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Headlines Tagged with Advertising/Promos 14,566 headlines found

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Using graphic warning labels to counter effects of social cues and brand imagery in cigarette advertising

Graphic warnings outperformed text-only warnings in reducing visual attention to the advertisement, generating visual attention to the warning and arousing more negative affect. Graphic warnings also reduced the appeal of cigarette brands among youth rel
Health Education Research
added Dec 14, 2018 04:44
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ARCHIVE: Big Tobacco’s Spin on Women’s Liberation

The Times published an article the next day on the Easter Parade, with headline saying in part, “Group of Girls Puff at Cigarettes as a Gesture of ‘Freedom'” “Within a year, it became acceptable for woman to smoke outside,” Dr. Jackler said. The cigarett
New York Times
added Dec 11, 2018 22:38

The manipulation of the American mind: Edward Bernays and the birth of public relations

While promoting cigarettes as soothing and slimming, Bernays, it seems, was aware of some of the early studies linking smoking to cancer. Bernays used the same techniques on children. To convince kids that bathing could be fun, he sponsored soap sculptur
The Conversation (au)
added Dec 11, 2018 22:26

ARCHIVE: How tobacco companies have used women’s history and equality struggles to sell cigarettes

, there have been many examples of tobacco marketing carrying “torches of freedom” in themes of women’s empowerment and liberation. Here, we rounded up 10 examples from the early to late 20th century. Images courtesy of Stanford Research into the Impact o
Truth Initiative (American Legacy Foundation)
added Dec 11, 2018 22:18

Cigarettes Advertising Themes » Targeting Women » Let's Smoke Girls

American Tobacco Company organized marches of women carrying Torches of Freedom (i.e., cigarettes) down New York s 5th Avenue to emphasize their emancipation. The tobacco industry also sponsored training sessions to teach women how to smoke, and compe
Stanford Research into the Impact of Tobacco Advertising (SRITA)
added Dec 11, 2018 21:54
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ARCHIVE: From social taboo to “torch of freedom”: the marketing of cigarettes to women [FREE FULL TEXT]

the way in which the tobacco industry capitalised on changing social attitudes towards women by promoting smoking as a symbol of emancipation, a “torch of freedom”. This message is still being promoted today by the tobacco industry around the world, parti
British Medical Journal
added Dec 11, 2018 21:48

ITC Launches Probe of Juul Labs' E-Cigarette Rivals ($$)

The International Trade Commission has launched an investigation in the first of two Juul Labs, Inc.’s suits seeking to exclude dozens of global competitors from marketing e-cigarettes in the United States. Backed by Sterne, Kessler, Goldstein & Fox, Juul
added Dec 11, 2018 18:33

The Disturbing Focus Of Juul's Early Marketing Campaigns

Jackler and his group have maintained an archive of Juul’s deleted posts (much of which is available on SRITA’s site), including more than 2,500 tweets and 400 Facebook and Instagram posts, as well as material from Juul’s website, emails and print campaig
added Dec 10, 2018 22:03

[Asia-pacific, Korea - South] E-cigarette makers using aggressive marketing tactics

Makers of e-cigarettes are employing an active marketing strategy, reaching out directly to consumers, industry officials said Monday. KT&G, Philip Morris Korea and British American Tobacco Korea have all set up departments to exclusively promote sales o
Korea Herald (kr)
added Dec 10, 2018 15:53

Graphic warning labels cancel out cigarettes' appeal to young peoplew/Photo

suggests graphic warning labels on cigarette ads have the same anti-smoking effect as similar warning labels on cigarette packs. The labels - which contain images such as bleeding, cancerous gums and lips - also cancel out the effect of ads that prompt c
added Dec 10, 2018 15:00
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