ‘real estate’ that tobacco companies are using for communicative purposes. Across all countries and brands, the stick communicates branding via text, colour and imagery.
Tobacco Control
added Aug 22, 2017 15:54
4 Views

[UK] ASH Comment on Vapour Love sponsorship

The ASA rules expressly forbid the use of children...the promotion of this sponsorship through social media constitutes advertising. It is of particular concern that these promotional photographs were linked to a 7 year olds twitter account including requ
ASH London (uk)
added Aug 22, 2017 15:18
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[UK] SMOKE WITHOUT FIRE? Pageant girl’s mum faces backlash after a VAPING company sponsor the 7-year-old £100 to promote their shop

mum Jenna now says that she has faced criticism from people who believe that Layla should not be promoting the products – despite Vapour Love sponsoring the youngster to compete in Miss British Empire UK.
The Sun (uk)
added Aug 22, 2017 15:14
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[Europe] UK : Complaint against ads promoting vaping for harm reduction

The UK's Advertising Standards Authority (ASA), received and upheld an anonymous complaint, saying that adverts encouraging smokers to switch to e-cigarettes as safer alternatives are against EU law.
Vaping Post (ch)
added Aug 22, 2017 02:31
14 Views

tobacco is a social justice issue: the military

The plums are here to be plucked. That’s what a tobacco company wrote in an internal document to describe its new strategy for growing cigarette sales in a promising market: the military. The company, Lorillard, was one of many in the tobacco industry t
Truth Initiative (American Legacy Foundation)
added Aug 22, 2017 02:18
10 Views

[Asia, Mid-east, Uae] Smoke-free GCC? Why a new heat-not-burn cigarette may make smoking less harmful

One of the biggest tobacco companies in the world is hoping to introduce a ‘smoke-free’ cigarette to the GCC that will encourage the region’s four-million smokers to switch to a potentially less harmful product.... to stand for ‘I-Quit-Ordinary-Smoking’,
Al Arabiya News Channel (ae)
added Aug 21, 2017 14:32
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