Roswell Abstracts
Roswell Abstracts
This is by no means a complete list; the Roswell Park Cancer Institute abstract project continues. We will be attempting to link the abstracts to the source documents.
Last Update: 5/5/99
For further information contact:
Dept. of Cancer Prevention, Epidemiology & Biostatistics
Roswell Park Cancer Institute
Elm & Carlton Streets
Buffalo, N.Y. 14263
716-845-8981
716-845-8487 (fax)
Advertising and Marketing
1) Cigarette Brand Preferences Among Teenage SmokersR.J. Reynolds Tobacco Company http://
Date: 19930721
Author: Neadle Dexter
Source: Texas AG
Trial: 512675183-512675188
Bates=512675183-512675188
Advertising and Marketing TM: None None None
Audit's and Survey's 1993 study of Cigarette Brand Preferences among Teenage Smokers. Defines smoker as 12-17 year old who smokes. Estimates projected smoker population to be 2.6 million out of a general 12-17 population of 20.7 million. Finds Marlboro is the brand of choice, Newport the second and Camel the third.
2) [Re: Response to Letter Dated April 26, 1979]
R.J. Reynolds Tobacco Company http://www.lorillarddocs.com/
Date: 19790529
Author: Hobbs Wm D
Source: Minnesota AG
Trial: 03535566-03535568
Bates=03535566-03535568
Advertising and Marketing TM: None None None
RJR letter from William Hobbs to Joseph Califano, Secretary of HEW, regarding children smoking. Names variables which influence smoking initiation- peer pressure, etc. Claims advertising's influence is uncertain, and that even advertising bans have had no effect on long-term upward trend in smoking. Claims tobacco industry is not marketing to young people.
3) Originals for Turk Test Market Proposal: Presentation - May 4, 1973
R.J. Reynolds Tobacco Company http://
Date: 19730504
Author:
Source: Mangini litigation
Trial: RJR464367-RJR464389
Bates=RJR464367-RJR464389
Advertising and Marketing TM: Young adults Youth Men
Originals for Turk Test Market Proposal, 1973. Presents evidence of the importance of young adults (particularly male) for Camel. Reviews population, smoking incidence, share of market, and segment distribution for 14 - 20, 18 - 34 year olds, 18 - 20 year olds. Data gathered by NFO, National Family Opinion. Reviews effectiveness of "Turk" vs. "Can You Spot" campaigns, i.e., average recall by age, Camel smokers, etc. Outlines media spending.
4) Marlboro Hispanic Promotions 1988 Marketing Plan
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2040942598-2040942603
Bates=2040942598-2040942603
Advertising and Marketing TM: Hispanics None None
Marlboro Hispanic Promotions 1988 Marketing Plan. Gives the history of Marlboro's involvement in Hispanic festivals, amateur baseball and soccer, mexican rodeos and a national soccer event. Recommends introducing the music entertainment sponsorship, discontinuing amateur soccer involvement, and planning a Latin music tour program. States objective as developing a target Hispanic audience.
5) Is Cigarette Advertising a Major Reason Why Kids Smoke? No.
Lorillard Inc. http://www.lorillarddocs.com/
Date: 19830000
Author:
Source: Minnesota AG
Trial: 85649080-85649081
Bates=85649080-85649081
Advertising and Marketing TM: None None None
Print ad promoting Tobacco Institute's publication entitled, "Answers to the most asked questions about cigarettes." Presents the tobacco industry's position that advertising does not cause kids to initiate smoking. Argues that peer pressure is the primary cause.
6) Re: Teenage Smokers (14-17) and New Adult Smokers and Quitters
R.J. Reynolds Tobacco Company http://
Date: 19801114
Author: Moore J R
Source: Mangini litigation
Trial: 501757367
Bates=501757367
Advertising and Marketing TM: None None None
Memo from J.R. Moore referring to third report on Teenage Smokers 14 - 17 and New Adult Smokers and Quitters. Argues that the data is a natural by-product of tracking adult smokers. Warns that it is not to be used to plan marketing strategy.
7) Subject: Merit Ethnic Research
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19810513
Author: Bonhomme Jeanne
Source: Minnesota AG
Trial: 1002417227
Bates=1002417227
Advertising and Marketing TM: African Americans None None
Memo regarding Merit Ethnic Research. Refers to attached questionnaire directed at black menthol smokers. Reveals that the subjects will be shown mainline Merit Menthol ads, as well as black media ads, then questioned on recall. Outlines methods for comparison of both ads.
8) Subject: Younger Adult Smokers--Terminology
R.J. Reynolds Tobacco Company http://
Date: 19800911
Author: Hall L W Jr
Source: Mangini litigation
Trial: 504075896
Bates=504075896
Advertising and Marketing TM: None None None
Memo from L.W. Hall, Jr, RJ Reynolds , concerns terminology used to refer to younger adult smokers. Asserts that RJR's marketing activities are to convince existing smokers to choose RJR brands, not to motivate minors to start smoking. Warns that refernces in written communication about younger adult smokers might be misconstrued. Blanks out text with the message "privleged material redacted." Concludes with suggestion of using the new terminology in speech, to develop good habits.
9) Subject: MDD Report on Teenage Smokers(14-17)
R.J. Reynolds Tobacco Company http://
Date: 19800722
Author: Long G H
Source: Mangini litigation
Trial: 508453894
Bates=508453894
Advertising and Marketing TM: Youth None None
Memo from G.H. Long to E.A Morrigan, Sr of RJR. Regards the MDD report on teenage smokers (14-17). Reports that Philip Morris has a share of 59 with Marlboro having a share of 52. States that RJR continues to decline, from 21.3 to 19.9. Hopes thet planned activities will reduce or correct these trends.
10) Planning Assumptions and Forecast for the Period 1978-1987+ for R. J. Reynolds Tobacco Company
R.J. Reynolds Tobacco Company http://
Date: 19770321
Author:
Source: Barnes litigation
Trial: 500251916-500251939
Bates=500251916-500251939
Advertising and Marketing TM: None None None
Secret RJR document, Planning Assumptions and Forecast for the Period 1978 - 87+. Assesses general business climate, smoking and health, regulation and taxation, raw materials and processes, products. Predicts trends and lists actions to be taken. Notes upcoming "under 35" group to become dominant. States "even at current levels, every facet of the juvenile market may expect to be depressed." Notes opportunity to capitalize on "emerging nations" foreign market. Notes declining birthrate indicates decreased cigarette sales in 15 - 20 years. Examines anti-tobacco efforts.
11) [Re: Camel Underage Market Data]
R.J. Reynolds Tobacco Company http://
Date: 19920316
Author: Griscom Tom
Source: Mangini litigation
Trial: 512027239-512027240
Bates=512027239-512027240
Advertising and Marketing TM: Youth None None
R.J.Reynolds compilation of Camel market data. Lists percentage of Camel volume underage. Defines age range as 8-17 with 8-11 year olds estimated. Reports Camel's share of market with underage smokers as 7.9%. Draws data from the National Insttitue on Drug Abuse, and Market Science Associates.
12) What Causes Smokers to Select Their First Brand
R.J. Reynolds Tobacco Company http://
Date: 19740000
Author: William Esty Company Inc
Source: Mangini litigation
Trial: 501122903-501122908
Bates=501122903-501122908
Advertising and Marketing TM: Youth None None
Study on brand selection for new smokers. Gives the starting age for men as 50% before age 18, lists reasons for starting including peer pressure, image, nervousness relaxation. Reports Marlboro and Kool as most frequently selected brands for first time smokers under 18.
13) A Tobacco Institute Interim Communications Plan Addressing Four High Priority Issues
Tobacco Institute http://www.lorillarddocs.com/
Date: 19831115
Author: Communications Committee
Source: Minnesota AG
Trial: 03521195-03521214
Bates=03521195-03521214
Advertising and Marketing TM: None None None
Tobacco Institute Interim Communications Plan. Identifies four high prority issues with potential to damage the Tobacco industry. Identifies youth smoking, environmental smoke, smoking in the workplace and taxation of tobacco. Recommends a campaign of information dissemination, including print ads in teen magazines, articles in high school newspapers on peer pressure and good decision making, and ads in tobacco trade journals.
14) Younger Adult Smoker Opportunity
R.J. Reynolds Tobacco Company http://
Date: 19870000
Author:
Source: Mangini litigation
Trial: 506664499-506664558
Bates=506664499-506664558
Advertising and Marketing TM: Young adults None None
Younger Adult Smoker Opportunity. Reviews RJR's critical need to attract younger adult smokers. Gives objectives as marketing programs to younger adult smokers and and developing new technologies targeted at these smokers. Worries that the advertising ban would severly limit RJR's ability to introduce a new brand or attract younger adult smokers. Identified younger adults as 18-20 year olds.
15) Subject: Younger Adult Smoker Opportunity Analysis - New Brands
R.J. Reynolds Tobacco Company http://
Date: 19800929
Author: Hall L W Jr
Source: Mangini litigation
Trial: 501340949-501340950
Bates=501340949-501340950
Advertising and Marketing TM: Young adults None None
Younger Adult Smoker Opportunity Analysis compiled for RJ Reynolds. Recommends not using new brand names that are targeted against younger smokers, such as " Zack" "Luke" or "Maverick". Recounts that these brands all failed, while Marlboro, with it's strong young adult folllowing, started out with 25-49 year olds. Opines that peer group influence has primary effect on young adult brand choice. State that young adults do not want to risk ostracism. Theorizes that promoting established brands to young adults will be more succesful.
16) [Re: Existance of Child Consumer Study]
Tobacco Institute http://
Date: 19780306
Author: Kornegay Horace R
Source: Mangini litigation
Trial: 500943845
Bates=500943845
Advertising and Marketing TM: Youth None None
Letter from Horace R. Kornegay of Tobacco Institute to Paul G. Rogers, Chairman of subcomittee on health and the environment. Responds to inquiries. States Kornegay is unaware of member companies conducting a consumer study regarding children. Maintains he will keep the subcommittee informed.
17) Concept Paper -- Merit Plant Promotion
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 1002391954-1002391956
Bates=1002391954-1002391956
Advertising and Marketing TM: Middle Class None None
Merit promotion plans for a plant theme premium giveaway, Speculates that gardening is popular with target audience of white collar upwardly mobile, middle class smokers. Considers a gardening kit,plant tip booklets, a book of famous gardens as premium items.
18) CPY5 - Subject: Project 16 English Youth
Imperial Tobacco Limited http://www.bw.aalatg.com/
Date: 19771018
Author: Kwechansky Marketing Research Inc
Source: Minnesota AG
Trial: 566627826-566627935
Bates=566627826-566627935
Advertising and Marketing TM: Youth None None
October 1977 Kwechansky Marketing Research, Inc. for Imperial Tobacco Company, on "Project 16" or English Youth. Surveryed teens in Canada (Peterborogh & Tornoto) regarding smoking initiation, influences on smoking, smoking behavior patterns, role of the family, smoking and school, and responses to both cigarette and other ads---Hires Root Beer, Wrigley's Gum, etc. Attributes greatest influence on smoking behavior to peer group, particularly ages 11 - 13, ceasing to have effect by age 16, the legal smoking age in Canada. Examines curiousity and forbidden fruit aspects of initiation. Notes experimentation with smoking as early as age 5, usually 7 - 8, serious start at age 12 - 13. Notes that non-smoking peers, espicially those who have quit, are respected and admired.
19) Misty Jewelry. Very Sassy.
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 450130894
Bates=450130894
Advertising and Marketing TM: Women None None
Print ad: "Misty jewelry Very sassy." Offers jewelery in exchange for UPC's from Misty cigarettes. Includs age certification form.
20) Subject: Cinema Advertising
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830420
Author: Coleman J M
Source: Minnesota AG
Trial: 670667695-670667700
Bates=670667695-670667700
Advertising and Marketing TM: None None None
Brown & Williamson internal correspondence: information on cinema advertising. Outlines cinema advertising campaign for 1983. States 60% of adult movie goers are 18 - 34. States "Cinema advertising will help somewhat to deliver impressions to persons currently reached at low frequency levels." States Brown & Williamson currently has 33% of screens in the U.S. under contract. Examines efficiency of cinema advertising and rates it highly. Gives production requirements, start and end dates of campaign.
21) Voluntary Initiatives of a Responsible Industry
Tobacco Institute http://www.bw.aalatg.com/
Date: 19830000
Author:
Source: Minnesota AG
Trial: 690139208
Bates=690139208
Advertising and Marketing TM: None None None
Voluntary Initiatives of a Responsible Industry. Covers two areas: advertising and youth smoking. Chronologically lists initiatives, such as including nicotine and tar measurements in brand advertising, display of warning label in ads. States it stopped all advertising and promotional activities in school and college publications and on campuses, adpoted cigarette advertising code prohibiting marketing to youth, offered to end radio and T.V. advertising.
22) Youth Smoking Story Ideas
Tobacco Institute http://www.bw.aalatg.com/
Date: 19830000
Author:
Source: Minnesota AG
Trial: 690129750
Bates=690129750
Advertising and Marketing TM: None None None
Youth Smoking Story Ideas. Lists five: Tobacco Institute sponsored advertising on youth smoking; Feature story on industry advertising practices, emphasizing steering clear of youth; "Adult Decision" op-ed pieces; industry sampling practices, and precautions taken to prevent sampling to those under 18; announcement of Institute youth smoking education program.
23) [Re:] Cigarette Advertising Code
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19650601
Author: Sales Department
Source: Minnesota AG
Trial: 680233106
Bates=680233106
Advertising and Marketing TM: None None None
Memo to all Brown & Williamson salesman regarding Cigarette Advertising Code. Requests compliance with code, particularly regarding sampling to persons under 21 and sampling and promotion on school, college, and university campuses. Emphasizes that sample cigarettes shall not be distributed to persons under 21 wherever activity is performed. States that division managers will review directions with sales persons who make calls to tobacco outlets on campus property.
24) Advertising Character and Slogan Survey November 1993
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19931100
Author: Roper Starch Worldwide
Source: Minnesota AG
Trial: 512674860-512674861,513892420-513892470
Bates=512674860-512674861,513892420-513892470
Advertising and Marketing TM: None None None
Roper report on research regarding level of awareness of Joe Camel and sources of that awareness among 10 - 17 year olds. Describes methodology. Examines product advertising, trade characters, reaction to trade characters. States 73% of youth interviewed register unaided awareness of Joe Camel, from billboards, magazine ads, and from T.V. States that youth who identify Joe Camel with cigarettes have negative news of cigarettes and smoking.
25) Marlboro Target Exploration: Understanding Generation X - August 1992
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19920800
Author:
Source: Minnesota AG
Trial: 2044806499-2044806555
Bates=2044806499-2044806555
Advertising and Marketing TM: Men Young adults None
Todays' Young Adult Male Smoker (YAMS). Presents view of this group, assessing demographic and other characteristics. Lists sources of information, such as Playboy Mantracker, current literature. Attempts to frame Generation X- individualistic, cautious, less focused on financial success. Discusses implications for advertising by mood, media, and masculinity. States this group often escapes into fantasy but hates phoniness; responds to high-tech, new media; sees masculinity as a blend of character strength and sensitivity.
26) 8293 - Richard W. Pollay Resp., Ex.
Non-Tobacco Company http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 566628169-566628176
Bates=566628169-566628176
Advertising and Marketing TM: Youth None None
Trial testimony of Richard W. Pollay. Establishes concern of cigarette industry about detrimental effect of smoking and health controversy and anti-smoking publicity, likely to result in reduced incidence of smoking. Examines various RJR MacDonald and Imperial Tobacco documents. Dr. Pollay affirms that RJR and Imperial do a lot of research with respect to youth, in every phase of strategic and advertising development. Quotes a document (AG-204): "Young smokers represent the major opportunity group for the cigarette industry We should therefore determine their attitude to smoking and health and how this might change over time."
27) [Re: Cigarette Product Formulation and Cigarette Marketing]
R.J. Reynolds Tobacco Company http://
Date: 19730400
Author:
Source: Mangini litigation
Trial: 500165434-500165439
Bates=500165434-500165439
Advertising and Marketing TM: Youth None None
Cigarette Product Forumulation and Cigarette Marketing. Expresses alarm at market share trend, young smokers smoking Marlboros two-to-one over Winstons. Discusses difficulty of building new brand without T.V. and radio support without major product innovation. States that most consumers claim to switch brands for health reasons. Explores trend toward lower tar and nicotnie levels. Attributes high Marlboro share to successful advertising copy approach. States "The best use of advertising media presents an interesting problem especially in view of the apparent need for reaching younger people as effectively as Marlboro seems to be doing." Suggests ads be positioned on sports and comics pages in newspapers, "even though it might be necessary to pay a substantial premium." Suggests increased media spending, outspending competition by $10,000,000 annually.
28) Subject: Project Plus/Minus
Imperial Tobacco Limited http://www.bw.aalatg.com/
Date: 19820507
Author: Kwechansky Marketing Research Inc
Source: Minnesota AG
Trial: 566627751-566627824
Bates=566627751-566627824
Advertising and Marketing TM: Youth None None
Project Plus/Minus- Canadian marketing report on juvenile smoking, including starting ages prior to 12, full smoking from 14 - 16. Finds that many junvenile smokers have their first cigarette before the age of 12, experimentally. Factors include social pressure, peer group behavior, desire to conform, insecurtiy, desire for maturity. Reasons that smokers over 18 use cigarettes to relax, as a social catalyst, to pass time, after eating, and accompanying alcohol. Reports that once a smoker becomes addicted, they rationalize the health hazards. Mentions that young smokers are aware of reported health risks, but see them as very far down the road. States that image is more important than other factors for young men, who like stronger tasting cigarettes. States that low tar or light cigarettes are seen as feminine. Includes factors for quitting, such as sports involvement, peer influence, health concerns. Reports that cost is only a minor motivation. Concludes that youth are strongly influenced by their peers in starting and staying smokers.
29) Comments About Study
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19791100
Author:
Source: Minnesota AG
Trial: 501020096
Bates=501020096
Advertising and Marketing TM: None None None
Comments about study. States study design, sample bias, impact of bias, how well study represents each company.
30) Tobacco Industry Data May Be Aired
Non-Tobacco Company http://www.bw.aalatg.com/
Date: 19860123
Author: Anderson Jack
Source: Minnesota AG
Trial: 542011639
Bates=542011639
Advertising and Marketing TM: Young adults Youth None
Washington Post article, "Tobacco Industry Data May Be Aired." Describes American Medical Association effort to have Congress ban all cigarette advertising. Refers to collection of secret industry documents acquired by the FTC in 1979. Recounts Brown & Williamson's denial of allegations that they market to youth. Discusses two Viceroy documents from the mid-1970's.
31) Additional Analysis of National Smoker Study
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840130
Author: Admar Research Company Inc
Source: Minnesota AG
Trial: 670579860-670579880
Bates=670579860-670579880
Advertising and Marketing TM: None None None
Additional Analysis of National Smoker Study, performed for Brown & Williamson by Admar Research Company, Inc. Describes change in smoker preference for taste rather than low tar levels, particularly in the 21 - 34 young smoker group. Predicts share loss for ultra-light brands. Notes increase in multiple brand purchase. Describes smoking habits of weekend smokers and vulnerable smokers. Includes many tables.
32) Camel Advertising Development White Paper
R.J. Reynolds Tobacco Company http://
Date: 19860000
Author:
Source: Mangini litigation
Trial: 506768775-526758784
Bates=506768775-526758784
Advertising and Marketing TM: Young adults None None
Camel Advertising Development White Paper, submitted for Mangini. Discusses importance of younger adult smokers, stating "The future success of any cigarette brand is driven by its ability to attract younger adult smokers between the age of 18 to 24 years old," explains reasons for same. States Camel receives high responsiveness among younger adult smokers and gives evidence, such as t-shirt offer redemption. Lists strengths and weaknesses--strong in Camel's brand image as highly consistent with wants of younger adult males, such as independence, weakness, names as not contemporary, older. Gives guidelines for Camel's advertising development to achieve its desired positioning among younger adult smokers, primarily to differentiate against Marlboro.
33) Planning Assumptions and Forecast for the Period 1977-1986+ for R. J. Reynolds Tobacco Company
R.J. Reynolds Tobacco Company http://
Date: 19760415
Author:
Source: Mangini litigation
Trial: 500774773-500774792
Bates=500774773-500774792
Advertising and Marketing TM: Youth None None
RJR Marketing and Planning Report. Assesses trends in general business climate, smoking and health, regulation and taxation, raw materials and processes, products. Gives greatest attention to smoking and health controversy, manipulation of tar and nicotine levels, ongoing quest to develop a safer cigarette. Expresses concern regarding likelihood of increased regulation by federal government, expects to have to disclose additives, tar and nicotine levels. Suggests that new information about the adverse effects of smoking will impact smoking incidence. States "Evidence is now available to indicate that the 14 to 18 year old group is an increasing segment of the smoking population. RJR-T must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long term."
34) [Re: Cigarette Brand Marketing]
R.J. Reynolds Tobacco Company http://
Date: 19890509
Author:
Source: Mangini litigation
Trial: 507279560-507279569
Bates=507279560-507279569
Advertising and Marketing TM: African Americans Hispanics None
Handwritten notes listing cigarette brands with various analyses of their marketing styles. Identifies Salem and Kool as aimed at African-Americans. Profiles best and worst charactersitics of Caucasion awareness, African-Americans and Hispanics.
35) Smoke Screen: Newton Cinema Shows Cigarette Ad at Kids' Film
Non-Tobacco Company http://www.bw.aalatg.com/
Date: 19830727
Author: Gaffney Dennis
Source: Minnesota AG
Trial: 690132148
Bates=690132148
Advertising and Marketing TM: Youth None None
Newspaper article recording the screening of a Kool cigarette ad prior to a matinee of "Snow White" in Newton, MA. Describes loophole in Public Health Cigarette Smoking Act of 1969, forbidding cigarette advertisements on any electronic communication under the FCC--movies are not under its jurisdiction. Brown & Williamson representative states that ads should not appear as G-rated movies. Implies that the public is unwilling to accept product ads in movies.
36) A Study of Ethnic Markets
R.J. Reynolds Tobacco Company http://
Date: 19690900
Author:
Source: Mangini litigation
Trial: 501989230-501989469
Bates=501989230-501989469
Advertising and Marketing TM: African Americans Jewish Hispanics
A study of ethnic market examines both African American and Jewish markets. Outlines African American market study. Describes African American population and employment. Lists 100 metropolitan areas. Explains media planning and radio and print. Lists and describes newspapers. Describes types of advertising. Describes guidelines for advertising. Describes profile of Jewish market and population. Lists Jewish metropolitan areas. Describes media planning. Shows media directory and describes merchandising. Lists expenditures of other tobacco companies on Jewish advertising.
37) The Merit Report: A Public Opinion Survey
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 1002392159-1002392161
Bates=1002392159-1002392161
Advertising and Marketing TM: None None None
Public opinion survey for Merit. Report asks questions on current events, employment and personal taste.
38) Subject: Suggestion
R.J. Reynolds Tobacco Company http://
Date: 19891009
Author: Craver James
Source: Humphrey litigation
Trial: 507364504
Bates=507364504
Advertising and Marketing TM: Adults Youth None
Memorandum on suggestion of having gas coupons in cigarette packs and cartons because "almost everyone over the age of 16 owns or operates some type of motor vehicle." Speculates whether deal with oil companies could be arranged which would allow gas coupons in cigarette products. States savings would benefit young and old.
39) Camel Brand: A Targeted Marketing Opportunity
R.J. Reynolds Tobacco Company http://
Date: 19901128
Author: Battle Ed
Source: Mangini litigation
Trial: 509216028-509216032
Bates=509216028-509216032
Advertising and Marketing TM: None None None
Total Marketing (company name) proposal for RJR's Camel cigarettes. Lists objectives to develop promotion, to influence smokers and provide mechanism for measurement of results. Proposes "smooth character" advertising plan depicting Camel participating in a wide range of activities (fishing, racing, skiing.) States costs for marketing.
40) Camel Brand Promotion Opportunities
R.J. Reynolds Tobacco Company http://
Date: 19900504
Author: Total Marketing
Source: Mangini litigation
Trial: 509216033-509216056
Bates=509216033-509216056
Advertising and Marketing TM: Young adults None None
Camel brand promotion opportunities. Identifies attitudinal and lifestyle considerations for young adult smokers, both fun and utilitarian. Proposes Camel products including CBS cassette tapes of music, bought with proofs of purchase. Lists other products such as walkman case, tape wrap, headphones, sliders, and can coolers. Lists products such as stopwatches, toolkits, and jackets.
41) Re: NBER Models of Price Sensitivity By Age/Sex
R.J. Reynolds Tobacco Company http://
Date: 19821006
Author: Burrows Diane S
Source: Mangini litigation
Trial: 501432328-501432336
Bates=501432328-501432336
Advertising and Marketing TM: Adults Young adults Youth
Report by NBER of price sensitivity and age/sex. Discusses background of 1981 study. Finds that teenagers and young adult males are very price sensitive. Males over 35 have above average price sensitivity. Men and women 26 - 34 are immune to price. Calculates rate per day and importance to industry of 12 - 17 year olds, discusses "The Teenage Model." Concludes impact on males 35+ is most important. Includes tables and critique of results.
42) Subject: Price Elasticity Among Younger Adult Smokers
R.J. Reynolds Tobacco Company http://
Date: 19820920
Author: Novak Gregory
Source: Mangini litigation
Trial: 500151647
Bates=500151647
Advertising and Marketing TM: Young adults Youth None
Memorandum on price elasticity among younger adult smokers. Indicates forecasting group has found that younger adult smokers are very price sensitive and subsequent price increases could have three to four times the effect on smokers in general. States this could have effect on Marlboro as well as Project VB.
43) Younger Adult Smokers
R.J. Reynolds Tobacco Company http://
Date: 19870000
Author:
Source: Mangini litigation
Trial: 507181966-507182029
Bates=507181966-507182029
Advertising and Marketing TM: FUBYAS Young adult None
Compares marketing strategies of Jack Daniels, Budweiser, to cigarette marketing targeted at young adults. Emphasizes the peer/social group importance to smokers 18-20. Outlines their desires and motivations, with advice on how to market them. States that smoker mindset goes beyond demographics, group or segment membership. Emphasizes the importance of being current, living on the edge, belonging, excitement and sex. States that first usual brand young adult smokers are of strategic importance as replacement smokers.
44) Kess 16 de Septiembre Dallas Event Summary
R.J. Reynolds Tobacco Company http://
Date: 19890900
Author:
Source: Mangini litigation
Trial: 507525022-507505023
Bates=507525022-507505023
Advertising and Marketing TM: Hispanics None None
Describes "Kess 16 de Septiembre" (Mexican Independence Day) event held in Dallas, Texas, featuring rides, concession stands, and two stages. Notes inflatable Camel 30 float pack next to the stage, tent with 25 other vendors. Claims that Camel basketball game had to be moved to make it more visible. Lists amount of merchandise distributed. Touts a great success.
45) [Re: Children's Video Proposal for Camel Advertisement]
R.J. Reynolds Tobacco Company http://
Date: 19881209
Author: Kormos William J Jr
Source: Mangini litigation
Trial: 513612438-513612440
Bates=513612438-513612440
Advertising and Marketing TM: None None None
Proposal by Flanigan Enterprises to RJR to market video for children. States product can tap into younger market. Argues that video featuring live Camels and animation can promote goodwill by RJR, as well as gain market share. Proposes future sales in video stores and toy stores. Cites other companies who have done similar campaigning.
46) Smooth Move Tips
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author: Trone Advertising Inc
Source: Mangini litigation
Trial: 506786589-506786591
Bates=506786589-506786591
Advertising and Marketing TM: Men None None
Trone Advertising, Inc., advertising proposal for Camel cigarettes. Shows Camel in hunting outfit with gun offering Camel cigarettes. Shows background with naked women and camp sign reading "Camp Wannaneck Girls Only!" Text has question with boxes checked answer. Includes descriptions.
47) Re: Idea Generation
R.J. Reynolds Tobacco Company http://
Date: 19820712
Author: Cox Alan R
Source: Mangini litigation
Trial: 503447090-503447093
Bates=503447090-503447093
Advertising and Marketing TM: None None None
Memorandum on idea generation for Camel cigarettes. States need for ideas for Camel and Winston to compete against Marlboro. Questions how to keep people buying Camels if they are not loyal. Questions how to get people to buy Winstons as "America's Best". Outlines ideas generated including "Camel Hunt" on Atari, or in arcades. Includes cover letter.
48) Subject: Camel's 75th Anniversary
R.J. Reynolds Tobacco Company http://
Date: 19870824
Author: Peggy
Source: Mangini litigation
Trial: 507843401
Bates=507843401
Advertising and Marketing TM: None None None
Memorandum on ideas submitted for Camel cigarettes. Explains one idea which had contest for employee kids and grandkids to see who could draw the best old Joe. Explains second idea where zoos would submit ideas to improve Camel exhibits to win a $5000 grant. Discusses third idea on having RJR night at the Barnum and Bailey Circus and having an employee as ringmaster.
49) Task
R.J. Reynolds Tobacco Company http://
Date: 19890000
Author:
Source: Mangini litigation
Trial: 506757956-506757965
Bates=506757956-506757965
Advertising and Marketing TM: Young adults None None
Marketing plan concepts for Camel cigarettes. Lists ideas for 1989 Camel marketing plan. Includes characteristics of Camel character and current events. Lists themes for Friday night. Includes five year plan of development including birthday and Friday night party concept.
50) [Re: Camel Merchandising Proposal]
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Mangini litigation
Trial: 506882250-506882267
Bates=506882250-506882267
Advertising and Marketing TM: None None None
Merchandising proposal for Camel cigarettes. Includes Camel Oasis Music Festival, a ring toss game, ball toss game, a punching bag, basketball game, nightclub kit, dance contest, puzzles, stuffed camel, beach items, bags, and skate boards.
51) Subject: Australia
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19840529
Author: Zelkowitz David
Source: Minnesota AG
Trial: 2023265684-2023265686
Bates=2023265684-2023265686
Advertising and Marketing TM: Young adults Youth None
Observations from David Zelkowitz, Philip Morris International, on key business issues for Philip Morris Australia. Recounts the successful launch of Peter Jackson 30's. Mentions that the new packing will probably become the standard for the industry. Identifies Marlboro's problem as lack of appeal to younger smokers. Recommends concentrating on sampling and promotion to young smokers. Also discusses distribution of wine, Kahlua, and Hiram Walker.
52) Diez Y Seis Fiesta Event Summary
R.J. Reynolds Tobacco Company http://
Date: 19890900
Author:
Source: Mangini litigation
Trial: 507525020-507525021
Bates=507525020-507525021
Advertising and Marketing TM: Hispanics None None
Summary of Diez Y Seis Festival in Denver, Colorado and Corpus Christi, Texas. Festivals included rides, vendor booths, and entertainment. Touts Camel booth as most popular. Describes distribution of hats, cards, mugs, and packs. Describes Corpus Christi event featuring Camel tent. Both booths featured basketball game used to distribute premiums. States most of the visitors were Spanish speaking.
53) Final Old Gold Interviewing Guide November 8, 9, 13, 14
Lorillard Inc. http://www.lorillarddocs.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 85395156-85395159
Bates=85395156-85395159
Advertising and Marketing TM: Switchers None None
Questionnaire aimed at gathering smoking history, brand selection, and switching, compiled for Old Gold. Surveys early attitudes towards smoking , reasons for brand selection, first brand smoked. Questions attitudes on sexuality, masculinity, peer group acceptanceand parental permission. Concludes with a comparison of competitive advertising and impressions of a revised Old Gold Package.
54) Subject: Aging 18 Year Old Smokers into NFO Panel Data
R.J. Reynolds Tobacco Company http://
Date: 19811208
Author: Barnes Midge
Source: Mangini litigation
Trial: 503412316-503412318
Bates=503412316-503412318
Advertising and Marketing TM: None None None
Memo from Midge Barnes, regarding aging 18 year old smokers into NFO panel debate. States that current under 18 smokers are aged into NFO panel data at age 18 as new smokers. Recommends classifying under 18 year old smokers as continuing smokers to preserve accuracy in the data.
55) R.J. Reynolds Cigarette Industry Volume Forecasting System
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Cordova litigation
Trial: 502661958-502661963
Bates=502661958-502661963
Advertising and Marketing TM: None None None
Volume forecasting system developed by RJ Reynolds and Data Resources, Inc. Bases model of domestic volume sales of cigarette industry. Structures the model on cigarette sales volume as a function of demographics plus other factors. Includes poulation, incidence and rate of cigarette consumption. Tracks smokers age 14-17, but assumes that no one under 14 smokes.
56) Re: Project LF Potential Year 1 Marketing Strategy
R.J. Reynolds Tobacco Company http://
Date: 19871015
Author: Miller J H
Source: Mangini litigation
Trial: 50936376-50936378
Bates=50936376-50936378
Advertising and Marketing TM: Youth None None
Memo from J.H. Miller of RJ Reynolds discussing Project LF potential 1 year marketing plan. Defines Project LF as a wider circumference non-menthol cigarette targeted at 13-24 year old male Marlboro smokers. Mentions that Project LF is being considered as a Camel line extension. Includes a list of sales regions divided into priority and remaining markets.
57) Marketing Department Key Issues - Position Papers
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Mangini litigation
Trial: 500387795-500387860
Bates=500387795-500387860
Advertising and Marketing TM: None None None
Position paper on key issues from the marketing dept. of RJ Reynolds. Projects market impact of important trends/issues and when they will happen. Identifies social trends, population trends, governmental restrictions and taxes, health concerns, changes in cigarette design and changing demographics as key issues.
58) Smoking and Youth
R.J. Reynolds Tobacco Company http://
Date: 19890925
Author:
Source: Humphrey litigation
Trial: 507641089-507641093
Bates=507641089-507641093
Advertising and Marketing TM: None None None
Smoking and Youth Strategy Proposals. Identifies two bills pending in Congress, aimed at protecting children from tobacco. Claims that anti-smoking activists are trying to rationalize restrictions on the tobacco industry. Proposes a four part strategy addressing Government relations. Recommends using all available communication vehicles to promote the industry's policy against youth smoking.
59) [WNEW Radio Interview]
Non-Tobacco Company http://www.philipmorris.com/
Date: 19690205
Author: Moss Frank Sen
Source: Minnesota AG
Trial: 1001817994-1001817997
Bates=1001817994-1001817997
Advertising and Marketing TM: None None None
Quotes regarding the Federal Communications Commissions' proposal ban on television and radio advertising. Shows Senator Frank Moss (D-Utah) and Representative Ed Park (D-N.Y) supporting the ban, and Vincent Wasilewski from the National Association of Broadcasters attacking it.
60) Permanent Younger Adult 00H Plan
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Mangini litigation
Trial: 507286174-507286181
Bates=507286174-507286181
Advertising and Marketing TM: Young adults None None
Marketing Plan for YAS for Camel cigarettes. Outlines plan to have continuous high impact visibility in most YAS oriented media. Focuses on YAS by task force, with timetable and objectives. Identifies young adult hang out spots. States need for creative executions but does not identify them. States program is permanent high impact and long term.
61) Vanguard Cigarette Newspaper Advertisement, New Vanguard B&W Project #76-192 (Full page, 4-color), ASI Reader Reaction Test
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19761003
Author: ASI Market Research Inc
Source: Minnesota AG
Trial: 776086333-776086350
Bates=776086333-776086350
Advertising and Marketing TM: None None None
ASI Market Research, Inc., report on Vanguard Cigarette Newspaper Advertising. Measures ad awareness and recall- whether respondents (male and female non-menthol filter smokers) saw ad, negative and positive attributes, whether sales points were conveyed.
62) Operating in a Restricted Environment Executive Summary
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Humphrey litigation
Trial: 507755082-507755094
Bates=507755082-507755094
Advertising and Marketing TM: None None None
Summary stating how advertising restrictions could affect RJR cigarettes (Camel). Outlines recommended courses of action. Assesses vulnerability of Camel to Waxman Bill, recommendations for established brands and new brands. Acknowledges that accusations about the industry's "alleged youth marketing practices" will continue to fuel attacks on right market. Assesses impact on industry if forced to ban some or all advertising. Notes likely prohibition of cartoon characters. Offers plans to build credibility, including youth role model study, self regulation and marketing concessions, youth non-smoking programs.
63) Take a New Look at Vantage
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920000
Author:
Source: Minnesota AG
Trial: 509170751
Bates=509170751
Advertising and Marketing TM: None None None
Vantage ad, "Take A New Look At Vantage", includes coupon and Surgeon General's Warning. Touts new FlavorSeal (TM) for Fresh Flavor Enjoyment.
64) RJR-MacDonald Inc. Vantage 1980 Media Plan
R.J. Reynolds Tobacco Company http://
Date: 19800220
Author: Ogilvy & Mather (Canada) Ltd
Source: Mangini litigation
Trial: 800568213-800568288
Bates=800568213-800568288
Advertising and Marketing TM: Adults None None
Canadian media plan for Vantage Cigarettes for 1980. Goal is to advertsie to down switchers who seek a lower tar/taste combination. Identifies target audience as women and men 25+, urban, white collar with a slight upper income skew. Emphasizes nespaper inserts and amgazine ads as primary media tools. Gives spending ranges fro magazines and regional newspapers.
65) Export Family Strategy Document
R.J. Reynolds Tobacco Company http://
Date: 19820322
Author:
Source: Mangini litigation
Trial: 800057286-800057321
Bates=800057286-800057321
Advertising and Marketing TM: Young adults Men None
Export family strategy document for use in marketing. States purpose to improve image, and market share. States problems affecting performance. Notes trend of a very young starter smokers beginning with Export A switching at ages' 18-24 with other "trappings of youth". Recommends action to reassess young adult smoker needs. States needs to maintain present market while improving quality of product. Includes timetables mentions competition as players.
66) Re: Group Sociability Positioning Discusssions - October 28 in Winston-Salem
R.J. Reynolds Tobacco Company http://
Date: 19821109
Author: Ogburn Tom L Jr
Source: Mangini litigation
Trial: 501255768-501255770
Bates=501255768-501255770
Advertising and Marketing TM: Young adults None None
Memorandum on group sociabilty positioning dicussions. Names positioning as appealing to young adult market. States differences in role of men and women in ads. Compares skew and execution, Country to Country.
67) Camel Advertising Overview
R.J. Reynolds Tobacco Company http://
Date: 19901204
Author: Young & Rubicam
Source: Cordova litigation
Trial: 507490339-507490354
Bates=507490339-507490354
Advertising and Marketing TM: Young adults None None
Camel advertising overview describes Joe Camel campaign. States RJR has had under developed 18-34 year old segment. States Camel was identified as able to improve market. States aim to gain young adult male market share interested in cars, music, and women. States 75th Birthday of Joe and introduced him as a new icon. Discusses Joe Camel ads of 1990's. Shows chart of future plans. States objective to compete with Marlboro.
68) Subject: Camel Creative Exploratory Focus Groups
R.J. Reynolds Tobacco Company http://
Date: 19891127
Author: Taylor-Hines Charlee
Source: Mangini litigation
Trial: 507257278-507257281
Bates=507257278-507257281
Advertising and Marketing TM: None None None
Memorandum on advertising campaign for Camel cigarettes. Discusses in detail various tset campaigns in Pitts burgh such as word plays "Copa Camel" or "Discover A Camel" Implies Joe with bright colors and simple scenarios work best. Discusses possibility of "movie" serial campaign.
69) Re: Cigarette Advertising and Promotion Code
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19910116
Author: Wells Kendrick
Source: Minnesota AG
Trial: 285000214-285000251
Bates=285000214-285000251
Advertising and Marketing TM: None None None
Tobacco Institute joint policies on cigarette advertising and promotion. Combines the original Cigarette Advertising Code standards, the Code of Sampling Practices, and the 1990 youth guidelines. Recommends distribution to all employees who might need to use it. Includes prohibitions on advertising directed at youth, sampling directed at youth. Delineates contract guidelines for models used in ads, including proof of age 25. Gives warning notice rules and sizes for print and billboard ads, nicotine and tar level rules.
70) Subject: French Camel Filter Ad
R.J. Reynolds Tobacco Company http://
Date: 19740207
Author: Blackmar Dana
Source: Mangini litigation
Trial: 502301940
Bates=502301940
Advertising and Marketing TM: Youth None None
Memo from Dana Blackman to Rick McReynolds. Regards the French advertisement for Camel filters. Quotes "It's about as young as you can get . . ." Says that it aims at young adult smokers Camel needs to attract. Proposes using it on more poster/ads.
71) Subject: Project Beta
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19831214
Author: Mellman A J
Source: Minnesota AG
Trial: 670508332-670508334
Bates=670508332-670508334
Advertising and Marketing TM: Women None None
Brown & Williamson memo on Project Beta. Discusses development of a woman's cigarette. Mentions previous idea, "Kim", which was deemed insuitable. Table lists female smokers by age, including 24 and under. Gives brand share for several products.
72) Brown & Williamson Meeting Report
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19721211
Author: Marketing Innovations Inc
Source: Minnesota AG
Trial: 680073389
Bates=680073389
Advertising and Marketing TM: None None None
Brown & Williamson meeting report. Discussed proposed marketing concepts, including mugs, individual pipe tobacco, and a Viceroy promotion which is rejected "because it appeals to children". Orders marketing innovations to concentrate on new package promotion ideas which are adult oriented.
73) Taste the Good Times. Raleigh Lights
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19771200
Author:
Source: Minnesota AG
Trial: 660104275
Bates=660104275
Advertising and Marketing TM: None None None
Ad for Raleigh Lights. Includes "Get 1 free" coupon, limited to persons 21 and older. Also offers catalog. Includes Surgeon General's Warning.
74) Re: Arena Sports Group
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19720310
Author: Edelstein Art
Source: Minnesota AG
Trial: 660002549-660002558
Bates=660002549-660002558
Advertising and Marketing TM: Men None None
Ted Bates document on Arena Sports Group magazines, analyzes for Brown & Williamson. Recommends purchase of cover for Viceroy and Kool, targeting a young male audience. Questions whether magazines have under 21 readership, "overall, we believe that the percentage of readers under 21 will not approach the 45% figure Brown & Williamson has used in the past as a cut-off figure". Circulation, sale dates. Includes handwritten notes.
75) Subject: Kool Promotion Programs
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19761208
Author: Clingaman Jeff
Source: Minnesota AG
Trial: 660008648-660008652
Bates=660008648-660008652
Advertising and Marketing TM: African Americans Women None
Zimmer, McClaskey, Lewis Inc. memo on Kool promotion programs. Proposes items for black-oriented promotions: money dip, basketball, belt buckle, hair styler, jewelry, books, cassette player. For Kool Milds, targets older adult female: needle point, picnic items, canvas bag, ceiling alarm clock, books on sewing, reference. For Kool Super Lights, targets young female--tennis holiday, rain wear, crepe pan.
76) Brand Switching Wave No. 28 May 1980
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800500
Author:
Source: Minnesota AG
Trial: 680123174-680123245
Bates=680123174-680123245
Advertising and Marketing TM: None None None
Brand Switching, wave no. 28, May 1980. Charts starter, quitter and switching trends for industry and in companies: Brown & Williamson, RJR, Philip Morris, and Lorillard.
77) Subject: Generic Data for Ryan Partners
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850628
Author: Gravely L E
Source: Minnesota AG
Trial: 537000952-537000958
Bates=537000952-537000958
Advertising and Marketing TM: None None None
Memo on generic data for Ryan Partners. Includes generic performance in wave 37 of brand switchers, generic smoker demographics. Charts by gender, length, how long smoked, household income, and age range (including 16 - 20).
78) Subject: Barclay Lights and Ultra Y1 Development Schedule/291
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19900220
Author: Cantrell D V
Source: Minnesota AG
Trial: 661071571-661071572
Bates=661071571-661071572
Advertising and Marketing TM: None None None
Subject: Barclay Lights and Ultra 41 Development Schedule. Gives schedule for test marketing of Barclay Lights. Suggests further product development may be required. Includes chart.
79) Tramps Cigarette National Marketing Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19740600
Author:
Source: Minnesota AG
Trial: 670170921-67010935
Bates=670170921-67010935
Advertising and Marketing TM: Youth Starters Young adults
Tramps cigarette National Marketing Plan, gives planning assumptions, both internal and external, product specifications. States "growth is estimated to come from young smokers." Directs marketing efforts against "all current smokers and those who are pre-disposed to commence smoking in the near future." Marketing plan emphasizes nostalgia for Charlie Chaplin as Tramp, "The Gentle Smoke- Buy 'em or Bum 'em."
80) Still Looking for Low Tar With Taste? Feel the Refreshing Coolness of Kool Super Lights
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19780000
Author:
Source: Minnesota AG
Trial: 501028514
Bates=501028514
Advertising and Marketing TM: None None None
Kool Super Lights ad, depicting a big number 9 (mg. 'tar') with a forest in it. Touts product as "America's most refreshing low 'tar' cigarette". Includes Surgeon General's warning.
81) [Re: Viceroy Rich Lights Promotions]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19781003
Author: Guthrie John R
Source: Minnesota AG
Trial: 690141179-690141180
Bates=690141179-690141180
Advertising and Marketing TM: None None None
Letter from Jack Guthrie and Associates to Brad Becker of Brown and Williamson, regarding Viceroy Rich Lights promotion. Names target audience as "young males". Plans "Toys for the Big Boys" promotion, in large metropolitan areas, dispalying "rich" items such as vintage sports cars, planes, coins, and other items. Considers use of celebrity spokesperson, possibly royalty.
82) The Viceroy Problem
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19671129
Author:
Source: Minnesota AG
Trial: 690140882-690140888
Bates=690140882-690140888
Advertising and Marketing TM: Young adults Adults None
The "Viceroy Problem". Special studies group report states that Viceroy is declining at about 5% a year. Cites problematic brand history. Proposes product modification for improved taste. Recommends campaign which emphasizes youthful, young at heart characteristics. States commitment to building brand awareness with younger, more sophisticated smokers. Lists questions to be answered toward finding a solution to the "Viceroy Problem".
83) Kool Presentation E. T. Parrack 1/6/81
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19810106
Author: Parrack E T
Source: Minnesota AG
Trial: 660073496-660073501
Bates=660073496-660073501
Advertising and Marketing TM: Youth Young adults Hispanics
Kool presentation by E.T. Parrack 1981. Gives history of brand, 1933-present. Notes 1960's emphasis on developing the young adult market, models elected to be role models to young adults. Also mentions approaches to African-American, Hispanic markets.
84) Subject: Kool In-Store Presence
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19801205
Author: Matteson M M
Source: Minnesota AG
Trial: 660073510
Bates=660073510
Advertising and Marketing TM: College students None None
Kool in-store presence memo, regarding recruitment of support for Spring Break promotions. States Kool will spend $500 million dollars over 4 weeks in Florida, a tie-in with Playboy to conduct mass sampling in bars. Requests overtime, temporary or other employees to conduct in-store promotions.
85) A Qualitative Investigation of Kool Corporate Advertising
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19781000
Author: Qualitative Research Corp
Source: Minnesota AG
Trial: 776046854-776046913
Bates=776046854-776046913
Advertising and Marketing TM: None None None
Kool Corporate Campaign Overview and a Qualitative Investigation of Kool Corporate Advertising, prepared by a Qualitative Research Corporation , investigation conducted by Step 1, Inc for Robert L. Edens. Discusses varying responses to Kool ads to discourage people under 21 from smoking. Reports division between those who saw this as a good way to promote cigarettes and those who felt company took responsible action by creating them. Discusses study methodology, focus group of smoking parents, who tended to consisder cigarette smoking a lesser evil than drug and alcohol abuse. Assesses four ads, "Dear Son", "Daddy, can I have a puff?", "For Adults Only", and "Smoke with your head."
86) Camel Younger Adult Smoker Focus Groups (MDD #85-13202)
R.J. Reynolds Tobacco Company http://
Date: 19850201
Author: Mitchell Alicia Nance
Source: Mangini litigation
Trial: 504585737-504585757 Exhibit 12811
Bates=504585737-504585757 Exhibit 12811
Advertising and Marketing TM: Young adults Youth None
Marketing Research Report on Camel younger adult smoker focus groups. States that "due to the importance of younger adult smoker, Camel has developed a new advertising campaign which is directed solely toward this group". Reports change in attitude toward Camel after exposure to new ads, improving acceptability of product to younger adult smokers. Describes and attaches copies of six proposal ads: "Go With It", "French Camels", Welcom to the Oasis", Smoke Rings", Camel, Man", and "I'd Walk a Mile". Expresses concern that "French Camels" execution may appeal to an even younger age group, and dissapointment that the ads, while eliciting a positive response, do not move groups to extreme.
87) Yankelovich Follow-Up I
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19750123
Author: Johnson R L
Source: Minnesota AG
Trial: 670137188-670137189
Bates=670137188-670137189
Advertising and Marketing TM: None None None
Yankelovich Follow-Up I. Lists questions on Yankelovich survey, such as "do people find cigarettes less satisfying or enjoyable?" and "Can we have the youth market study?"
88) Cigarette Advertising and Youth Smoking
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author: Tobacco Update
Source: Minnesota AG
Trial: 2044418062-2044418063
Bates=2044418062-2044418063
Advertising and Marketing TM: None None None
Report on cigarette advertising and youth smoking. Reports that anti-smoking groups acknowledge that banning cigarette ads does not make people stop smoking. Includes information that ads do not make people start. States international figures to support information. Show that countries where advertsing ban is in place, smoking is unchanged or has risen.
89) Age and Income Profiles
Non-Tobacco Company http://www.bw.aalatg.com/
Date: 19791100
Author: Peoples Gallery/Mall Graphics Inc
Source: Minnesota AG
Trial: 665088461-665088463
Bates=665088461-665088463
Advertising and Marketing TM: None None None
Age and Income profiles by Peoples Gallery / Mall Graphics Inc for Brown and Williamson. Gives figures on age and income of shoppers at People's Gallery Shopping Centers.
90) Only One Leading Cigarette Takes the Fear Out of Smoking!
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19530000
Author:
Source: Minnesota AG
Trial: 2023033213
Bates=2023033213
Advertising and Marketing TM: None None None
Advertisement for Philip Morris cigarettes. States the "only one leading cigarette takes the fear out of smoking". States it is made with Di-Gel to protect from irritation. Shows man smoking cigarette, product and text.
91) The Cigarette That Takes the Fear Out of Smoking!
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19530000
Author:
Source: Minnesota AG
Trial: 2023033214
Bates=2023033214
Advertising and Marketing TM: None None None
Advertisement for Philip Morris cigarettes. States "The cigarette that takes the fear out of smoking". Touts design of cigarette which does no cause irritation. Contains text, picture of woman smoking cigarette, and two boxes of cigarettes.
92) No Other Cigarette Gives You This Assurance...This Smoking Pleasure
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19540000
Author:
Source: Minnesota AG
Trial: 2023033218
Bates=2023033218
Advertising and Marketing TM: None None None
Advertisement for Philip Morris cigarettes. States "No other cigarette gives you the assurance...this smoking pleasure". Touts Di-Gel as addictive which takes irritation away. Contains text picture of man and woman smoking cigarettes, and picture of boxes of cigarettes.
93) Advertising Does Not Induce Young People to Start Smoking
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2024258631-2024258639
Bates=2024258631-2024258639
Advertising and Marketing TM: Youth None None
General report "Advertising does not induce young people to start smoking". States peer influence, family attitude, some environment and socioeconomic background determine youth initiaion of smoking, cites studies. Shows charts showing cigarette consumption in other countries and effect of advertising bans, advertising expenditure by industry.
94) The Most Important 1/4 Inch in Smoking Today
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial:
Bates=
Advertising and Marketing TM: None None None
Advertisement for Parliament cigarettes. Touts the recessed filter which gives more flavor. States "The most important 1/4 inch in smoking today". Has text, picture of hands measuring filter, and name next to boxes of cigarettes.
95) Brown and Williamson Meeting Report
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19720821
Author: Marketing Innovations Inc
Source: Minnesota AG
Trial: 680073385-680073388
Bates=680073385-680073388
Advertising and Marketing TM: Youth None None
Brown & Williamson Meeting Report, 1972. Lists topics of proposed marketing innovation, such as phone-grams, answers to side-stream smoke problem, and new tobacco uses such as individual packets of snuff, and tobacco in a changnig given base. A youth concept is also mentioned, with a "togetherness" concept.
96) The Cigarette That Takes the Fear Out of Smoking!
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2061001046 PCD
Bates=2061001046 PCD
Advertising and Marketing TM: None None None
Advertisement for Philip Morris cigarettes. States "The cigarette that takes the fear out of smoking". Touts cigarette ingredient with Di-Gel which does not produce irritating vapors. Shows woman smoking and packs of cigarettes.
97) Continuing Cigarette Tracking Study Wave 9 Final Report Volume I
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19860500
Author: Admar Research Company Inc
Source: Minnesota AG
Trial: 674063681-674063931
Bates=674063681-674063931
Advertising and Marketing TM: Women Youth None
Continuing Cigarette Tracking Study wave 9, final report, volume 1, performed for Brown & Willimason by Admar Research. Tables on smoking behavior, brand awareness, brand identity, trial and current use, new brands, demographics. Lists research objectives: monitor smoking behavior, track brand performance, evaluate advertising performance, provide data bank. Mentions topics and methods of research. Defines young adult smokers as 21 - 24 in tables, but also categorizes some responses by appeal to young smokers.
98) Subject: New Advertising Campaign/Youth Smoking
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19960410
Author: Merlo Ellen Senior VP Corporate Affairs
Source: Minnesota AG
Trial: 2061902751-2061902752
Bates=2061902751-2061902752
Advertising and Marketing TM: None None None
Memorandum from Philip Morris. States intent to have advertising which heightens awareness of actions taken by company to prevent youth access to cigarettes. Contains attached advertisement stating, "Kids should not smoke". As part of Action Against Access campaign. States commitment to campaign. Contains advertisement.
99) Why Young People Begin Smoking
Tobacco Institute http://www.tobaccoinstitute.com/
Date: 00000000
Author: Tobacco Update
Source: Minnesota AG
Trial: TIMN 328161-328162
Bates=TIMN 328161-328162
Advertising and Marketing TM: None None None
Report "Why young people begin smoking". States family and peers are primary influences on smoking. Cites example from U.S. Government study in 1992. Siblings practices in home were associated with smoking. Cites World Health Organization quotes on smoking.
100) Cigarette Industry Initiatives Against Youth Smoking
Tobacco Institute http://www.tobaccoinstitiute.com/
Date: 00000000
Author: Tobacco Update
Source: Minnesota AG
Trial: TIMN 328167-328168
Bates=TIMN 328167-328168
Advertising and Marketing TM: Youth None None
Report on cigarette indusry initiatives against youth smoking. States year by year efforts to curb advertising which might reach youth, such as banning ads on television and radio. States activities to discourage youth smoking through programs and publications. Mentions ItÃs The Law program for minimum age laws. Contains Tobacco Institute anti-smoking ad copy.
101) Product: Du Maurier
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19750127
Author: Post Keyes Gardner Inc
Source: Minnesota AG
Trial: 660091322
Bates=660091322
Advertising and Marketing TM: None None None
Advertising copy by Post Keyes Gardner for Du Maurier, "When you've got a taste for going first class".
102) Product: Wings
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19750128
Author: Post Keyes Gardner Inc
Source: Minnesota AG
Trial: 660091331-660091333
Bates=660091331-660091333
Advertising and Marketing TM: None None None
Ad copy for "Wings" by Post Keyes Gardner. Gives logo, image copy ("to be free is to have wings") and product copy (featuring Dualite filter).
103) Female Smokers Age 17-24
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800310
Author: Sommers T G
Source: Minnesota AG
Trial: 501019669-501019670
Bates=501019669-501019670
Advertising and Marketing TM: Women None None
Brown and Williamson's internal correspondence. Female smokers age 17 - 24. Gves figures on type smoked, switching, and top ten markets by city.
104) Statement on the Joe Camel Advertising Campaign
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19940200
Author:
Source: Minnesota AG
Trial: 512694148-512694149
Bates=512694148-512694149
Advertising and Marketing TM: None None None
RJR statement on the Joe Camel Advertising Campaign. States position that youth should not smoke. Cites its anti-smoking program for youth. States it is not in tobacco industry's best interest for youth to smoke, as industry will be blamed. States concern that governmental restrictions will interfere with industry's ability to communicate with adult smokers.
105) Answers to the Question What Are Cigarette Companies Doing About Teenage Smoking?
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author: Marsteller Inc
Source: Minnesota AG
Trial: 2024938906-2024938908
Bates=2024938906-2024938908
Advertising and Marketing TM: None None None
Advertisement for the Tobacco Institute touting new booklet, "The wisdom to wait". States children should wait until adulthood to smoke. Claims to work with the National Council of Parents and Teachers Associations. Includes address to order book.
106) Strategic Plan 1990-1992
R.J. Reynolds Tobacco Company http://
Date: 19890605
Author:
Source: Connecticut litigation
Trial: 507633003-507533035
Bates=507633003-507533035
Advertising and Marketing TM: FUBYAS Young adults Starters
R.J. Reynolds strategic plan to help offset declining cigarette market. States that RJR is unable to achieve sustained share growth due to aging franchises. Claims that loyalty, not brand switching, is the driving force in the tobacco industry. Attributes switching, by decade, to tar, price, social/personal aspects. Mentions that smokers begin as younger adults, and maintain brand loyalty. Strategizes to attract FUBYAS by giving a focused YA message. Recommends using sampling/field marketing that impacts peer pressure, emphasis on marketing methods least likely to be restricted due to anti-smoking pressures. States goal to reach four point share gain per year in the 18 - 20 year old segment.
107) RJR Econometric Model of Cigarette Industry Volume
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 507180876-507180898
Bates=507180876-507180898
Advertising and Marketing TM: None None None
RJR Econometric Model of Cigarette Industry Volume. Graphs on total industry volume, RJR volume, RJR share of market, etc. States purpose of industry model, defines elements. Other graphs demonstrate formula for consumption, speculate on consumption if the world had stayed as it was in 1965. Gives figures on incidence and rate in 1965 world for ages 12 - 17, 18 - 24.
108) Economic Forecast 1975-1980
Philip Morris Cos., Inc. http://
Date: 19750303
Author: Johnston Myron E
Source: Connecticut litigation
Trial: 1000739883-1000739907
Bates=1000739883-1000739907
Advertising and Marketing TM: Youth None None
Economic forecast 1975 - 1980. Summarizes economy discussing gasoline prices, unemployment, government and intervention. Discusses effect on cigarette sales by age and year. Estimates changes in prices of cigarettes. Discusses action by anti-cigarette forces. Discusses 15 - 19 age groups in depth- population, smoking incidence, effect of economy on cigarette purchasing proven on this group because this is the group "in which Marlboro's market penetration is the highest."
109) Minutes from a Meeting in Greenwich 7-18-72 at Mr. L. A. Bantle's Office: Subject: The Lotus Project
U.S. Tobacco Company http://
Date: 19720718
Author: Bantle L A
Source: Connecticut litigation
Trial: UST 000004026-4028
Bates=UST 000004026-4028
Advertising and Marketing TM: Starters Adults Youth
Meeting minutes on Lotus project. States there is collaboration between Swedish Tobacco Company and United States Tobacco Company on project. Indicate research for acceptance should be done on float, lipburn, and size of pinch. States Lotus will be offered internationally. Discussed plans for project including task force. Defines target audience as "New users, mainly cigarette smokers, age group 15 - 35."
110) Proceedings of the Snuff and Chewing Tobacco Research - Manufacturing - Marketing Meeting New York Hilton, January 22-23, 1963
U.S. Tobacco Company http://
Date: 19680123
Author: Helley
Source: Connecticut litigation
Trial: UST 000004704-000004713
Bates=UST 000004704-000004713
Advertising and Marketing TM: Young adults Youth None
Discussion of 1963 meeting on Snuff and Chewing Tobacco at New York Hilton. Discusses product progress. Suggest concentration on socially acceptable product and prolonged life of product. Discusses scrap chewing tobacco. States flavor research should continue. Lists summary of topics discussed. States "We must sell the use of tobacco in the mouth and appeal to young people."
111) [Re:] Lotus
U.S. Tobacco Company http://www.bw.aalatg.com/
Date: 19720602
Author: Watson W W Pres
Source: Connecticut litigation
Trial: UST 000001471-000001473, 2017104
Bates=UST 000001471-000001473, 2017104
Advertising and Marketing TM: None None None
Letter to L.A. Bantle, President of United States Tobacco Company to W.W. Watson, President of United Scandia International. Discusses strong support for single unit or portion of snuff. States need to concentrate on Lotus project. Outlines need for three strengths of nicotine--high, medium and low. Questions what is being done to develop them and what could be done meanwhile. Targets those who presently use tobacco in the mouth.
112) Kool Comfort for Smoker's Throat
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19490000
Author:
Source: Minnesota AG
Trial: 664007150
Bates=664007150
Advertising and Marketing TM: None None None
Advertisements for Kool cigarettes from 1940's. Touts Kool comfort for smokers throat. Depicts penguin with hose, leaning on lamppost and boxing. Suggests medical benefit of smoking Kool when fighting a cold.
113) Subject: Strategies and Segments
R.J. Reynolds Tobacco Company http://
Date: 19840413
Author: Nordine Richard C
Source: Washington State AG
Trial: 502033156-502033157
Bates=502033156-502033157
Advertising and Marketing TM: None None None
Memo from R.C. Nordine to E.J. Fackelman on Strategies and Segments. States the younger adult smoker analysis indicates that smokers tend to stay with first brand, but may eventually switch for health considerations. Suggests principle, "Attract a smoker at the earliest opportunity and let brand loyalty turn that smoker into a valualbe asset."
114) Kool Achiever (Tabloid)
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19870120
Author: Lagman O
Source: Minnesota AG
Trial: 681650017-681650018
Bates=681650017-681650018
Advertising and Marketing TM: None None None
Ogilvy and Mather ad specifications for Kool cigarette insert to be run in Black Miami Weeky. Requests an evening/morning split, minimum four page separation from competitive tobacco ads. Also requests no proximity to obituaries, comics, children's features or material opposed to smoking.
115) Presentation Longbeach Research Study No. 7727
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19920900
Author: Sweeney Brian
Source: Minnesota AG
Trial: 2504204122-2504204136
Bates=2504204122-2504204136
Advertising and Marketing TM: Adults None None
Advertising research from Brian Sweeney Associates, of Australia. Presents responses to Philip Morris brand Longbeach. Includes responses to Longbeach promotions, reported as not being compelling enough to generate trial among smokers of other brands, but a positive reinforcement for Longbeach smokers. Notes "little interest amongst youth."
116) Re: Kool Cigarettes in Movie
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19900626
Author: Wells J K
Source: Minnesota AG
Trial: 682165390
Bates=682165390
Advertising and Marketing TM: None None None
File note regarding the use of Kool cigarettes in the movie, "Wild at Heart". Refers to Lava Films request for Laura Dern's character to be able to smoke Kool. Mentions that Nicholas Cage's character will smoke Marlboro. States that the film is rated 'R' with no particular appeal to children. Establishes that no inducement was offered for the use of Kool, and the film won't have an anti-smoking theme. Offers no objection to brand use.
117) Subject: 1978 Tracking Study
Philip Morris Cos., Inc. http://www.pmdocs.com/
Date: 19780605
Author: Zoler J N
Source: Minnesota AG
Trial: 1002477156
Bates=1002477156
Advertising and Marketing TM: None None None
Memo to A. Bissmeyer regarding the 1978 Tracking Study. Refers to attached report that covers basic demographic profiles by brand, category, and company. Plans on presenting the marketing group with highlights of the study.
118) Brown & Williamson Tobacco Corporation Advertising and Marketing Practices
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 284001929-284001941
Bates=284001929-284001941
Advertising and Marketing TM: None None None
Brown & Williamson advertising and marketing practices. States that cigarette sales are very competitive, and advertising is used to promote brand awareness and loyalty. Believes that advertising doesn't expand the market for cigarettes or attract new smokers. Claims all Brown & Williamson ads are aimed at adult smokers. States that Brown & Williamson abides by the Cigarette Advertising Code.
119) Brown & Williamson Tobacco Corporation
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19950922
Author:
Source: Minnesota AG
Trial: 439010002-439010004
Bates=439010002-439010004
Advertising and Marketing TM: None None None
Brown & Williamson age certification, requiring signature to prove age of 21 and over. Also requests affirmation that the signee decides to receive coupons, branded premium items or other promotional items through the mail.
120) Under 21 Age Verification Q&As
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 439010005-439010008
Bates=439010005-439010008
Advertising and Marketing TM: None None None
Questions and suggested answers on youth smoking. Provides Brown & Williamson company policy on coupon redemption, age verification and mail-in premium redemption. Includes suggested answers to questions on signature cards needed to mail out coupons and premiums.
121) Answers to the Most Asked Questions About Cigarettes
Tobacco Institute http://www.bw.aalatg.com/
Date: 19820000
Author:
Source: Minnesota AG
Trial: 670500584-670500593
Bates=670500584-670500593
Advertising and Marketing TM: Youth None None
Tobacco Institute booklet answering frequently asked questions about tobacco. Asserts that while population growth gives the appearance of more people smoking, smoking incidence is lower. Implies that the cause of youth smoking is complex, but not related to advertising. Argues that second hand smoke is not dangerous except under highly artificial conditions. States that cigarette companies encourage, fund, and support independent health research, and allow all findings to be published.
122) RJR-MacDonald Inc. Vantage 1980 Media Plan
R.J. Reynolds Tobacco Company http://
Date: 19791105
Author: Ogilvy & Mather (Canada) Ltd
Source: Mangini litigation
Trial: 800568299-800568356
Bates=800568299-800568356
Advertising and Marketing TM: Adults None None
Canadian marketing plan for Vantage cigarettes for 1980. Goal is to advertise to downswitchers who seek a lower tar/taste combination. Identifies target audience as women and men 25+, urban, white collar with a slght upper income skew. States reach and frequency goals as hitting 90% of target group 52 times (1 week) during the year. Desires increasing unaided brand awreness from 13% to 16%. Strategies using nespapers, posters and magazines primarily. Lists age of adults 13+ in chart labeled Poster Exchange Against Various Target Groups.
123) [Re:] Kool Plastic Bags
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19790124
Author: Kramer D N
Source: Minnesota AG
Trial: 665007658-665007662
Bates=665007658-665007662
Advertising and Marketing TM: African Americans Young adults None
Kool marketing plan including new packaging ideas, and details for Kool musical sponsorships. Gives list of cities and attendance figures for Kool Jazz Festival, and Country on Tour. Identifies African Americans and white young adults as target markets. Goals include improving Kool's product and user image, project Kool as a contemporary product, and reach target audience through advertising and pre-event publicity.
124) [Re: Cigarette Advertising Policy for People Under 21 Years of Age]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19790501
Author: Canary Fran
Source: Minnesota AG
Trial: 660076176
Bates=660076176
Advertising and Marketing TM: Youth None None
Letter from Fran Canary, Assistant Media Manager of Brown and Williamson, to Mr. Cornell Graham of Fort Wayne High Schools Newspaper, Inc. Thanks him for the information on his magazine. Restates Brown & Williamson's position against advertising to people under 21 years of age, in high school or college publications.
125) Remarks by Michael E. Szymanczyk Executive Vice President, Sales and Marketing Philip Morris U.S.A.: Action Against Access
Philip Morris Cos., Inc. http://www.bw.aalatg.com/
Date: 19950627
Author: Szymanczyk Michael E
Source: Minnesota AG
Trial: 282024273-282024277
Bates=282024273-282024277
Advertising and Marketing TM: None None None
Transcript of a speech given by Michael E. Szymanczyk, Executive Vice President of Sales and Marketing for Philip Morris. Details the Action Against Access anti-smoking campaign. Prohibits sampling altogether, distribution of cigarettes through the mail, and use of Philip Morris logos on toys or candy cigarettes. Requires minmum age signs at retail outlets.
126) New Raleigh Catalog Expanded to Include Gifts for Children
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19611019
Author: Carl Byoir & Associates Inc
Source: Minnesota AG
Trial: 690026337
Bates=690026337
Advertising and Marketing TM: None None None
Carl Byoir and Associates, Inc. announces addition of toys and other gifts for children to Raleigh Premium catalog. Notes previous inclusion of nursery items (bottle warmers, etc.). Toys included are tricycles, roller skates, toy rifle, toy cooking and ironing sets. New nursery items include portable crib and play pen. Adult items include fire extingusiher, popcorn popper and bilge pump. Notes that Raleigh coupon program is the only of its kind on a major U.S. cigarette and one of the few conducted entirely by the manufacturer.
127) I Hate Children and Dogs. I Love Geraniums and Viceroy Rich Lights. No Law Says You Have to Be Like Everybody Else.
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800800
Author:
Source: Minnesota AG
Trial: 670273204-670273205
Bates=670273204-670273205
Advertising and Marketing TM: None None None
Viceroy Rich Lights ad depicting man outdoors with flower pots. Copy reads, "I hate children and dots. I love geraniums and Viceroy Rich Lights. No law says you have to be like everybody else." Includes Surgeon General's warning.
128) Re: Younger Adult Smoker Presentation - Salem Brand Perspective
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19841107
Author: Tatum Ronda S
Source: Minnesota AG
Trial: 503580641-503580643
Bates=503580641-503580643
Advertising and Marketing TM: Young adults FUBYAS Youth
Report on younger adult smoker presentation- Salem brand perspective. Concludes that FUBYAS (first usual brand young adult smokers) who fall into the 18 - 20 year old age group have historically driven the success of key cigarette brands. Distinguishes FUBYAS as different from 21 - 24 year old smokers. Categorizes FUBYAS into conforming ("discos", "preps") and non-conforming ("rockers", "burn-outs") social groups. States "effective marketing strategies can be targeted specifically to FUBYAS" and discusses methods and considerations for same. Questions whatever FUBYAS are essential to long term volume and share growth or whether a strategy which targets more mature smokers (21 - 24) provide a strong enough base.
129) Statement of R.J. Reynolds Tobacco Company
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19940329
Author: Blynn Guy M
Source: Minnesota AG
Trial: 511386943-511386999
Bates=511386943-511386999
Advertising and Marketing TM: Youth None None
Statement of RJ Reynolds tobacco company submitted to United States of America, Federal Trade Commission, and Bureau of Consumer Protection. Attempts to reply to FTC allegations that RJR's Camel campaign induced underage smoking. Critiques and re-interprets studies published in JAMA and conducted by the government, stating that no incidence was found that RJR targeted children, or a higher percentage of youth smoke Camel, or any other evidence or likelihood of injury. Denies that advertising has ever been documented as a determinant of teen smoking behavior. States that majority of underage smokers smoke Marlboro. Claims that teens exposed to more advertising smoke fewer cigarettes. Statistical appendix on advertising, brand choice, and smoking intensity, reinterprets Beales data and finds no evidence of any effect of Camel advertising on smoking intensity.
130) Industry Codes Concerning Advertising and Promotion (75 Minutes)
R.J. Reynolds Tobacco Company http://documents.rjrt.com/BASIS
Date: 19830612
Author:
Source: Minnesota AG
Trial: 515681328-515681350
Bates=515681328-515681350
Advertising and Marketing TM: None None None
Presentation script and materials for training employees regarding cigarette advertising codes and creating appropriate ads. Discusses media, sampling, and each point of the Cigarette Advertising Code. Clarifies use of term "younger adult smoker" and emphasizes that they do not market to youth, do not research them, and actively discourage people under 18 from smoking. Includes copies of applicable codes and mock ads for trainees to analyze to find and correct legal problems, as well as assess risk (i.e. depiction of soccer player, company executive, couple in romantic setting).
131) Re: Camel Performance/Opportunities
R.J. Reynolds Tobacco Company http://
Date: 19890209
Author: Pennell G Cliff
Source: Connecticut litigation
Trial: 506861948-506861950
Bates=506861948-506861950
Advertising and Marketing TM: Young adults YAS YAM
Letter on Camel performance opportunity. Outlines data on Camel performance, learning to date and environment. Concerns involoving retail spending emphasizes markets and recommendations. Celebrates Camel's position in market, attributable to "extremely impactful advertising among target smokers."
132) Younger Adult Smokers Research Program
R.J. Reynolds Tobacco Company http://documents.rjrt.com/BASIS
Date: 19960830
Author:
Source: Minnesota AG
Trial: 502034711-502034716
Bates=502034711-502034716
Advertising and Marketing TM: Young adults None None
Younger Adult Smokers Research Program. States need to increase share of this group. Identifies subgroups by age (18 - 20 vs. 21 - 24), race, brand choice. Examines possible segments of market, motivations of younger adults, weaknesses of existing brands. Assigns areas of preparation, methodology.
133) R.J. Reynolds Tobacco Company Statement Regarding Camel Advertising
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 511383649-511383654
Bates=511383649-511383654
Advertising and Marketing TM: Youth None None
RJ Reynolds Tobacco Company Statement Regarding Camel Advertising. Rejects charges of papers published in "Journal of the American Medical Association" that RJR's Camel advertising causes children to smoke. Claims Camel ads do not target children, that only a small percentage of minors smoke Camels, and that they do so as a result of peer pressure and parental influence. Cites governmental and other research reports supporting RJR position. Lists ways in which RJR actively discourages youth smoking, i.e. programs such as "It's the Law".
134) [Re: Tobacco Industry Responsibility for Teenage Smoking]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19780602
Author: Nagle Allan R
Source: Minnesota AG
Trial: 680097509
Bates=680097509
Advertising and Marketing TM: None None None
Letter from Allan R. Nagle to D.S. Johnston, Vice President, Brown & Williamson. Regards changes made by the Secretary of Health, Education, and Welfare regarding the responsibility of the tobacco industry for teen smoking. Responds by stating Brown & Williamson's policy on not marketing to people under 21. Mentions that it is a good time to reaffirm this policy to everyone in marketing. States that they do not collect data on people under 21, nor will they accept such data from outside sources.
135) [Re: POPAI-Dupont Drugstore Buying Habits Study]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840521
Author: Sharp R Dean
Source: Minnesota AG
Trial: 670652825
Bates=670652825
Advertising and Marketing TM: Youth None None
Letter from R. Dean Sharp, Promotion Director of Brown & Williamson, to Howard Stumpf, President of Point-of-Purchase Advertising. Returns copy of the DuPont drugstore buying habits study. Claims Brown & Williamson didn't realize that the data would include consumers under 18. States that Brown & Williamson has no interest in marketing to people under 18. Asks for all references to consumers under 18 to be deleted, and the report resubmitted.
136) [Re: B&W Brand Names on Candy Cigarettes]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19771020
Author: Amos Larry C
Source: Minnesota AG
Trial: 690148032
Bates=690148032
Advertising and Marketing TM: Youth None None
Letter from Larry C. Amos, to Charles Shafman, President of Four Star Candy Company. Regards complaint issued by Rita Satz, Director of the Complain Unit of WNBC-TV, charging Brown & Williamson with using cigarette brand names on candy. Denies that Brown & Williamson markets or advertises to youth. States that Brown & Williamson's silence on the matter doesn't constitute approval.
137) [Re: Direct Brand Advertising to Persons Under 21 Years of Age]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19820419
Author: Coleman J M
Source: Minnesota AG
Trial: 670668357
Bates=670668357
Advertising and Marketing TM: None None None
Letter to Phil Dunn, Public Relations Director, University of Lousville, from J.M. Coleman, Media Manager, Brown & Williamson. States that Brown & Williamson does not advertise to people under 21, and so cannot participate in college associated ventures.
138) 20/20 Response
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830913
Author: Brown & Williamson Tobacco Corporation
Source: Minnesota AG
Trial: 690139368-690139372
Bates=690139368-690139372
Advertising and Marketing TM: Youth None None
Brown & Williamson response to questions proposed by ABC News writer Alice Pifer, states that Brown & Williamson advertising appeals to adult smokers, and adheres to the Cigarette Advertising Code. Defends the Kool Jazz Festival as support of an American art form. Claims that the tickets are too expensive for youth, and the performers appeal to an adult audience, and Kool's support should not be misconstrued as cigarette advertising. Mentions sampling as a practice reserved to people 21 and over.
139) Kool Achiever (Tabloids)
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19870129
Author: Turley
Source: Minnesota AG
Trial: 68164967-681649969
Bates=68164967-681649969
Advertising and Marketing TM: African Americans None None
Oglivy and Mather insertion order for Kool cigarette print ad to be run in Black Miami Weekly. Gives position instructions for page, main news, evening/morning split. Requests a minimum for page separation from competitive tobacco ads, as well as no proximity to obituaries, comics, children's features or material against tobacco usage.
140) Kool Achiever (Tabloids)
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19870129
Author: Turley
Source: Minnesota AG
Trial: 681649970-681649972
Bates=681649970-681649972
Advertising and Marketing TM: None None None
Ogilvy and Mather ad specifications for Kool cigarette insert to be run in the Fort Pierce Chronicle. Requests an evening/morning split, minimum separation of four pages from competitive tobacco ads. Also requests no proximity to obituaries, comics, children's features or material opposed to tobacco use.
141) The Electronic Media Ban (75 Minutes)
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 515681210-515681218
Bates=515681210-515681218
Advertising and Marketing TM: None None None
Presentation materials used to educate trainees regarding electronic media ban. Gives background on statute, examines question areas, gives scenario for role playing in order to illustrate acceptable promotions.
142) External Forecast
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19770000
Author:
Source: Minnesota AG
Trial: 504068686-504068719
Bates=504068686-504068719
Advertising and Marketing TM: Young adult Adults African American
External forecast produced by RJR. Charts consumer demographics and projections for smoking ages, (including 14-24) values, sex roles and smoker environment. Charts demand for menthols by African Americans, whites, and young adults. Charts competitive market and new brands from Philip Morris and market share by brand. Forecasts taxes, future bans on advertising, and incidence of smoking. Discusses new product, Real, to compete with PM's Merit.
143) Appendix C: Televised Spot Cigarette Advertising Exposures (In Thousands) for January 1967, January 1968 and January 1969
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19690100
Author:
Source: Minnesota AG
Trial: 503139452
Bates=503139452
Advertising and Marketing TM: Young adult Youth None
Appendix C, Television Spot Cigarette Advertising Exposures (in thousands) for January 1967, January 1968, January 1969. Gives figures on exposures for children 2-11, teens 12-17, adults 18+, and total exposures for each month.
144) Target Music Marketing/Data Bank - June/July 1982: Past Month Activities
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19820700
Author:
Source: Minnesota AG
Trial: 503911121
Bates=503911121
Advertising and Marketing TM: None None None
Data on target music marketing for past month. Gives figures on leisure activities participated in June and July of 1982. Charts activities and age groups with sex and AOR, AC/CHR. Charts age brackets as 12-24 and 25-38.
145) Demographic Profile Military Market (Active Duty)
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19830100
Author:
Source: Minnesota AG
Trial: 503911744
Bates=503911744
Advertising and Marketing TM: Adults Military Men
Demographic profile of military market (active duty). Charts sex, age, and race with percent and U.S. index. Indicates marketing programs should be developed to reach younger and primarily male adult smokers, reserve and retired personnel.
146) Statement of Geoffrey C. Bible Philip Morris Companies Inc. Before the House Commerce Committee, January 29, 1998
Philip Morris Cos., Inc. http://
Date: 19980129
Author: Bible Geoffrey C
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: None None None
Geoffrey Bible of Philip Morris on Proposed Resolution. Endorses and describes proposed resolution to address policy isssues on prevention of underage tobacco use, public smoking restrictions, marketing restrictions, and regulation of business. Summarizes changes, such as prohibition of human images and cartoon characters, ban on all outdoor advertsing, disclosure of health research to the FDA, surcharge on industry if youth tobacco use does not decline.
147) Enjoy Today's Camel Lights and Filters
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 503982596-503982599
Bates=503982596-503982599
Advertising and Marketing TM: Military Men None
Mock-ups of print advertisements for Camel cigarettes, "Enjoy today's Camel Lights and Filters." Shows man smoking and two packs of cigarettes. Includes ad parameters, i.e. pop-up coupon to be placed in men's magazine. Second ad depicts man walking while smoking, includes coupon and caption reading "Free Camel! Enjoy a free pack of Camel Filters or Lights when you buy one with the coupon below." Includes Surgeon General's Warning.
148) Subject: Marlboro Vulnerability--Idea Generation
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850121
Author: Nassar Susan C
Source: Minnesota AG
Trial: 504623276-504623284
Bates=504623276-504623284
Advertising and Marketing TM: FUBYAS Young adult Men
Letter on Marlboro vulnerability idea generation. Suggests ideas for RJR Camel campaign against Marlboro. Presents ideas in order of importance generated by RJR marketing professionals and group of factory workers. Outlines ideas aimed at 18-20 such as battle of bands, and emphasizes sex appeal, military, freedom and rebellion against parents.
149) Smoking Issues 3 Key Areas: Taxes, Social Acceptability, Restrictions
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 504631387-504631409
Bates=504631387-504631409
Advertising and Marketing TM: None None None
Examines smoking issues in three key areas: taxes, social acceptability, and restrictions. Discusses impact of taxes and pricing on cigarette sales. Analyzes how smoking acceptance has declined, how more smokers are affected by laws, and how future will impact. Mentions youth (16+) opinion on social acceptability of smoking. Analyzes price leverage and production cost. Outlines psychological impact of smoking restrictions, smoker/non-smoker differences in mindset. Discusses how smokers tend to retain young adult outlook on life; warns against marketing to non-smoker mindset.
150) Evalutation Form
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19820100
Author:
Source: Minnesota AG
Trial: 503733676-303733682
Bates=503733676-303733682
Advertising and Marketing TM: None None None
Handwritten forums evaluating publications with game and fish, homeowners how to, and Texas sports themes. Lists contact, editorial profile, demographics, circulation, and audience. Includes notes on age range (18-24, 25-38) and description of content. Handwritten notes give age range 12-24.
151) Prop 188 Direct Mail Summary
Non-Tobacco Company http://
Date: 19940000
Author:
Source: Ness, Motley and Loadholt
Trial: 2046981525
Bates=2046981525
Advertising and Marketing TM: None None None
Proposition 188 direct mail summary. Outlines non-smoker universe and smoker universe with titles, pieces, and number of weeks out.
152) Old Gold Image Opportunities
Lorillard Inc. http://www.lorillarddocs.com/
Date: 19760400
Author: Marian G Schott Inc
Source: Minnesota AG
Trial: 85071320-85071339
Bates=85071320-85071339
Advertising and Marketing TM: Adults Young adult Youth
Marian G. Schott, Inc. research on Old Gold Image Opportunities. Reports on focus group perceptions of product and image, user profile, implications of ads. States that respondents were 18-20 in one group, 16-24, 25-34, 35-50 in another; all smoked at least 10 cigarettes per day and had smoked brand for a year or more. Lists characteristics of various Old Gold Smoker groups. Discusses Old Gold as switched-to, not starting cigarette, stages by ages 12-15, 15-18, 18-21, 21-25. Lists strengths and weakness of product as perceived by user ad non-user. Assesses ad campaigns, lists problem and suggests future improvements.
153) Bright. A Fresh New Taste Experience.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19820000
Author:
Source: Minnesota AG
Trial: 503562820-503562821
Bates=503562820-503562821
Advertising and Marketing TM: None None None
Advertisement for Bright cigarettes. Offers free sample to adult smokers. Shows picture of cigarette packs and Surgeon General's Warning. Includes list of requirements for distribution of samples (i.e. sample only to adult smokes.)
154) Kool Corporate Campaign - Overview
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/bw/props/0000557406.htm
Date: 19780000
Author: Robert L Edens Company
Source: Minnesota AG
Trial: 785010364
Bates=785010364
Advertising and Marketing TM: Youth None None
Kool Corporate campaign - overview by Robert L. Edens Company. Reports on public response to Kool's non-smoking message to kids. States some respondants mistook it for an ad campaign for Kool, and a good way to promote ciagrettes; some felt it was a responsible act; some suspected it an act of reverse psychology. Notes common perception that young people make decisions, including regarding smoking, between ages 15-18 and that parents perceive smoking as the lesser of many temptations.
155) [Re: Requested Confirmation for Immunity from Criminal Prosecution Under Antitrust Laws]
Multiple companies http://documents.rjrt.com/
Date: 19640619
Author: Orrick William H Jr
Source: Minnesota AG
Trial: 503685806-503685807
Bates=503685806-503685807
Advertising and Marketing TM: None None None
Letter from William Orrick, Jr. of Arnold, Fortas & Porter. Refers to discussions on proposed cigarette advertising code and industry's request for immunity from criminal prosecutions under anti-trust law. Acknowledges industry establishment of advertising standards and possible FTC and House interstate commerce committee intervention. Affirms that until views of Congress and FTC are known, no criminal anti-trust prosecution will take place, although sanction will not be given until such bodies have addressed matter.
156) Subject: Analyzing the Volumetric Impact of the Kool Market Development Program (KMDP)
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/bw/props/0000167219.htm
Date: 19850711
Author: Stephenson Gary
Source: Minnesota AG
Trial: 542012279-542012283
Bates=542012279-542012283
Advertising and Marketing TM: None None None
Proposal by Manage Merit Service Associates, Inc. for B & W, analyzing the volumetric impact of the Kool Market Development Program (KMDP). Describes program implemented over several years in 70 cities, designed to reverse deline of Kool sales. Assesses impact of program, volume, participation level of retailers.
157) Project XG
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850226
Author:
Source: Minnesota AG
Trial: 503639021-503639043
Bates=503639021-503639043
Advertising and Marketing TM: FUBYAS YAS Young adult
Report on Project XG. Names Project XG as critical for RJR's long term growth, addresses key corporate issue. States details on competitor for Marlboro. States FUBYAS are key segment. Charts different social groups with values and attitudes. Describes types of cigarette proposed. Lists psychographic profiles. States objective to replace Marlboro as most relevant brand among young adult smokers, gives strategies and rationale. Names target as 18-24, especially 18-20. Describes product alternatives to demographic profile. Describes Marlboro barrier in terms of challenge, need and opportunity. States objectives of ad copy as freedom and independence, social encounter, emotion and intensity.
158) Attention Smokers: Speak Now or Forever Hold Your Wallets Open.
Brown and Williamson Tobacco Corp. http://
Date: 19980500
Author: Brookes Nick
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: None None None
Western Union telegram from B & W to smokers "Attention Smokers: Speak Now or Forever Hold Your Wallets Open." States congress is imposing taxes which would make a carton $50.00. Encourages smokers to write to congressmen to vote 'no' on higher taxes.
159) The R.J. Reynolds Tobaco Company, Pages 330-345
R.J. Reynolds Tobacco Company http://
Date: 19850000
Author: Tilly Nannie M
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: Women None None
Excerpt from book, R.J. Reynolds Tobacco Company. Discusses advertising in the period 1925-1940, which saw growth in advertising and advertising expenditures. Discusses promotion of Camel by three different ad agencies, innovation of wrapping packs in cellophane and attack by FTC on false advertising and health claims. Examines RJR's cautious approach to depicting women smoking in advertising.
160) A Review of R.J. Reynolds' Internal Documents Produced in Mangini v. R.J. Reynolds Tobacco Co., Civil No. 939359 - - The Case That Rid California and the American Landscape of Joe Camel.
Non-Tobacco Company http://
Date: 00000000
Author: Coughlin Patrick J
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: Youth None None
Review of RJR internal documents produced in Mangini vs. RJ Reynolds Tobacco Co. Discussion of history leading to Joe Camel Campaign, competition of Winston with Marlboro, image of Camel as virile. Discusses early youth market study and importance. Defines younger adult to mean 12-24. Discusses peer pressure as to reason for smoking, beginner cigarettes, susceptibilty of youth to advertising, role of credibility in advertising. Discusses Joe's appeal to youth, fuel promotions and use of price incentives. Emphasizes significance of ad imagery rather than ad copy.
161) The Shaping of an Illusion; Resurrection: How the Cigar Industry Manipulated the Media, Infiltrated Hollywood and Escaped the Government's Watchful Eye Despite the Product's Health Hazards.
Non-Tobacco Company http://
Date: 19980111
Author: Klein Alec
Source: Ness, Motley and Loadholt
Trial:
Bates=
Advertising and Marketing TM: Women Young adults Youth
Baltimore Sun article examines cigar boom, cigar industry manipulation of media to promote product. Describes long-term, subtle public relation campaign in which cigar makers targeted news media, planting news stories and letters to the editor, positioning cigars as status symbol with appeal to women, youth, yuppies and linked with sports glamour. Notes cigars are exempt from: cigarette settlements, Surgeon General's warning, and broadcast ban. Surveys newspaper and magazine stories and finds majority on cigars emphasize glamour, not health risk. States that although cigar companies claim to avoid targeting youth, six million 14-19 year olds reported smoking a cigar in 1995, 1-3% smoking more than 50.
162) Save $1.50 on Salem (Any Style Cartons)
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 505129509
Bates=505129509
Advertising and Marketing TM: None None None
Print advertisement with "Taste the Refreshment" coupon for Salem cigarettes. States "Save $1.50 on Salem (any style cartons)." Shows coupon, Surgeon General's Warning and cartons of cigarettes. Coupon includes form requesting name, address, usual brand smoked.
163) Get into the Salem Spirit and Save $1.50
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author: William Esty Company Inc
Source: Minnesota AG
Trial: 505156224-505156225
Bates=505156224-505156225
Advertising and Marketing TM: None None None
Pre-publication print ad, "Woman offering cigarette", prepared by William Esty Company, Inc. States "Get into the Salem spirit and save $1.50." Shows picture of man and woman. Coupon includes form requesting name, address, usual brand smoked. Instructions specify date, color, size, FTC requirements for tar and nicotine line, Surgeon General's Warning.
164) [Re: TV Sponsorship of NCAA College Football for 1966] [Re: TV Sponsorship of NCAA College Football for 1966]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19651021
Author: Roemer H C
Source: Minnesota AG
Trial: 503139593-503139594
Bates=503139593-503139594
Advertising and Marketing TM: Youth Young adult None
Letter from M.C. Roemer of RJR to Robert Meyner, Cigarette Advertising Code Administrator, requesting determination that buying sponsorship of NCAA college football for commercials will not violate the Cigarette Advertising Code. Indicates commitment is for 15 Saturday afternoon games. Gives audience profile by age and sex, including 19% audience under 17. Claims NCAA games are viewed by fewer young people age 18 and under than either the NFL or AFL professional football telecasts.
165) [Re: Script on The Wizard of No]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19840206
Author: Mitchell J Gary
Source: Minnesota AG
Trial: 503534344
Bates=503534344
Advertising and Marketing TM: Youth None None
Letter from J. Gary Mitchell Film Company to Herb Osman of RJR summarizing phone conversation. Describes company as educational film production company. Pitches script for "The Wizard of 'No'", a film discouraging children 6-12 from smoking. Notes, "Although the focus is on saying 'no' to smoking, the film does not deal in any way with why cigarette smoking may be harmful." Expresses hope that RJR may underwrite production cost ($30,000).
166) Cigarette Advertising Code
Multiple companies http://documents.rjrt.com/
Date: 19640000
Author:
Source: Minnesota AG
Trial: 503813713-503813721
Bates=503813713-503813721
Advertising and Marketing TM: None None None
Cigarette Advertising Code. Presents uniform and voluntary standards for cigarette advertising. Gives definitions of terms used. Discusses code administrator responsibilities, including advertising clearance. Establishes advertising standards and restrictions for broadcast media, sampling, representation, health claims, cigarette components. Gives procedures in event of code violation.
167) Appendix D: January 1967 Network Television Cigarette Advertising Exposures
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19680611
Author:
Source: Minnesota AG
Trial: 503035977-503035984
Bates=503035977-503035984
Advertising and Marketing TM: Youth Young adult None
Appendix D&E, containing information on January 1967 and January 1968 Network TV Cigarette Advertising Exposures. Lists programs, number of times shown containing cigarette ads, total number of cigarette commercials, youth age groups 2-11, 12-17, adults 18+, and the total number of exposures for each show.
168) Informational Memorandum
Tobacco Institute http://www.philipmorris.com/
Date: 19690606
Author: Kloepfer William Jr
Source: Minnesota AG
Trial: 1001817691
Bates=1001817691
Advertising and Marketing TM: None None None
Tobacco Institute memo regarding National Clearinghouse for Smoking and Health correction of previously released information. Clarifies that Norway, Sweden and Denmark have state-owned broadcasting with no commercial advertsing; therefore it is only a half-truth to say that cigarette advertising is banned in these countries.
169) Winston Lights
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19760920
Author:
Source: Minnesota AG
Trial: 503542857-503542862
Bates=503542857-503542862
Advertising and Marketing TM: Youth Young adult Men
Report on Winston Lights. Outlines demographic target, geographic target and product target. Shows chart indicating hi-fi category maintaining growth, mild and lights sub-category. Strong among younger smokers, Marlboro Lights as younger than Winston Lights. Table includes 14- 17 group.
170) Key Observations and Hypotheses from First Phase of Qualitative Research
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 504742606-504742610
Bates=504742606-504742610
Advertising and Marketing TM: Youth None None
Report describes youth mind-set and suggests product positioning representing young adults, as this is the group youth emulates. States, "any new brand of cigarette directed to this age group should not be a mirror image of today's youth but rather should be a reflection of the role or role models they project themselves into." Suggests further research exploring image, language, product name.
171) Marketing Insights, November, 1984
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19841100
Author:
Source: Minnesota AG
Trial: 503636921-503636924
Bates=503636921-503636924
Advertising and Marketing TM: None None None
Report on market insights for 1984. Names advertising themes and marketing trends, listing products which use these methods (I.e., friendship, tradition, seriousness). Predicts trends for future. Claims more advertising needed in New York. Lists RJR R&D brainstorming ideas.
172) Description of Cigarette's Tar and Nicotine Level
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19811026
Author:
Source: Minnesota AG
Trial: 503806372-503806392
Bates=503806372-503806392
Advertising and Marketing TM: None None None
Survey designed to elicit impressions of Premier cigarette and ad campaign. Asks about perception of tar and nicotine level, people in pictures, user image, likes and dislikes about ad, material difficult to understand, more personal satisfaction, reaction to Premier smoking experience, meaning of ashtray visual.
173) Ad Proposal
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850107
Author:
Source: Minnesota AG
Trial: 503796559-503796563
Bates=503796559-503796563
Advertising and Marketing TM: African American Hispanic Jewish
Ad proposal for Now cigarettes. Discusses rotation of warnings and slogans. Intended to reach target of younger adults, older adults and everyday people. Describes picture of different race Americans sitting together, with pack in corner and warning in other. Lists slogans emphasizing choice and rationale. Includes proposal for calendar. Includes two made up versions of ad.
174) Subject: Youth Smoking Execution/Public Issues Media Plan
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19830808
Author: Bauguess B W
Source: Minnesota AG
Trial: 503712300-503712301
Bates=503712300-503712301
Advertising and Marketing TM: Youth None None
Marketing plan on youth smoking and public issues. Recommends advertising in youth publications. Includes cost and names of publications, estimates numbers of readers. Remarks that two of the publications have tobacco advertising restrictions.
175) Winston America's Best
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 503897181-503897182
Bates=503897181-503897182
Advertising and Marketing TM: None None None
Coupons for Winston cigarettes. Offers $1.50 off a carton. Includes terms, Surgeon General's Warning and expiration date.
176) Storyfinder
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 504742631-504742648
Bates=504742631-504742648
Advertising and Marketing TM: Young adult Psychographic Segment None
Report described as story finder. Charts activities and products with age groups 18-19, 20-21, and 22-24. Charts leisure activities, stereo/audio equipment, music, food, alcohol, beer, and appliance purchases against ages. Describes psychographic profiles of sustainers, achievers, emulators, I-Am-Me, socially conscious, experimentals. Outlines notes on young adults, recounting values of this group when they were teenagers.
177) Pepsi/Honda Classic Camel Pro Series Super Cycle Labor Day Weekend september 1-2-3, 1984
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19840900
Author:
Source: Minnesota AG
Trial: 504020277-504020282
Bates=504020277-504020282
Advertising and Marketing TM: None None None
Print advertisement for Pepsi/Honda Classic Camel pro series. Describes history of American Motorcycle Association and Camel sponsorship. Depicts motorcycles, cigarette pack and order form. Includes map and location.
178) Mid/Ohio Sport Car Course. Super Cycle Weekend. September 28-30, 1984. Camel Pro.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19840900
Author:
Source: Minnesota AG
Trial: 504020194-504020201
Bates=504020194-504020201
Advertising and Marketing TM: None None None
Print advertisement for Mid-Ohio sport car course, Super Cycle Weekend, touting Camel sponsorship. Shows picture of motorcycle and Camel logo. Describes start of American Motorcyclist Association (AMA) and Camel support. Includes Surgeon General's Warning. Pictures pack of Camel Lights. Includes order form.
179) R. J. Reynolds Tobacco Co. Public Issues Campaign Ad
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19840530
Author:
Source: Minnesota AG
Trial: 503887833-503887834
Bates=503887833-503887834
Advertising and Marketing TM: Youth None None
RJR Public Issues Campaign print, "How to handle peer pressure." States RJR's view that young people should not smoke or decide about smoking until adulthood. Gives five tactics for recognizing peer pressure and resisting it. Ad copy concludes, "If you don't smoke, maybe your friends will want to be just like you."
180) Re: Black Market Report
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19821112
Author: Moore Jerry R
Source: Minnesota AG
Trial: 503545751
Bates=503545751
Advertising and Marketing TM: African American None None
Cover letter for RJR 1982 black market report. Mentions attached report of 1982 and previous year results. Results reflect retail sales and audit sales in stores with predominantly African American clientele. Notes sales and consumer results support each other in terms of trends. However differences arose when matched against Marlboro and Salem. Lists possible reasons for differences including the fact that teenage usage is not reflected in consumer data, but is reflected in sales. Indicates further investigation will be made.
181) Younger Adult Female Smokers
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Unknown
Trial: 50192050516, 501928522-501920549
Bates=50192050516, 501928522-501920549
Advertising and Marketing TM: Young adults Women None
Discusses the increasing importance of the younger adult female smoker (18-24) as incidence increases in this group. Cites governement reports expressing alarm at increased smoking among teenage girls. Studies incidence, importance, wants, starting age, effect of aging on share, switching dynamics. Emphasizes "moving up in the world" as key want of this group, particularly success related to music and the performing arts, which "may provide ann innovative new brand/repositioning opportunity." Examines source of brand perceptions based on product, advertising, package, name and other users. Includes many charts and tables focusing on the 18-24 group, examining demographic differences within the younger adult smoker poulation.
182) Why Are Younger Adult Smokers Important to RJR and Salem?
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 503561412-503561423
Bates=503561412-503561423
Advertising and Marketing TM: FUBYAS YAS Young adult
Report on "Why are younger adult smokers important to RJR and Salem." Lists questions regarding younger adult smoker demographic, preference, etc. Emphasizes importance of FUBYAS (first usual brand young adult smokers) as the leading indicators of growth and decline. Examines switching volume and claims market gap traces to younger adult smoker and brand loyalty. States YAS is important due to being largest source of market brand renewal. Names Salem as possible product to target FUBYAS, 18+.
183) Guidelines for Target Definition
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 504748398-504748418
Bates=504748398-504748418
Advertising and Marketing TM: Switcher African American FUBYAS
Guidelines for target definition. States priorities to attract smokers at first possible opportunity, whether FUBYAS or switchers, and to maximize long-term loyalty. Examines market dynamics and switching behavior. Categorizes brand type: Coolness, Virile, Concerned/Savings, Moderation. Profiles smoker according to brand. Studies market dynamics from age of adoption, through moderation, to switch to savings/concerned. Does not define age range for FUBYAS; 18-24 is used as a range distinct from FUBYAS.
184) Winston Longs
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19760920
Author:
Source: Minnesota AG
Trial: 503542850-503542854
Bates=503542850-503542854
Advertising and Marketing TM: Female Adults None
Marketing report on Winston Longs. Details Demographic, Geographic and Product Targets to "maximize gains among new and competitive smokers through 1980." Includes chart of share among smokers in the 100mm NFF category, starting with age range 14-17. States that the 100mm NFF category continues to skew older and female.
185) Enjoy the Taste That Never Left the Country Salem
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19780000
Author:
Source: Minnesota AG
Trial: 503854550
Bates=503854550
Advertising and Marketing TM: None None None
Print advertisement for Salem cigarettes. Shows man standing against mountain background. Ad copy reads, "Enjoy the taste that never left the country, Salem." Shows cigarette packs and Surgeon General's Warning. Gives handwritten figures on recall for men, women, younger, and older.
186) Winston Box
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19760920
Author:
Source: Minnesota AG
Trial: 503542845-503542849
Bates=503542845-503542849
Advertising and Marketing TM: Youth Young adult Men
Market report on Winston Box. Outlines Demographic, Geographic and Product Targets. Includes table representing share among smokers in the non-menthol box category, starting with the 14-17 age range. States that the box category is growing among younger segments and women, and that Marlboro Box is particularly strong among young men.
187) Winston 85
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19760920
Author:
Source: Minnesota AG
Trial: 503542832-503542837
Bates=503542832-503542837
Advertising and Marketing TM: Youth Men Young adult
Report on Winston 85. Outlines targeting to maximize gains "among new and competitive smokers through 1980." Details Demographic (men under 35), Geographic, and Product Targets. Includes tables representing Winston King's high share among men and younger smokers, starting with age category 14-17. Notes Marlboro King's strength among men under 35, and the decline in gains among new smokers for both Marlboro and Winston. Includes map of Winston 85 Opportunity Divisions.
188) Summary of November 20, 1984 Work Group for a Smoke-Free Society By the Year 2000
Lorillard Inc. http://www.lorillarddocs.com/
Date: 19841120
Author: Burns David M MD
Source: Minnesota AG
Trial: 85174876-85174879
Bates=85174876-85174879
Advertising and Marketing TM: None None None
Summary of November 20, 1984 work group for a Smoke-Free Society by the Year 2000. Outlines problems and needs for advertising and counter-advertising. Outlines problems and needs of promoting local advocacy. Emphasizes and outlines ideas for encouraging medical profession's role in discouraging smoking. Plans programs and policies for workplace smoking cessation and non-smokers' rights.
189) Subject: 20/20 Statement, Summer Student Letter
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19830906
Author: Fishel David B
Source: Minnesota AG
Trial: 500653082
Bates=500653082
Advertising and Marketing TM: None None None
Memorandum regarding RJR statement to be issued to 20/20. States request of 20/20 for an interview with RJR in regard to sponsorship of Team America and Eric Clapton, the former of which has been targeted as "inappropriate tobacco company sponsorship due to soccer's popularity with youth." States desire to issue a statement from RJR in lieu of an interview, and names RJR personnel who have reviewed the proposed statement.
190) Enjoy Smoking Longer Without Smoking More. Low Tar Saratoga 120's
Philip Morris Cos., Inc. http://www.tobaccoresolution.com/
Date: 19800600
Author:
Source: Minnesota AG
Trial: 2023237544
Bates=2023237544
Advertising and Marketing TM: None None None
Print advertisement for low-tar Saratoga 120's, stating, "Enjoy Smoking Longer without Smoking More." Printed in Redbook, June 1986.
191) Subject: RJRT France Funny Camel Program
R.J. Reynolds Tobacco Company http://
Date: 19791217
Author: Long G H
Source: Mangini litigation
Trial: 2198184
Bates=2198184
Advertising and Marketing TM: None None None
Memo concerning the French Funny Camel" program, States that the program , the suit from the Government and the final court decision could be of importance to RJR in the United States. Suggests a summary be prepared for management, legal, and marketing personnnel for future action.
192) You Never Had It This Fresh! Please Send Me a Store Redeemable Coupon Good for a Free Pack of New Bright, 85's or 100's. Free Pack.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19830100
Author:
Source: Minnesota AG
Trial: 503905687
Bates=503905687
Advertising and Marketing TM: None None None
Mail-in coupon for Bright cigarettes. Indicates recipient can fill out form with name and address, and receive a free pack of Bright 85 or 100's. States that sender must be at least 21 years old. Shows picture of packs.
193) Subject: Discount Brand Development and Marketing
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19931209
Author: Callaham Tim
Source: Minnesota AG
Trial: 2023163585
Bates=2023163585
Advertising and Marketing TM: None None None
Philip Morris inter-office correspondence from Tim Callahan regarding Discount Brand Development and Marketing. States attached item is from meeting held November 15, 1993, requests sharing information with people.
194) Marketing to Blacks Volume 2: Characteristics of the Black Consumer
Brown and Williamson Tobacco Corp. http://www.tobaccoresolution.com/
Date: 19820800
Author: Cinningham & Walsh Chicago
Source: Minnesota AG
Trial: 554000533-554000588
Bates=554000533-554000588
Advertising and Marketing TM: African Americans None None
Marketing to Blacks Collection of Lterature examines African-American population, suburban residence, demographics, income and education level, news on political issues. Notes that African-Americans are unique in that purcahsing habits are less limited to class and income level.
195) Winston Menthol
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19760920
Author:
Source: Minnesota AG
Trial: 503542863-503542866
Bates=503542863-503542866
Advertising and Marketing TM: Adults Young adult Youth
Winston Menthol marketing report. Reports cigarette market share for age groups 14-17. 18-20, 21-24, etc., for 1975, 1976; projects share in 1980. Indicates Winston Menthol has opportunity to gain among women who comprise majority of category. Indicates Winston Menthol has large share of youth segment. Indicates net losses in switching.
196) Demographics of IMSA Fans
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19720412
Author: Weber A G
Source: Minnesota AG
Trial: 501791471
Bates=501791471
Advertising and Marketing TM: None None None
Demographics of IMSA fans. Requests figures on age distribution of race audiences at International Motor Sports Association events, as Camel is sponsoring a series of their races. States questions have been raised regarding large number of under-age fans at first event, possibly attributable to local college student population in Dayton.
197) Cigar-Chomping Hollywood Heroes: Glamour: The Industry Pays Well-Connected Brokers to Put Their Product into the Hands of the Hottest Actors.
Non-Tobacco Company http://
Date: 19980112
Author: Klein Alec
Source: Ness, Motley and Loadholt
Trial:
Bates=
Advertising and Marketing TM: None None None
Baltimore Sun article on the resurgence of cigar smoking in films. Examines how cigar companies, film companies, and product placement firms each play a part in the placement of cigars in films and television shows. Gives history of placement, including Ray-Bans, BMW's, and other cigarettes. Reviews FTC and Congressional investigation of tobacco product placement, concern about possible appeal to youth. Mentions cigar placement in young-adult television program "Party of Five" and in independent children's film "Santa with Muscles" and feature films "Independence Day" and "First Wives' Club."
198) [Re: Appeal to Congressmen to Oppose Tobacco Tax Increase]
R.J. Reynolds Tobacco Company http://
Date: 19980500
Author: RJ Reynolds Tobacco Company
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: None None None
Appeal to Congressmen to oppose a tobacco tax increase. States RJR has made concessions; claims that congress is introducing taxes which may amount to $1,700 in cigarette taxes. Lists possible outcomes of legislation. Urges reader to write to Congress to counter cigarette tax.
199) [Re: New Brand, Dakota]
R.J. Reynolds Tobacco Company http://
Date: 19900412
Author:
Source: Washington State AG
Trial: 507703861
Bates=507703861
Advertising and Marketing TM: None None None
Letter from RJR to Dale Rook regarding Dakota cigarettes argues that newspaper accounts depicting Dakota selling to "young poorly educated Women" is not true. RJR states the brand is trying to appeal to the Marlboro smokers. Affirms that tobacco advertising is for adults and not aimed at younger people.
200) Thematic Review of Existent B&W and Competitive Campaigns
Brown and Williamson Tobacco Corp. http://www.tobaccoresolution.com/
Date: 19840404
Author:
Source: Minnesota AG
Trial: 670560206-670560231
Bates=670560206-670560231
Advertising and Marketing TM: Men Young adults Lower Class
Marketing report of thematic review of extent of B&W and competitive campaigns. Lists themes of Kool Music campaign. Viceroy Adventure theme, Barclay Success Raleigh Masculinity, Richland Good Times, Players Good Times, Kent Man on the Move, Camel Romance in Wilderness, Newport and Salem Good Times and Winston Action and Adventure. Outlines overview of themes and groups and categorizes them according to model group and experience.
201) Structured Creativity Group Presentation
British American Tobacco Industry (BAT) http://
Date: 00000000
Author: Creighton D E
Source: Washington State AG
Trial: 102690336-102690350
Bates=102690336-102690350
Advertising and Marketing TM: Youth None None
Structured Creativity Group Presentation. Examines constraints, challenges and opportunities in tobacco marketing, including international marketing. Discusses concern with low-delivery market, competition with drugs, stating "We must find a way to appeal to the young." Anticipates additional constraints on delivery to include cyanide, heavy metals and other chemicals. States that without sufficient nicotine delivery, the smoker may switch brands or quit smoking. Proposes changes in product design, consumption, delivery.
202) [Re:] College Comics
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19330407
Author: Esty John C
Source: Minnesota AG
Trial: 501808059
Bates=501808059
Advertising and Marketing TM: College student None None
Letter from John Esty of William Esty and Company Advertising to RJR, saying they have no signed estimate for the college comics, hand led by W.B. Bradbury. Notes dates when materials had been sent.
203) Bucking Big Tobacco with Just $5 Million
Non-Tobacco Company http://
Date: 19980916
Author: Beatty Sally
Source: Other
Trial:
Bates=
Advertising and Marketing TM: None None None
Wall Street Journal article, "Bucking Big Tobacco with Just $5 million." Describes American Cancer Society anti-tobacco ad campaign, using industry's own advertising to attack. Describes planning, budget, goals and schedule. Attributes defeat of 1998 anti-tobacco legislation to industry's April ad campaign having confused the American public. Quotes ad copy, "It's time to keep the tobacco companies from addicting anymore of our children. When you see advertising from the tobacco industry consider the source. These people are experts at manipulation and have been lying to the American people for decades."
204) Subject: The Merit Report - A Public Opinion Survey
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19800627
Author: Leiber Cathy L
Source: Minnesota AG
Trial: 1002392168
Bates=1002392168
Advertising and Marketing TM: None None None
Memorandum on Merit report- public opinion survey. Confirms finding copies of Merit questionnaire; confirms request to send and collect questionnaire.
205) Proposal to Lorillard for Indoor Billboard Media
Lorillard Inc. http://www.lorillarddocs.com/
Date: 00000000
Author: Apres Events Inc
Source: Minnesota AG
Trial: 91999521-91999528
Bates=91999521-91999528
Advertising and Marketing TM: Young adults Urban Hispanics
Apres Events, Inc., proposal for indoor billboard media to promote Newport cigarettes. Describes idea for phosphorescent tubular plastic indoor billboards lit by black light in night clubs. Plans testing in Manhattan clubs targeting Generation X, ethnic, alternative lifesyles, rock & roll, blue collar groups. Estimates attendance, media spending, sales.
206) Responsible Living for Teenagers: A Public Service Proposal for the Tobacco Industry
Tobacco Institute http://www.philipmorris.com/
Date: 19820500
Author: The Tobacco Institute
Source: Minnesota AG
Trial: 1005047465-1005047509
Bates=1005047465-1005047509
Advertising and Marketing TM: Youth None None
Responsible Living for Teenagers: A public service proposal for the tobacco industry, 1982. States tobacco industry position that smoking is an adult custom. Proposes industry image- improvement program to encourage youth not to smoke till age 18. Plans booklet, advertising, kit, film, and gathering of endorsements from parents, experts, politicians, educators, etc. Emphasizes industry lack of "knowledge and understanding of how to motivate (young people.)" Includes tables.
207) The Doral Way to Save
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 505235322-505235323
Bates=505235322-505235323
Advertising and Marketing TM: None None None
The Doral Way to Save, two print ads, offering three $1.00 off coupons. Only one of the two ads includes Surgeon General's Warning. Emphasizes generic everyday price.
208) Marlboro Challenge '86
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 2045091376-2045091377
Bates=2045091376-2045091377
Advertising and Marketing TM: None None None
Report on Marlboro Challenge 86. States intent to maintain annual growth rate of 2.5 to 3.5 units by increasing business among young smokers 18-21 by providing consistent value. Lists other age groups and considerations for market growth and retention. Plans research on switching motivation. Notes importance of image in reaching 18-24 group.
209) Consumer Research Report: IMSA Demographic Study
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19720612
Author: Gaylan P E
Source: Minnesota AG
Trial: 501791472-501791473
Bates=501791472-501791473
Advertising and Marketing TM: Men Young adult Adults
Consumer Research Report on IMSA demographics. States majority of Camel-sponsored racing event were male, 51% in 21-34 age group, 19% under 18. Notes respondent's usual brand and distance traveled to race. Concludes that race audience is desirable target.
210) Marlboro Share vs. Promotion Volume
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19920000
Author:
Source: Minnesota AG
Trial: 2044231354-2044231381
Bates=2044231354-2044231381
Advertising and Marketing TM: None None None
Marlboro share vs. promoted volume. Analyzes 1991 promotion goals and outcomes, plans 1992, emphasizes importance of promotion, price, flexibility. States goals to sustain growth in young adult smoker segment, accelerate among 25 - 44, ethnic groups. Plans defense against Camel Wides. Includes charts and tables.
211) Subject: The Merit Report Dry Run
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19800409
Author: Leiber Cathy L
Source: Minnesota AG
Trial: 1002392194
Bates=1002392194
Advertising and Marketing TM: None None None
Memorandum on "Dry Run" for Merit report. States a cover letter is attached along with a questionnaire. States the third element is a brochure describing the program.
212) Exploratory Marlboro Strategic Research Australia
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19900223
Author: Leo Burnett USA
Source: Minnesota AG
Trial: 2048571302-2048571384
Bates=2048571302-2048571384
Advertising and Marketing TM: Youth Young adults Men
Research designated to increase Marlboro's share in Australia. Reports that share dropped from 12.5 in 1976 to 2.7 in 1990. Attributes this to loss of entry level smokers. Identifies two key youth brands---Winfield and Peter Jackson. Examines Marlboro's image in light of Australia's cultural heritage. Analyzes Autstralian view of masculinity as more contemporary, more sensitive than Amercian view. Reports perception of Marlboro as for older people, too American (arrogant, outdated). Recommends positioning Marlboro as a "cult" brand to attract new smokers.
213) Cambridge Money. Rip It Off
Philip Morris Cos., Inc. http://documents.rjrt.com/
Date: 19920000
Author:
Source: Minnesota AG
Trial: 509170482
Bates=509170482
Advertising and Marketing TM: None None None
Cambridge ad "Cambridge money. Rip it off" includes coupon for $1.00 off 2 packs. Includes Surgeon General's Warning, age verification requiring signature.
214) Stealth in Advertising; Cigar Caper: Warnings and Regulation Are Needed to Close Loophole for Tobacco Product
Non-Tobacco Company http://
Date: 19980113
Author: The Baltimore Sun
Source: Ness, Motley and Loadholt
Trial:
Bates=
Advertising and Marketing TM: None None None
Baltimore Sun editorial on cigar promotion. Discusses cigar exemption from regulation by FTC, placement of health warning on pack, voluntary ban on paid product placement. Notes glorification of cigar smoking in film "Independence Day", for which J.C.Newman Cigar Co. supplied product, and which depicts conversion of anti-tobacco zealot to new smoker unconcerned with health risks. Proposes syllogism associating cool personality smoking product with product being perceived as cool. Quotes American Lung Association statistic that cigar smokers are 4-10 times more likely than non-smokers to die from laryngeal, oral and esophogeal cancers, as well as risking a variety of other health hazards.
215) Re: Benson & Hedges Direct Marketing Consumer Letters
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19880425
Author: Reich Susan
Source: Minnesota AG
Trial: 2023738890-2023738891
Bates=2023738890-2023738891
Advertising and Marketing TM: None None None
Re: Benson & Hedges consumer letter. Requests copy for mailing programs, specifying audience, tone and gifts to be offered in letters. Describes origin of information or request- business reply card, brochure request, etc.
216) [Re:] The Merit Report: A Public Opinion Survey
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19800424
Author:
Source: Minnesota AG
Trial: 1002392183
Bates=1002392183
Advertising and Marketing TM: None None None
Cover letter to the Merit report welcoming participants. Assures participant that his/her opinion counts. Explains procedure for processing and how to fill out questionnaire.
217) [Re: Use of Comic Sections for Advertising Camel Cigarettes]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19350910
Author: Williams S Clay
Source: Minnesota AG
Trial: 501771788-501771792
Bates=501771788-501771792
Advertising and Marketing TM: Adults Youth Non-Smoker
Letter with handwritten corrections from RJR to William Randolph Hearst, in reply to Hearst's complaint regarding cigarette ads in comics section of newspaper. States, "We are emphatically not engaged in a direct effort to teach the children to smoke cigarettes." Notes two-thirds of adult market is "still unreached by any brands", therefore it would not be sensible to attempt to make "deferred customers" of children, as well as "socially reprehensible." States 15% of advertising budget goes to ads in Sunday comics because 80% of adults read them- more than any other newspaper section, and because it is the best way to present Camel smokers. States the Comic Weekly Pick is not presented or regarded as a juvenile publication.
218) Free Pack from Doral
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 505236985
Bates=505236985
Advertising and Marketing TM: None None None
Print ad, "Free Pack from Doral", offers coupon. Includes Surgeon General's Warning.
219) Discussion Guide: Smokers of Full Price Brands
Lorillard Inc. http://www.lorillarddocs.com/
Date: 19920200
Author: Artisan Research
Source: Minnesota AG
Trial: 82866727-82866732
Bates=82866727-82866732
Advertising and Marketing TM: Adults Lower Class Men
Survey by Artisan Research listing questions on smoking. Lists questions on smoking behavior, perceptions on low price brands and full price brands. Lists questions on feelings about buying and smoking low priced brands and full priced brands.
220) For Those Who Value Flavor: Vantage the Right Light
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920000
Author:
Source: Minnesota AG
Trial: 509170465
Bates=509170465
Advertising and Marketing TM: None None None
Vantage print advertisement, "For Those Who Value Flavor", offering coupon for $3.00 off a carton. Includes Surgeon General's Warning.
221) Subject: Idea for Marketing a New Cigarette Brand
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19780426
Author: Newman Thomas A
Source: Minnesota AG
Trial: 1000756042
Bates=1000756042
Advertising and Marketing TM: Non-Smokers Young adults Youth
Ideas for marketing a new cigarette brand. Suggests new brand with no name, no advertising, only package design changed repeatedly to picture whatever is in vogue--Farrah Fawcett, Campbell's soup can label. Suggests cigarette packs could become a collectible item, like stamps. States "This means that non-smokers would buy a pack of cigarettes for their collection just school kids are collecting beer cans but not drinking the contents." States "The fad changes- not the cigarette."
222) Re: Next Direct Marketing Age Verification
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19900412
Author: Elkholy Deena
Source: Minnesota AG
Trial: 2023351067-2023351068
Bates=2023351067-2023351068
Advertising and Marketing TM: None None None
Letter from CEO Burnett to Philip Morris. Recommending age verification database overlay for 1990 test market. States original plan was to mail live product to respondents; this was changed due to concerns about recipients being over 21. Discusses alternative plan of age verification.
223) Lift Off to Flavor: Vantage the Right Light
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920000
Author:
Source: Minnesota AG
Trial: 509170392
Bates=509170392
Advertising and Marketing TM: None None None
Print advertisement for Vantage, "Lift off for flavor",includes coupon and Surgeon General's Warning. Depicts two packs of Vantage cigarettes as rockets, shooting upwards.
224) New Winston Select. Select Tobaccos. Smooth Flavor.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920000
Author:
Source: Minnesota AG
Trial: 512563705-512563706
Bates=512563705-512563706
Advertising and Marketing TM: None None None
Winston business reply card, touting Winston Select Gives short survey on usual brand preference; includes Surgeon General's Warning and age verification.
225) [Re: Cigarette Advertisements in Comics]
R.J. Reynolds Tobacco Company http://documents.rrt.com/
Date: 19350910
Author: Hearst W R
Source: Minnesota AG
Trial: 501771781-501771782
Bates=501771781-501771782
Advertising and Marketing TM: Youth None None
Letter from William Randolph Hearst to Mr. Mortimer Berkowitz, complaining about cigarette ads in comics section of newspaper. States, "These cigarette ads in the comics seem to be a direct effort to teach the children to smoke cigarettes." Recounts that he has urged moderation to liquor and horse racing industries. States, "It is [in] consideration for their interests as well as our own which leads me to urge the tobacco people to put their color ads into the grown-up's American Weekly instead of into the Children's Comic Weekly."
226) Hollywood Camel--2nd Mailing Version: $1.00 Off Pack
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19880912
Author: McCann Erickson
Source: Minnesota AG
Trial: 50728 4369- 50728 4370
Bates=50728 4369- 50728 4370
Advertising and Marketing TM: None None None
McCann Direct advertising copy for Hollywood Camel second mailing. Offers coupons, emphasizes smooth character of Camel.
227) Look for Your More Lights 120's in Their New Silver Packs.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19880126
Author: Young & Rubicam
Source: Minnesota AG
Trial: 506672255-506672256
Bates=506672255-506672256
Advertising and Marketing TM: None None None
Business Reply Mail cards offering coupons on More cigarettes. Includes age verification and Surgeon General's Warning.
228) Free Pack of More Lights
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19880325
Author: Young & Rubicam
Source: Minnesota AG
Trial: 506672211
Bates=506672211
Advertising and Marketing TM: None None None
Mock up for Buy-One-Get-One-Free coupons for More Lights, prepared by Young & Rubicam. Includes age verification form to be filled out by consumer.
229) Real Newspaper Ad #2. Of All Major Brands Only Low Tar Real Gives You All Natural Taste.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19770621
Author: Ogilvy Mather
Source: Minnesota AG
Trial: 50913 5544- 50913 5546
Bates=50913 5544- 50913 5546
Advertising and Marketing TM: None None None
Mock up of print ads by Ogilvy & Mather for Real cigarettes. Includes coupon and Surgeon General's Warning. The ad copy reads "The Natural Cigarette. Nothing Artificial Added."
230) Camel Pro
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author: Long Haymes & Carr Inc
Source: Minnesota AG
Trial: 50742 2124- 50742 2133
Bates=50742 2124- 50742 2133
Advertising and Marketing TM: None None None
Camel Pro ads, promoting RJR-sponsored motor racing events at five U.S. locations. Depicts racer on bike and camel pack. Gives location and ticket information, tar disclosure and Surgeon General's Warning. Accompanying notes from Long, Haymes and Carr gives information about warnings, ad placement, ink color and date.
231) Make a Smooth Move to Camel and Take a $1.00 Off a Carton
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19890000
Author:
Source: Minnesota AG
Trial: 50740 0079
Bates=50740 0079
Advertising and Marketing TM: None None None
Camel ad "Make a Smooth Move to Camel" depicting Joe Camel in a tuxedo, offers coupon for $1.00 off carton. Gives tar disclosure and Surgeon General's Warning and age verification.
232) Salem the Refreshest
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19880300
Author: Leber Katz Partners
Source: Minnesota AG
Trial: 50711 9649- 50711 9652
Bates=50711 9649- 50711 9652
Advertising and Marketing TM: Adults Young adult None
Print ads for Salem by FOB/Leber Katz Partners. First ad depicts the word Salem in a long piece of ice, which a woman is pressing against her neck as it melts. Second ad depicts the word Salem in the spray from a waterhose. Both have ad copy reading "The Refreshest" and the Surgeon General's Warning. Accompanying note describes "ice chunk" and "water hose" copy strategy to positively alter target 18-34 year old smokers' current brand and user perceptions, and emphasize refreshment.
233) Sail Away With Smooth Camel Savings
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19900916
Author: Young & Rugbicam Inc
Source: Minnesota AG
Trial: 50734 6876
Bates=50734 6876
Advertising and Marketing TM: None None None
Camel ad mock-up by Young & Rubicam Inc. Depicts Camel with sailing motif. Includes coupon, tar disclosure, Surgeon General's Warning and age verification.
234) Celebrate the New Look of Vantage.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19870000
Author:
Source: Minnesota AG
Trial: 506678263
Bates=506678263
Advertising and Marketing TM: None None None
Print ad for Vantage, emphasizing new look (of package). Offers coupon, free lighter; includes age verification and Surgeon General's Warning.
235) Camel Ultra Lights. Now you Can Enjoy Rich, Smooth Camel Taste in A Lower-Tar Ultra Light
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19900000
Author: Young & Rubicam
Source: Minnesota AG
Trial: 50734 6827- 50734 6828
Bates=50734 6827- 50734 6828
Advertising and Marketing TM: None None None
Business reply mail coupon offer for Camel Ultra Lights. Includes age verification form and solicits market research information. Includes Surgeon General's Warning.
236) The Lowest Tar and Nicotine Money Can Buy is Now $1.00 Less.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19910203
Author:
Source: Minnesota AG
Trial: 50913 6223
Bates=50913 6223
Advertising and Marketing TM: None None None
Print ad for Now cigarettes, touting lowest tar and nicotine levels. Offers coupon, including age verification. Includes Surgeon General's Warning.
237) Hollywood Camel--1st Mailing Version: $1.00 Off Pack
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19880912
Author: McCann Erickson
Source: Minnesota AG
Trial: 50728 4366- 50728 4368
Bates=50728 4366- 50728 4368
Advertising and Marketing TM: None None None
McCann Direct adverstising copy for first Hollywood Camel mailing. Offers coupons, instructions on use, and emphasizes smooth character of Camel.
238) Franchise
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19890509
Author:
Source: Minnesota AG
Trial: 50727 9579- 50727 9585
Bates=50727 9579- 50727 9585
Advertising and Marketing TM: Female African American Hispanic
Handwritten notes on Franchise, possibly to frame demographics. Gives list of best/worst attributes, accomplishments/regrets, themes for ads. Mentions Hispanic and Black psychographics.
239) Now Shatters Them All
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19870000
Author:
Source: Minnesota AG
Trial: 507114461-507114462
Bates=507114461-507114462
Advertising and Marketing TM: None None None
Two print ads, "Now Shatters them All." Depicts Now cigarette package in front of four other brands, which each lie crumbled. Offers coupon, including age verification. Includes Surgeon General's Warning on one of the two pages.
240) We're Holding Your Free Camel T-Shirt.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860221
Author:
Source: Minnesota AG
Trial: 506659356
Bates=506659356
Advertising and Marketing TM: None None None
Print ad for Camel: ransom-style note offers free Camel t-shirt, 1-800 number. Includes polaroid of shirt, tar disclosure, Surgeon General's Warning.
241) Save Up to $2.00 on Camel! Rub Off Pyramid to See Your Savings!
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19870500
Author:
Source: Minnesota AG
Trial: 505680127-505680128
Bates=505680127-505680128
Advertising and Marketing TM: None None None
Two print ads for Camel cigarettes, offers money off on Camel carton purchase. Includes coupon, tar disclosure, Surgeon General's Warning.
242) Save $2.50 When You Buy Camel.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 506200878- 506200879
Bates=506200878- 506200879
Advertising and Marketing TM: None None None
Print ad for Camel offering coupon for $2.50 off a carton, plus admission to GT Race event with redemption of end flaps of carton at Speedway. Includes coupon, tar levels, Surgeon General's Warning.
243) The 1993 Winston Cup Preview
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920000
Author: Long Haymes & Carr Inc
Source: Minnesota AG
Trial: 50909 3445-50909 3446
Bates=50909 3445-50909 3446
Advertising and Marketing TM: None None None
Two print advertisements for 1993 Winston Cup Preview. Proceeds to benefit two North Carolina hospitals. States "We'll be there because we care." First ad depicts four drivers, date, time location and advertising copy information, from Long Haymes & Carr. Second ad emphasizes events at preview - autograph signing, simulator ride. Both ads state that children under 12 are admitted free with paying adult.
244) Camel Free T-Shirt Offer!
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19900800
Author: Slate & Associates
Source: Minnesota AG
Trial: 50734 6850
Bates=50734 6850
Advertising and Marketing TM: None None None
Business reply card offering free T-shirt. Includes age verification form.
245) Winston Flavor You Can Bank On
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19910000
Author:
Source: Minnesota AG
Trial: 50772 3458- 50772 3459
Bates=50772 3458- 50772 3459
Advertising and Marketing TM: None None None
Winston ad offering $50.00 savings bond with ten carton proofs of purchase and coupon. Includes Surgeon General's Warning.
246) Take the Winston Cup Points Challenge
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19930000
Author: Long Haymes & Carr Inc
Source: Minnesota AG
Trial: 50909 3424
Bates=50909 3424
Advertising and Marketing TM: None None None
Advertisement for Winston Cup Points Challenge. Shows cup emblem for 1993 advertising copy specifications from Long Haymes Carr and Surgeon General's Warning.
247) Enjoy Camel's Classic Taste and Save $2.00
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19870600
Author: McCann Erickson
Source: Minnesota AG
Trial: 50734 6284-50734 6286
Bates=50734 6284-50734 6286
Advertising and Marketing TM: None None None
Advertisements for Camel cigarettes ,prepared by McCann-Erickson, states "Enjoy Camel's Classic Taste and Save $2.00." Includes Surgeon General's Warning, tar and nicotine disclosure and coupon for $2.00 off, which includes age verification form.
248) Calm Down to Salem With Its Soothing, Smoothing Taste
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19740115
Author: William Esty Company
Source: Minnesota AG
Trial: 50972 2514- 50972 2520
Bates=50972 2514- 50972 2520
Advertising and Marketing TM: None None None
Ad concepts for Salem cigarettes. Text reads "Calm Down to Salem." Shows five separate advertisements: man and woman on beach, man smoking, man sailing - surfing theme. Includes notes emphasizing daring, excitement, modern elements of ad which are strong with young adult urban males.
249) New Riviera. Real Menthol Pleasure of Less!
American Tobacco Co. http://documents.rjrt.com/
Date: 19920000
Author:
Source: Minnesota AG
Trial: 509170797
Bates=509170797
Advertising and Marketing TM: None None None
Ad for Riviera cigarettes, "Real menthol pleasure for less!", includes coupon with signature required to certify age of respondent as 21 or older, and is also a smoker.
250) Salem. Break for the Refreshest.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19910630
Author:
Source: Minnesota AG
Trial: 50846 8843
Bates=50846 8843
Advertising and Marketing TM: None None None
Print advertisement for Salem cigarettes depicting ocean wave with surfer about to crash over road with car and driver passing Salem billboard. States "Break for the Refreshest." Includes coupon for one dollar off any styles carton and Surgeon General's Warning.
251) We Don't Think They Should Smoke [Hispanic]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19910000
Author:
Source: Minnesota AG
Trial: 50784 0779
Bates=50784 0779
Advertising and Marketing TM: None None None
Advertisement for 'It's The Law' tobacco industry program to discourage cigarette sales to youth. Touts "We Don't Think They Should Smoke." Lists efforts to discourage youth smoking: support of state laws which prohibit sales to youth, supervision of vending machines, ban on billboard advertising up to 500 feet from schools and limiting sample distribution of product.
252) We Don't Think They Should Smoke [African American]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19910000
Author:
Source: Minnesota AG
Trial: 50784 0778
Bates=50784 0778
Advertising and Marketing TM: None None None
Advertisement for "it's The Law" campaign. States 'We don't think they should smoke.' Describes programs intended to enforce laws prohibiting sales to minors. States information on signs and booklets to curb youth smoking. Includes RJR logo.
253) Camel. Discover a Whole New World. Save $2.00 on Camel!
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 506195169-506195170
Bates=506195169-506195170
Advertising and Marketing TM: None None None
Two print ads for Camel, same image of man on rock peak lighting up a cigarette, orientation reversed. Offers coupon, including age verification. One of the two ads includes Surgeon General's Warning.
254) Winston. The Quality Comes Through.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19910000
Author:
Source: Minnesota AG
Trial: 50772 3491
Bates=50772 3491
Advertising and Marketing TM: None None None
Winston ad with large bald eagle head pictured, emphasizing quality and consumer service. Includes coupon, Surgeon General's Warning and tar disclosure.
255) Save on Now the Lowest in Tar.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 506197695
Bates=506197695
Advertising and Marketing TM: None None None
Mock up of print ad for Now cigarettes, touting low tar rating and offering coupon. Does not include Surgeon General's Warning.
256) Salem. Tune Into the Refreshest.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19900000
Author:
Source: Minnesota AG
Trial: 50770 9464
Bates=50770 9464
Advertising and Marketing TM: None None None
Print ad for Salem depicting person at piano with ad copy stating "tune into the Refreshest." Offers coupon, tar disclosure and Surgeon General's Warning.
257) Media Advisory
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19891109
Author: Payne Maura
Source: Minnesota AG
Trial: 50768 35560
Bates=50768 35560
Advertising and Marketing TM: None None None
RJR press release announces winner of Camel Smooth Car Sweepstakes and describes event in which car will be given to recipient. Notes that Joe, The Smooth Character, will be at New Jersey event to hand over car keys.
258) Right Decisions Right Now.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19910919
Author:
Source: Minnesota AG
Trial: 50784 0437
Bates=50784 0437
Advertising and Marketing TM: Youth None None
Print ad for RJR's Right Decision Right Now industry anti-smoking program. Offers Tobacco: Helping Youth Say No booklet and 1-800 number. Ad copy reads, "Kids shouldn't smoke. Talk to yours today." Images depict kids smoking, text in Spanish and English says, "Don't create a smoke screen between you and your friends" and "And You Think This Looks Cool?"
259) Escape to the Fresh Side Salem
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19930000
Author:
Source: Minnesota AG
Trial: 50913 6237
Bates=50913 6237
Advertising and Marketing TM: None None None
Print ad for Salem, depicting beach, large Salem pack in sand and flying fish. Includes coupon, tar disclosure and Surgeon General's Warning.
260) Gear Up for Winter Gifts! With Proofs. Salem Fresh Gear Winter Collection.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19910000
Author:
Source: Minnesota AG
Trial: 50913 6234
Bates=50913 6234
Advertising and Marketing TM: None None None
Print ad featuring Salem premium gifts, offered for proofs of purchase. Selection includes a portable CD player, a jacket, etc. Includes coupon and Surgeon General's Warning.
261) Salem. The Refreshest.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19900923
Author:
Source: Minnesota AG
Trial: 50913 6231
Bates=50913 6231
Advertising and Marketing TM: None None None
Print ad for Salem, poor copy quality. Includes coupons, Surgeon General's Warning, ad copy stating "The Refreshest," tar disclosure.
262) Hey Friend, Check Out This Deal! Now the Low Tar Way to Smoke.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19930000
Author:
Source: Minnesota AG
Trial: 50913 6228
Bates=50913 6228
Advertising and Marketing TM: None None None
Print ad for Now cigarettes. Includes coupon, Surgeon General's Warning, touts low tar levels.
263) Vantage the High Performance Cigarette
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19870000
Author:
Source: Minnesota AG
Trial: 506678243
Bates=506678243
Advertising and Marketing TM: None None None
Print ad for Vantage, "The high performance cigarette." Includes coupon with handwritten price change, and Surgeon General's Warning.
264) Camel Presents the Hard Pack. Catch the Pack for $1.00 Off a Carton.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19910000
Author:
Source: Minnesota AG
Trial: 50772 6566
Bates=50772 6566
Advertising and Marketing TM: None None None
Advertisement and coupon for Camel cigarettes. Shows five Camels dressed as blues musicians with one offering one camel a cigarette from an opened hardpack of Camels. Ad copy reads "catch the pack for one dollar off a carton." Shows coupon with terms of offer including age limit of 21, expiration date and picture of camel musicians. Includes Surgeon General's Warning against carbon monoxide.
265) Anyone Who's Old Enough to Smoke is Old Enough to Make Up His Own Mind
Phillip Morris Cos., Inc. http://
Date: 19720625
Author:
Source: Minnesota AG
Trial: 2023202933-2023202934
Bates=2023202933-2023202934
Advertising and Marketing TM: None None None
Print ad for Vantage cigarettes. Ad copy reads, "Anyone who's old enough to smoke is old enough to make his own mind." States they won't try to get non-smokers to smoke. Touts low-tar and flavor of Vantage. Urges trial of product. Includes Surgeon General's Warning.
266) Subject: Strategic Research
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19840612
Author: Fackelman E J
Source: Minnesota AG
Trial: 503970681-503970688
Bates=503970681-503970688
Advertising and Marketing TM: None None None
Draft [1049] memo from E.J. Fackelman to L.W. Hall on Strategic Research. Gives joint perspective on issues raised, stating they need to be addressed by MDD with input from Brand Marketing, and cooperation is needed. Answers specific questions. Lists target issues facing RJR: pricing, younger adults, distribution special markets (minority), and product line positioning. Discusses sources of consumer information.
267) Subject: Strategic Research Response
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19840622
Author: Fackelman Ernest J
Source: Minnesota AG
Trial: 503970650-503970657
Bates=503970650-503970657
Advertising and Marketing TM: None None None
Strategic Research Response. Gives view that strategic research is only a part of RJR's strategic issues responsibility, incorporating MDD and Brand Management. Acknowledges differences of opinion on this. Cites younger adult smoker study as an example of a risky project which helped identify and give an understanding of long-term consumer dynamics of this group, although RJR had "tracked their trend lines for nearly a decade." Addresses issue of strategic responsibility, and whether MDD should be strategic or tactical in nature. Gives responses to specific questions, often citing recent research.
268) Re: 1982 Black Market Report
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19821112
Author: Moore J R
Source: Minnesota AG
Trial: 503949214-503949216
Bates=503949214-503949216
Advertising and Marketing TM: African American None None
RJR memo, with handwritten forwarding instructions, regarding 1982 Black Market Report. Discusses differences in sales and consumer trends, including teenage usage (under 18 years] not reflected in consumer data but included in audit sales. Recommends data for identifying demographic sub-groups representing strategic opportunities for Special Marketing Plans directed against Blacks.
269) Common Courtesy is Common Sense
Multiple companies http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 512021133
Bates=512021133
Advertising and Marketing TM: None None None
Joint print ad from RJR and PM on secondhand smoke "Common courtesy is common sense". Encourages proper ventilation and common courtesy to solve conflict over tobacco smoke. Depicts couple holding hands through an open window, man outside smoking, woman inside reading.
270) Many Everyday Items Pollute the Air...Not Just Secondhand Smoke
Multiple companies http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 512021140
Bates=512021140
Advertising and Marketing TM: None None None
Joint print ad by RJR and PM, picturing cleaning supplies. Text reads, "Many everyday items pollute the air. . . Not just second hand smoke." Suggests proper ventilation, common courtesy, gives 1-800- number to call for more information.
271) I Don't Care if You Smoke...Please, Just Don't Do It Around My Kids.
Multiple companies http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 512021138
Bates=512021138
Advertising and Marketing TM: None None None
Joint print ad from RJR and PM, depicting woman with two children. Copy reads, "I don't care if you smoke. . . Please just don't do it around my kids." Expresses and acknowledges concern about second-hand smoke, encourages common courtesy, ventilation, smoking and non-smoking areas. Gives 1-800 number to call for more information.
272) Salem: Freshside Salute. A Fresh Look - A Fresh Approach
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19930722
Author:
Source: Minnesota AG
Trial: 511994310
Bates=511994310
Advertising and Marketing TM: None None None
Salem "Freshside Salute" to Rosalyn Hinson of Philadelphia,PA, honoring her for opening the Indomitable Spirit Martial Arts School, to keep children out of trouble. Notes $5,000 contribution [by RJR] to organization. Includes Salem pack pictures, along with palm tree and tar and nicotine figures.
273) Capture High Performance
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19880200
Author:
Source: Minnesota AG
Trial: 506679961-506679962
Bates=506679961-506679962
Advertising and Marketing TM: None None None
Print ad/Business Reply Card for Vantage, offering free Kodak disposable camera by mail. Includes age verification, tar levels, Surgeon General's Warning.
274) Put a Vantage to Your Lips and We'll Throw New York at Your Feet
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19750511
Author:
Source: Minnesota AG
Trial: 502612514
Bates=502612514
Advertising and Marketing TM: None None None
Print ad for Vantage cigarettes, "Put a Vantage to your lips and we'll throw New York at your feet." Includes Surgeon General's Warning and mail in order, which, when sent along with $.50 and two empty Vantage packs, will get consumer a book of 36 coupons.
275) Save $3 on Any Style of Camel
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850807
Author: McCann-Erickson Inc
Source: Minnesota AG
Trial: 505284782-505284783
Bates=505284782-505284783
Advertising and Marketing TM: None None None
Mock of Camel print ad offering 2 coupons. Includes Surgeon General's Warning. Copy is small and difficult to read. Second page gives age verification form.
276) Vantage is Changing a Lot of His Feelings About Smoking
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19771031
Author: Leber Katz Partners
Source: Minnesota AG
Trial: 502612298A-502612299
Bates=502612298A-502612299
Advertising and Marketing TM: None None None
Print ad for Vantage. Touts low-tar level and flavor. Includes coupon and Surgeon General's Warning. Text header states," Vantage is changing a lot of his feelings about smoking." Depicts man, gives his testimonial on Vantage.
277) Anyone Who's Old Enough to Smoke is Old Enough to Make Up His Own Mind
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19721106
Author: Leber Katz Partners
Source: Minnesota AG
Trial: 502612049A-202612050
Bates=502612049A-202612050
Advertising and Marketing TM: None None None
Long print ad designed by Leber Katz Partners Advertising for RJR for Vantage cigarettes. Text states, "Anyone who's old enough to smoke is old enough to make up his own mind." Urges smoker to make up own mind about cigarettes. States "If you don't smoke, we aren't going to try to get you to start." Touts Vantage as the only low-tar cigarette with flavor. Urges trial usage of the cigarette. Includes Surgeon General's Warning.
278) A Small Reward for People Who Won't Cop-Out
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19710426
Author: Leber Katz Partners Advertising
Source: Minnesota AG
Trial: 502611988A-502611989
Bates=502611988A-502611989
Advertising and Marketing TM: None None None
Print ad for Vantage, " A small reward for people who won't cop-out." , offers coupon. Does not include Surgeon General's Warning. Second page identifies agency: Leber Katz Partners Advertising, and ad specifications.
279) Have the Next Two on Us
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19710426
Author: Leber Katz Partners Advertising
Source: Minnesota AG
Trial: 502611988
Bates=502611988
Advertising and Marketing TM: None None None
1971 print ad for Vantage, "Have the next two on us." Offers two free packs of cigarettes with return of two empty packs and age verification form. Does not include Surgeon General's Warning.
280) Free Pack of Camel!
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 505438088-505438089
Bates=505438088-505438089
Advertising and Marketing TM: None None None
Two print ads for Camel, "Discover a whole new world", offering 2 coupons, each are for a free pack of Camel. One ad includes Surgeon General's Warning with age verification, one does not.
281) The New Look of Vantage
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 505272462-505272463
Bates=505272462-505272463
Advertising and Marketing TM: None None None
Business Reply card advertising Vantage, offering $2.00 off. Includes Surgeon General's Warning and age verification form. Ad Theme: The New Look of Vantage.
282) A $3.00 Holiday Gift from Now. Lowest Tar, Great Taste, All Wrapped Up.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920000
Author:
Source: Minnesota AG
Trial: 509170829
Bates=509170829
Advertising and Marketing TM: None None None
Ad for Now cigarettes, "A $3.00 Holiday Gift From Now", includes coupon and Surgeon General's Warning.
283) Free Pack of Vantage: Regular, Menthol or Vantage 100's
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19790617
Author: Leber Katz Partners
Source: Minnesota AG
Trial: 502612536A-502612537
Bates=502612536A-502612537
Advertising and Marketing TM: None None None
Two coupons for Vantage free packs, and print ad for Vantage, including Surgeon General's Warning, created by Leber Katz Partners.
284) Free Pack More Filter Cigarettes
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 505537637-505537638
Bates=505537637-505537638
Advertising and Marketing TM: None None None
Two print ads for More cigarettes, offering coupons for free pack. Includes age verification form on one ad and Surgeon General's Warning on both.
285) In the Dark About Who's Lowest? Now is Lowest.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19881231
Author: Young & Rubicam
Source: Minnesota AG
Trial: 506677736-506677737
Bates=506677736-506677737
Advertising and Marketing TM: None None None
Mock of print ad for Now cigarettes, prepared by Young and Rubicam. Touts low-tar level. Coupon includes age verification form.
286) Get $1.50 Off Now! Now is Lowest in Tar.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 506667577- 506667579
Bates=506667577- 506667579
Advertising and Marketing TM: None None None
Three print ads for Now cigarettes, lowest in tar. Offers coupons. Includes tar and nicotine ratings, Surgeon General's Warning.
287) The Camel World of Wheels Sweepstakes
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 505903862-505903865
Bates=505903862-505903865
Advertising and Marketing TM: None None None
Camel print ads for World of Wheels Sweepstakes. Offers coupons as entry forms, includes age verification, and rules. One of the four pages includes Surgeon General's Warning.
288) Save $3 on any Style of Camel!
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 505677292- 505677293
Bates=505677292- 505677293
Advertising and Marketing TM: None None None
Two print ads for Camel, one depicts man on rock, and one on a boat dock by a lake, each lighting up a cigarette; offers coupons for packs and cartoons. Ad copy reads "Camel Discover a Whole New World." Gives 'tar' and nicotine ratings, Surgeon General's Warning.
289) It's Official- Now is Lowest $100,000 Sweepstakes
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860122
Author: Leber Katz Partners
Source: Minnesota AG
Trial: 505677015- 505677016
Bates=505677015- 505677016
Advertising and Marketing TM: None None None
Print ad for Now cigarettes, touting lowest tar status. Offers participation in $100,000 sweepstakes through coupon redemption. Shows Now package knocking over other brands, domino style. Includes 'tar' ratings, coupons, and Surgeon General's Warning
290) [Re: CAP Sampling Pack Decal]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850408
Author: Frank Nancy
Source: Minnesota AG
Trial: 50762401-50762403
Bates=50762401-50762403
Advertising and Marketing TM: None None None
Note and materials from McCann-Erickson, Inc. On CAP Sampling Pack Decal. Includes image of free Camel T-shirt, 1-800 number.
291) Save $2 on New Cambridge
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 505537735
Bates=505537735
Advertising and Marketing TM: None None None
Print ad for Cambridge Lights, generic price, save $2.00 with coupons. Includes Surgeon General's Warning.
292) Subject: Younger Adult Smokers' Brand Usage by Education
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19800924
Author: Long G H
Source: Minnesota AG
Trial: 503973357
Bates=503973357
Advertising and Marketing TM: Young adult Youth None
Memo refers to memo on Younger Adult Smokers' Brand Usage by Education. Suggests information may be useful to Area Sales Directors for planning convenience store and package store MCD displays.
293) Get $2 Off Now! Now is Lowest in Tar
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 505537712
Bates=505537712
Advertising and Marketing TM: None None None
Print ad for Now cigarettes " Get $2.00 of Now" , touts low-tar rating, offers coupons. Includes Surgeon General's Warning.
294) Save $12 on Any Style of Camel!
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850806
Author: McCann-Erickson Inc
Source: Minnesota AG
Trial: 505284780
Bates=505284780
Advertising and Marketing TM: None None None
Mock up of Camel print ad , "Save $2.00 on any style Camel", with coupons. Includes Surgeon General's Warning. Legibility of copy is poor.
295) More Offers More
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19870000
Author:
Source: Minnesota AG
Trial: 505537533-505537534
Bates=505537533-505537534
Advertising and Marketing TM: None None None
Ads for More, "More Offers More" , Century Lights, "Quality plus 50 Free" offering coupons. More coupons require customer to fill out reverse side of coupon before redeeming, possibly for age verification; Century Lights coupons do not. Includes Surgeon General's Warning.
296) Free pack When You Buy One: Vantage
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19870000
Author:
Source: Minnesota AG
Trial: 505537335
Bates=505537335
Advertising and Marketing TM: None None None
Print ad for Vantage cigarettes, offering coupons "Free Pack When You Buy One." Includes Surgeon General's Warning.
297) Now is Lowest...Case Closed
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19870000
Author:
Source: Minnesota AG
Trial: 505537272-505537273
Bates=505537272-505537273
Advertising and Marketing TM: None None None
Print ad for Now cigarette, touting lowest tar level depicting Carlton pack, crumpled from having been hit by gavel. Offers coupon good for free pack when customer mails in card or calls toll-free number. Includes Surgeon General's Warning and age verification.
298) More Menthol
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19870000
Author:
Source: Minnesota AG
Trial: 505537269
Bates=505537269
Advertising and Marketing TM: None None None
Print ad for More cigarettes. offers two coupons, includes Surgeon General's Warning, requests customer to fill out reverse side [not included] before redeeming.
299) Now--Taste More Flavor: Skoal Bandits
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 505536692-505536692C
Bates=505536692-505536692C
Advertising and Marketing TM: None None None
Ads, including coupons, for Skoal Bandits smokeless tobacco, touting new packaging. Coupons are redeemable for free samples also includes age verification form.
300) Buy 3 Packs Get 3 Free Any Style Camel Lights, Filters or Non-Filters
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860300
Author: McCann-Erickson Inc
Source: Minnesota AG
Trial: 505289082-505289083
Bates=505289082-505289083
Advertising and Marketing TM: None None None
Mock up of Camel coupons by McCann-Erickson, Inc. for RJR. Includes Surgeon General's Warning and age verification form. Gives specifications for size.
301) Camel Environmental Coupon Program
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860121
Author: McCann-Erickson Inc
Source: Minnesota AG
Trial: 505287529-505287530
Bates=505287529-505287530
Advertising and Marketing TM: None None None
McCann-Erickson, Inc. material for Camel environmental coupon program. Ad copy for cover reads "Camel Free For All! Take Your Pick." Gives toll free number. Offers premiums : T-shirt, refillable pocket torch and a key chain. Gives legal information on age restriction, expiration date.
302) Taste Quality and Tradition. Taste Camel.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19870800
Author: McCann Erickson Inc
Source: Minnesota AG
Trial: 50734 6251- 50734 6252
Bates=50734 6251- 50734 6252
Advertising and Marketing TM: None None None
Advertisements and coupons prepared by McCann-Erickson for Camel cigarettes. Depicts close-up of pack with copy reading, "Taste, Quality and Tradition. Taste Camel." Includes Surgeon General's Warning, tar and nicotine level disclosure, age verification form and coupon for two dollars off.
303) Save $1.50 on More. More Filter Cigarettes
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 505537726
Bates=505537726
Advertising and Marketing TM: None None None
Print ad for More cigarettes, "Save $1.50 on More", offers coupons, includes Surgeon General's Warning.
304) Screening of NFO Panel on Cigarette Smoking October 1972: Report of Smoking Incidence and Brand Preference among Persons Aged 14 to 20
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19730200
Author: William Esty Company Inc
Source: Minnesota AG
Trial: 500366936-500366977
Bates=500366936-500366977
Advertising and Marketing TM: Young adult Youth None
Collection of data tables from William Esty Company, Screening of NFO Panel on Cigarette Smoking, October 1972, Report of Smoking Incidence and Brand Preference among persons aged 14-20, February 1973. Tables on current brand preference, smoking incidence, demographic information, consumption, projected volume. All data covers youth 14-20.
305) A Qualitative Investigation of Old Gold Filters
Lorillard Inc. http://www.lorillarddocs.com/
Date: 19781200
Author: Unisearch
Source: Minnesota AG
Trial: 85395177-85395183
Bates=85395177-85395183
Advertising and Marketing TM: Youth None None
Unisearch (market research company) study of 10-17 year old perceptions of Old Gold Filters. Summarizes perception of brand image, brand selection, peer influence, "fit" of package change with this group. Finds that cigarettes signal adulthood, independence, not especially risk-taking.
306) [Re: Comments on April 1979 Talk to the National Interagency Council on Smoking and Health]
Tobacco Institute http://www.lorillarddocs.com/
Date: 19790524
Author: Kornegay Horace R
Source: Minnesota AG
Trial: 03535570-03535572
Bates=03535570-03535572
Advertising and Marketing TM: None None None
Letter from Horace Kornegay of Tobacco Institute to Honorable Joseph A. Califano. States view that facts regarding tobacco smoking by young people and the role of cigarette advertising have been disregarded. Lists policies industry has developed which reflect view that smoking is an adult custom. Discusses Califano's statements and offers alternative information. Denies role of advertising in smoking initiation.
307) [Re: April 1972 Report on Cigarette Smoking Incidence and Brand Preference for 14-20 Year Olds]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19720726
Author: Simek Regina E
Source: Minnesota AG
Trial: 500347163
Bates=500347163
Advertising and Marketing TM: None None None
Letter from Regina Simek of William Esty Company to L.W. Hall, RJ Reynolds, sending for copies of cigarette smoking incidence and brand preference among persons aged 14-20 report. Offers additional copies.
308) [Re: April-May 1973 NFO Screening]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19730707
Author: Heitbrink Veronica
Source: Minnesota AG
Trial: 500347200
Bates=500347200
Advertising and Marketing TM: Young adult Youth None
Letter from Veronika Heitbrink of William Esty Company for L.W. Hall of RJ Reynolds. Encloses data from April/May 1973 NFO screening on brand switching among smokers 18 and older, 14-20.
309) [Re: October 1972 NFO Screening]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19730129
Author: Simek Regina E
Source: Minnesota AG
Trial: 50034 7206
Bates=50034 7206
Advertising and Marketing TM: None None None
Letter from Regina Simek of William Esty Company to L.W. Hall of RJ Reynolds, enclosing data on brand switching among 14-20 year old smokers, and product testing on cigarettes, roll-your-own, pipe tobacco and chewing tobacco; information on roll-your-own smoking.
310) Screening of NFO Panel on Cigarette Smoking April 1973: Report of Smoking Incidence and Brand Preference among Persons Aged 14 to 20
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19730800
Author:
Source: Minnesota AG
Trial: 50036 6539-50036 6580
Bates=50036 6539-50036 6580
Advertising and Marketing TM: Young adult Youth None
Collection of data tables; Screening of NFO Panel on Cigarette Smoking Report of Smoking Incidence and Brand Preference among persons 14-20, August 1973. Tables on correct brand preference, smoking incidence, demographic information consumption, projected volume. All data on youth14-20.
311) Screening of NFO Panel on Cigarette Smoking April 1971: Report of Smoking Incidence and Brand Preference among Persons Aged 14 to 20
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19710800
Author: William Esty Company Inc
Source: Minnesota AG
Trial: 500366581-500366618
Bates=500366581-500366618
Advertising and Marketing TM: Young adult Youth None
Collection of data tables, screening of NFO Panel on Cigarette Smoking Report of Smoking Incidence and Brand Preference among persons 14-20, August 1971. Tables on current brand preference, smoking incidence, demographic information, consumption, projected volume. All data on youth 14-20.
312) Subject: B&W Network TV Purchase and Usage Policy
Brown and Williamson Tobacco Corp. http://www.house.gov/
Date: 19670911
Author: Littlefield B H
Source: Florida AG
Trial: LG2004485-LG2004487
Bates=LG2004485-LG2004487
Advertising and Marketing TM: None None None
Brown and Williamson internal correspondence on Network TV purchase and usage policy. Emphasizes selectivity in program purchases to reach low concentrations of youth audience. Explains Cigarette Advertising Code statistical criteria and calculations used to determine the percentage of age 2-20 viewers for a given television show. Deems it most prudent to establish purchase policy even more restrictive than Cigarette Advertising Code, in order to establish position as "responsible" advertisers.
313) Screening of NFO Panel on Cigarette Smoking October 1971: Report of Smoking Incidence and Brand Preference among Persons Aged 14 to 20
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19720100
Author: William Esty Company Inc
Source: Minnesota AG
Trial: 500366809-500366850
Bates=500366809-500366850
Advertising and Marketing TM: Young adult Youth None
Collection of data tables, from William Esty Company screening of NFO Panel on Cigarette Smoking Report of Smoking Incidence and Brand Preference among persons 14-20, January 1972. Tables on current brand preference, smoking incidence, demographic information, consumption, projected volume. All data covers youth 14-20.
314) Summary of Decisions Made in MRD-Esty Meeting, on April 7, 197, Concerning Spring 1971 NFO Tobacco Products Survey
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19710416
Author:
Source: Minnesota AG
Trial: 50034 7108-50034 7111
Bates=50034 7108-50034 7111
Advertising and Marketing TM: Young adult Youth Men
Decisions made in MRD-Esty meeting, concerning Spring 1971 NFO Tobacco Products Survey. Gives protocol for use of report on young smokers: aged 14-20 will be used for cigarette profile report, excluded from other counts. States that males 17-20 will, as usual, be included in analyses of pipe smokers and tobacco chewers. States that respondents 13 and younger will provide a count of very young smokers. States intention to evaluate smoke incidence and brand preference for 14-15, 16-17, 18-20 groups. Asserts that MRD, after evaluation, will decide whether lower age limit for young smoker profile will remain at age 14. Discusses reports and tables to be produced. Mentions share, brand switching, packaging of tobacco products other than cigarettes.
315) Re: NFO Annual Trends in Share of Smokers by Age - April, 1975
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19751202
Author: McCaffrey Kay
Source: Minnesota AG
Trial: 500375128-500375129
Bates=500375128-500375129
Advertising and Marketing TM: Young adult Youth None
RJR memo on NFO Annual Trends in Share of Smokers by Age, April 1975. Notes that data does not read specific year changes, and understates both young (24 and under) and black smokers. Notes slight drop in Winston share among 14-17 year olds, some softness among 18-20.
316) NFO Brand Switching Matrix Oct 1972 NFO Screening Ages 14-20 MRD #72-0580
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19720400
Author:
Source: Minnesota AG
Trial: 500413052-500413082
Bates=500413052-500413082
Advertising and Marketing TM: Youth Young adult None
NFI Brand Switching Matrix on ages 14-20, October 1972. Tables on brand smoked, in April and in October, male and female, age 14-20.
317) NFO Brand Switching Matrix Apr 72 - Oct 1972 NFO Screening Ages 14-20 MRD #72-0580
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19721000
Author:
Source: Minnesota AG
Trial: 500413083-500413113
Bates=500413083-500413113
Advertising and Marketing TM: Young adult Youth None
NFO Brand Switching Matrix, October 1972 screening, ages 14-20. Tables on Brand Smoked in April 1972 and October 1972, by smokers 14-20.
318) NFO Brand Switching Matrix October 1972 - April 1973 NFO Screening Ages 14-20 MRD #73-0112 LWH
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19730400
Author:
Source: Minnesota AG
Trial: 500413139-500413169
Bates=500413139-500413169
Advertising and Marketing TM: Youth Young adult None
NFO Brand Switching Matrix, October 1972-April 1973, ages 14-20. Gives tables on brands smoked in April 1973 and October 1972.
319) NFO Brand Switching Matrix October,1973 Ages 14-20
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19731000
Author:
Source: Minnesota AG
Trial: 500413257-500413287
Bates=500413257-500413287
Advertising and Marketing TM: Youth Young adult None
NFO Brand Switching Matrix, October 1973, on ages 14-20. Gives tables on brand smoked in October 1973 and April 1973.
320) [Re: Meeting of General Counsel May 25, 1982]
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19820525
Author: Greer J
Source: Florida AG
Trial: LG2000773-LG2000783
Bates=LG2000773-LG2000783
Advertising and Marketing TM: None None None
Handwritten notes on meeting. Copy extremely difficult to read. Topics covered include public smoking, who owns CTR, retrieval system, FTC, product liability, self-extinguishing cigarette and state standards. Notes include phrases "Advertise legal product-children-smoking is an adult habit." States "kids shouldn't smoke."
321) Take the Winston Cup Challenge! Can You Predict the Outcome of a Winston Cup Race?
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920000
Author: Long Haymes & Carr Inc
Source: Minnesota AG
Trial: 50909 3490
Bates=50909 3490
Advertising and Marketing TM: None None None
Print advertisement for Winston Cup Challenge, promoting contest, 'Can you predict the outcome of a Winston cup race?' Explains that participant can choose winning race, by mailing in card to be eligible for prizes such as cars, jackets and race cards. Shows pictures of prizes, address, tar disclosure, Surgeon General's Warning and age verification form.
322) Winston Select Ultimate Race Weekend Sweepstakes
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19930000
Author: Long Haymes Carr Litas
Source: Minnesota AG
Trial: 50876 0712
Bates=50876 0712
Advertising and Marketing TM: None None None
Ad copy prepared by Long Haymes Carr Lintas of Official Rules for Winston Select Race Weekend Sweepstakes. States contest is restricted to smokers 21 years of age or older. No purchase neccessary, includes age verification form.
323) Younger Adult Female Analysis
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850620
Author:
Source: Minnesota AG
Trial: 504104985-504104994
Bates=504104985-504104994
Advertising and Marketing TM: Young adult Female None
RJR secret document, Younger Adult Female Analysis. Assesses importance of this group, brand and purchase patterns, demographic trends, key wants and concerns, etc. Asserts that entering 18 year old smokers, not switchers, have driven the success of lay brands of this century, responsible for Marlboro and Philip Morris' growth. Finds that the share of 18 year old smokers indicates growth and decline. Tables on switching and share. Emphasizes role of higher female smoking incidence.
324) Subject: Analysis of Youth Audience Sub-Groups
Brown and Williamson Tobacco Corp. http://www.house.gov/
Date: 19671215
Author: Littlefield B H
Source: Florida AG
Trial:
Bates=
Advertising and Marketing TM: None None None
Brown and Williamson memo on analysis of Youth Audience subgroups. Presents calculations based on subgroups of 2-20 TV viewing audience (2-17,6-17, 12-17) and analyses each in order to determine best revision for Cigarette Advertising Code audience composition standards. Notes that current 45% prohibition in 2-20 group provides maximum protection for industry. States use of 6-17 sub-group would severely limit program availability. Discusses shifts in viewing audience due to season and holiday. States that 18,19,20 year olds are disproportionately represented in TV surveys. Recommends 12-17 sub-group at basis of revision of calculation.
325) The Winston Pavilion is Roarin' With Action...And It's Free!
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920000
Author: Long Haymes & Carr Inc
Source: Minnesota AG
Trial: 50909 3563
Bates=50909 3563
Advertising and Marketing TM: None None None
Advertisement for Winston Motorsports pavilion. "Roarin' with Action. . .and It's Free!" States location and hours of operation. Describes prizes and games available. Includes advertising copy information - prepared by Long, Haymes and Carr - , Surgeon General's Warning and Winston emblem. Notes participants must be 21 or older.
326) Anyone's Who's Old Enough to Smoke is Old Enough to Make Up His Own Mind.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19720000
Author: Leber Katz Partners
Source: Minnesota AG
Trial: 50913 2360
Bates=50913 2360
Advertising and Marketing TM: None None None
Print advertisement for Vantage cigarettes. States "Anyone Who's Old Enough to Smoke is Old Enough to Make Up His Own Mind." Touts benefits of Vantage, while not lowest in tar and nicotine on market, consumer will enjoy smoking. Depicts packs of Vantage cigarettes.
327) Free. The New Look of Vantage
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author: Leber Katz Partners
Source: Minnesota AG
Trial: 509132869-509132871
Bates=509132869-509132871
Advertising and Marketing TM: None None None
Advertisement for Vantage cigarettes. States "The new look for Vantage call 1-800-Vantage for a Free Pack." Includes Surgeon General's Warning, notice of compliance with regulations and offer restrictions such as smoker must be 21 or older.
328) Subject: Analysis of Youth Audience - Brown & Williamson Internal Memo Dated 12/15/67
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19671229
Author: Lincoln G T
Source: Florida AG
Trial: LG2004550-LG2004551
Bates=LG2004550-LG2004551
Advertising and Marketing TM: None None None
Memorandum on Brown and Williamson's Analysis of Youth Audience. Complains that proposed measure of TV viewing audience would make several prime time shows available. Notes what each company would have to give up. Notes radio restrictions would be even more stringent. Asserts that restriction would significantly hamper industry use of media. States opinion that no concession should be made; if forced, recommends elimination of specific time periods or shows. States satisfaction with current formula.
329) Enter the Salem Bike Stakes!
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19720000
Author:
Source: Minnesota AG
Trial: 506075 5768
Bates=506075 5768
Advertising and Marketing TM: None None None
Print ad for Salem cigarettes, describing "Bike Stakes." Gives rules for contest, age certification form, and Surgeon General's Warning.
330) Share of Smokers by Age Group.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19751030
Author: Wallace John M
Source: Minnesota AG
Trial: 50037 5131-50037 5134
Bates=50037 5131-50037 5134
Advertising and Marketing TM: Young adult Youth None
Memo on product research report by RJR. Updates trends in share of smokers by age, particularly 14-17 group. Compares Winston to Marlboro, Salem to Kool, shares of smokers and smoker share among top ten brand. Indicates Marlboro younger smoker (14-17) share is eroding; Kool King is eroding in 14-17 and 18-24 market. Shows Salem strength in younger market and that Kool is weak in same market. Shows RJR and PM with general growth in all areas. Includes tables.
331) Activation Dates Proposed for Consumer Research, By Type Mini-Max Basis
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19640116
Author:
Source: Minnesota AG
Trial: 500342014
Bates=500342014
Advertising and Marketing TM: None None None
Activation dates proposed for consumer research, by type. Month and day given in table form for fine proposed studies: smoking behavior panel, national study, teen-age study, filter pre-disposition, safety/task orientation.
332) [Re: Requested Information]
Brown and Williamson Tobacco Corp. http://www.house.gov/
Date: 19671213
Author: Littlefield B
Source: Florida AG
Trial: LG2004537-LG2004539
Bates=LG2004537-LG2004539
Advertising and Marketing TM: None None None
Memorandum from Mr. Littefield recommending revised method of determining audience composition violation. Describes change in Nielsen survey and audience composition report and timelines of schedule, which causes delay in action on violation. Suggests basis for action change from two reports to one report or reports covering a continuous 4-week period.
333) [Re: Memoranda Regarding Youth and Television]
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19671116
Author: Haas F
Source: Florida AG
Trial: LG2004525
Bates=LG2004525
Advertising and Marketing TM: None None None
Memorandum from F.P.H. attaching memorandum from Mr.Littlefield and Mr.Burgard, suggesting the possibility of a revised method for measuring the youth content of television programs. Considers redefining youth to ages 12-18, or reducing 45% figure to 40%. Requests comments.
334) Re: Share of Smokers by Age Group
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19760812
Author: Key Tim
Source: Minnesota AG
Trial: 500234050-500234051
Bates=500234050-500234051
Advertising and Marketing TM: Youth Young adult None
Memorandum regarding share of smokers by age group. Mentions data is drawn from April NFO panels. Lists trends, comparing Winston and Marlboro, Salem, and Kool, and company share, examining 14-17, 21-24 year old smokers. Reports Winston King's share among 14-17 year age group as nine percent. Finds Winston Super King and Marlboro 100 show no changes among adults. Reports results of adult market of Winston Kings in slow decline among 18 and over; Marlboro King continues to gain share among 21-24 year olds. Compares results between Salem King among 14-17 year olds which lost one point and Kool King which has fifteen percent of market. Shows results of corporate comparison with Philip Morris gaining four share points among 14-17 year olds and RJR holding 32% share.
335) Fact Sheet: Joe Camel Advertising: Allegations vs. the Facts.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19940200
Author:
Source: Minnesota AG
Trial: 51253 8685-51259 8689
Bates=51253 8685-51259 8689
Advertising and Marketing TM: Young adult Youth None
Fact Sheet on Joe Camel advertising. Lists anti-industry allegations and facts supplied by RJR concerning Joe Camel campaign. Answers allegation that Joe Camel is recognizable to six year olds as Mickey Mouse. Presents evidence from JAMA articles that researchers agree sample location cannot draw national extrapolation. Charges that rise in under age share, due to campaign which is countered by findings that young adults (early 20's) liked campaign more than children. Argues that cartoon nature of Joe Camel does not indicate campaign was targeted to kids. Challenges findings that youth smoking increases with Joe advertising, citing decline in smoking. Counters charge that Camel is brand of choice among underage smokers which with government research finding other brands were chosen. States that researchers not hired by RJR found flaws in research.
336) Fact Sheet: Joe Camel Advertising: the Facts
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19940221
Author:
Source: Minnesota AG
Trial: 51253 9156-51253 9159
Bates=51253 9156-51253 9159
Advertising and Marketing TM: None None None
Expanded version of Joe Camel advertising: The Facts "fact sheet". Lists and counters allegations made about Joe Camel campaign targeting children. Manipulates and re-interprets data from JAMA study, CDC survey, other marketing studies. Denies that Camel's brand share among "underage market", that cartoon figures appeal only to kids', that youth smoking has increased since campaign began, that RJR is avoiding issue. States RJR would voluntarily pull Camel campaign if they thought it "was causing youth to start smoking who would not otherwise do so."
337) Re: Advertising Practices
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920528
Author: Schroer James C
Source: Minnesota AG
Trial: 51338 5651-51338 5652
Bates=51338 5651-51338 5652
Advertising and Marketing TM: None None None
RJR memorandum communicating official new policy on advertising practices. Affirms long standing policy of promoting only to adults and discouraging youth smoking. Notes that Competitors Act cut off age for targeting at 21, while RJR has used 18. Announces decision to restrict activities to 21, as will. Orders review and repositioning of all brand positions statements, marketing, research, media list of publications. States they will continue to track category and performance in 18+ adult smokers.
338) Re: Camel Cigarettes Television Film Commercials
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19600608
Author: DWG
Source: Minnesota AG
Trial: 50002 8378
Bates=50002 8378
Advertising and Marketing TM: None None None
Letter from RJ Reynolds Advertising Department to William Esty Company, Inc. regarding Camel television commercial entitled "Students". Discusses concern with youthful appearance of the actors in the commercial. Indicates previous approval of four recent Camel commercials. Recounts approval for "Students" ad was given while some members of advertising committee were out of town. Suggests that commercial be used sparingly since the actors look young rather than be eliminated entirely.
339) Hispanic Reaction to the Marlboro Brand - A Qualitative Study Conducted in New York -
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19880900
Author: Menendez Corporation
Source: Minnesota AG
Trial: 2049316457-2049316503
Bates=2049316457-2049316503
Advertising and Marketing TM: Hispanic Adults Young adult
Hispanic Reaction to the Marlboro brand. Solicits consumer responses regarding brand, product, advertising on several brands, primarily Marlboro. Questions older and younger (18-34) Hispanic groups. Finds older men try new brands discovered through friends and family; younger group discovers through advertising. Notes Hispanic group appreciates and responds to advertising targeted at them.
340) R.J. Reynolds Cigarette Brand Switching Matrix N.F.O Job 80225-06. Brand Smoked in Fall 1977 By Brand Smoked in Spring 1978 -Smokers 14-17 Years
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19780000
Author: National Family Opinion Inc
Source: Minnesota AG
Trial: 500242596-500242724
Bates=500242596-500242724
Advertising and Marketing TM: Youth None None
RJR Cigarette brand switching Matrix, three NFO data tables. Examines male and female smokers 14-17 as to brand smoked in Fall 1977 and brand smoked in Spring 1978.
341) Position Paper
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19761008
Author:
Source: Minnesota AG
Trial: 500377762-500377837
Bates=500377762-500377837
Advertising and Marketing TM: African American Young adult Female
Position papers on many issues affecting industry. Lists issues and possible results, implications, when it will happen and source/rationale. Analyzes issues on health concerns, consumer satisfaction, RJR weakness, distribution, costs and advertising expenditure. Lists key external oriented issues. Analyzes concerns over carbon monoxide, anti-smoking technology, safe cigarettes, low tar cigarettes, government law on high 'tar', graduated cigarette tax, price elasticity, foreign competition, and smoking age population. Charts years and smoking age, population, growth area, black market, and female market. Analyzes market trends, cost of advertising, importance of retail space, issues of warehousing and trends of tobacco wholesalers. Summarizes issues and impact. Discusses youth (14-17) preference for Marlboro, and importance of the under 25 smoker group.
342) [Re: Marketing Profile of Various Music Celebrities]
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Moore litigation
Trial: 503911104-503911119
Bates=503911104-503911119
Advertising and Marketing TM: None None None
RJR report analyzes different musicians and bands for possible concert promotion/sponsorship. Breaks down bands by audience demographics, image, appeal, business philosophy, and possibilities for tie-ins.
343) A Qualitative Assessment of Camel Advertising Equity
R.J. Reynolds Tobacco Company http://
Date: 19911000
Author: Ellison Qualitative Research Inc
Source: Moore litigation
Trial: 50904 5372 - 50904 5416
Bates=50904 5372 - 50904 5416
Advertising and Marketing TM: Men Young adults Psychographic Segment
Qualitative Assessment of Camel Advertising Equity. Assesses the effectiveness of the Joe Camel "smooth character" campaign by using focus groups. Presents customer perceptions of Joe Camel's personality, lifestyle and equity. Uses three group mindsets for selection -- "urban cowboys," "take it as it comes," and "aspirationals." Reports that Joe Camel is seens as flexible, easy going, relaxed, a male role model, good with women, and trust worthy. Presents the campaign as highly successful in attracting smokers who envy/emulate the character. Advises that Joe should be seen in fan locales, various activities, but nothing that tends to be "boring." Touts Joe as a flexible, renaissance, individual, campared with the more rigid, limited Marlboro man. Mentions bright colors, non-human characters, sense of fun and adventure as being important to all the ads. Motivations given for smoking camel include character identification, brand awareness, perception of cigarette as a quality product.
344) YAS Resource Allocation
R.J. Reynolds Tobacco Company http://
Date: 19880000
Author:
Source: Moore litigation
Trial: 50718 1787 - 50718 1824
Bates=50718 1787 - 50718 1824
Advertising and Marketing TM: Youth African Americans Hispanics
RJ Reynolds report on YAS (young adult smoker) Resource Allocation. Outlines goal development, promotion, media, special markets. Notes that RJR's share among YAS continues to decline and will eventually depress total market share. Plans to put effort behind most viable brands: Camel, Salem, Magna. Recommends $48 million dollars to reach General Market YAS, an aggressive stance in 1989. Notes that highest YAS participation is in direct mail pack offers, in-store pack offers, and targeted pack sampling/intercept. States, "Direct Mail pack offers with continuity should be delivered to every available YAS." Proposes ads on billboards, concert sites, burger joints, special events, wall media, etc. Special breakdown of Hispanic, Black markets.
345) [Re: Tobacco Industry Youth Marketing]
Non-Tobacco Company http://
Date: 00000000
Author:
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: Youth None None
Legal brief debunking tobacco industry claim that it does not market to children. Declares that executives have long believed that people under 18 were crucial as replacement smokers, and for increased smoking volume as they age. Quotes Bennett LeBow, Chairman of Liggett Group, "If you are really and truly not going to sell to children, you are going to be out of business in 30 years." Offers quotes from industry documents targeting 14-24 year olds. Points out that tobacco executives refuse to cease all advertising and marketing aimed at youth outside the United States. Outlines the "Joe Camel" marketing campaign from it's origins in France. Uncovers that Camel Wides were developed and aimed at 13-24 year old male Marlboro smokers. Concludes that the industry studies, targets, and counts on minors for significant business.
346) Report to the Management of Philip Morris U.S.A. Regarding Implementation of the Action Against Access Program
Philip Morris Cos., Inc. http://
Date: 19970331
Author: Rudman Warren B
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: None None None
Report to the management of Philip Morris USA regarding implementation of the Action Against Access Program, by Warren Rudman, March 1997. Recounts development and goals of cooperative Philip Morris -- retailer program to "create a culture of intolerance regarding youth access to cigarettes." Lists the seven elements, affirms that four of these have been fully and effectively implemented by PM, and that the difficulty in implementating the others is attributable to lack of information gathered on a state level about retailers fined or convicted for selling cigarettes to minors. Bestows "A" for effort on PM, affirms a good faith effort and high success rate. Analyzes reception to bill and action taken on it, state by state. Includes exhibits A-K, and views of anti-tobacco organizations. Finds 85% compliance with signage requirements, and details actions taken on violators.
347) RE: Graphic Changes
Non-Tobacco Company http://
Date: 19971106
Author: Agnew Chris
Source: Ness, Motley and Loadholt
Trial:
Bates=
Advertising and Marketing TM: Youth None None
Legal video services memorandum, November 1997, regarding graphic changes. Details minor changes to 3 color copies of charts illustrating a) amount spent on cigarette advertising and promotion in the United States per year, in billions of dollars, b) recognition of Joe Camel vs. Mickey Mouse (almost equal by age six) among 3-6 year olds, and c) brand logo (children's, cigarettes, adult's) recognition among same age group.
348) POLAND: Explosive Philip Morris Promotion?
Non-Tobacco Company http://
Date: 19971100
Author: Thompson Scott
Source: Ness, Motley and Loadholt
Trial:
Bates=
Advertising and Marketing TM: Young adults None None
Article, "Poland: The Explosive PM Promotion" recounts tragedy where two young "Promoters" died, another injured, when a Marlboro car crashed and burst into flames as a result of the trick matches it carried, part of the promotions at local clubs. Notes lawsuit filed against Philip Morris by the family of one killed. Comments on lack of restrictions of tobacco companies in Eastern Europe.
349) Younger Adult Strategies and Opportunities
R.J. Reynolds Tobacco Company http://
Date: 19840217
Author: Burrows Diane S
Source: Mangini litigation
Trial: 501786397-501786428
Bates=501786397-501786428
Advertising and Marketing TM: Youth African Americans Hispanics
Draft copy of "Younger Adult Strategies and Opportunities," by Diane S. Burrows of RJR. Begins with statement of RJR pollicy "smoking is a matter of free, informed, adult choice which the company does not seek to influence." Mentions that less than 1/3 of smokers start after 18. Underlines that a company that does not have a strong 18 year old market must achieve net switching gains just to break even. Questions in handwritten note "If swtiching is prevalent why so hard to attract." States "Strategy to get switchers; may be less homogenous group." Probes why females rose from 30% of 18 year old smokers in the 1930's, to 44% in the 50's. Requests reasons why image/needs of smokers in demographic segments are met. Touts, in a footnote, that 70% of white male Winston smokers between 1955-70 smoked by age 18, 87% for Marlboro. Opines that younger smokers feel more need to belong with smoking peers when isolated from non-smoking peers. Calls Kool the "Black Marlboro", for its share among young Black smokers. Strategizes that targeting the future profile of younger smokers is important. Concludes that younger adult brand loyalty can be captured with pack promotion on campus, convenience outlets, and military posts. Warns in a handwritten note that convenience outlets are "Sensitive."
350) List By Year of Movies for Which Product Was Supplied in Connection with Charles Pomerarez and Andrew Varela
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2025863645 - 2025863659
Bates=2025863645 - 2025863659
Advertising and Marketing TM: Youth None None
Lists movies Philip Morris supplied product to, in connection with Charles Pomerantz and Andrew Varela. Includes The Muppet Movie, 1978, "Maricela" -- awarded the "Best Children's script" by the Writer's Guild, PBS, 1986, and Who Framed Roger Rabbit ? -- 1988.
351) Camel Cash: Timeless Collectibles 1913-1998
R.J. Reynolds Tobacco Company http://
Date: 19980000
Author:
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: None None None
Catalog of Camel cigarette collectibles, allegedly in celebration of 85th anniversary. Details available Camel paraphenalia, including lighters, posters, signs, playing cards, T-shirts, shot and martini glasses, which can be purchased with money or "camel cash" ("c-notes"), which came in packs of cigarettes. Catalog also recounts advertising history, emphasizing stylish aspects of product and ads.
352) For Your Patien[ts] Who Inhale
Philip Morris Cos., Inc. http://
Date: 00000000
Author:
Source: Wiley litigation
Trial:
Bates=
Advertising and Marketing TM: Medical Profession None None
1941 Philip Morris ad aimed at doctors. "For your patients who inhale" to recommend "The protection of Philip Morris" to be less irritating to nose and throat.
353) Correct! Pall Mall's Modern Design Filters the Smoke--Lessens Throat Irritation!
American Tobacco Co. http://
Date: 19410000
Author:
Source: Wiley litigation
Trial: 70026.0061
Bates=70026.0061
Advertising and Marketing TM: None None None
Ad for Pall Mall cigarettes, comparing product to armoured scout cars. Touts design which allegedly filters smoke, lessens throat irritation.
354) Subject: The Decline in the Rate of Growth of Marlboro Red
Philip Morris Cos., Inc. http://
Date: 19750521
Author: Johnston Myron
Source: Unknown
Trial: 12898 24921-24927 Exhibit 10528
Bates=12898 24921-24927 Exhibit 10528
Advertising and Marketing TM: Young adults Youth None
Letter from Myron Johnston to Dr. R.B. Seligman (Philip Morris) re: the decline in growth of Marlboro Red. Opines that nicotine reduction isn't the cause. States that Marlboro has its highest market penetration among youth, 15-17 years old. Claims that teenage years are important because most smokers start, select brands, and conform to peer-group. Draws relation between declining population of 15-19 year olds, and decline in sales. Correlates statistics between Marlboro sales and teenagers as proportion of the total population. Mentions that the Recession caused an unemployment rate of 20.4% in 16-19 year olds, in 1975. Finds Marlboro declining with college (18-22) smokers. Mentions that college educated people are less likely to smoke. Concludes that reliance on age group that is declining will lead to declining sales.
355) Younger Adult Smokers: Strategies and Opportunities
R.J. Reynolds Tobacco Company http://www.mnbluecrosstobacco.com/
Date: 19840229
Author: Burrows Diane S
Source: Minnesota AG
Trial: Exhibit 12579
Bates=Exhibit 12579
Advertising and Marketing TM: Young adults Youth Women
1984 strategic research report on young adult smokers from Diane S. Burrows, RJR. States that young adult (18-24) smokers are crucial to long term brand and company growth. Explains that renewal of the market stems from 18 year old smokers. Emphasizes that brand loyalty of 18 year olds outweighs the tendency to switch with age. Suggests that no more than 5 % of smokers start after age 24. Analyzes performance of 6 major brands in the past 50 years. Categorizes young adults as responsive to positive product messages, partial to milder/smoother brands, and desirous of "moving up in the world." States that smoking is a matter of free, informed, adult choice which the company does not try to influence. Recommends marketing geared at young adults, Blacks, Hispanics and females. Describes in Appendix B the starting age of adult male smokers, from 12-25+.
356) [Re: Destruction of Documents]
R.J. Reynolds Tobacco Company http://
Date: 19911101
Author: Morrissey Mark
Source: Unknown
Trial: 50764 7971 - 50764 7975
Bates=50764 7971 - 50764 7975
Advertising and Marketing TM: Young adults None None
Fax from Mark Morrissey of Young and Rubicam to Ned Leary of RJR. Lists ads and other development work from the Joe Camel Campaign with a note to destroy the materials.
357) Re: Sampling
Lorillard Inc. http://
Date: 19740701
Author: Flinn Gordon
Source: Unknown
Trial: 85622073
Bates=85622073
Advertising and Marketing TM: None None None
Memo to J.R. Ave from Gordon Flinn, Lorillard. Refers to product sampling as effective, but uncontrollable. Posits that sampling cannot be limited to people over 21 and to smokers. Advises looking into legality in the event of sampling use.
358) [Re: Coupon and Product Samples Given to Youth]
Lorillard Inc. http://
Date: 19830513
Author: Cherry J R
Source: Unknown
Trial: 85622207
Bates=85622207
Advertising and Marketing TM: Young adults None None
Memo from J.R. Cherry to A.J. Stevens. Mentions research material concerning coupons and samples in the 18-21 group. Claims that these marketing efforts are not supposed to reach people under 21. Acknowledges that they do. States that the FTC already has some of these materials. Questions if these marketing efforts should be terminated.
359) [Re: Lorillard's Proposed Advertsing Campaign for Harley-Davidson Cigarettes]
Lorillard Inc. http://
Date: 19930817
Author: Hoelter Timothy K
Source: Unknown
Trial: 71384161- 71384162
Bates=71384161- 71384162
Advertising and Marketing TM: Youth None None
Fax from Timothy K. Hoelter, Vice President and General Counsel, Harley-Davidson, to Ronald S. Coldbrenner, Lorillard. Cites California and FTC attacks on the Joe Camel campaign. Declares that Harley-Davidson will not be used to recruit underage smokers, even unintentionally. Mentions that discount prices would increase affordability to children. Expresses concern over a campaign that implies Harley-Davidson cigarettes are cheap. Requests test market data, Lorillard advertising guidelines, and responses to letters critical of smoking. Concludes that the 20-day approval period can only begin once Harley-Davidson receives the information it has requested.
360) Re: Proposed Advertising Campaign to Introduce Harley-Davidson Cigarettes
Lorillard Inc. http://
Date: 19930827
Author: Hoelter Timothy K
Source: Texas AG
Trial: 92670418- 92670419
Bates=92670418- 92670419
Advertising and Marketing TM: Youth None None
Letter from Timothy K. Hoelter, Vice President and General Counsel, Harley-Davidson, to Ronald S. Goldbrenner, Lorillard. Recounts a meeting at which advertising material for the first large scale introduction of Harley-Davidson cigarettes was introduced. States that recent events point to a possible link between certain cigarette advertisements and encouragement of underage smoking. Refers to Mangini decision about the Joe Camel campaign. Voices concern that Lorillard's advertising might appeal to children. Reminds Lorillard that requested test market date was not provided. Suggests that Lorillard's campaign will appeal to children. Advises that Harley-Davidson cannot support a campaign that appeals to underage smokers.Concludes that Harley-Davidson will cooperate on developing a new campaign that doesn't appeal to children.
361) [Re: Sale of Products with Lorillard/Harley-Davidson Logo]
Lorillard Inc. http://
Date: 00000000
Author:
Source: Texas AG
Trial: 87048023- 87048024
Bates=87048023- 87048024
Advertising and Marketing TM: Young adults Youth None
Questionnaire regarding first 8-10 weeks of sales of Harley-Davidson cigarettes (Lorillard). Characterizes initial sales as outstanding. Touts appeal to young men (18-25) with additional appeal to youth (16-18). Claims T-shirt offer, package design, Harley display and coupons are effective marketing tools for the product.
362) Re: Lorillard/Harley-Davidson Trademark License
Lorillard Inc. http://
Date: 19930903
Author: Goldbrenner Ronald S
Source: Texas AG
Trial: 92670363- 92670364
Bates=92670363- 92670364
Advertising and Marketing TM: Youth None None
Fax from Ronald Goldbrenner. Associate General Counsel for Lorillard, to Timothy K. Hoelter, Esq., of Harley-Davidson, Inc. Refers to a telephone conversation setting up a meeting to discuss advertising for Harley-Davidson cigarettes. Requests the market research proving that the ad campaign appeals to underage children. Mentions Harley-Davidson filing a complaint in Milwaukee, and Lorillard filing suit in New York. Claims that Lorillard doesn't conduct cigarette market research with children.
363) Subject: 20/20 Statement
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19830906
Author: Fishel David B
Source: Minnesota AG
Trial: 500624663
Bates=500624663
Advertising and Marketing TM: Youth None None
Interoffice memorandum on 20/20 statement by RJR. States that 20/20 is interested in interviewing RJR in regard to sponsorship of events which could have possible influence on youth; specifically, Team America (soccer) and Eric Clapton musical events. Indicates that RJR would rather give statement than an interview.
364) Subject: Product Information
Lorillard Inc. http://
Date: 19780830
Author: Achey T L
Source: Connecticut litigation
Trial: Exhibit 10195 03537131-03537132
Bates=Exhibit 10195 03537131-03537132
Advertising and Marketing TM: None None None
Letter dated 8/78 to Curtis Judge from T.L. Achey of Lorillard regarding market shares of Newport cigarettes. Assesses market success of Newports in African-American and young adult groups, emphasizing "The base of our business is the high school student." Proposes development of Newport Natural to maintain base of youth smokers of non-menthol products, and a test area of Camden, NJ.
365) Sucked In: How Philip Morris Got Turkey Hooked on American Tobacco
Non-Tobacco Company http://
Date: 19880911
Author: Hwang Suein L
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: Youth None None White
Wall Street Journal article, "How Philip Morris got Turkey hooked on American tobacco." Describes large and growing tobacco market in Turkey, now dominated by Philip Morris rather than local Turkish cigarettes. Describes process by which Philip Morris sets up markets in countries around the world: lobbies to eliminate government control of tobacco prices, builds factory, blends product to local taste, engages in heavy advertising and marketing. Quotes 17-year-olds, "We spend 20% of our pocket money on ÖMarlboros!" Describes Philip Morris and RJ Reynolds sampling near a school, enabling a student to pick up five free packs a day, everyday for a week. Notes increase in anti-tobacco presence and influence in Turkey leading to cigarette ad bans and age-based sales restriction.
366) [Re: Meeting Minutes of B & W Problem Lab]
Brown and Williamson Tobacco Corp. http://
Date: 19770427
Author: Jon
Source: Chiles Tobacco Litigation
Trial: 170040579-170040582, 170041305
Bates=170040579-170040582, 170041305
Advertising and Marketing TM: Youth None None
Brown and Williamson Problem Lab. Notes from a brainstorming session on ways to estimate a future environment for tobacco industry and B & W growth. Issues listed to consider include ways to measure the intensity of attitudes of children, such as contacting toy-makers, Sesame Street, and conducting intensive surveys; and a cultural study of behavior/feeling -modifying chemicals -examining coffee, coke, liquor industry, Mormons. Attached handwritten ad copy "Don't be Box'd In!" with a drawing of an unhappy child in a crate. Copy: "Why settle for a halfway menthol -- come all the ways up to Kool." Note says: "To reach to "youth market" -- a little human illustration figure could be a dissatisfied smoker..."
367) [Re:] Final Report Study of Brand Switching Among Young Adult Smokers (Project #1974-244)
Brown and Williamson Tobacco Corp. http://
Date: 19760401
Author: Lewis R D
Source: Unknown
Trial: 8356 025750 - 026754
Bates=8356 025750 - 026754
Advertising and Marketing TM: None None None
1976 Memorandum from R.D. Lewis to R.A. Pittman -- "Final Report: Study of Brand Switching Among Young Adult Smokers." Study isolates smokers aged 16-35 for four years to determine brand switching habits. Establishes that 45% of young adult smokers changed the brand they smoked most often within the 4 year period, that young women switched more often than young men, and that 16-25 year old smokers switch brands almost twice as often as 26-35 year old smokers.
368) Project Viking Volume III: Product Issues
Imperial Tobacco Limited http://
Date: 19860200
Author: Creative Research Group
Source: Florida AG
Trial: 00161080-00161159
Bates=00161080-00161159
Advertising and Marketing TM: Youth Quitters Starters
Project Viking Vol. III -- Product Issues. Concentrates on the development of new or modified tobacco products for future strategy. Divides the market into newer starters, who have a physical intolerance for tobacco from early experience, smokers, and quitters. States that new products might be smokeless cigarettes, aromatic cigarettes, pre-formed pipe plugs, and dry snuff. Reports that consumers associate cigarettes with coffee and beer. Concludes that new items to be pursued would be little cigars, upscale cigarette varieties, and safe cigarettes.
369) [CAMEL Cigarette Advertisements]
R.J. Reynolds Tobacco Company http://
Date: 19450000
Author:
Source: Wiley litigation
Trial: Exhibit 71
Bates=Exhibit 71
Advertising and Marketing TM: Medical Profession None None Military
Nineteen Camel cigarette ads from 1940-1945 aimed at promotion of Camels as The Choice for Servicemen. Depict various service positions, particularly medical, and how men in each relax with a Camel. Also emphasizes sending cartons of Camel cigarettes as gifts to servicemen.
370) The Present Competitive Position of Pall Mall Gold 100's and Silva Thins: A Motivational Research Study
American Tobacco Co. http://
Date: 19690300
Author: Alex Gochfeld Associates Inc
Source: Florida AG
Trial: 00161502 - 00161529
Bates=00161502 - 00161529
Advertising and Marketing TM: None None None
Alex Gochfeld Associates Inc. report prepared for American Tobacco Company, March 1969. "The Present Competitive Position of Pall Mall Gold 100's and Silva Thins: A Motivational Research Study." Analyzes the status of Pall Mall Gold, response to PMG advertising, particularly regarding decrease in tar and nicotine content. Evaluates factors which influence smokers' attitudes toward product. Interviews conducte with 361 respondents in 32 states. Discusses demographics of sample. Notes change in attitudes toward cigarette advertising and lack of involvement with statistics on tar and nicotine, the "frightening" element of smoking. Questions desirability of emphasizing tar and nicotine ratings, rarely remembered by smokers, who "are under the impression that almost all brands are progressively improving from year to year in terms of their tar and nicotine content." Express concern with brand loyalty, as perceived "uniqueness" of PMG, now perceived as "middle-of-the road" product.
371) Project Viking Volume II: An Attitudinal Model of Smoking
Imperial Tobacco Limited http://
Date: 19860200
Author: Creative Research Group
Source: Florida AG
Trial: 00160998 - 00161079
Bates=00160998 - 00161079
Advertising and Marketing TM: Health Conscious Psychographic Segments None
Part II of Project Viking Report -- an attitudinal model of smoking, compiled for Imperial Tobacco, Canada, to combat the anti-smoking forces in the country. Presents goals as expanding the cigarette market, delaying quitting, and countering the anti-smoking media presence. Studies randomly selected persons, smokers, and non-smoker, from age 15 and up. Divides non-smokers into quitters, and those who have never smoked. Divides smokers into Pressured (worried smokers), Leave Me Alone (crusading smokers) and Disease Concerned (health risk concious smokers). Recommends targeting the Pressured group to keep them from quitting, and the Disease Concerned to ameliorate the anti-smoking media pressence. Concludes that the smoking and health argument should be one "which the tobacco industry has most chance of winning", that the passive smoking debate should be positioned as an issue of personal choice, and that a sympathetic doctor should be found to serve as a spokesman for the industry.
372) [Re:] KOOL Advertising in Cinema
Brown and Williamson Tobacco Corp. http://
Date: 19840116
Author: Vail Robert E Jr
Source: Florida AG
Trial: 732 - 733
Bates=732 - 733
Advertising and Marketing TM: None None None
Letter from Robert Vail , Jr. of Cunningham and Walsh advertising to Mike Castle of Cinema Concepts Media Service, January 1984. Confirms interest in the use of Martin Theatres for display of Kool advertising in cinema. Lists theatre chains, number of screens in chain, yearly attendance.
373) [Re: Movie Placement Audit Survey Summary]
Brown and Williamson Tobacco Corp. http://
Date: 19831026
Author: Scott D R
Source: Florida AG
Trial: 052056 - 052076
Bates=052056 - 052076
Advertising and Marketing TM: None None None
Internal Brown and Williamson correspondence dated October 1983, from D.R. Scott to M.V. Domantay, regarding audit review of Brown and Williamson's "movie placement" relationships both Associated Film Promotion. Suggests that Brown and Williamson's internal controls and procedures for documenting intended movie placements and performance are inadequate. Reviews background of relationships, from July 1979 to October 1983. Notes AFP violation of contract on several counts and recommends procedures for future support of them.
374) [Re: Stallone Tobacco Use Agreement]
Brown and Williamson Tobacco Corp. http://
Date: 19830614
Author: Ripslinger James F
Source: Florida AG
Trial:
Bates=
Advertising and Marketing TM: None None None
Letter from James F. Ripslinger of Associated Film Promotions to Sylvester Stallone, actor. Summarizes understanding between Brown and Williamson and Stallone for product placement in five upcoming films. Lists films and confers total financial compensation of $500,000.00 for Mr. Stallone's personal usage of B&W products in the films. Films named: Rhinestone Cowboy, Rambo, Godfather III, 50/50, Rocky IV.
375) [Re: Kool Decorated VW]
Brown and Williamson Tobacco Corp. http://
Date: 00000000
Author:
Source: Florida AG
Trial: 8739
Bates=8739
Advertising and Marketing TM: None None None
Kool "beetleboard". Xerox of photograph of Volkswagen Bug or Beetle-type car, decorated to advertise Kool, and its 9mg tar emphasis.
376) [Re: Movie Related Payments]
Brown and Williamson Tobacco Corp. http://
Date: 00000000
Author:
Source: Florida AG
Trial: 734
Bates=734
Advertising and Marketing TM: None None None
Lists movies (Never Say Never Again, Harry and Son, Tank), descriptions and costs of items purchased (jewelry, Pac Man Machine, car, tv), total AFP payments and Brown and Williamson payments. List of actions taken and not taken in investigation of distribution of payments.
377) [Re: Movie Related Payments]
Brown and Williamson Tobacco Corp. http://
Date: 00000000
Author:
Source: Florida AG
Trial:
Bates=
Advertising and Marketing TM: None None None
List of movies (Where The Boys Are, Killing Ground, "Sylvester Stallone Movies") descriptions and cost of items purchased (jewelry, car, etc.), total AFP payments and Brown and Williamson payments.
378) [Re: Movie Product Placement and POP Signage]
Brown and Williamson Tobacco Corp. http://
Date: 19820927
Author: Neville T F
Source: Florida AG
Trial: 685086684
Bates=685086684
Advertising and Marketing TM: None None None
Brown and Williamson T.C. Internal Correspondence dated September 1982, regarding a contact on how to get products in movies. States that, in 1981, product placement and point-of-purchase signage for 28 movies cost $49,000.
379) Subject: Benson & Hedges 1979 Media Target Audience
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19780810
Author: Longmire D
Source: Minnesota AG
Trial: 1004887069-1004887071
Bates=1004887069-1004887071
Advertising and Marketing TM: Youth None None
Project Plus/Minus -- Canadian marketing report in juvenile smoking, including starting ages prior to 12, full smoking from 14-16. Finds that many juvenile smokers have their first cigarette before the age of 12, experimentally. Factors include social pressure, peer group behavior, desire to conform, insecurity, desire for maturity. Reasons that smokers over 18 use cigarettes to relax, as a social catalyst to pass time, after eating and accompanying alcohol. Reports that once a smoker becomes addicted, they realize the health hazards. Mentions that young smokers are aware of reported health issues, but see them as very far down the road. States that image is more important than other factors for young men, who like stronger tasting cigarettes. States that low tar on light cigarettes are seen as feminine. Includes factors for quitting, such as sports involvement, peer influence, health concerns. Reports that cost is only a minor motivation. Concludes that youth are strongly influenced by their peers in starting and remaining smokers.
380) Subject: Benson & Hedges Target Audience Profile
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19781002
Author: Longmire Doug
Source: Minnesota AG
Trial: 1004887064-1004887068
Bates=1004887064-1004887068
Advertising and Marketing TM: Youth None None
October 1977 Kwechansky Marketing Research, Inc. for Imperial Tobacco Company, on "Project 16" for English Youth. Surveys teens in Canada (Petersborough and Toronto) regarding smoking initiation, influences on smoking, smoking behavior patterns, role of the family, smoking and school, and responses to both cigarette and other ads -- Hires Root Beer, Wringley's gum, etc. Attributes greatest influence on smoking behavior to be peer group, particularly ages 11-12, ceasing to have effect by age 16, the legal smoking age in Canada. Examines curiousity and forbidden fruit aspects of initiation. Notes experimentation with smoking as early as age 5, usually 7-8, serious start at age 12-13. Notes that non-smoking peers, especially those who have quit, are respected and admired.
381) Subject: Kool Franchise Analysis
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770816
Author: Feltes P M
Source: Minnesota AG
Trial: 779092073-779092079
Bates=779092073-779092079
Advertising and Marketing TM: African Americans Youth None
Kool franchise analysis. Analyzes the consumption of Kool by age, sex, race. Uses the age category 16-25 in a chart labeled White Franchise % Consumption by Age and Sex. Includes demographics of total population from 16 years and up.
382) April, 1970 Omnibus Penetration Study of the Cigarette Market
American Tobacco Co. http://
Date: 19700700
Author: Batten Barton Durstine & Osborn Inc
Source: Florida AG
Trial: 186 - 215
Bates=186 - 215
Advertising and Marketing TM: None None None
"April 1970 Omnibus Penetration Study of The Cigarette Market," July 1970 report by Batten, Barton, Durstine and Osborn, Inc. for American Tobacco Company, Division of American Brands, Inc. States that incidence of smoking remains constant, no significant changes by age group. States that age profile may not total 100%, as some respondents refused to give their ages. States high correlation between perception of brand as being low in tar and nicotine and its being perceived as mild. Discusses brands and market share, recent trial, advertising aided awarenes, initial trial.
383) Camel Collection: Background to Creative Brief
R.J. Reynolds Tobacco Company http://
Date: 19920900
Author:
Source: French Court Case
Trial: 17196
Bates=17196
Advertising and Marketing TM: Young adults Men None
Camel Collection: Background to Creative Brief (September 1992). Gives broad legal background for Trademark Diversification, describes Worldwide Brands, Inc. a subsidiary of RJR Nabisco, a legally separate entity from RJRTC, whose declared business is the marketing and sales of "legal products -- associated with RJR trademark such as Camel and Salem cigarettes. Describes focus on building Camel business in Europe. Product summary section discusses Camel Collection, primarily clothing (boots, hats, jacket) marketed to "creativity, the 18-25 male" who "dresses to express, not to impress." Elucidates product image with the core values of Adventure, Individuality, Masculinity ("AIM"). Emphasizes image as well as high quality, justifying both high price and product image value. Discusses regulations, and creative approaches, country by country.
384) [Re: Tobacco Industry Sponsorship of Scientific Research]
American Tobacco Co. http://
Date: 19630715
Author: Walker Robert B
Source: Barnes litigation
Trial: 50005 2023 - 50005 2025
Bates=50005 2023 - 50005 2025
Advertising and Marketing TM: None None None
Letter (July '63) from American Tobacco Company President Robert Walker to Senator Frank Moss, responding to Moss' letter, promising tobacco industry sponsorship of scientific research in the public interest. Discusses ATC's voluntary discontinuation of college advertising and promotion. States that ATC does not promote the sale of tobacco products to children. Discounts notion that "statistical evidence regarding harmful effects of cigarette smoking continues to mount,", attributing impression to increased propaganda. States that lung cancer deaths amounted to 1% of all deaths in 1961, and that lung cancer mortality rate is declining. States there is no evidence linking smoking and lung cancer, nor exposure to cigarette ads and later death from lung cancer.
385) Worldwide Marlboro Monitor Five Year Trends 1988-1992
Philip Morris Cos., Inc. http://
Date: 19930000
Author: PMI Marketing Research
Source: Mississippi AG
Trial: 2044895379 - 2044895484
Bates=2044895379 - 2044895484
Advertising and Marketing TM: YAS Young adult None
Worldwide Marlboro Monitor, survey of Marlboro products in sixteen markets in Europe, Latin America, Asia and North Africa. Breaks down billions of units sold by year and country. Lists advertising restrictions by country and type, including television, radio, newspapers, magazines, point of sale, outdoor cinema, and sampling. Studies share of young adult smokers by country. Declares that Marlboro Red is dependent on the growing share of young adult smokers. Concludes that Marlboro needs to attract a high level of starters to build a strong smoker base.
386) The Present Position of Pall Mall in the Cigarette Market: A Motivational Research Study
American Tobacco Co. http://
Date: 19611100
Author: Dichter Ernest PhD
Source: Florida AG
Trial: 00161347 - 0016501
Bates=00161347 - 0016501
Advertising and Marketing TM: None None None
Research study of Pall Mall's position in the cigarette market, compiled by the Institute for Motivational Research. Studies responses of 2,677 smokers to a series of test questions. Finds that Pall Mall started as a strongly female brand, but has suceeded in masculinizing its' image. Suggests that cigarettes are necessary to cope with modern life stress. States that societal changes including social and cultural promiscuity increase cigarette brand anxiety and switching. Positions Pall Mall as an everyman's cigarette, male, female, old, young, wealthy, poor. States that Pall Mall needs to increase attracting starting smokers. Suggests reinforcing young insecure smoker's belief that they are doing the right thing by choosing Pall Mall. States that Pall Mall is not as influential down into the 20's and teens. Characterizes young smokers as insecure, in need of adult identification, influenced by peer group choices, and unconscious of health risks.
387) Development of Cigarette Packaging
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 00000000
Author: Arthur D Little Inc.
Source: Internet
Trial:
Bates=
Advertising and Marketing TM: Youth None None
Arthur D. Little Inc., report on Development of Cigarette Packaging. Discusses packaging requirements, market characteristics for both cigarettes and smoking tobacco products. Emphasizes strengthening market position in menthol market. Speculates that pipe smoking may became more popular due to cigarette and health controversy. Discusses age groups, identifying 16-21 as "The formative-years" when smoking begins and brand preference is developed. Assesses via focus group, desirable packaging qualities such as hard vs. soft, crushability, crinkle factor (feel and sound), analysis of shades of green and their connotations.
388) L&M Photo Packaging Modification Objectives
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 00000000
Author:
Source: Internet
Trial:
Bates=
Advertising and Marketing TM: Youth None None
One page, 3 item list regarding Liggett and Myers' photo packaging modification of pictures, such as increase of masculinity factor, appeal more to youth, and maintain consistency so as not to "alienate current franchise."
389) [Re: Young Adult Market]
R.J. Reynolds Tobacco Company http://
Date: 19900503
Author: McMahon J P
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: Youth None None
Letter from J.P. McMahon, RJR Sales, to all reps apologizes for previous letter identifying high school aged youth as targets for retail promotions. States that was never his intention to persuade young people to smoke.
390) Subject: Young Adult Market SIS Account Grouping
R.J. Reynolds Tobacco Company http://
Date: 19900405
Author: Warlick R G
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: Youth Young adult None
Letter from RJR Sales, R.G. Warwick, to all sales reps. Asks for a list of all young adult smoker retail accounts, identified as under 30, located across from or adjacent to high schools or college campuses. Requests high volume location to be identified. *This doc is included as part of doc #185.
391) Subject: Young Adult Market
R.J. Reynolds Tobacco Company http://
Date: 19900110
Author: McMahon J P
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: Youth College students Young adult
1990 letter from RJR Sales, instructing sales reps to identify stores heavily frequented by young adults (defined as 30 and under). Mentions specifically stores near high schools and colleges. Defines criteria used to identify stores and uses the abbreviations YA1 and YA2. Follows up with letter apologizing for the directive, states that it is not company policy to promote smoking in people under 21. Retracts the order and declares that it was all a misunderstanding.
392) Subject: Camel Qualitative Study -- Phoenix
Philip Morris Cos., Inc. http://
Date: 19880531
Author: Stamell N
Source: Mississippi AG
Trial: 2044743883 - 2044743891
Bates=2044743883 - 2044743891
Advertising and Marketing TM: Young adults Youth None
Philip Morris USA Marketing Research Department Report (1988) regarding Camel Qualitative Study -- Phoenix. Study to explore effects of new Camel ads and promotions in Phoenix, where Camel is gaining, and investigate ways Camel might pose a threat to Marlboro. Four focus groups were interviewed regarding their impressions on brand history, personalities, imagery, attractions with Camel and Marlboro, reactions to advertising and packaging. Notes that while second to Marlboro in popularity, it was the brand chosen by those who wished to stand out; who felt Marlboro was smoked by "everybody." States "Camel was perceived by smokers aged 18-24 to be a popular brand: popular among their peers and among smokers younger than themselves."
393) The Marlboro Success Story
Philip Morris Cos., Inc. http://
Date: 19850600
Author:
Source: Unknown
Trial: 542001043-542001050
Bates=542001043-542001050
Advertising and Marketing TM: Men Young adults Women
Marketing history document chronicals the methods used to make Marlboro a success. Lists origin of the brand image, from a feminine cigarette in the 50's to a hyper masculine image in the following decades. States that the advertising worked because it used "manly, rugged men" doing "manly rugged jobs." Suggests that the image -- strong, single, macho personality -- fit the times. Includes charts/graphs recording Marlboro market share, demographics, and inflow/outflow data.
394) Smoking Behavior and Trends Among 18-20 Year Old Smokers
R.J. Reynolds Tobacco Company http://
Date: 19850610
Author: Kaufman N S
Source: Moore litigation
Trial: 50458 1017 - 50458 1041
Bates=50458 1017 - 50458 1041
Advertising and Marketing TM: Young adults None None
Confidential Consumer Research Report (1985) for RJR. "Smoking Behavior and Trends Among 18-20 year old smokers." Emphasizes that "brand loyalty is the predominant pattern of behavior among smokers ..strong development in this age group represents longer term future growth potential." Examines the following issues: historical development of major brands for the last nine years and the ways that 18-20 year old smokers have impacted sales trends; key characteristics of 18-20 market (dominant brands, companies, categories and segments); corporate performance in 18-20 market; predominant shopping behavior patterns of 18-20 year old smokers. Establishes that younger adults act as lead indicator of future market potential, growth by aging process. Recommends RJR address market weakness in 18-20 females.
395) Youth 1987
R.J. Reynolds Tobacco Company http://
Date: 19870000
Author: The Creative Research Group Ltd
Source: Unknown
Trial: 80084 2744 - 80084 2823
Bates=80084 2744 - 80084 2823
Advertising and Marketing TM: Youth Psychographic Segments Urban Psychographic Segments
RJR Macdonald, Inc. 1987 Youth (with a target symbol) Interviews (1,247) conducted by Creative Research Group lifestyles and values of Canada's youth. Face to face contact with groups aged 15-17, 18-21, 22-24, rural and urban. Seven segments defined and analyzed as to TV viewing, type of brand smoked, activities and interests. Groups: Big City Independents, Tomorrow's Leaders, Transitional Adults, Quiet Conformers, T.G.I.F., Insecure Moralists (heavy youth), Small Town Traditionalists. States that all groups interviewed expressed the strongest of their negative views to be against smoking, more than violence, etc. Profiles each segment in detail.
396) V.F. Year I Promotion Recommendations
R.J. Reynolds Tobacco Co. http://
Date: 19890616
Author: Trone Advertising
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: Women Young adults None
"Virile Female" promotion recommendations from Trone Advertising, prepared for RJR. Reviews psychographic/demographic profile of Caucasian females 18-20, high school educated, factory or service job, interested in boyfriends, partying and classic rock. Presents DAKOTA cigarettes targeted at Virile Female segment, currently smoking Marlboro. Recommends classic pack concerts, fantasy honeymoon, on-pack music related premiums, soap opera trivia, and "star in romance novel" as promotions. Analyzes print ad character, personality and look, with emphasis on independence, unique young adult female images. Discusses pack design, cigarette design, color choice, ad copy and image.
397) Subject: Competitive Strategy Review: A Marketing Perspective
Brown and Williamson Tobacco Corp. http://
Date: 19850327
Author: Parrack E T Jr
Source: Minnesota AG
Trial: NM#20435 512103102 - 512103106
Bates=NM#20435 512103102 - 512103106
Advertising and Marketing TM: None None None
Competitive Strategy Review, Brown and Williamson, from T.E. Sandefur, Jr., to E.T. Parrock, Jr. Claims that cigarette brands offer smokers physical satisfaction and emotional reinforcement. Argues that perceived rational benefits include: diet, harshness reduction, clean teeth, health reassurance and price-value. Positions Brown and Williamson's marketing goals: focus on product design, testing, brand identification with consumer emotional needs. Speculates that price segmentation, social concern will be important. Mentions Hispanic brand development, analyzes competition's strategy -- Philip Morris will upgrade sales/retail and stabilize non-Marlboro brands. Concludes that RJR will conduct new Winston and Camel campaigns. Indicates that the Camel campaign will focus on youth. Opines that Salem may try a youth-oriented campaign.
398) [Re: Brand Switching Information in National Consumer Study]
American Tobacco Co. http://
Date: 19640830
Author: Ulrich John A
Source: Florida AG
Trial: 1332 - 1335
Bates=1332 - 1335
Advertising and Marketing TM: None None None
Memo from John Ulrich to R.K. Eeimann of American Tobacco Company, July 1964, regarding brand switching information in 1964 National Consumer Study, with implications for Pall Mall Marketing Data. States that brand switching is increasing (from 34% to 38%). Pall Mall suffered a net loss of 2.5% due to switching, and indicates a sharp drop in switching to Pall Mall. Recommends change in marketing strategy. Questions ad copy "I'm Particular" effectiveness in luring new switches. Recommends emphasis on vitality and quality.
399) The Real Importance of Less Nicotine in Cigarette Smoke
Brown and Williamson Tobacco Corp http://
Date: 19420500
Author:
Source: Florida AG
Trial:
Bates=
Advertising and Marketing TM: Women Health Conscious Medical Profession
Advertisement, in May 1942 issue of The Medical Women's Journal, targeting medical professionals to advise patients on choice of cigarette brand. Touts Camel as a slower-burning, therefore, lower-nicotine cigarette. Cites medical and scientific opinion to support claims.
400) Re: Health Warning
Philip Morris Cos., Inc. http://
Date: 19720609
Author: Benson John
Source: Unknown
Trial: 1005080573
Bates=1005080573
Advertising and Marketing TM: None None None
Confidential memo from John Benson regarding instructions from President of Philip Morris, George Weissmann, to place package in right corner and warning panel in left corner in all future ads. Requests that "the greatest separation possible" is achieved between the two.
401) Subject: Cigarette Concept to Assure RJR a Larger Segment of the Youth Market
R.J. Reynolds Tobacco Company http://
Date: 19731204
Author: Colby Frank G
Source: Humphrey
Trial: 50116 6152-50116 6153
Bates=50116 6152-50116 6153
Advertising and Marketing TM: Youth None None
RJ Reynolds memo, 12/73, from Frank Colby to R.A. Bleins. Jr. regarding cigarette concept to assure RJR larger segment of youth market. Suggests development of RJR youth-appeal brand with the following advertising claims: "more flavor, more enjoyment, and more puffs."
402) Younger Adult Smoker Panel
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Moore
Trial: 50462 3232 - 50462 3246
Bates=50462 3232 - 50462 3246
Advertising and Marketing TM: Young adults None None
RJ Reynolds Tobacco Company document regarding development of Younger Adult Smokers panel. States that 18-20 year olds are key market missed by RJR. Suggests and outlines development of age group "spokesman" panel to monitor and track impact of new brands and programs among group. Details stages, parameters, methods, cities, schedule, cost, steps in process.
403) Letter Asks for Tobacco Ads Aimed at Youth Market
Non-Tobacco Company http://
Date: 00000000
Author:
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: Youth None None
Reproduction of Wall Street Journal Article August 21, 1975, p.81, which describes 1970 letter from Robert Sandelman, of Robert Brian Associates (ad agencies) working for Lorillard, Inc., to Charles Seide, head of art department at Cooper Union. Letter requests Seide to assign his design class to create a package design which is attractive to "kids (young adults)" but won't attract government's attention. Lists specifications: product name 'Kicks', 10 cigarettes, deluxe length, company name, health warning, seal enclosure. Lorillard spokesperson claims no knowledge of project.
404) Cigarette Substitute Concept Study
R.J. Reynolds Tobacco Company http://
Date: 19700520
Author: Hall L W Jr
Source: Barnes
Trial: 50100 1797- 501001809
Bates=50100 1797- 501001809
Advertising and Marketing TM: None None None
R. J. Reynolds Tobacco Company secret consumer research report on cigarette "substitute" concept study to determine consumer opinions on smoking and health, satisfactions desired from smoke, and attitudes toward suggested cigarette substitutes -- gum, beverage, candy, aftificial cigarettes. Emphasizes nicotine as prime chemical provider of smoking satisfaction, distinguishable from the habituation of the act of smoking. Affirms that people think nicotine is harmful, and that they smoke to relax; therefore, product must produce relaxation, relief from tension and worry, and good taste to be successful.
405) [Re:] Smoking by Children and Adolescents: Memorandum on Further Research to the Tobacco Manufacturers' Standing Committee Suggested by Market Investigation
British American Tobacco Industry (BAT) http://
Date: 19620800
Author: Market Investigations Ltd
Source: Florida AG
Trial: 105408812- 105408815
Bates=105408812- 105408815
Advertising and Marketing TM: Youth None None Children
August 1962. Memorandum on further research to the tobacco manufacturers standing committee from Market Investigation Ltd. Reports upon large-scale survey of smoking by children and adolescents in Great Britain. Notes potential importance of Royal College of Physicians report (1961?) and initiation of drive against smoking by young people. Discusses dilemma of proper position of tobacco manufacturers. Recommends focus and methods for further research on influences on young people's smoking habits.
406) Re: Vanguard Smoke Tested in Dayton
Tobacco Institute http://
Date: 19590702
Author: Hill and Knowlton, Inc.
Source: Butler litigation
Trial: 50186 0498
Bates=50186 0498
Advertising and Marketing TM: None None None
Hill and Knowlton memo regarding Vanguard "Smoke" tested in Dayton. Compiles and summarizes reports concerning test marketing of product Vanguard in Dayton, Ohio. Discusses product launch, advertising and marketing. Refers to Dayton Daily News article on Dayton as a test area, including statements from the American Cancer Society regarding Vanguard.
407) Media Let Rivals Snuff Out Vanguard, Schaflander Asserts
Non-Tobacco Company http://
Date: 19591207
Author:
Source: Florida AG
Trial: 5801
Bates=5801
Advertising and Marketing TM: None None None
Excerpt from Advertising Age, December 7, 1959. States that Bantob Products Corp. withdrew its anti-trust action against tobacco companies because the federal government had entered an investigation of the charges, a fact unverified by the Justice Department. Implies that Bantob folded as a result.
408) Bantob Files $25-Million in Suits, Charging Foul by Tobacco Industry
Non-Tobacco Company http://
Date: 19591003
Author:
Source: Florida AG
Trial: 5801
Bates=5801
Advertising and Marketing TM: None None None
Article from Business Week, October 3, 1959. Covers Bantob Products $25 million dollar suit against five biggest tobacco companies and trade paper, charging that they interfered with the corporation plans to introduce Vanguard cigarettes to the New York market, and are to blame for cancellation of firm sales and orders.
409) Vanguard Slaps $15,000,000 Suit on 5 Tobacco Makers
Non-Tobacco Company http://
Date: 19590428
Author:
Source: Florida AG
Trial: 5801
Bates=5801
Advertising and Marketing TM: None None None
Article from Advertising Age, September 1959. Discusses lawsuit filed by Vanguard (Bantob Products Corp.) against American tobacco, Liggett and Myers, P. Lorillard, Phillip Morris and R. J. Reynolds tobacco companies, for $15,000,000. Lists of charges include conspiracy and restraint of trade. Discusses claim ($10,000,000) that Tobacco Leaf editorial incited tobacco people to "unlawful action" calculated to destroy Bantob.
410) Vanguard's Fight with Media Raises Broad Questions on Copy Acceptance
Non-Tobacco Company http://
Date: 19591002
Author:
Source: Florida AG
Trial: 50207 6623- 50207 6624
Bates=50207 6623- 50207 6624
Advertising and Marketing TM: None None None
Article from Advertising Week, October 2, 1959. Covert reprisal of NYC media to accept Vanguard ad company, because the National Better Business Bureau found claims unsubstantiated. Describes product testing in Dayton, OH, where advertising is carried in newspaper, radio and tv. Also 2% of the Dayton cigarette market was won in a matter of weeks. Vanguard News, a 4 page tabloid presenting Vanguard Info, is distributed at transportation centers and mailed to 50,000 opinion leaders.
411) 1975 Marketing Plans Presentation Hilton Head September 30, 1974
R.J. Reynolds Tobacco Company http://
Date: 19740930
Author:
Source: Mangini litigation
Trial: 500746950-500746976 Exhibit 12493
Bates=500746950-500746976 Exhibit 12493
Advertising and Marketing TM: Young adults Youth Hispanics Urban
Marketing plans from R.J. Reynolds. Targets young adult (14-24) age group as vital to cigarette market. Claims Philip Morris has a 38% share, Brown and Williamson a 21 % of younger smokers. Strategizes how to increase RJR's share of market growth. Emphasizes advertising directed at young adults for established brands, Winston and Salem. Touts young adult appeal, package design, ad copy to offset Marlboro's popularity. Assesses ad insertions in young adult magazines. Reports on special events, Winston Cup Nascar Racing, rodeos, motorcycle races with young adult audiences. Explains that since major metro area populations are increasing advertising should increase. Mentions growing women's market. Summarizes fashion tie-in campaign and magazine ads.Concludes that new cigarette categories and brands and existing brands need to target young adults in order to grow.
412) Challenges in Tobacco Research
Philip Morris Cos., Inc. http://
Date: 19551000
Author: DuPuis Robert N
Source: Unknown
Trial: 0000330088-0000330118
Bates=0000330088-0000330118
Advertising and Marketing TM: None None None
Presentation given by PM Vice-President of Research. Offers a brief history of the tobacco industry and outlines the growing and selling processes. Notes the importance of label design and outlines the process and research strategies involved in package and label design. Reports on the company's current research efforts in smoke analysis including the use of gas chromatography, high resolution mass spectometry and polarography. Notes the public controversy regarding smoking as the cause of lung cancer and offers an industry view. Identifies TIRC as a resource for research in this area and concludes that continued efforts at smoke analysis might provide more answers.
413) Profile of the Young Adult Marlboro Smoker Part I: Males, 18 to 24 Years Old
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19940800
Author:
Source: Minnesota AG
Trial: 2042030486-2042030550
Bates=2042030486-2042030550
Advertising and Marketing TM: Young adults None None
Report on youth profile smoking 18 - 24. Shows youth contribution highly to Philip Morris, Camel and Marlboro leading in sales of non-menthol brands. States mehodology for interviews and breakdown of race. Shows Marlboro appeals to low educated low income. Shows regions where Philip Morris sells best. Shows graph on purchasing by volume. States Marlboro smokers are more cautious, less ambitious, less likely to travel, describe friends as burnouts, see marriage as important. Shows Marlboro smokers not concerned with freshness or low tar. Shows Camel smokers as hedonistic, willing to try new things, having cigarettes define influence. Shows freshness as important. Concludes Marlboro are sensitive to low prices.
414) [Re: Use of AVALON Brand Name for Candy Cigarettes]
Brown and Williamson Tobacco Corp. http://
Date: 19390719
Author: Vice President, Consolidated Lithographing Corporation
Source: Minnesota AG
Trial: 682068464-682068476
Bates=682068464-682068476
Advertising and Marketing TM: Youth None None
Letter from Vice-President of Consolidated Lithographing Corporation to WR Hendrichs requesting permission to use Avalon cigarettes' brand name and label for candy cigarettes. Cites prior permission for use of Wings, Raliegh and Kool brands. Includes sample labels and package recommendations.
415) Spot Radio Copy- WHIO- Dayton, Ohio
Bantob Products http://
Date: 19640706
Author:
Source: Florida AG
Trial: 50207 6666
Bates=50207 6666
Advertising and Marketing TM: None None None
Dayton, Ohio radio spot copy on Vanguard cigarette, listing product attributes, absence of tobacco, tar, and nicotine.
416) [Re: Vanguard Advertising Copy]
R.J. Reynolds Tobacco Company http://
Date: 19590908
Author: Peace John
Source: Florida AG
Trial: 50055 8777, 8780, 8804
Bates=50055 8777, 8780, 8804
Advertising and Marketing TM: None None None
September 1959 letter and note from William Esty Company (John Peace) to advertising department of RJ Reynolds Tobacco Company. Regards Bantob Products contacting New York Media about acceptability of advertising copy. Attaches three small articles from The Wall Street Journal, Business Week, and Time Magazine regarding Vanguard cigarette.
417) [Re:] Meeting of the Tobacco Institute Executive Committee Held on Sunday, January 12, 1964
Liggett Group, Inc. (Liggett and Meyers) http://
Date: 19640113
Author: Haas Frederick P
Source: Unknown
Trial: LG 2008203- 2008210
Bates=LG 2008203- 2008210
Advertising and Marketing TM: None None None
Memoradum detailing a meeting of the Tobacco Institute Executive Committee in response to the "Report of the Advisory Committee to the Surgeon General on smoking and health." States that the industry must present a united front and warns that companies acting for their own self-interest in advertising would be a liability. Declares that industry heads would not comment until receiving a report from litigation counsel. Analyzes the report informally by litigation counsel. States that the report is damaging because: smoking is a contifitory cause material or smoking is collected for plaintiff's use, assumes that certain charges is respiratory tissues are pre-malignant, evidences little faith in other factors. Concludes that the report will impede the obtaining of expert withnesses by the industry. Assumption of risk appears to be best defense. Warns that advertising making positive or inferential health claims for a particular brand would void this defense.
418) [Re: Use of the Term Micronite]
Lorillard Inc. http://
Date: 19641109
Author: Russell John C
Source: KLUG (Klugman?)
Trial: KLUG- 00000254- 00000257
Bates=KLUG- 00000254- 00000257
Advertising and Marketing TM: None None None
Letter from firm of Perkins, Daniels and McCormack to Robert B. Meyner, Administrator of the Cigarette Advertising Code. Cites a meeting between Meyner and Morgan J. Cramer, President of P. Lorillard Co. Presents arguments for the continued use of the term "micronite" on Kent cigarette advertising. States that "micronite" is a registered trademark in 17 countries dependent on valid US registration. Declares that the Cigarette Advertising Code should not be used to restrain competition in the industry. Concludes that companies must have freedom in advertising to distinguish between products and develop new ones
419) Re: FTC Conference on Cigarette Advertising Code
Lorillard Inc. http://
Date: 19640427
Author: Wald Robert L
Source: KLUG (Klugman?)
Trial: KLUG- 00000226-00000232
Bates=KLUG- 00000226-00000232
Advertising and Marketing TM: None None None
Minutes of a meeting between tobacco industry representatives and the Federal Trade Commission. Presents the self-regulating industry Advertising Code , seeks anti-trust clearance from the Dept. of Justice. Summarizes that the industry is presenting the Code to alter, delay, or obviate issuance of Commission Rules. FTC Chairman questions if an industry can band together in technical violation of anti-trust laws for a good purpose. States that advertising is an important competitive weapon in the cigarette industry, and that under the Code an advertiser could be constrained in making non-deceptive representations about their brand.States that Code includes specific curbs on advertising to youth. Asserts that Code advertising rules eliminate the need for government regulation and label warnings. Notes that if the FTC requires warnings there would be lengthy litigation, providing time to demonstrate the Code's effectiveness. Concludes that the FTC looks favorbably on the informal presentation of the Code, but it might not be enough to prevent government warnings.
420) Vanguard- A Discovery that Eliminates the Agents in Cigarettes Linked to Cancer and Heart Diseases.* No Tobacco Tars, No Nicotine, and More Important No Arsenic!
Bantob Products http://
Date: 19640000
Author:
Source: Florida AG
Trial: 50207 6670-50207 6671D
Bates=50207 6670-50207 6671D
Advertising and Marketing TM: None None None Health-conscious
Distribution copy of Vanguard ad. Cites statistical link between cigarette smoking and health risks. Touts absence of tobacco tar, nicotine and arsenic. Discusses lab tests on filters. Lists advantages and attributes of Vanguard. Encourages consumer to "smoke without fear, smoke Vanguard." Four photographs attached, most indistinguishable.
421) [Re: Survey on Barron's Advertisement]
Brown and Williamson Tobacco Corp. http://
Date: 19671109
Author: Reeves Rosser
Source: Washington State AG
Trial: WA 2017002460-2017002461
Bates=WA 2017002460-2017002461
Advertising and Marketing TM: None None None
November 1967 letter from Rosser Reeves, Tiderock Corporation, to Senator Earle Clements, Tobacco Institute. Outlines major points of interest of Telephone Survey conducted by Ted Bates Company of 2000 people in twenty big markets (NY, DC, LA, etc). Discusses attitudes toward advertising, governmental regulation of sale or advertising of cigarettes, Surgeon General's report on health dangers of smoking, and the crusade against smoking. Breaks down smokers into categories: heavy, medium, light, and non-smoker, younger, older, by education level and gender.
422) Re: Presentation of Industry Code
Lorillard Inc. http://
Date: 19640427
Author: C A H
Source: KLUG (Klugman?)
Trial: KLUG- 00000233
Bates=KLUG- 00000233
Advertising and Marketing TM: None None None
Memorandum from Wald, Harkrader and Rockefeller details meeting with Senator Neulerger to present the industry advertising code. States that Michael Pertschuck, Trade Regulation Counsel to the Senate Commerce Committee was also present. Touts Code as responsible industry regulation of advertising. States that the Code may raise questions of restricting competiton in violation of antitrust laws. States that Code does not include affirmative warnings because if the Code is followed, the warnings are unneccessary. Concludes that a strong administrator must be chosen if industry is to regulate itself.
423) Operations Department Presentation to Philip Morris Board of Directors October 28, 1964: Research and Development
Philip Morris Cos., Inc. http://
Date: 19641028
Author:
Source: Unknown
Trial: 2023226942-2023226947
Bates=2023226942-2023226947
Advertising and Marketing TM: None None None
Presentation from Operations Dept. to Philip Morris Board of Directors. States that the Research and Development Department's primary objactive is developing products with consumer appeal in a health concious market place. Cites development of two new test methods -- effects of cigarette smoke on invitro mucus fluid and respiratory dynamics. Declares the strategy of defining acceptable criteria by which physiological performance of a cigarette would be judged, to attract outside endorsement. Cites development of a charcoal filter cigarette, Saratoga. States that Saratoga is a physiologically outstanding product, but test marketed as having poor taste. States that a publication and endorsement program for the product was ineffective, due to restrictions from the FTC and advertising code. States that the Surgeon General's Smoking and Health Report contained few surprises. States that government and private agencies would intensify research on smoking and health. Concludes with the motto "Be Prepared", in light of uncertainty of restrictions the advertising code might place on merchandising. Positions the smoking and health situation as a war the industry wants to win.
424) Re: Meeting of the Legal Committee, December 3, 1964
Multiple companies http://
Date: 19641208
Author: Ross William W
Source: KLUG (Klugman?)
Trial: KLUG- 00000267-00000271
Bates=KLUG- 00000267-00000271
Advertising and Marketing TM: None None None
Memorandum detailing a meeting of the legal committee including representatives from the six major tobacco companies. Recounts a call from Governor Meyner, Administrator of the Cigarette Advertising Code. States that Meyner wants to speak with the "Five Companies" (R.J. Reynolds, American Tobacco Company, Liggett and Myers, Philip Morris and Brown and Williamson) regarding the Lorillard company's Micronite compromise. Summarizes the comprise: Lorillard will delete the word 'filter' in front and back of package include a statement with the wording "Micronite Process" on the side panel, and eliminite the word "Micronite" from the advertising. States that Meyner would adopt the compromise if the five companies have no objection.
425) [Re: Lorillard's Habit-Forming Kit]
Lorillard Inc. http://
Date: 19631108
Author: Kessely Nicholas E
Source: Florida AG
Trial: 84409798- 84409799, 88927085, 88927087
Bates=84409798- 84409799, 88927085, 88927087
Advertising and Marketing TM: Young adults Youth None
Note from Nicholas Kessley, of Lennent Newell, Inc., Advertising, to Manuel Yellen, P. Lorillard Company, regarding "Ritchie", a child who claims not to smoke but "talks up" Newports. Attached are a photograph of a child accepting a cigarette from two smiling adults, packaging from the Rated-R 7 Day Habit Forming Kit, and a handwritten description of product for young adults with directions to prepare user to "go out in public and puff with the big boys."
426) [Re: Vanguard Cigarettes]
R.J. Reynolds Tobacco Company http://
Date: 19590904
Author: Gray Howard
Source: Florida AG
Trial: 50055 8779, 50207 6635-50207 6636
Bates=50055 8779, 50207 6635-50207 6636
Advertising and Marketing TM: None None None Health concerns
Note and newspaper clipping attachment from Howard Gray, RJRTC, dated September 1959. Anounces that according to John Pearce, Vanguard Cigarettes are moving into the New York market and the media will be contacted to see if Vanguard advertising will be accepted. Attachment from Vanguard News features one advertisement and several short articles touting Vanguard cigarettes' absence of nicotine content.
427) [Re: Advertising on Billboard Near Local School]
Lorillard Inc. http://
Date: 19830517
Author:
Source: Unknown
Trial: 85665584- 85665586
Bates=85665584- 85665586
Advertising and Marketing TM: Youth None None
Letter to Dr. William Cody of the Birmingham Board of Education from the parent of a school child. Concerns a billboard for Satin cigarettes in close proximity to the school yard. Mentions close proximity of billboards advertising cigarettes near hospitals and churches. Requests action be taken.
428) If I'm Going to Smoke, I'm Going to Do it Right.
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Unknown
Trial: NM#21745 102148
Bates=NM#21745 102148
Advertising and Marketing TM: None None None
Print ad for Winston. States, "If I'm going to smoke, I'm going to do it right."
429) Marlboro
Philip Morris Cos., Inc. http://
Date: 00000000
Author:
Source: Unknown
Trial: NM#21745 102147
Bates=NM#21745 102147
Advertising and Marketing TM: None None None
Print ad for Marlboro.
430) Tareyton is Better/Charcoal is Why
American Tobacco Co. http://
Date: 00000000
Author:
Source: Unknown
Trial: NM#21745 102146
Bates=NM#21745 102146
Advertising and Marketing TM: None None None
Print ad for Tareyton 100's. States, "Tareyton smokers would rather fight than switch!"
431) If it Wasn't for Winston I Wouldn't Smoke.
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Unknown
Trial: NM#21745 102145
Bates=NM#21745 102145
Advertising and Marketing TM: None None None
Print ad for Winston. States, "If it wasn't for Winston I wouldn't smoke."
432) [Re: Smoker Profile]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830209
Author: Wang Sandy
Source: Minnesota AG
Trial: 465180316
Bates=465180316
Advertising and Marketing TM: None None None
Telex from Sandy Wang to Jim Wilhelm. Suggests expanding age categories for a study to include 50+. Gives age profiles of smokers (table 10) as: 15-49, 50-54, and 55+.
433) After Taking Turns at 180 mph, He'd Never Smoke a Boring Cigarette.
Brown and Williamson Tobacco Corp. http://
Date: 00000000
Author:
Source: Mangini litigation
Trial: NM#21745 102143
Bates=NM#21745 102143
Advertising and Marketing TM: None None None
1975 print ad from The Viceroy Auto Racing Campaign. States, "After taking turns at 180 mph, he'd never smoke a boring cigarette."
434) Why Viceroy? Because I'd Never Smoke a Boring Cigarette.
Brown and Williamson Tobacco Corp. http://
Date: 00000000
Author:
Source: Unknown
Trial: NM# 21745 102142
Bates=NM# 21745 102142
Advertising and Marketing TM: None None None
1975 Viceroy print ad from The Viceroy Auto Racing Campaign. States "Why Viceroy? Because I'll never smoke a boring cigarette."
435) What Have We Learned from People? A Conceptual Summarization of 18 Focus Group Interviews on the Subject of Smoking
Philip Morris Cos., Inc. http://
Date: 19750520
Author: Marketing and Research Counselors Inc
Source: Unknown
Trial: NM#21745 102114-102141
Bates=NM#21745 102114-102141
Advertising and Marketing TM: None None None
Analyzes and discusses in detail factors involved in why people smoke, start or switch, and identifies both negative and positive elements in advertising. Details characteristics of "starters," focusing on "young starters" and methods for advertising to this market. States that purpose of analysis is to explore advertising options and methods for Viceroy cigarettes
436) State of the Business 1968-1974
R.J. Reynolds Tobacco Company http://
Date: 19740000
Author:
Source: Washington State AG
Trial: 501090019-501090060
Bates=501090019-501090060
Advertising and Marketing TM: None None None
Compares market share, smoker profiles and marketing mix for Winston and Marlboro brands. Profiles Marlboro's strength over Winston in 14-24 year old male categories, and concludes that Marlboro smoker attitudes and values are markedly different from those of Winston smokers. Also concludes that differences in market performance between the two brands can be attributed largely to advertising approach for each. Reviews advertising "candid" campaign implemented in 1973 to strengthen Winston's market share among young adult males, including the campaign to attach a "motivational image" to the Winston brand.
437) A Study of Smoking Habits Among Young Smokers
Philip Morris Cos., Inc. http://
Date: 19740700
Author: The Roper Organization Inc
Source: Unknown
Trial: 8598 Exhibit 10497
Bates=8598 Exhibit 10497
Advertising and Marketing TM: Young adults Men Women White
1974 study of "young smoker" smoking habits prepared by Roper Organization, Inc. for Philip Morris. Reports findings of 1050 interviews of smokers with a maximum age of 24 and "no lower age limit." Analyzes and discusses popularity of Marlboros with young whites, Kools with young blacks, and shows Marlboros becoming static as Kool grows and gains switchers. States that black and white smokers are so different, no generalizations regarding youth market can be made.
438) Review of Previous Research on RJR Personalized Sampling and Recommendation Regarding Research of 1974 Sampling Programs
R.J. Reynolds Tobacco Company http://
Date: 19740611
Author: Marketing Research Department R J Reynolds Tobacco Company
Source: Moore
Trial: 50189 2738 - 50189 2750
Bates=50189 2738 - 50189 2750
Advertising and Marketing TM: College students Young adults Men
Confidential Marketing Research report dated June 1974, for RJRTC. Discusses sampling programs -- to college students, young adult smokers, males and urban females in various locations. Results point to a lack of success in market penetration through sampling.
439) Re: NFO Preference Share Data - Youth Market
R.J. Reynolds Tobacco Company http://
Date: 19730308
Author: McCain John H
Source: Texas AG
Trial: 50845 3918-50845 3920
Bates=50845 3918-50845 3920
Advertising and Marketing TM: Men Youth Young adults
Confidential letter dated 3/1973 from John McCain at William Esty ad agency to RJRTC (J.O. Watson) regarding NFO Preference Share data -- "youth" market. Assesses NFO demographic data on 14-20 year old smokers, who appear to prefer Winston and Marlboro. Recounts statistical break down of this information. Recommends aggressive marketing toward young adult males in metropolitan areas. Makes distinction between young adult and "youth" markets.
440) Exploratory Group Sessions on Cigarette Smoking
R.J. Reynolds Tobacco Company http://
Date: 19721030
Author: Sherrill J H Jr
Source: Unknown
Trial: 50442 0109-50442 0115
Bates=50442 0109-50442 0115
Advertising and Marketing TM: Men Women None
Report from J.H. Sherrill, Jr. of the Marketing Research Department of RJR. to T.E, Sandefur, Jr. Summarizes findings from a Philadelphia exploratory group study on cigarette smoking. Claims that there is a group of "middle" bands of perceived taste and satisfaction. Reports that smoke inhalation is more important than taste in smokers who smoke out of habit, not enjoyment. Asserts that relaxing circumstances are the key to cigarette enjoyment. States that smoking in stressful situations fills a psychological need. Warns that advertising should be geared toward relaxing situations.
441) The Cigarette Market: The National Tracking Study January-February, 1973
Philip Morris Cos., Inc. http://www.pmdocs.com/
Date: 19730400
Author: Holbert Neil
Source: Minnesota AG
Trial: 002915586-002915646
Bates=002915586-002915646
Advertising and Marketing TM: African Americans Adults Young adults
Cigarette Market National Tracking Study. Discusses highlights of study. Charts awareness of advertising by age (including "under 25"), sex, race, education, region, and city size. Graphs trends of smokers, trial rate, conversion rates, and smoker shares. Includes matches of categories against other brands. Charts demographic breakdown, selection by African Americans and switching. Charts questions about knowledge of cigarette size.
442) Re: SALEM/DORAL - Test of Sampling Through Movie Theaters
R.J. Reynolds Tobacco Company http://
Date: 19721030
Author: Bender Alan S
Source: Minnesota AG
Trial: 50181 4995 - 50181 4999
Bates=50181 4995 - 50181 4999
Advertising and Marketing TM: Youth None None
Letter from Alan S. Bender, Vice-President of William Esty Advertising, to W.H. Melton, Marketing Department of RJ Reynolds. Recommends test sampling Salem and Doral through movie theaters. Suggests using Audience Marketing Inc. Claims that audience marketing reaches 18 milliion movie- goers bi-weekly. Touts numbers of seven million young marrieds, five million teenagers (from 12-17), and four milliion men. Emphasizes the on-screen advertising that could accompany product distribution. Concludes that this method should be tested.
443) [Re: B&W Product Placement in Movies]
Brown and Williamson Tobacco Corp. http://
Date: 00000000
Author:
Source: Unknown
Trial: 68508492-685086501
Bates=68508492-685086501
Advertising and Marketing TM: None None None
Report from Brown and Williamson. Analyzes movie placement deal with Associated Film Promotions. Summarizes relationships as providing placement opportunities and special motion picture placement. Defines special placement as involving payments to various personnel on the film. Mentions agreement with Plitt theaters for commercial messages in their movie theaters. Declares that Associated Film Promotions keeps two sets of books, one for day-to-day operations, one for special movie placement. Reports that there is nothing in writing describing placement of Brown and Williamson products. Explains that AFP believes movie producers prefer payments in cash, cars and jewelry. Reviews seven films for product placement, finds them lacking. Concludes that AFP needs to keep written records of product placement agreements and special payments.
444) [Re: Agreement Between B&W and Sylvester Stallone to Promote B&W Products in Films]
Brown and Williamson Tobacco Corp. http://
Date: 19830428
Author: Stallone Sylvester
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: None None None
Letter from Sylvester Stallone to Bob Kovoloff of Associated Film Promotions. Guarantees use of Brown and Williamson products in no less than five movies for a payment of $500,000.
445) [Re: Incidence and Rate Estimates 1965 - 1985]
R.J. Reynolds Tobacco Company http://
Date: 19761202
Author: Hribar John R
Source: Connecticut litigation
Trial: 500784824-500784829
Bates=500784824-500784829
Advertising and Marketing TM: None None None
Letter from Associated Film Promotions, Inc. to Sylvester Stallone re: agreement between Stallone and Brown and Williamson. Summarizes product placement and advertising agreement for Stallone's next five movies. Mentions payment of $500,000 for the service to include personal usage, support character usage and sign placement. Lists movies such as Rhinestone Cowboy, Godfather III, Rambo, 50/50, and Rocky IV.
446) Marlboro Resort Program for 1982 Daytona Beach, Florida March 8 Thru April 10, 1982
Philip Morris Cos., Inc. http://
Date: 19820000
Author: Youmans Dan
Source: Unknown
Trial: 2045385459- 2045385479
Bates=2045385459- 2045385479
Advertising and Marketing TM: College students None None
Describes Marlboro Resort Program, 1982, Daytona Beach, Florida. Details planning and activities such as sampling, night time lounge promotions, day time pool activities (swimming relays, beer-chugging), store sales. Describes program as very successful. Includes reports on operations and activities.
447) Vantage and Merit Smokers
R.J. Reynolds Tobacco Company http://
Date: 19820400
Author: Levy Sidney J PhD
Source: Barnes litigation
Trial: 50209 7457- 50209 7547
Bates=50209 7457- 50209 7547
Advertising and Marketing TM: None None None
Study of Vantage and Merit smokers, conducted by Social Research, April 1982. Discusses smoking orientations, cigarette brand perceptions, early smoking histories. Describes lifestyle and personality differences between smokers of different brands. Relates smoker perceptions of technical and physical characteristics of brands, and perceived health benefits of Vantage and Merit over other brands.
448) The Full-Flavored, Low-Tar Cigarette Market: Vantage and Merit Brand Images
R.J. Reynolds Tobacco Company http://
Date: 19810400
Author: Levy Sidney J PhD
Source: Barnes litigation
Trial: 50299 1347- 50299 1422
Bates=50299 1347- 50299 1422
Advertising and Marketing TM: None None None
April 1981 report by Social Research for RJR on "The Full-flavored, low tar cigarette market: Vantage and Merit Brand Images." Study conducted 57 personal interviews, and focused on attitudes towards smoking, category and brand selection, and positives of Vantage and Merit in the marketplace. Shows that smokers are aware of the reasons they should quit and wish to do so. Pressures from many sources (children, non-smokers, workplace) are making smokers feel they are an ostracized minority. Defines five categories of smokers: heavy, agressive smoker, controlled courteous smoker, closet smoker, beaten smoker. Finds language used to describes cigarettes to be constricted and stereotypical. Establishes that herd mentality in brand choice is decreasing and that people are choosing brand with specific and individual characteristics. Analyzes differences between smokers of Vantage and Merit brands.
449) Cigarette Advertising and the HHS Anti-Smoking Campaign Hearing Before the Subsommittee on Oversight and Investigations of the Committee on Energy and Commerce House of Representatives 97th Congress 1st Session Serial No. 97-66
Non-Tobacco Company http://
Date: 19810625
Author: Committee on Energy and Commerce
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: Youth Female None
Congressional Hearing on Cigarette Advertising and the Department of Health and Human Services anti-smoking campaign (Serial 97-66, dated June 1981). Describes Brooke Shields' anti-smoking campaign aimed at teenage girls, pulled not in response to tobacco industry pressure but because merchandising concept was inappropriate to deal with serious public health problem. Includes Virginia Slims ad. Includes excerpts from Cigarette Advertising Investigation, quoting the "Why Do People Smoke?" study on psychological attributes of smokers. Examines Brown and Williamson documentation regarding perceptions and facts of health hazards. States that "despite the potential market adventage it might have obtained over its competitors by advertising the unique gas filtration system of Fact cigarettes, Brown and Williamson chose not to do so in order to avoid educating the public about the presence and hazardous nature of gases in cigarette smoke."
450) 13-30 Corporation R.J. Reynolds Session
R.J. Reynolds Tobacco Company http://
Date: 19830629
Author: Whitcup Jonathan
Source: Mangini litigation
Trial: 500863242-500863272
Bates=500863242-500863272
Advertising and Marketing TM: Young adults Youth None
Brainstorming materials on RJR media for convenience stores. Analyzes convenience store image- fast, youth-oriented, hang-out, problems store faces, such as "having to deal with illegal advertising to minors." Generates ideas to ready young adults- a ciagarette sampling machine, ways to "hook up cigarettes with other youth purchases," closed circuit music channel "That is a target to youth market."
451) [Re: Special Advertising Campaign to Dissuade Youth Smoking]
Philip Morris Cos., Inc. http://
Date: 19790529
Author: Weissman George
Source: Florida AG
Trial: TIFL 0533261- TIFL 0533262
Bates=TIFL 0533261- TIFL 0533262
Advertising and Marketing TM: Youth None None
Letter dated May 1979 from George Weissman of Philip Morris to The Honorable Joseph A. Califano, Secretary of Department of Health, Education and Welfare regarding the secretary's proposal that Philip Morris mount a special campaign emphasizing that smoking is not for children. States PM's view that no evidence supports the belief that either pro-or-anti smoking advertising is effective in altering teen smoking behavior.
452) Re: Superman II - The Movie
Philip Morris Cos., Inc. http://ftp.gate.net/supermn1.gif
Date: 19791018
Author: Spengler Pierre
Source: Internet
Trial: 2024938787- 2024938789
Bates=2024938787- 2024938789
Advertising and Marketing TM: None None None
Letter dated October 1979 from Dovemead Limited to Philips Morris Europe regarding the placement of Marlboro brand name in the movie "Superman II: The Movie." Confirms that name will be shown on billboard in a major scene. Describes monetary and discretionary specifics of agreement.
453) Free Camel! Enjoy a Free Pack of Camel Filters or Lights, When You Buy One with the Coupon Below.
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 505767787
Bates=505767787
Advertising and Marketing TM: None None None
Print ad for Camel cigarettes, "Free Camel", includes buy one pack get one free offer. Depicts a man walking through wilderness, package images super imposed. Includes Surgeon General's Warning.
454) 1988 Camel Family: Magazine Selection Presentation
R.J. Reynolds Tobacco Company http://
Date: 19870928
Author:
Source: Moore litigation
Trial: 50738 6160 - 50738 6170
Bates=50738 6160 - 50738 6170
Advertising and Marketing TM: Young adults Men None
1988 Camel Family: Magazine Sellection Presentation. Declares audience composition and coverage: target male smokers 18-24 and 18-34, plus a breakdown of educational level (high school graduate or less; non-high school graduate). Key considerations for magazine include young adult editorial focus and delivery of target psychographics and lifestyle characteristics. Catagorizes magazines (Hot Rod, Guns + Ammo, Sports Illustrated, Playboy, Rolling Stone) according to these considerations and divides their information to 2 groups. Also catagorizes by magazine focus -- music, sports, "men's services." Lists additions (cable Guide, Salute, Skiing) and deletions (National Enquirer, Stereo Reviews). Includes National Magazine schedule and type of ad (4 page insert, etc.)
455) Research Planning Memorandum on Some Thoughts About New Brands of Cigarettes for the Youth Market
R.J. Reynolds Tobacco Company http://www.bw.aalatg.com/
Date: 19730202
Author: Teague Claude E Jr
Source: Minnesota AG
Trial: 50298 7357-50298 7368 Exhibit 12679
Bates=50298 7357-50298 7368 Exhibit 12679
Advertising and Marketing TM: Young adults Youth None
Confidential Research Planning Memorandum on new brands of cigarettes for youth market. Argues that constraints placed upon industry regarding direct promotion of cigarettes to youth are unnecessary and unfair, as studies show larger numbers of people under 21 became smokers despite ban. Indentifies need of company to produce new cigarette brands tailored to youth in image and quality, designed in relation to influences on pre-smokers to become confirmed smokers. Describes evolution of pre-smoker to "learning" to confirmed smoker. Identifies product quality factors and product image factors, and psychological effects to be addressed in product.
456) [Re: Response to Inquiry on Payment of Fees to Movie Producers]
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19890224
Author: Kochenar John A
Source: Minnesota AG
Trial: 2021596246-2021596248
Bates=2021596246-2021596248
Advertising and Marketing TM: None None None
Letter from John Kochenar, of Philip Morris, to Thomas Luken on policy regarding product use in movies. Contends that it does not pay to have products in movies, not does it enter contracts so that it can advertise products. Acknowledges it occasionally provided free cigarettes and promotional material such as signs. This letter was written to Thomas Luken at the request of Hamish Maxwell, Chairman of Philip Morris, and is truncated.
457) Subject: Accomplishments in 1969 - Projects 1600 and 2302
Philip Morris Cos., Inc. http://
Date: 19700128
Author: Dunn W L
Source: Florida AG
Trial: 1003288492-1003288494
Bates=1003288492-1003288494
Advertising and Marketing TM: None None None
Confidential Philip Morris inter-office correspondence, January 1970, from Dunn and Johnston to Dr. Eichorn regarding "accomplishments in 1969 -- Project 1600 and 2302." Lists 15 projects done, including gum usage patterns, Marlboro market penetration by age and sex (highest among youngest smokers, declining to age 40 and levelling off. Works in progress include psychosocial research (smoking and stress relief).
458) Federal Trade Commission Report to Congress Pursuant to the Federal Cigarette Labeling and Advertising Act
Non-Tobacco Company http://
Date: 19670630
Author: Federal Trade Commission
Source: Florida AG
Trial:
Bates=
Advertising and Marketing TM: Youth None None
Federal Trade Commission Report to Congress regarding Federal Cigarette Labeling and Advertising Act. Rates the effectiveness of warning labels and cigarette advertising and promotions, with recommendations for legislation. States that labeling doesn't work uses increased cigarette sales to bolster opinion that warning statements are ineffective. Argues that the reasons for smoking are complex and labels don't counter them. Asserts that most smokers start in their middle to early teens and that education about the hazards of smoking must begin early. Recommends that all tobacco-related television and radio advertising be stopped because it reaches too many children. Analyzes advertising themes-desirability, satisfaction, assuaging anxiety, group bonding, ignoring health hazards. Concludes that the Cigarette Advertising Code doesn't work, because advertisers can find too many ways around it. Cites a Lucky Strike ad that claims "Separates the men from the boys, but not from the girls," as an appeal to teenage masculinity.
459) Dashing Duke Handy Tackles Job of Bolstering Philip Morris Brand Sales
Philip Morris Cos., Inc. http://
Date: 19580321
Author:
Source: Florida AG
Trial:
Bates=
Advertising and Marketing TM: Adults Men Youth
Describes Philip Morris' advertising strategy aimed at boosting sales of regular-size cigarette brands, using "Duke Handy" comic strip as the advertising medium. Claims the comic is intended to target adult men to offset the "more feminine appeal" of filtered brands, whose sales are flourising.
460) The New Advertising: The Great Campaigns from Avis to Volkswagen
Non-Tobacco Company http://
Date: 19700000
Author: Glatzer Robert
Source: Florida AG
Trial:
Bates=
Advertising and Marketing TM: Adults None None
Excerpt from The New Advertising: The Great Campaigns From Avis to Volkswagon. Focuses on Marlboro advertising campaign and creator Leo Burnett.
461) Summary
Philip Morris Cos., Inc. http://
Date: 00000000
Author:
Source: Florida AG
Trial: 1005159033-1005159168
Bates=1005159033-1005159168
Advertising and Marketing TM: None None None
Marketing Plan summary for Philip Morris. Positions Marlboro as central to future growth due to the strong young smoker base. Discusses changes in traditional patterns of marketing and distribution of cigarettes. States that the television advertising ban has made it nearly impossible to introduce a new brand. Projects continued growth in industry colume. Predicts that the new smoker segment (15-19) will increase, then decline. Defines category trends as menthol, filter, and 100mm.
462) Philip Morris U.S.A. Tobacco Marketing Five Year Plan June, 1974
Philip Morris Cos., Inc. http://
Date: 19740829
Author:
Source: Florida AG
Trial: 1005159169-1005159302
Bates=1005159169-1005159302
Advertising and Marketing TM: None None None
Confidential Philip Morris USA Tobacco Marketing Five year plan, June 1974. Reports on recent company activity, industry trends, competitive analysis, brand analysis, sales, marketing services, merchandising, media. Describes plan to add 12 billion units annually or 60 billion units over the 1975-1979 period. Analyzes share by brand type, demographics. Acknowledges that introduction of new brands has been difficult since broadcast ban (1971). Discusses marketing mix for 1973, low market share among blacks, objectives and strategies for each product. Examines industry trends and demographic profiles. Includes figures on population of selected age groups and smoking incidence in these groups, and states that incidence in under 15 group is not available, ages 15-19 is 24%. Performs competitive analysis, how each tobacco company poses a threat to PM. Analyzes each cigarette brand's promotion problems and opportunities. Discusses recruitment and training of personnel.
463) Philip Morris USA Research Center Five Year Plan 1971-1975
Philip Morris Cos., Inc. http://
Date: 19710300
Author:
Source: Florida AG
Trial: 1003225191-1003225222
Bates=1003225191-1003225222
Advertising and Marketing TM: None None None
Marketing Plan with 5 year forecast from Philip Morris. Outlines economic trends, demographic trends, and other product trends. Forecasts on the baby boom with predictions of increased families with children. Predicts a decline in number of smokers, but increase in cigarette consumption per smoker. Posits trends in low tar, filters, menthol, and little cigars. Recommends studying smoker psychology, "susceptible types," risk-benefit environments. States that Marlboro's popularity among young smokers should continue. Also examines markets for chewing gum, cutting and medical products.
464) Smoke Screen: Tobacco and the Public Welfare
Non-Tobacco Company http://
Date: 19630000
Author: Neuberger Maurine B
Source: Florida AG
Trial: 13774
Bates=13774
Advertising and Marketing TM: Young adults None None
Excerpt from Smoke Screen describes how tobacco companies Brown and Williamson and Philip Morris market cigarettes on college campuses, using fraternity parties, teas, and football games to advertise. Mentions "Linebacker System" which has college public information officials participating directly in tobacco industry marketing on campus.
465) Subject: Considerations Pertinant to the Proposed FTC Requirement of Published Numbers
Philip Morris Cos., Inc. http://
Date: 19700817
Author: Dunn W L Jr
Source: Florida AG
Trial: 002375102 - 002375107
Bates=002375102 - 002375107
Advertising and Marketing TM: None None None
Confidential missive from Dr. Wakeham to Dr. Dunn, August 1970, regarding "considerations pertinent to proposed FTC requirement of published nicotines," i.e., tar and nicotine levels. Cites three ways in which requirement might hurt Philip Morris interests: could dissuade people from smoking; could increase brand switching or influence initial brand choice; implies potential for increased regulatory control. Dismisses concerns, suggesting such information will have little effect. Cites survey of teenagers 12-18 sharing the highest percentage of U.S. smokers than ever recorded. Suggests acquiescence by PM. Recommends public relations program informing consumer that "The vehicle of taste and satisfaction is the tar" and that level is an individual choice.
466) This Document Contains Information Presented to the Federal Trade Commission
Non-Tobacco Company http://
Date: 19840417
Author: Reinbold Grace A
Source: Florida AG
Trial: 13801
Bates=13801
Advertising and Marketing TM: Youth None None
Letter to Federal Trade Commission protesting advertising by cigarette companies. Complaint includes use of smoking promotion on ESPN sports events. Letter also chides Philip Morris' use of movies and toys to promote Marlboro cigarettes. Philip Morris, Warner Communications and Time Life Company are mentioned as being behind promotions. Promotions include Eric Clapton's record album "Money and Cigarettes" tour sponsored by Camel and "Brain Games" promoting Marlboros.
467) Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda and Miscellaneous Writings of Leo Burnett
Non-Tobacco Company http://
Date: 19610000
Author: Burnett Leo
Source: Florida AG
Trial: 15206
Bates=15206
Advertising and Marketing TM: None None None
Excerpt from "Communications of an advertising man" by Leo Burnett in which he describes his advertising philosophy. Mentions Marlboro cigarettes and its market appeal. He discusses importance of names of products with consumers. Also slogans and their effect on sales. Touts the importance of consistant advertising as well. Shows examples of successful advertising campaigns.
468) Subject: Report on European Trip - March 1958
Philip Morris Cos., Inc. http://
Date: 19580328
Author: Little C C Dr
Source: Butler litigation
Trial: 002607510-002607521
Bates=002607510-002607521
Advertising and Marketing TM: None None None
Report on European Trip, from Dr. C.C. Little to T.V. Harrett, Philip Morris. Regards meetings with British tobacco industry. Mentions that the value of diversified interest, including cardiovascular research was offered. Proposes research support programs. Outlines current problems: the Ministry of Health made public announcements linking tobacco and lung cancer. Says that the medical community supports these statements. Opines that there are no available British 'elder statesmen' medical personnel to employ pro-tobacco. Recommends the training of medical personnel through scholarships. Concludes that a public relations exchange would be beneficial, to help the British strategize.
469) Subject: Meeting with BAT/B&W and PM
Multiple companies http://
Date: 19890123
Author: Boder J B
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: Health Conscious None None Low tar
Meeting minutes between BAT, B&W and PM. Highlights the agreement not to start any retrospective litigation if they reach an agreement. States that BAT offered to stop promoting 1 mg tar claim as soon as an agreement is reached. States that BAT had planned a human smoking behavior study in Saudi Arabia, set to measure the differences in tar delivery between human and machine smoking, but later chose to cancel the study. Suggests that these kinds of tests are extremely dangerous for the industry.
470) Subject: Special Market Overview/Black
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19821130
Author: Steele M W
Source: Minnesota AG
Trial: 674093020-674093056
Bates=674093020-674093056
Advertising and Marketing TM: None None None
Details of presentation materials on Black Market Overview. Examines African American targeted market in relation to general market menthol market, Kool in particular. Surveys Black population in the top twenty metro areas. Outlines percentage of Blacks vs. Whites graduating from high school and college. Profiles Kool history. Opines that young adults need a traditional rite of passage, and Blacks need a menthol cigarette with a brand image they can identify with. Smoking incidence figures given for males aged 16-34.
471) Subject: Kool Isn't Getting the Starters/236
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19870217
Author: Cantrell D V
Source: Minnesota AG
Trial: 621079918-621079921
Bates=621079918-621079921
Advertising and Marketing TM: None None None Starters
Research, Development and Engineering memo re: Kool isn't getting the starters. States that Kool is no longer attracting new smokers. Newport is performing better. Summarizes that Kool's menthol level is too high for starters. Suggests promoting Kool Milds as a starter brand, line extending the Kool family with a lower menthol, or introducing a new product. Concludes that the current level of menthol in Kool can't be reduced without alienating habitual smokers.
472) State of Minnesota and Blue Cross and Blue Shield vs. Philip Morris Incorporated et al., Deposition of Alan Rodgman Volume II
Non-Tobacco Company http://
Date: 19970613
Author: Rodgman Alan
Source: Arch litigation
Trial: C1-94-8565
Bates=C1-94-8565
Advertising and Marketing TM: None None None
Deposition recounts Dr. Rodgman's consulting arrangement and relations to RJR (former employee) and Womble Carlyle (consultant). Recounts questioning of Dr. Rodgman regarding his employment at RJR and knowledge of nicotine, underage smoking market, carcinogenic smoke compounds, benzpyrene and other chemicals. States that of the eight technologies to control the composition of smoke, seven were invented by RJR. Discusses mouse skin painting experiments, pH of smoke, free nicotine in smoke. Defines Tobacco Working Group and its history. Witness questioned as to whether RJR markets to 14-18 year olds.
473) Re: Brand Switching Studies Analysis
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19680802
Author: Scholz William F
Source: Minnesota AG
Trial: 170051552-170051620
Bates=170051552-170051620
Advertising and Marketing TM: Men Women None
Letter from William Scholz of Brown and Williamson to Antony Mercer of Ted Bates and Co. on results of survey on brand switching. Study conducted four times over two years. Reports that Kool is losing growth to other menthols, with over 40 smokers and beginning smokers, including the 16-25 age range. Concludes that marketing longer length Kool will attract female smokers and use of female-oriented magazine ads may help. Includes explanations of graphs.
474) Technology: Ammoniation/Technology: Segmented Cigarette
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Humphrey litigation
Trial: 50901 8864 - 50901 8865A
Bates=50901 8864 - 50901 8865A
Advertising and Marketing TM: None None None
Marketing report by RJR reporting on effects of using ammoniated sheet for cigarettes. Indicates ammoniated sheet gives market improvement through milder taste, less throat harshness, cleaner taste and more free nicotine. Discusses possible development of a segmented cigarette which would include two types of tobacco, regular and mentholated. However, technology must be developed.
475) Final Remarks on Brand Sales and Competitive Brand Activity
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 779114189-779114216
Bates=779114189-779114216
Advertising and Marketing TM: Adults Young adults None
Final remarks on brand sales and competitive brand activity. Reports many cigarette companies have changed campaigns. Winston and Marlboro remain strong but not attracting as many young smokers (under 25). Reports that 11 of 16 are making health or rationality appeals, some use sweepstakes to market. Indicates slogans as still in use by many companies except R.J. Reynolds.
476) Smoking and Lung Cancer: A Second Opinion
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author: R J Reynolds Tobacco Company
Source: Humphrey litigation
Trial: 50463 8051
Bates=50463 8051
Advertising and Marketing TM: None None None
Advertisement by RJR, states that smoking does not cause lung cancer. Claims that three decades of research have failed to produce sufficient evidence that smoking causes lung cancer. Acknowledges statistics showing that there is a correlation between lung cancer and smoking but that smoking is not the cause of the disease. Claims that government research on dogs has not proven link between cancer and smoking. Points to "Constitutional Hypothesis" as possible cause of cancer. Concludes more research is needed.
477) Giants, Pigmies and Other Advertising People
Non-Tobacco Company http://
Date: 00000000
Author: Daniels Draper
Source: Florida AG
Trial: 13789
Bates=13789
Advertising and Marketing TM: Adults Men Women
Excerpt from "Giants, Pigmies, and Other Advertising People" by Draper Daniels describes his work with Leo Burnett on Philip Morris ad for Marlboro. Describes ad campaign for Marlboro man and the advertising personalities involved. Describes Marlboro market and image before ad campaign as well.
478) Are Silva Thin Skinny Smoke Ads Ploy to Reach Teen Agers?
Non-Tobacco Company http://
Date: 00001022
Author: Advertising Age
Source: Florida AG
Trial: 6776
Bates=6776
Advertising and Marketing TM: Youth None None
Advertising Age article questions Silva Thins "Skinny Smoke" ad copy "Should a girl skinny smoke on her first date?" Mentions that a federal agency received a complaint about the ad. Accuses American Tobacco of aiming sexually loaded ad copy at teenagers.
479) Consumer Profiles
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760000
Author:
Source: Minnesota AG
Trial: 775040578
Bates=775040578
Advertising and Marketing TM: African Americans Youth Adults
Consumer profiles for B&W cigarette brands. Lists Kool as the youngest franchise in the methol category, predominantly male, lower income and less educated. Boasts a high starter index and market share among African Americans. Profiles Viceroy smokers as older, higher income and education. Calls Belair smokers older, less educated than smokers of other brands. Cites Raleigh as having the highest loyalty, lowest income and least educated smokers.
480) Any Ad Can Be Misinterpreted: Luckies' Heimann
Non-Tobacco Company http://
Date: 19631209
Author: Advertising Age
Source: Florida AG
Trial: 6797
Bates=6797
Advertising and Marketing TM: None None None
Advertising Age article discussing a Lucky Strike ad that claims "Luckies separates the men from the boys." States that LeRoy Collins, President of National Association of Broadcasters, finds the ad brazen, and aimed at youth. Affirms that the copy entices youth with promises of adulthood if they smoke Luckies. Declares that American Tobacco executives believe the ad to be aimed only at adults.
481) Lucky Strike--Reach for a Lucky Instead of a Sweet
American Tobacco Co. http://
Date: 19480000
Author:
Source: Florida AG
Trial: 6786
Bates=6786
Advertising and Marketing TM: Women None None
Recounts story of inspiration for Lucky Strike advertising campaign, "Reach for a Lucky instead of a sweet," believed to be the campaign which created more women smokers than any other single promotional effort. Tells of George Hill and Vincent Riggio (President of American Tobacco Company) witnessing the contrast between a stout woman eating a piece of candy, and a slender woman smoking a cigarette. Estimates enormous increase in profits due to this idea made into ad campaign. Quotes Riggio as stating: "Many in marketing today believe that campaign created more women smokers than any other single promotional effort."
482) Does Your Husband Skinny Smoke on Business Trips?
American Tobacco Co. http://
Date: 00000000
Author:
Source: Florida AG
Trial: 7618
Bates=7618
Advertising and Marketing TM: Women None None
Ad for Silva Thins, "The Skinniest Cigarette." Asks, "Does your husband skinny smoke on business trips?" Sets up scenario in which husband is tempted by "the full and satanically rich taste" of Silva Thins, suggesting an infidelitous experience. Emphasises lack of fat and tar. Suggests to woman that she retaliate by smoking Silva Thins Menthol to "keep your cool. And maybe beat him at his own game."
483) Lucky Strike Separates the Men from the BoysÖBut Not from the Girls.
American Tobacco Co. http://
Date: 00000000
Author:
Source: Florida AG
Trial: 6795
Bates=6795
Advertising and Marketing TM: Adults None None
ATCO ad, "Lucky Strike separates the men from the boys ..but not from the girls," depicting a man bringing home a Christmas tree and receiving a holiday carton of Lucky Strikes. States "Smoking is a pleasure meant for adults," stresses quality of tobacco, and encourages readers to "Give Lucky Strike in the handsome holiday carton."
484) What Does it Mean?
American Tobacco Co. http://
Date: 19631128
Author:
Source: Florida AG
Trial: 6796
Bates=6796
Advertising and Marketing TM: Youth Adults None
1963 Editorial in Advertising Age analyzes the Lucky Strike ad copy "Luckies separates the men from the boys...but not from the girls." Questions the implications and intentions of the ad. Concludes by calling the ad sly.
485) A Study of Attitudes Toward Cigarette Smoking and Different Types of Cigarettes Volume I
Philip Morris Cos., Inc. http://
Date: 19590100
Author: Elmo Roper and Associates
Source: Florida AG
Trial: 1452
Bates=1452
Advertising and Marketing TM: None None None
"Study of Attitudes Toward Cigarette Smoking and Different Types of Cigarettes," compiled for Philip Morris by Roper Associates. Questions why people smoke cigarettes. Argues that people smoke to relax, when they are idle, tense, with or after food, or with coffee. States that people surveyed have little concern about the health aspects of cigarettes, and are more concerned with throat irritation. Mentions that the habit-forming nature of cigarettes is resented. Assumes that the menthol market might grow, filters might become more popular. Finds that 12% of smokers find cigarette advertising untrue, and 43% dislike it.
486) Kids See Many Cigaret Ads on TV, FTC Finds
Non-Tobacco Company http://
Date: 19940426
Author: Advertising Age
Source: Florida AG
Trial: 6794
Bates=6794
Advertising and Marketing TM: None None None
Marketing newspaper article, April 1984, "Kids see many cigarette ads on TV, FTC finds." Summarizes Federal Trade Commission report, "Cigarette Advertising and Output." Establishes tobacco company sponsorship of TV programs aimed at kids. Estimates number of children in viewing audience. States that consumption has increased, as has rate of return to stockholders. Examines media mix and expenditures of tobacco companies.
487) Kool Penguins
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 674001554-674001559
Bates=674001554-674001559
Advertising and Marketing TM: Adults Youth None
Pitch for Brown & Williamson's Kool penguins Film Short, "amusing for grown-ups and a real laugh for the youngsters". Depicts an animated penguin battalion flying in from the South Pole to Kentucky where they surprise the production of Kool cigarettes. They take cartons of the cigarettes to drop over New York City, turning the city into icicles. Claims that over 500,000 theatre patrons have enjoyed it. Includes photos of window displays and placards from 1930's.
488) Subject: Kool College Concerts
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830221
Author: Domantay N V
Source: Minnesota AG
Trial: 675229271-675229272
Bates=675229271-675229272
Advertising and Marketing TM: College students None None
Clarifies pupose of Kool college concerts, given the sensitive issue of reaching under 21 smokers. States intention of program is to build Kool awareness among 21-25 year old smokers, and to provide entertainment; no sampling or promotion will occur. Suggests two possible approaches: to hold concert on college campus for one night in each of 22 Kool Jazz Festival cities, or to bring services to new cities, involving student talent and student government for publicity purposes. Advises a "slow burn" approach to determine any possible adverse raection from students and community before expanding the program.
489) 1980 Black Smoker Study [revised]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800000
Author:
Source: Minnesota AG
Trial: 660054339-660054368
Bates=660054339-660054368
Advertising and Marketing TM: African Americans None None
Black Smoker Study to identify and categorize trends in marketing to African Americans. Identifies all data gathered as urban, not rural. Pronounces that black smoking incidence will continue to decline at 2% annual rate. Predicts that Kool parent style must slow attrition among males and females 21 - 34. Surmizes that Kool is vulnerable to major menthol competitors. Lists ages for smoking incidence, starting with 16 - 34 age group.
490) Belair
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19811000
Author:
Source: Minnesota AG
Trial: 660054272-660054332
Bates=660054272-660054332
Advertising and Marketing TM: Young adults Youth None
Belair marketing report detailing the brand's position, percentage of menthol smokers, and potential improvements. Recommends that Belair concentrate on improving the inflow rates. States that inflow rates are lowest of major menthol brands, but low outflow rates give the impression of stability. Lists in a chart labeled "Belair Total Inflow by Age"; the age range 16 - 24. Surmises that Belair's 'low tar' status can be capitalized further on. Suggests that the Belair coupon be tested in limited markets. Recommends clarifying the product positioning and developing a more distinctive benefit/attribute. Warns that Belair is not seen as contemporary, and needs to target to smokers under 25. Labels age range in a chart, % of current smokers, 16 - 24.
491) Subject: 1980 Black Smoker Study
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19811007
Author: Novak Mike
Source: Minnesota AG
Trial: 660054058
Bates=660054058
Advertising and Marketing TM: African Americans None None
Memo regarding the data in the 1980 Black Smoker Study. States that while working with the data, 1979 product and smoker imagery data was found to be questionable. Concludes that all analysis and comparisons involving this data have been deleted.
492) Subject: KSL Can Coolers
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19790613
Author: Jadwin M W
Source: Minnesota AG
Trial: 660017772
Bates=660017772
Advertising and Marketing TM: College students Young adults None
Marketing document regarding the spring break cooler promotion with Kool cigarettes. Recounts that two packs of Kools purchased includes a cooler. Details the contact of local grocery stores and convenience stores. Boasts that this was the best beach promotion Kool's ever had. Admits it is the only beach promotion Kool's ever had.
493) Kool Yearly Plan for 1977
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770000
Author:
Source: Minnesota AG
Trial: 660094691-660094758
Bates=660094691-660094758
Advertising and Marketing TM: African Americans Young adults Youth
Kool marketing plan for 1977. Predicts declining sales trends associated with declining incidence of smoking among 16 - 25 year olds. Breaks Kool family down into segments, predicts sales for menthol 84's, 99's, full taste. States that menthol full tast 84's shows the highest share among young adult smokers. Shows in Chart III - demographic performance share of market by age, range of 16 - 25. States that total Kool brand profile incidence is primarily males under 25. States that males between 16 - 25 currently smoking Marlboro have been selected as the most important opportunity priority. Realizes that this is because of the long range value in attracting a young adult smoker.
494) [Re: Projects Monitor Data]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19750513
Author: Johnson R L
Source: Minnesota AG
Trial: 670173526-670173528
Bates=670173526-670173528
Advertising and Marketing TM: African Americans Men Young adults
Letter from R.L. Johnson to Sandy Hoffman, requesting monitor data to use in connection with upcoming projects. Asks for a clearer definition of the use of 'hypochondria', for concern over health risks. Lists these risks as pollution, tobacco, alcohol, synthetic foods. Requests data on smoker vs. nonsmokers, high-filtration smokers vs. regular smokers. Desires demographics on economic-minded people. Needs a special analysis of the under 30 male, to position Viceroy advertising.
495) Kool: 1933 - 1980 A Retrospective View of Kool Book I: The Text
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19801201
Author: Cunningham & Walsh
Source: Minnesota AG
Trial: 676069303-676019393
Bates=676069303-676019393
Advertising and Marketing TM: Young adults African Americans Men
Retrospective Kool: 1933 - 1980. Examines history, brand performance, market analysis. Information largely excerpted from a "Study of the Major Trends in Cigarettes: 1950 -1977", prepared by Market Science Associates, Inc. Places brand and market in sociological context for each era, and describes market positioning of Kool in each as specifaically brand for "throat comfort" in the 1930's, The Willie the Penguin theme, etc. Supplies ad copy and theme for each era. Notes that sales of Kool incraesed during cold/cough season. Describes impact of Reader's Digest article (1955) Surgeon General's Report (1964), advertising ban (1970) on market. Charts shifting market focus on young men, African Americans, women. Implies youth image of advertising. Charts and tables describe younger segment as "under 25" but one chart uses 16-25. Notes "that the young child who was bombarded by anti-smoking commercials in the late 1960's is now starting to come of smoking age, and may be more resistent". Concludes with an equity balance sheet, sharing strengths of brand.
496) Agency Input on Kool Target Audience and Source of Business
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19801007
Author: Cunningham & Walsh
Source: Minnesota AG
Trial: 670233273-670233286
Bates=670233273-670233286
Advertising and Marketing TM: African Americans Men Starters
Agency input on Kool, listing target audience and source of business. Identifies Kool target audience as male, high school graduates, urban, black, some military. Finds that Kool skews more young than male. Lists age range as under 25. Strategies maintaining competitive share of starters as critical to the maintenance of share. Surmises that Kool's vulnerable to women under 35, who start with Kool, then switch out. Recommends restoration of historical benefit structure; Kool the product, and development of Kool the attitude.
497) Industry Dynamics Appendix
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19930929
Author:
Source: Minnesota AG
Trial: 465003202-465003226
Bates=465003202-465003226
Advertising and Marketing TM: None None None
Brown & Williamson Industry Dynamics Appendix. Series of tables and charts illustrates industry concern regarding decline in cigarette volume. Slowed adult population growth rate and a dramatic decrease in smoking incidence (partly attributable to bans and restirctions) have resulted in a 2.7% annual decline, 1988-1992. States that brand preference and private label brand purchases have been reduced. Examines position of GPC and Basic in particular.
498) Subject: Kool TV Campaigns
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19801027
Author: Matteson M M
Source: Minnesota AG
Trial: 664002847-664002859
Bates=664002847-664002859
Advertising and Marketing TM: College students Military Health Conscious
Describes print and television ads for Kool cigarettes from 1950-1963. Descibes Willie the Penguin character in a problem/situation scenario in print and radio ads, includidng Sunday comics, college and military newspapers and athletic program ads. Ad copy continually suggests medicinal positioning of Kool, to soothe smoker's throat from "hot cigarettes" or in cough and cold states. States "It's an established medical fact that no other cigarette...is better for your lungs or your health than Kools". States that Willie the Penguin is sometimes pictured with doctors equipment.
499) Viceroy Marketing Strategy
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 464101993-464102000
Bates=464101993-464102000
Advertising and Marketing TM: Young adults Adults None
Viceroy Marketing Strategy. Analyses market and Viceroy position,concerning industry, government/medical/public interest groups, problems. States goal to "increase brands appeal to smokers aged 18-40." Examines smoking and health controversy, brand positioning, product improvement, modification of tar and nicotines delivery levels. Plans to have package contain young smoker image.
500) Camel Filter 85 Development Program
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19880817
Author:
Source: Minnesota AG
Trial: 506495240-506495254
Bates=506495240-506495254
Advertising and Marketing TM: Young adults Men None
Camel Filter 85 Development Program. Gives the development history of Camel filter tobacco blends strength and taste variables.. Finds that higher nicotine burly tobacco increased strength, tobacco taste and harshness. Tests vs. Winston and Marlboro. Targets 18-24 year old competitive smokers.
501) Viceroy Agency Orientation Outline
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760805
Author:
Source: Minnesota AG
Trial: 464101843-464101865
Bates=464101843-464101865
Advertising and Marketing TM: Youth Men Women
Viceroy evaluation of "retracted" document, to prepare agencies for the creative and positioning arrangements of Viceroy. Reviews history, industry, trends, plans and issues. Names Ted Bates and Young Republican and two or three participating ad agencies who will recommend and develop campaigns. Reviews studies on brand switching, why people smoke, sales of full-flavor brand styles and history of Viceroy ad campaigns 1936-present.(1977) Demographics include numbers on males and females 16-25, lists six attributes of Viceroy target audience, naming "males 16-35 primarily" Lists advertising guidelines to which Brown and Williamson adheres, including no use of athletes, models who are under 25, or celebrities who have special appeal to people under 21. Includes charts and tables.
502) Raleigh Family Age & Income Profile
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 674010325
Bates=674010325
Advertising and Marketing TM: Youth None None
Raleigh Family Age & Income Profile. Lists age range from 16 - 20, with a percentage column unlabeled. Lists income ranges from less than $15,000, $15,000 - $29,000, and over $30,000.
503) New Products Implications and Anticipated Projects
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 517002143
Bates=517002143
Advertising and Marketing TM: Youth Men Female
New products implications and anticipated projects. Lists market segments (i.e. young male non-menthol, young white female, premium price), current brands of each (none, Kool, Raleigh/Belair) and new products for each (Whitney for young male non-menthol, Gemini for premium price, etc.).
504) [Re: Viceroy Strengths and Weaknesses Profile]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770309
Author: Willets E A III
Source: Minnesota AG
Trial: 670065012-670065013
Bates=670065012-670065013
Advertising and Marketing TM: Young adults Starters Men
Viceroy strengths and weaknesses. States that Viceroy has high awareness and a lack of defined personality which doesn't allow it to attract franchise or starters. Viceroy is underdeveloped among young adults, and males. Opportunities and threats are listed. Notes that Winston and Marlboro are also declining, but Viceroy cannot make claims about tar reduction.
505) Exhilaration
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19771114
Author:
Source: Minnesota AG
Trial: 68506 9424 - 68506 9425
Bates=68506 9424 - 68506 9425
Advertising and Marketing TM: Young adults None None
Marketing report on Kool cigarettes, saying Kool is losing smokers to competition. Recommends need to have upbeat image and appeal to youth market. Claims 65% of market is male, 35% female. States Kool will try to show more young smokers no ads. States various media will be used to convey advertising.
506) Illustration 2: Come Up to Kool The Cooler the Better
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 524100632
Bates=524100632
Advertising and Marketing TM: Young adults Men None
Advertisement for Kool cigarettes showing young adult male smoking. Offers average viewing time and percentages given for objects in picture. Legend indicates first percent is noting and second is reading. No descriptive text given. Slogan, "Come up to Kool the cooler the better".
507) Come Up to Kool a Sensation Beyond the Ordinary
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 524100631
Bates=524100631
Advertising and Marketing TM: Men Young adults None
Advertisement for Kool cigarettes showing young male smoking. Offers percent noting and viewing time of objects in picture. Most time is noted on male. No descriptive text given. Slogan reads, "Come up to Koo".
508) [Re: ISP Calculations for Raleigh and Belair]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830705
Author: Hannum Eve
Source: Minnesota AG
Trial: 670666152-670666169
Bates=670666152-670666169
Advertising and Marketing TM: Adults Men Women
Report on target audience for Belair and Raleigh. Contains tables on ages, consumption of packs, and volumetric indices. States the target distribution for both brands. States that 58% males smoke Raleigh. More females smoke Belairs.
509) Brown & Williamson Tobacco Corporation 1985 Kool Media Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19841016
Author: Cunningham & Walsh Chicago Inc
Source: Minnesota AG
Trial: 670660378-670660420
Bates=670660378-670660420
Advertising and Marketing TM: African Americans Men Women
Brown and Williamson media plan for Kool cigarettes. Targets males and females under 35. States plans to target bikers and to deliver black impressions through ethnic media. Outlines magazines to be covered for advertising. State previous year coverage. Contains charts and tables.
510) Brown & Williamson Tobacco Corporation Beta M National Theoretical Media Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850709
Author: Ogilvy & Mather
Source: Minnesota AG
Trial: 670661599-670661665
Bates=670661599-670661665
Advertising and Marketing TM: African Americans Urban Women
Brown and Williamson media plan for Beta M, a proposed cigarette design. Targets young adult women in urban settings. Uses the "Values and Lifestyles Program" to define the personality profile of smokers. Finds that sustainers, emulators and I-am-me segments best represent the targeted audience. Aims media choice at these segments. Recommends magazines, radio, few newspapers, all geared to a young, urban crowd. Includes many tables.
511) Subject: Priorities
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19831220
Author: Parrack E T Jr
Source: Minnesota AG
Trial: 528000515-528000517
Bates=528000515-528000517
Advertising and Marketing TM: Young adults None None
Memo regarding marketing prorities. Lists top product activities as line extensions, image driven, and product differentiations. Identifies target audience as young adult white males, young adult females, non-blue collar adults, and economically concious people. Recommends establishing priorities that address these smokers. Suggests products like "Biker" for young males, "Whitney" for young females.
512) Viceroy 5 Yr. Media Strategy Summary
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19821100
Author:
Source: Minnesota AG
Trial: 670660980-670661015
Bates=670660980-670661015
Advertising and Marketing TM: Men Women None
Viceroy five year media strategy summary. Lists media spending from 1978 - 1983, national/local, net planned, and actual net. Strategizes geographic spending as it varies from select best markets, to a price per thousand smokers. Identifies a portion of the target audience in 1979 and 1980 as "High School Plus."
513) 1977 Viceroy Objectives & Strategies
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19900405
Author:
Source: Minnesota AG
Trial: 170040487-170040497
Bates=170040487-170040497
Advertising and Marketing TM: Men Youth Young adults
1977 Viceroy objectives and strategies. Attributes decline in Viceroy sales to ineffective advertising and lack of competitive low tar style. Gives objectives and strategies for sales , products, et al. Emphasizes need for Viceroy advertising to establish unique and clear brand personality in order to attract starters and competitive smokers as well as to reduce switching losses. Mentions elements of advertising to be included, and the advertising agencies involved. Gives demographics and psychographics of Viceroy. Compares Viceroy smokers aged 16-25 (11%] to Winston's (20%) and Marlboro's (47%). Names target audience as males 16-35 primarily.
514) New Doral II Now Only 5mg Tar. No Other Cigarette With This Little Tar......Has This Much Taste.
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800000
Author:
Source: Minnesota AG
Trial: 501300665
Bates=501300665
Advertising and Marketing TM: Women None None
Ad for New Doral II. Depicts a woman demonstrating with her hands how little tar and how much taste the cigarette has. Includes Surgeon General's warning.
515) [Re: Four Star's Marketing of Cigarettes Bearing B&W's Cigarette Brand Names]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19771020
Author: Amos Larry C
Source: Minnesota AG
Trial: 690148032
Bates=690148032
Advertising and Marketing TM: Youth None None
Letter from Larry Amos of Brown & Williamson to Charles Shafman, President of Four Star Candy Company. Regards a complaint from Rita Satz, Director of the Complaint Unit of WNBC-TV. Charges that Four Star is making candy cigarettes with the Viceroy brand name. States that it is Brown & Williamson policy not to market to children. Argues that Brown & Williamson's silence does not constitute approval.
516) Re: G-Rated Movies, Sept./Oct. Flight
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830829
Author: Alexandra Larissa
Source: Minnesota AG
Trial: 690132240
Bates=690132240
Advertising and Marketing TM: Youth None None
Letter from Larissa Alexandra to Jim Coleman, Media Director of Brown & Williamson. Refers to flight schedule of movies, emphasizing that none are rated "G". Summarizes two additional movies to be released, both rated "PG". Reaffirms the company's agreement to keep Brown & Williamson out of all PG "blockbuster" films such as "Return of the Jedi" or "Superman III" that might draw young audiences despite rating.
517) [Re: Survey of the College Market - 1980]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800000
Author:
Source: Minnesota AG
Trial: 670653535-670653541
Bates=670653535-670653541
Advertising and Marketing TM: College students Young adults None
Survey of the college market. Uses return questionnaire to test preferences of college students in various forms of media, publications and products. Lists age of respondants as 18 and over, with .3% of respondants under 18. Includes results from under 18 along with 18 year olds.
518) [Re: Fort Lauderdale Spring Student Visitors]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800722
Author: Grob Gail
Source: Minnesota AG
Trial: 670653510
Bates=670653510
Advertising and Marketing TM: College students None None
Letter to Richard Veatch of Brown & Williamson, rom Gail Grob, Director of Research, on Fort Lauderdale/Broward County Chamber of Commerce. Responds to his request for the number of students in Fort Lauderdale during Easter. Estimates the number at 35,000, with 250,000 students visiting between February 5th and Easter.
519) College Spring Break Ft. Lauderdale/Daytona Beaches
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800000
Author:
Source: Minnesota AG
Trial: 670653492-670653499
Bates=670653492-670653499
Advertising and Marketing TM: College students None None
College spring break, Ft. Lauderdale/Daytona Beaches. Goal is clarification of benefits/costs of participation in college spring break opportunities. Lists benefits such as competing for a young customer, exposing brands to current and future customers, and development of programs for future use. Compares RJR, PM, L&M, and Lorilland strategies. Most use extensive sampling, t-shirt and promotional item give aways, nightlife sponsorship, special event tie-ins, and daytime sampling on the street and beach.
520) Subject: Trip Report - Hispanic World's Fair
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19820816
Author: Steele Michael W
Source: Minnesota AG
Trial: 664086070-664086072
Bates=664086070-664086072
Advertising and Marketing TM: Hispanics Urban Young adults
Analysis of Kool's presence at the Hispanic World's Fair in NYC. Mentions that Kool sponsored the music program, engaged in sampling, and had banners onstage. Boasts that thousands of young adults attended. Commends their staff for bilingual sampling, and signage in Spanish.
521) Research & Development
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19910000
Author: Reynolds M L
Source: Minnesota AG
Trial: 650901900-650901935
Bates=650901900-650901935
Advertising and Marketing TM: Adults Young adults None
Research and Development Report. States results by Brown & Williamson. States project results on superiority of their products over Marlboro. Describes consumer complaints (i.e., sweetness). States results on development of wet snuff and chewing tobacco. Outlines development of international products. States need for improved efficiency in lab with upgraded computers and training. Includes tables on spending.
522) Introductory Presentation to Mr. Roger M. Kirk, Kool, Kool Super Lights, Fact, Non-Cigarette Products, December 6th and 7th, 1977
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19771206
Author:
Source: Minnesota AG
Trial: 777017442-777017459
Bates=777017442-777017459
Advertising and Marketing TM: None None None
Introductory presentation on Kool , Kool Super Lights , FACT, non-cigarette products. Discusses ad agency assignments. Names Kool number one among blacks, also youngest, most male, heavy consumption, highest starter index. Discusses product, launch of campaign, marketing objective, sales goals, etc. States intention to reduce gases in FACT.
523) Brown & Williamson Tobacco Corporation vs Walter Jacobson and CBS, Inc., Depostion of Michael Radutzky
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840628
Author: Radutzky Michael
Source: Minnesota AG
Trial: 681814662-681815074
Bates=681814662-681815074
Advertising and Marketing TM: Young adults Youth None
Deposition statement of Michael Radutzky, news researcher for Walter Jacobson at WBBM. Establishes his background and professional credentials. Discusses the nature of television journalism, professional standards and ethics. Recaps his research into cigarette advertising, cigarette-ignited fires and political clout fielded by the industry. Includes mention of the product placement in films "Superman II" and "Body Heat". Recounts research into the Merit Wagon promotion. Admits that he received confidential pages of the FTC report and sought to verify them. Identifies his aim as wanting to document the pervasiveness of cigarette advertising in Chicago with billboards, signs on taxis and in bus stops. Disects his fact checking, discussions with Brown & Williamson personnel, calls to the FTC. Questions the Viceroy "pot, wine, bar & sex" connection, if they had adopted portions of that marketing plan.
524) However, the Liking or Disliking of Cigarette Taste is Something Which Can Be Developed Rather Than Being Viewed As an Absolute Value
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 170041986-170041996
Bates=170041986-170041996
Advertising and Marketing TM: Starters None None
Marketing strategy document for Viceroy cigarettes focusing on a psychological profile of starters. States that cigarette taste is something that needs to be cultivated. Opines that smokers must deny the fact that they are illogical, irrational and stupid, and advertisers shouldn't remind them of this, lists repression directed defense mechanisms that allow smoker to smoke. Recommends advertising that is casual, sexy, and consistent. States that young smokers start because of their peer group. Suggests a sampling technique to allow young starters to try a new brand. Recommends a marketing strategy relating the cigarette to pot, wine, beer, and sex.
525) Attract Starters
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 170041838
Bates=170041838
Advertising and Marketing TM: Starters None None
Document fragment labeled, 'attract starters'. Focuses on Kool Parent and Kool Milds. Analyzes starters, stating that they are attracted to a brand on the basis of its image. Opines that product and user image must be compatible with the needs and wants of potential users.
526) Kool 1978 Marketing Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770616
Author: Ted Bates New York/Advertising
Source: Minnesota AG
Trial: 170011388-170011406
Bates=170011388-170011406
Advertising and Marketing TM: African Americans Starters Young adults
Kool marketing plan for 1978 from Ted Bates Advertising. Gives product sales historically. States that 84mm menthol full taste catecgory is declining. Predicts that menthol hi-fi category is growing. Lists Kool's smoker images as heavily male, younger, heavy smoker. Gives incidence of menthol smoking among African Amercians as 63%, twice that of the white population. Cites Kool's high starter index as a strength. States that Kool's historical stronghold is with 16 - 20 year olds. Charts demographic profile for media selection of 16 - 25 year old males. Concludes that Kool needs to build its white franchise while maintaining a strong young adult smoker segment.
527) [Marketing Forecast]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19740923
Author:
Source: Minnesota AG
Trial: 170010687-170010769
Bates=170010687-170010769
Advertising and Marketing TM: Women Starters Youth
Gives population growth figures for the 25 - 34 age group as best market. Reports that, despite attitude that cigarettes are harmful, people are still smoking. Recommends narrowing target audiences and media spending. States that a brand's success overall may rest with smokers under 25 years of age. Includes statistics on millions of smokers 15 - 24 age groups, percent of industry value. States that, apart from Kool, Brown & Williamson's line has little appeal for 16 - 25 year olds. States "Giving social acceptance for a brand in the 16 - 25 year old market is important for success," and that this group accounts for half of all starters.
528) Industry Growth/Volume: Incidence and Consumption
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760308
Author:
Source: Minnesota AG
Trial: 779114301-779114314
Bates=779114301-779114314
Advertising and Marketing TM: Youth Young adults None
Reports on industry growth volume incidence and consumption. Uses Roper data to project smoking incidence on males and females, aged 16-20 and other age groups. Projects industry sales in same : 16-20 about 30% male, 22% female. Assesses volume changes, product alternatives, packaging alternatives, coupon brands, and segment share prospectives.
529) People Who Honestly Want Taste, Want Viceroy.
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760400
Author:
Source: Minnesota AG
Trial: 660098990-660098991
Bates=660098990-660098991
Advertising and Marketing TM: None None None
Advertisement for Viceroy cigarettes. Shows packs of cigarettes against black background. States "People who honestly want taste want Viceroy". Includes photo of cigarette packs and text.
530) [Re: Response Letter to Complaint ACT Made to FTC]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19820605
Author: Pepples Ernest
Source: Minnesota AG
Trial: 690148204-690148205
Bates=690148204-690148205
Advertising and Marketing TM: Youth None None
Brown and Williamson letter to Federal Trade Commission regarding action for children's television complaint. States Brown & Williamson's say that its' cinema advertising program does not violate the FTC act. Confirms that screening of trailer prior to showing G-rated "Snow White" was a mistake made by the movie theatre owner.
531) Strengths and Weaknesses of Major Competition: Opportunities and Threats for B&W
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840320
Author:
Source: Minnesota AG
Trial: 690124687-690124698
Bates=690124687-690124698
Advertising and Marketing TM: None None None
Report on strengths and weaknesses of major competition as reported by Brown & Williamson. Reports strengths and weaknesses of Philip Morris, RJ Reynolds, Brown & Williamson, Lorillard, American, Liggett, and Myers. Shows which brands have grown and which have declined and had share growth. Explains reasons. Mentions share of under 25 segment.
532) Raleigh/Belair 1984 Operational Plan [Revision]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 670614679-670614819
Bates=670614679-670614819
Advertising and Marketing TM: Adults Men Women
Marketing plan for Raleigh and Belair. Targets audience over 30, lower middle class men and women. States promotion plan with direct mail coupons. States new test markets, and ways to increase market share. Promotes market of Belair to military wives. Shows table of age distribution. Shows Belair smoked by the non-ambitious, not up-to-date. Raleigh smoked by working class men. Raleigh promotes rodeos. Shows table with contribution to corporation. Most tables use <29 designation; one uses 16 - 29.
533) [Cigarette Brand Marketing Report]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 549000000-549000191
Bates=549000000-549000191
Advertising and Marketing TM: None None None
Cigarette Brand Marketing Report. Shows table on disposable income. Demographic profile for major cigarette companies. Shows Kools and Newport as smoked by African Americans. Hispanics smoke Phillip Morris. Products by PM and Lorillard attract starters. PM growth comes from starters. Shows corporate performance. Marlboro is leader in media spending. Shows new products to emerge among big companies. Shows strengths and weaknesses among major companies. Shows female brands.
534) Market Fact Sheets
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19820000
Author:
Source: Minnesota AG
Trial: 539003071-539003075
Bates=539003071-539003075
Advertising and Marketing TM: None None None
Market report with demographics on the United States. Shows table of population, ages, and smoking statistics for marketing. Male and female ages 16 - 30+ shows social economic class, consumption of cigarettes vs. spending on alcohol. Shows growth of prices and taxes on tobacco and cigarettes. Shows daily consumption of cigarettes.
535) Purite Filter
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 777076768-777076792
Bates=777076768-777076792
Advertising and Marketing TM: None None None
Report on purite filter. States situation in which reaction to harmful gases in cigarettes has prompted research into production of "low gas" cigarette. States objective including test market dates. States cigarette smoke components labeled as "alleged risk". Establishes low tar and good taste as priorities. States organizations like American Cancer Society and legislation may try to curb smoking. Speculates on major developments with cigarette companies. Shows consumption by age and gender, including 16 - 25.
536) Subject: 1982 Roper Report
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19821103
Author: Hughs H T
Source: Minnesota AG
Trial: 542002546-542002563
Bates=542002546-542002563
Advertising and Marketing TM: None None None
Study of public attitudes toward cigarette smoking and the tobacco industry. Finds that attitudes toward smoking are more negative than at any time in the past. Reports decline in the percent of people who smoke. Reports increased sentiment for governmental action against smoking in public places, creation of separate section for smoker. States that smoking is seen as a health hazard. Recounts that people believe the tobacco industry know about the health risks. Lists attitudes towards advertising, including non-smokers' belief that it induces youngsters and adults to smoke. Finds that smoker believe advertising has no effect.
537) Viceroy. Good Taste. No Apologies.
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760400
Author:
Source: Minnesota AG
Trial: 660098992-660098993
Bates=660098992-660098993
Advertising and Marketing TM: Men None None
Advertisement for Viceroy cigarettes. States "Viceroy, good taste, no apologies". Includes photo of man smoking cigarette, text and cigarette packs.
538) Starters Creative Work Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760822
Author: Daddiego V
Source: Minnesota AG
Trial: 777015514
Bates=777015514
Advertising and Marketing TM: Men Young adults None
"Starters creative work plan" worksheet. States that although 2 million people begin smoking each year, none of them smoke Viceroy. States problem as Viceroy's lack of image/personality. Defines advertising objective is to convince new smokers to choose Viceroy. Describes creative strategy aimed at young adults, primarily males, who seek pleasure and self-identification in a cigarette. Names competition as Marlboro and Winston, menthols among African-Americans. Promises taste and satisfaction, conveyed in imagery or prodcut story.
539) Kool: The History of Kool
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial:
Bates=
Advertising and Marketing TM: Starters African Americans Women
Report on the history and marketing of Kool beginning with timeline starting in 1933. Lists advertising themes and slogans in 1930's, 1950's, 1960's , 1970's and 1980's. Outlines growth of menthol market, effect of Surgeon Generals Report and competition with Salem. Outlines advertising campaign for African Americans and women. Describes image problems of Kool. Outlines forecasts for Kool sales with tables.
540) Brown and Williamson Tobacco Corporation vs. Philip Morris, Incorporated Volume III, Continued Deposition of Nancy G. Naughton
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19920910
Author: Naughton Nancy G
Source: Minnesota AG
Trial: C-89-04740-L-B
Bates=C-89-04740-L-B
Advertising and Marketing TM: Women None None
Deposition statement of Nacy Naughton, Capri Brand Manager for Brown and Williamson. Questions at length the strategy of cutting advertising spending in Capri between 1989-1990. Produces textbook marketing principles stating that increased spending for marketing increases sales. Argues that Capri did not lose appreciable market share from vastly reduced spending. Identifies Virginia Slims Super Slims as primary competition for Capri.
541) Brown & Williamson Tobacco Corporation vs Walter Jacobson and CBS, Inc., Deposition of Michael Radutzky
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840710
Author: Radutzky Michael
Source: Minnesota AG
Trial: 681815076-681815295
Bates=681815076-681815295
Advertising and Marketing TM: Youth Young adults None
Deposition of Michael Podutzsky. Discusses a news program called Cigarette Perspectives, which he researched, produced and aired. Contents of program were fires started by cigarettes, educating children and prevalence of cigarette advertising. Discusses advertising or product placement in movies such as Superman II and Body Heat. Brings up topics such as candy cigarettes,sampling to minors and moving promotions like the Merit wagon or Marlboro truck. Presents sections of confidential FTC report. Mentions the pot, wine, beer, sex strategy developed by Ted Bates for Viceroy cigarettes. States that this strategy is designed to attract starters by featuring young people demonstrating a free and easy hedonistic lifestyle. Claims Brown and Williamson never adopted the strategy.
542) Brown & Williamson Tobacco Corporation vs. Walter Jacobson and CBS, Inc., Deposition of Walter Jacobson
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840712
Author: Jacobson Walter
Source: Minnesota AG
Trial: 681814466-681814655
Bates=681814466-681814655
Advertising and Marketing TM: None None None
Deposition statement of Walter Johnson, reporter and commentator from WBBM, argues the philosophies and professional responsibilities for a reporter, includes providing fair and accurate information. Questions whether it is essential to give sense of time and place to the viewer. Presents CBS's standards for reporting, asks if Michael Podutzsky produced an article or script for his article perspective, mentions the confidential FTC report, the pot, wine, beer, sex marketing strategy.
543) Kool
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: Brown and Williamson Tobacco Corp.
Author:
Source: Minnesota AG
Trial: 665037343-665037376
Bates=665037343-665037376
Advertising and Marketing TM: Youth Young adults Hispanics
Truncated document on Kool advertising and marketing, assessing brand image, revitalization effort, market share and performance. States that unaided awareness of Kool has increased among all smoker groups except blacks. States that seeing trial (market penetration) is increasing in all groups, including "young smokers". Lists facts that "young adults particularly important as a source of starters", "young smokers (16-24) represent 20.3% of Kool's current franchise. Discusses Jazz image of Kool, questions contemporary - ness of it to represent Kool as a brand for young people. Expresses concern over appeal of Kool to younger smokers and starters. States that Kool has historically targeted starters, and switchers from non-menthol. Questions alternatives, plans support and position of different style in Kool advertising. Charts inflows (switchers) for several brands, broken down into male and female switchers and starters aged 16-24.
544) Lucky Strike Brand Positioning Statement
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 464007503-464007509
Bates=464007503-464007509
Advertising and Marketing TM: Young adults Men Urban
Lucky Strike Brand positioning statement. States strategies for promotion, distribution, pricing etc. For Lucky Strike in an International market. Intends for product to be viewed as the "most satisfying U.S. International Cigarette," with image as masculine, self-reliant, casual,I ndependent, unconventional. Prime prospect identified as young male adult in urban ares, "blue jeans" culture. Promotes motorcycling image.
545) Before the Federal Trade Commission in the Matter of Brown & Williamson Complaint
Non-Tobacco Company http://www.bw.aalatg.com/
Date: 19830831
Author: Kaplan Honora Esq
Source: Minnesota AG
Trial: 690132138-690132147
Bates=690132138-690132147
Advertising and Marketing TM: Youth None None
Complaint of Action for Childrens Television (ACTS) before the Federal Trade Commission. Charges that Brown & Williamson's product trailers for cigarettes in movie houses constitute an unfair or descriptive act or practice in violation of FTC Act. Expresses view that children can be exploited and injured by unfair advertising, even is it is not deceptive. Requests immediate action retracting movie trailers, advertising cigarettes accompanying the screening of "G" and "PG" rated films.
546) Brown & Williamson Plan 1994-1998
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19940125
Author: Barton Hilary C
Source: Minnesota AG
Trial: B15 46464 - B15 46469
Bates=B15 46464 - B15 46469
Advertising and Marketing TM: Adults African Americans None
Brown & Williamson Plan, 1994-1995. Reviews plan, deems it inadequate for dealing with current market. Suggests alternative positioning. Expresses concern for Kool decline, suggests current customers are being lost and Kool should be marketed to older, more black franchise, not young smokers and starters. Discusses international plan and focus on Capri product.
547) Fort Lauderdale Area Chamber of Commerce College Vacation Schedule - 1979
Non-Tobacco Company http://www.bw.aalatg.com/
Date: 19790000
Author:
Source: Minnesota AG
Trial: 660017829-660017836
Bates=660017829-660017836
Advertising and Marketing TM: College students None None
Fort Lauderdale chamber of commerce college vacation schedule for 1979. Outlines schedule of spring vacations for colleges and locations. Does not include author or recipient. Suggests promotion of vacation spots by tobacco companies.
548) Subject: Promotional Activity During College Spring Break in Florida
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800611
Author: Veatch R A
Source: Minnesota AG
Trial: 687035379
Bates=687035379
Advertising and Marketing TM: College students Young adults None
Memo from R.A. Veatch to E.T. Parrack regarding Promotional Activity During College Spring Break in Florida. Requests Brown & Williamson senior management view on college directed promotion. States that Brown & Williamson has not participated in this for three years and that competitors are making strong promotional effort. Restates Brown & Williamson policy that it does not promote to college students on or off campus. Addresses two issues: that Brown & Williamson refrain from such promotion, though offer the same pressure/punishment, when it is applied, or that Brown & Williamson promote to this group, so when legislation or social pressure occur, the necessary young adult target audience will have already been created for the future of our brands.
549) The Good Times Come to Low Tar Smoking
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19771219
Author: Post Keyes Gardener Inc
Source: Minnesota AG
Trial: 677275324-677275331
Bates=677275324-677275331
Advertising and Marketing TM: None None None
Advertising copy for Raleigh Lights, prepared by Post, Keyes, Gardner, Inc., December 1977. Eight promotional aspects featured: pinball, tobacco stand, backpack, cupcake, sample girl, scale, safecrackers, dream, each in slight variation in emphasis, copy. All promote free gift catalog.
550) Raleigh Lights Source of Business Rationale
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 667098838-667098842
Bates=667098838-667098842
Advertising and Marketing TM: Youth Women Men
Series of tables. Analyzes demographics of Smoker of Raleigh Lights, including those of age group 16-25. Assesses losses and gains for Raleigh Lights, Camel Lights, Marlboro Lights, Winston Lights.
551) Re: Newport Spending Strategy
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840106
Author: Mayers Michael S
Source: Minnesota AG
Trial: 676019699 - 676019727
Bates=676019699 - 676019727
Advertising and Marketing TM: African Americans Starters Young adults
Letter and report from Michael Mayers of Cunningham & Walsh Advertising to Richard Blott, Brown & Williamson, regarding Newport Spending Strategy. Includes executive summary, tables and charts. Outlines history of Newport spending, state of market, geographic emphases, and campaigns, including shift to young smoker profile in industry after "Alive with Pleasure" campaign. Defines young age groups at 25 and under. Discusses media mix and spending.
552) Subject: Campus Concepts for Kool
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830210
Author: Broecker B L
Source: Minnesota AG
Trial: 675229273-675229277
Bates=675229273-675229277
Advertising and Marketing TM: College students Young adults None
Brown & Williamson internal correspondence from B.L. Broecker to N.V. Domantay, 1983, regarding campus concepts for Kool. Proposes two areas of promotion- Kool jazz festival related and non-related. Lists concerts on campus itinerary, by city. Suggests promotion ideas, including t-shirts, event spnsorship, and the awarding of scholarships.
553) Re: Kool FOB
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19751203
Author: Edelstein Art
Source: Minnesota AG
Trial: 777077063-777077072
Bates=777077063-777077072
Advertising and Marketing TM: College students Starters Young adults
Post - Keyes Gardner Inc. advertising memo on "Kool FOB". Subject of memo originally titled starter "smoker plan", retitled "FOB", flip open box. Reports on methods developed to reach younger, starter smokers. Names seventeen markets for the flip open box and discusses media budget. Defines younger smoker as 21 - 24 years of age, includes data on 18 - 24, but also states that "13% of the population of most major markets falls into the 'youth category'". Discusses difficulty of naming younger people through established media. Suggests use of beetleboards, youth oriented newspapers, junior panels, Greyhound bus terminals, skytyping during large events. Includes tables.
554) Business Review with T. E. Whitehair for T. E. Sandefur/R. J. Pittman's Visit with Mr. P. Sheehy
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19860402
Author:
Source: Minnesota AG
Trial: B15 89484 - B15 89521
Bates=B15 89484 - B15 89521
Advertising and Marketing TM: None None None
Business forecast and review. Industry and brand forecasts, review for 1984-1986. Summarizes Kool trends, campaigns, marketing. Performs competitive trend analysis for geographical areas, lists Kool prime suppport cities. Culls data from mail and telephone surveys on advertising awareness brand smoked most often, slogan recall. Compares trends by gender and age for brand families kool, Newport, Salem. Brand review, demographics for some states creative themes and copy emphasis.
555) Young Adult Smoker Life Styles and Attitudes
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19740000
Author:
Source: Minnesota AG
Trial: 170040977-170040986
Bates=170040977-170040986
Advertising and Marketing TM: Youth Starters None
Report labeled Young Adult Smoker Lifestyles and Attitudes. Investigates the "new" smoker. Includes focus group techniques in getting information. Surmises that young people start smoking for four reasons- desire to look older, permissive, to rebel with modest risk, and to experience physical reaction. Mentions that males start to smoke as early as age 10, and are regular smokers by early high school. Cites group behavior as a major motivating factor. States that young smokers believe they can quit anytime. Finds that cost is prohibitive to brand experimentation, but offers that they might try anything given to them for free. States that smokers recognize a level of health risk, but rationalize it away. States that this age group is predominatley Marlboro smokers, smoking Kool after marijuana consumption.
556) Re: Crawdaddy
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19750227
Author: Connolly Lynda
Source: Minnesota AG
Trial: 660003489-660003491
Bates=660003489-660003491
Advertising and Marketing TM: Men Women Young adults
Letter recommending use of Kool ad in magazine "Crawdaddy". States readership is men and women in early 20's. States recommendation based on demographic, efficiency, audience profile, and positioning. States numerical figures on funding and projected space allocation. Includes profile of readers as college educated, low income students.
557) Trade Queries - Potential Q&A
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830000
Author:
Source: Minnesota AG
Trial: 690132164-690132167
Bates=690132164-690132167
Advertising and Marketing TM: Youth Men African Americans
Brown and Williamson internal document coaching responses to questions about Brown and Williamson cinema advertising, in response to FTC investigation. Claims that Kool and Barclay trailers will be spliced onto PG and R rated films, never G rated. Argues in hostile query section, that despite showing of films like "Superman III" and "Return of the Jedi", that they do not appeal to children. Claims that the trailers are designed not to be of interest to people under 18, the models used are all over 25, and the circumstances portrayed are all adult. Instructs person questioned to claim ignorance of other tobacco companies marketing policies. Maintains that Kool doesn't target any one group when questioned on using a white male in advertising aimed at African Americans. Claims that airing trailers in the summer when kids see more movies is an irrevelant production move.
558) Cigarette Manufacturers Announce Advertising Code
Multiple companies http://www.bw.aalatg.com/
Date: 19640427
Author: The American Tobacco Company
Source: Minnesota AG
Trial: 39000045-69000047
Bates=39000045-69000047
Advertising and Marketing TM: College students Youth None
Press release from Hill and Knowlton announcing the tobacco industry agreement on the Cigarette Advertising Code. States that an independent administrator will enforce the Code. Lists some of the prohibitions on advertising to youth, representations of health claims, and advertising media.
559) [Re: Requested Brochures on Smoking Issues]
Brown and Williamson Tobacco Corp. http://
Date: 19960112
Author: Koch A Stewart
Source: Minnesota AG
Trial: 568210118
Bates=568210118
Advertising and Marketing TM: None None None
Letter from A. Stewart Koch, Sr. Vice President of Hamilton Printing, to Carol Wathen of Brown & Williamson. Includes a list of prices for print jobs including titles, "Smokers are Taxed Enough", "My Voice Counts Brochure", and "Thank you/Sorry Cards". Omits price for "A New Prohibition" brochure.
560) [Improved Sales of Viceroy Cigarettes]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19750300
Author:
Source: Minnesota AG
Trial: 680559452-680559453
Bates=680559452-680559453
Advertising and Marketing TM: Starters None None
Marketing plan for Viceroy cigarettes. States that Viceroy suffers from "old image" and does not attract new, young smokers. Suggests creating a new images. Proposes a research program aimed at determing Viceroy's current image. Offers a plan of focus group interview with established smokers, as well as young, new smokers.
561) Re: Prime-time Television Audience Age Breakdown
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19670913
Author: Arnold Jack
Source: Minnesota AG
Trial: 680287567-680287572
Bates=680287567-680287572
Advertising and Marketing TM: Youth None None
Letter from Jack Arnold to B.H. Littlefield regarding cigarette advertising on television. States at length that the tobacco industry only markets to adult smokers. Asserts that commercials deal exclusively with product differences for the smoker to consider. Opposes the regulation of cigarette advertising on television after 9 p.m. Argues that young people aren't attracted to adult shows no matter when they air, and so won't be attracted to advertising. States that the 'youth of today' are rebellions and watch T.V. at any hour of the day or night. Declares that youth are only interested in sports as participants, not spectators, so it's safe to advertisie during sports programs.
562) Subject: Minnesota Industry
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19900622
Author: Denkhoff E M
Source: Minnesota AG
Trial: 465394151-465394152
Bates=465394151-465394152
Advertising and Marketing TM: None None None
Analysis of Minnesota Industry. States that the cigarette industry is under attack in Minnesota. Includes evidence such as the raising of the tax on a pack of cigarettes as well as the ban on cigarette vending machines. Claims, in a crossed out line, that under age smokers are being arrested. Rewrites line to delete that information
563) Spend a Milder Moment with Raleigh
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19730500
Author:
Source: Minnesota AG
Trial: 680233091
Bates=680233091
Advertising and Marketing TM: None None None
Print ad for Raleigh cigarettes. Offers a free Troy blanket for coupons on the cigarette pack. Cajoles smoker to write in for a free gift catalog. Ad copy promises "a special treament softens the tobacco for a milder taste".
564) Re: Abstract of Deposition of Edward V. Morse, Ph.D., March 28, 1997
Non-Tobacco Company http://
Date: 19970427
Author: Wilson Sherry
Source: Mississippi AG
Trial: 94-1429
Bates=94-1429
Advertising and Marketing TM: None None None
Deposition of Edward V. Morse, PhD. Describes his backgound in business administration and organizational behavior; emphasis on high-risk behavior in adolescents (12 - 18) and young adults (18 - 25). Defines high risk behaviors including smoking. Describes place on risk-behavior continuum where smoking appears. States that risk behavior in adolescents is linked both to development of identity and peer pressure, and that family, friends and social context have heaviest influence on adolescent perception of risk, and that advertising, marketing and promotion have no role. Believes school-based health care programs can change adolescent behavior, if peer-controlled, peer-dominated, peer-run and peer-directed. Believes enforcement of point-of-sale laws and a clear, enforceable youth smoking law could reduce youth smoking. Acknowledge tobacco company lobbying of government; maintains his belief that companies don't want kids to smoke.
565) Target Audience Appendix
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19741212
Author:
Source: Minnesota AG
Trial: 680106349-680106350
Bates=680106349-680106350
Advertising and Marketing TM: Youth Urban None
Target audience for Kool King Size sampling. Cites age groups of 15 - 24 for men and women. Projects that 2.5 million smokers will be between 16 - 25 in 1975. States that Kool will skew urban. Mentions a new product size, without details.
566) Fort Lauderdale-Daytona Beach Local Market Promotions Spring, 1981
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800826
Author: Action Marketing Ltd
Source: Minnesota AG
Trial: 670653543-670653557
Bates=670653543-670653557
Advertising and Marketing TM: College students Young adults None
Ft. Lauderdale/Daytona Beach local market promotions, Brown & Williamson document. Suggests events designed to appeal to college students on vacation. Recommends sampling at discos, clubs, bars and beach entrances. Designs special events, including Kool music concerts, beauty contests, lifeguard tournaments, and t-shirt contests. Plans to use sampling, store coupon giveaway, on pack or carton premium offers. Recommends beach towels, mats, t-shirts, frisbees, ice chests, etc. as premiums. Suggests tie-ins with brand name items like batteries, sun tan lotion, chapstick, sunglasses and film.
567) Operation Easter
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800000
Author:
Source: Minnesota AG
Trial: 670653500-670653508
Bates=670653500-670653508
Advertising and Marketing TM: College students Young adults None
Report on Operation Easter, Brown & Williamson's move into the spring break trade in Ft. Lauderdale/Daytona Beach. Outlines a majority population of 19 - 25 year olds, primarily college students, entering the area between mid-February and mid-April. Summarizes other tobacco companies methods, including sampling, item give aways, beach advertising and nightclub advertising. Recommends using sampling, free t-shirts, cups and towels as giveaways.
568) Subject: College Spring Break - Ft. Lauderdale/Daytona Beaches
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800604
Author: Todd Steve G
Source: Minnesota AG
Trial: 670683491, 670653544-670653557
Bates=670683491, 670653544-670653557
Advertising and Marketing TM: Young adults College students None
Memo from S.G. Todd to R.A. Veatch, Brown & Williamson. Details plans for college spring break promotions in Ft.Lauderdale/Daytona Beach. Lists potential promotional programs and events. Recommends using sampling in discos, clubs, bars and on the beach. Suggests special events such as concerts, volleyball and frisbee competitions, beauty and wet t-shirt competitions. Recommends the use of on-pack premium offers, store coupons, promotional item giveaways, and local beach and nightclub advertising.
569) 1984 Kool Operational Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 670632238-670632418
Bates=670632238-670632418
Advertising and Marketing TM: African Americans Young adults Youth
Kool Operational Plan for 1984. Aims to revitalize Kool product and smoker image. Imagines convincing smokers that at any tar level, Kool is the epitome of smoking satisfaction, and will provide an attractive contemporary image. Lists targeted audience as young adults, males and females, under 25. Plans on reducing harshness on Kool Lights and Ultra, to offset perceived strength. States that the Kool image is strongly black and male. Claims more marketing needs to be geared at whites. Mentions that Kool packaging needs a new image. Lists age group in a chart on Kool Switching History as 16 - 24.
570) Starting Age of All Smokers on the Switching Study Waves 26-34, Non-Duplicate Respondents
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19831026
Author:
Source: Minnesota AG
Trial: 670579884-670579946
Bates=670579884-670579946
Advertising and Marketing TM: Youth None None
Brown and Williamson Information Center report on starting age of all smokers. Includes charts and graphs distributing statistical information on several aspects: sex, age, brand loyalty, etc. Starting ages range from 1 - 86, with smoking beginning at age 12, starting peaking at age 16, then declinging steadily to age 28, after which no starting seems to occur. Handwritten notes on the model of brand choice of starters. Examines how brand choice of, for example, males 26 - 40, can be predicted by choices of males 26 - 40, females 26 - 40 and females 16 - 25. Includes formula for calculation of value of a consumer, elements being loyalty, consumption, brand, etc. Emphasizes, "Get smokers as young as possible". Includes many charts.
571) Re: B&W General Audience Composition Standards
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19671208
Author: Arnold Jack
Source: Minnesota AG
Trial: 680287565-680287566
Bates=680287565-680287566
Advertising and Marketing TM: Youth None None
Letter to B.H. Littlefield from Jack Arnold. Discusses Brown and Williamson's televsion advertising and audience composition standards. Argues that a 15% cut off point of 12 - 17 year old age group per audience won't hurt the tobacco industry. Claims that teens are relatively constant in all time periods from 7:30 - 11 p.m. Mentions that the inclusion of 6 - 11 year olds would increase buying flexibility for time periods, but would exclude four of the current Brown & Williamson programs. States that these programs have well over 40% under 21 audience. Worries that suggesting revision in the code will be seen as a transparent effort to lesson restrictions. Concludes that a combination of less than 15% of the 12 - 17, and total 6 - 17 year olds at 35, would be good. Defines 6 - 17 as the 'age of influence'.
572) Howard A. Engle, M.D., etc., et al., Plaintiffs v. RJ Reynolds Tobacco Company, etc., et al., Defendants, Deposition of Dr. Alexander Spears, III
Non-Tobacco Company http://
Date: 19970415
Author: Spears Alexander III Dr
Source: Broin litigation
Trial: 94-08273 CA (20)
Bates=94-08273 CA (20)
Advertising and Marketing TM: Youth None None
Deposition statement of Alexander Spears, III, Chairman and Chief Executive Offocer of Lorillard. States that Newport is Lorillard's most popular brand. Claims that Newport has the largest market share after Marlboro
573) Rule 26 (B)(4) Expert Statement (Mr. Kevin Verner)
Non-Tobacco Company http://
Date: 19970228
Author:
Source: Mississippi AG
Trial:
Bates=
Advertising and Marketing TM: None None None
Expert statement of the testimony of Kevin Verner, former employee of RJR. Expects him to testify regarding his education, training and expertise, also on policy and practices of Reynolds in adversiting, marketing and promotion of cigarettes. Expects him to testify that Reynolds policy is to promote and reinforce brand loyalty, and encourage adult smoker to switch brands. Concerns restrictions on cigarette advertising from 1960's to the present. Expects him to opine that advertising and marketing do not encourage minors to smoke. Presents peer influence and parental example as reasons minors smoke. Comments on youth non-smoking programs in conjunction with the Tobacco Institute.
574) Rule 26(B)(4) Expert Statement (Richard W. Mizerski, Ph. D.)
Non-Tobacco Company http://
Date: 19970228
Author:
Source: Mississippi AG
Trial:
Bates=
Advertising and Marketing TM: Youth None None
Details background of Richard Mizerski, PhD in Economics and Business Administration and his credentials in Theories of Marketing and Consumer Behavior. Mizerski formerly worked, among other places, for the FTC. States Dr. Mizerski will testify on cigarette advertising, marketing and promotion, and its effect on the public, including children and adolescents, as well as its role in smoking behavior.
575) Rule 26 Expert Statement (David Goff)
Non-Tobacco Company http://
Date: 19970228
Author:
Source: Mississippi AG
Trial:
Bates=
Advertising and Marketing TM: None None None
Expert statement of Dr. David Goff, Professor of Communication at the University of Southern Mississippi. Expects him to testify regarding the nature of the communication environment as it relates to the topic of cigarettes. States that he will convey that the message regarding the health hazards of smoking was effectively communicated to customers. Expects him to testify on advertising campaigns for cigarettes, including Philip Morris brands.
576) Rule 26(B)(4) Expert Statement (Mr. David N. Iauco)
Non-Tobacco Company http://
Date: 19970228
Author:
Source: Mississippi AG
Trial:
Bates=
Advertising and Marketing TM: None None None
Expert statement of David Iauco, M.A., in Marketing Management. Expects him to testify on his familiarity with RJR's cigarette advertising. Claims that RJR's policy is to promote brand loyalty and get adult smokers to switch brands. Expects him to testify that RJR adheres to regulations regarding advertising, posts warning labels with health risks, is aware of tar and nicotine hazards. Expects him to testify that marketing does not encourage non-smokers and minors to initiate smoking. Asserts that peer and parental influence cause minors to begin smoking.
577) In Re Mike Moore, Attorney General Ex Rel, State of Mississippi Tobacco Litigation, Plaintiff, vs. American Tobacco Company, et al., Defendants. Deposition of: Richard J. Semenik
Non-Tobacco Company http://
Date: 19970318
Author: Semenik Richard J
Source: Mississippi AG
Trial: 94-1429
Bates=94-1429
Advertising and Marketing TM: None None None
Deposition of Richard J. Semenik, concerning consumer decision-makers and behavior. Reviews his background and consulting experience, as well as his work on adolescents and marketing. States he feels many factors enter decisions regarding cigarettes and smoking, including peers, family, friends, school, religion, etc., but that advertising has no effect. States advertsing exists to influence brand selection. Expresses view that cigarettes ads are not aimed at youth. Includes legal abstract of this deposition.
578) State of the Business 1969-1974
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19760000
Author:
Source: Minnesota AG
Trial: 50190 0019 - 50190 0060
Bates=50190 0019 - 50190 0060
Advertising and Marketing TM: Youth Adults None
State of the business, 1969-74, discusses industry, categories, brands, styles. Tracks industry volume through Reader's Digest article, Surgeon General's report, heavy taxation on cigarettes. Tracks shares by category (full flavor, non-filter, etc.), by changes in packaging and by promotion. Tracks share of smoker, including age breakdowns 14-17, 18-20, and by social values of smoker groups: traditionalists, new-conformists, forerunners, autonomous, retreaters. Discusses marketing mix, product popularity, advertising expenditures, ad copy, selling premises, advertising awareness and brand image. Notes strong recall and shift in attitude toward Winston advertising among young adults.
579) [Re: Movie Deletions for B&W Trailers]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19831116
Author: Alexandra Larissa
Source: Minnesota AG
Trial: 690132315
Bates=690132315
Advertising and Marketing TM: Youth None None
Letter from Larissa Alexandra of Screenvision to Jim Coleman of Brown and Williamson. Regards deleting films from a list of movies with attached Brown and Williamson trailers. Agrees to delete "Greystroke", "Footlose", " A Christmas Story" and "Mickey's Christmas Carol". Argues for retaining "Rumblefish" because of the claimed violent intent. Doubts it will draw children.
580) If You Smoke Cigarettes...Here is a Frank Message of Importance from a Cigarette Manufacturer
Lorillard Inc. http://
Date: 19581027
Author:
Source: KLUG (Klugman?)
Trial: KLUG-00000276- KLUG-00000277
Bates=KLUG-00000276- KLUG-00000277
Advertising and Marketing TM: None None None
Advertisement for Diplomat cigarettes. Claims that medical authorities have reported opinions by medical experts that cigarettes may be hazardous. States that tar and nicotine may be to blame. Claims that Diplomat cigarettes have minimized dangers of tar and nicotine with exclusive process, and were tested on humans.
581) The Effect of Advertising on the Consumption of Tobacco [Canadian]
Non-Tobacco Company http://
Date: 19890807
Author: Harris Jeffrey E MD PhD
Source: Unknown
Trial: 689452803-689453416
Bates=689452803-689453416
Advertising and Marketing TM: None None None
Collection of documents discussing the Canadian cigarette market, effect of advertising on tobacco consumption. Includes marketing analyses, testimony, research highlights, effects of advertising and its types. Explores the use of advertising to attract FUBYAS. Reports that serious efforts to learn to smoke occur between 12 and 13. Outlines many smoker beliefs, including belief that there is a safe level of smoking. Identifies potential quitters as a target for advertising, to retain them with low tar/nicotine brands. Argues the concept of mature markets, gives views of advertising and marketing professors.
582) States v. American Tobacco Co.: Product Placement
Non-Tobacco Company http://
Date: 00000000
Author:
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM:
Videorecording entitled "Tobacco Product Placement".
583) In Re: Mike Moore, Attorney General Ex Rel, State of Mississippi Tobacco Litigation, Deposition of: David Iauco
Non-Tobacco Company http://
Date: 19970314
Author: Iauco David
Source: Mississippi AG
Trial:
Bates=
Advertising and Marketing TM: Adults Youth None
Deposition statement of David Iauco states details on his marketing work for R.J. Reynolds, management of brands targeting women and blacks. Argues that R.J. Reynolds did not violate any cigarette advertising or promotional code. States merchandising of cigarette products does not target youth. Admits that R.J. Reynolds has sponsored rock concerts and looked at whether children or adolescents attended. Contains summary of deposition. States that after Joe Camel campaign 1988, market share jumped from 8% - 13% .
584) In Re: Mike Moore, Attorney General, Ex Rel, State of Mississippi Tobacco Litigation, Volume I, Deposition of Richard W. Mizerski, Ph.D.
Non-Tobacco Company http://
Date: 19970429
Author: Mizerski Richard W PhD
Source: Mississippi AG
Trial:
Bates=
Advertising and Marketing TM: None None None
Deposition of Dr. Richard Mizerski. Mentions similarities between alcohol and tobacco advertising, similarities in marketplace, consumer decision making, effect of marketing practices. Notes risk behavior data. Discusses Dr. Mizerski's publications on cartoon trade character recognition and attitude toward product category in children ages 3 - 6. Describes methodology and parameters of study done with 790 youth subjects. Discusses other similar studies, similarities and differences. States Dr. Mizerski's opinion that cigarette advertising does not influence kids or anyone else to purchase cigarettes if they don't already. That the purpose is for brand reinforcement and/or switching. Attributes smoking initiation to social and societal factors rather than advertising. Notes possible influence of anti-tobacco school programs, etc. Discusses warning labels. Review of Dr. Mizerski's role as consultant to RJR. Notes dearth of research on how people choose initial brand.
585) The State of Florida, et. al., vs The American Tobacco Company, et.al., Defendants, Deposition of Richard W. Mizerski, Ph.D (Vol II)
Non-Tobacco Company http://
Date: 19970501
Author: Mizerski Richard W
Source: Florida AG
Trial: CL95-1466
Bates=CL95-1466
Advertising and Marketing TM: Youth None None
Deposition of Dr. Richard Mizerski. Discussion of health claims made in cigarette ads from the 1930's. States he finds tobacco marketing to minors objectionable. Dr. Mizerski is contronted with quotes from several tobacco company documents which imply they market to youth, but gives no definite comment on any.
586) In Re Mike Moore, Attorney General Ex Rel, State of Mississippi Tobacco Liltigation, Deposition Summary of Lucy Henke
Non-Tobacco Company http://
Date: 19970321
Author: Henke Lucy
Source: Mississippi AG
Trial: 94-1429
Bates=94-1429
Advertising and Marketing TM: Youth None None
Deposition of Dr. Lucy Henke. Describes her background in communication studies and consumer behavior. States her opinion that advertising and promotion do not play a role in an adolescent's purchase of their first brand of cigarettes, but that price does play an important role, as do personal beliefs. States that advertising does not influence the buing process, but does lead the way to to ther forms of marketing communication intended to guide consumer toward purchase decision. Discusses age breakdown of kids' ability to identify persuasive intent in advertising.
587) Re: Abstract of Deposition of Dr. Claude Martin., March 27, 1997
Non-Tobacco Company http://
Date: 19970425
Author: Wilson Sherry
Source: Mississippi AG
Trial: 94-1429
Bates=94-1429
Advertising and Marketing TM: Youth None None
Deposition of Dr. Charles Mikhail. Discusses his background in business administration, marketing, consumer behavior and mass communication. Notes his publications on consumer research, smoking, and adolescents. States that ads impart information to consumers for their decisions; The role it plays depends on product and the decision being made. Distinguishes promotion (ie., Marlboro T-shirt) from advertising. Discusses past cigarette ad campaigns. Discusses his involvement with American Cancer Society programs against youth smoking, around 1970. States opinion that anti-smoking advertising can somewhat influence people not to smoke, since cigarette ads are brand-oriented, and anti-smoking ads focus on things relevant to children. States he is not aware that only 10% of smokers switch brands, despite enormous expenditures of tobacco industry.
588) In Re Mike Moore, Attorney General Ex Rel, State of Mississippi Tobacco Litigation, Deposition of John P. Pierce, Ph. D.
Non-Tobacco Company http://
Date: 19961025
Author: Pierce John P PhD
Source: Mississippi AG
Trial:
Bates=
Advertising and Marketing TM: None None None
Deposition statements of John P. Pierce on his smoking research. Remarks on his position and funding sources. Examines his work at UC at San Diego, and research on beginning smoking including his paper "Does tobacco advertising target young people to start smoking?" Examines questions on California tobacco survey 1993. Examines history of advertising of cigarettes. Examines Pierce's definition of "beginning smoking."
589) Subject: Kool 1985/1986 Issues
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850306
Author: Forsythe A G
Source: Minnesota AG
Trial: 554000052-554000060
Bates=554000052-554000060
Advertising and Marketing TM: Young adults None None
Identifies Kool 1985/1986 issues. States that Kool is not reaching its audience, has lost "in-brand" status. Newport and Marlboro are growing because they are "in-brands for young adult target audiences". Sets new media priorities and suggests some steps toward remediation.
590) Re: Kool Analysis of Brand Switching Study - Wave #18
Brown and Williamson Tobacco Corp. http://www.mnbluecrosstobacco.com/
Date: 19750910
Author: Marshall L M Jr
Source: Minnesota AG
Trial: Exhibit 13679
Bates=Exhibit 13679
Advertising and Marketing TM: Youth None None
Analysis of brand switching for Kool. States that Kool's two strongest market segments. African Americans and young smokers are underrepresented in this study. Defines young smokers as 16 -25 age range. Claims that smoking incidence is down, but Kool's level of starters remains high. Touts Kool milds as having the strongest skew toward young smokers of the Kool line. Boasts that Kool's effort against the 16 - 25 age group continues to be working.
591) Re: Kool Low Tar Media Specs
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770114
Author: Roudebush J R
Source: Minnesota AG
Trial: 666010721-666010722
Bates=666010721-666010722
Advertising and Marketing TM: Youth None None
Memo and worksheet regarding Kool "low tar" media plan. Requests proposed markets for local media. Give the media budget as $15 million. Breaks smoker age ranges down, including 16 - 25 level. Recommends an education level of high school graduate or greater with an urban concentration, not rural.
592) Subject: Pontiac Kool Jazz Festival
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760810
Author: Yizar R G
Source: Minnesota AG
Trial: 66601 1286 - 66601 1287
Bates=66601 1286 - 66601 1287
Advertising and Marketing TM: African Americans Youth None
Memo regarding Pontiac Kool Jazz Festival. Claims that as an advertising medium the Festival proved to be successful. Explains that pre-concert publicity didn't mention the Kool name often enough. States that the audience demographic was almost entirely African American, with a slight skew toward the 16 - 25 age group. Concludes that the festival worked to build brand awareness, in hopes of creating future sales.
593) Subject : Wham-O Frisbees
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19790912
Author: Novak M J
Source: Minnesota AG
Trial: 670169337
Bates=670169337
Advertising and Marketing TM: Youth None None
Brown and Williamson memo on Wham-O-Frisbees, 1979. Discusses difference in quality between Brown & Williamson frisbee and the Wham-O product. Recounts approaching Wham-O Manufacturing Corporation about purchasing the company's product. Reports having been rebuffed as Wham-O positions that their frisbee is a toy, and therefore will not be used inconjuntion with tobacco or alcohol products.
594) [Re: Permission for Strategy Relief in 1977 Belair Plan]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770325
Author: Schermerhorn W L
Source: Minnesota AG
Trial: 670064803-670064805
Bates=670064803-670064805
Advertising and Marketing TM: Youth Men None
Memo from W.L. Schermerhorn to R.O. Stewart, 1977. Requests permission to be relieved from executing a given advertising strategy. Recounts that the 1977 Belair marketing plan included a key strategy to use box-style packaging to increase "sales/share by appealing more to youth and to males". Reports that the account and brand group reccomend abolishment of this plan, citing it as off-target for Belair, which is low-tar and whose demographics are not younger or male.
595) 1985 Strategic Marketing Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 670146621-670146701
Bates=670146621-670146701
Advertising and Marketing TM: Young adults Women African Americans
Brown & Williamson Strategic Marketing Plan, 1985. Examines cigarette marketing environment, marketing plans and strategies, and analyzes each brand. Notes that smoker population and smoking incidence is declining, and that demographics are becoming more female, less educated, older, and more ethnic. Notes trend toward low-tar and lights, ultra, and the threshold for quitting. Notes increase in negative attitudes toward smoking; declining belief that low tar/nicotine is less harmful; increased support for smoking bans and restrictions; and increased belief that ETS is hazardous. Notes continued interest in substitutes and quitting aids. Assesses competitive contest, Brown & Williamson's area of vulnerability, such as its' poor position in growth smoker groups such as young adults and females. Discusses marketing strategies, changes, and promotional plans. Market opportunities identified as best among female, white, young adult.
596) Unified Program to Address Youth Access to Tobacco Products
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2047070418-2047070420
Bates=2047070418-2047070420
Advertising and Marketing TM: None None None
Unified program to address youth access to tobacco products, involving the retail, wholesale and tobacco industries. Aims to increase awareness of, and compliance with laws governing the sale of tobacco products to minors. Includes plans to provide materials for retail outlets with the copy "Under 18-No Tobacco" and "We Care". Plans to provide training for retail personel. Launches program with press release.
597) Biker Creative Elements Research
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850000
Author: Woods D
Source: Minnesota AG
Trial: 555006088-555006099
Bates=555006088-555006099
Advertising and Marketing TM: Men Young adults None
Biker Creative Elements Research examines action, environment and hero categories of advertising. Interviews conducted to evaluate context for changes, new images, appeal and impact, response by age and race. Assesses brand imagery. While stating action means "youth", does not explicitly state youth as target audience.
598) Competitive Beach Activities
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800600
Author:
Source: Minnesota AG
Trial: 68703 5380 - 68703 5383
Bates=68703 5380 - 68703 5383
Advertising and Marketing TM: College students None None
Marketing report called "Competitive Beach Activities". Details the promotional efforts of four cigarette companies. States that RJR uses sampling, contracts with disco clubs and lounges, and daytime sampling at newstands. Compares with Philip Morris who uses sampling, item give aways such as towels, caps and t-shirts, along with contests in nightclubs. States that Liggett & Myers sponsors Daytonafest/Laudafest with beer giveaways and wet t-shirt contests. Examines Lorilland's use of sampling, give-aways, and aircraft banners.
599) Summ (Single Unit Marketing Model Strategic Games for the Viceroy Brand
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830200
Author: Esposito Richena
Source: Minnesota AG
Trial: 550002528-550002557
Bates=550002528-550002557
Advertising and Marketing TM: None None None
SUMM (Single Unit Marketing Model), strategic games for the Viceroy brand, 1983. Declares objectives for making Viceroy more popular, with a strong male image, strong youth image, etc.
600) Subject: Cutter Tapes
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850408
Author: Parrack E T Jr
Source: Minnesota AG
Trial: 528010724-528010726
Bates=528010724-528010726
Advertising and Marketing TM: Men Young adults Blue Collar
Brown & Williamson internal correspondence, 1985, regarding Eli Cutter product. Responds to marketing for product. Identifies prime prospect as blue collar young male. Identifies problems with product and marketing elements. Reccomends changes in marketing mix. Expresses concern that product is expected to be stronger and better than it actually is.
601) Resolve Brand Marketing Strategies
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850429
Author:
Source: Minnesota AG
Trial: 528000258-528000279
Bates=528000258-528000279
Advertising and Marketing TM: Youth Starters Men
Handwritten notes on Brand Marketing Strategies. Notes show growth of smoker population. Identifies Brown & Williamson's weaknesses with starters and switchers-in, citing "failure to meet needs of young smokers". States that more women are smoking, switch brands more, and are more concerned about health. Ponders some approaches to new promotions.
602) 1980 Black Smoker Study
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800000
Author:
Source: Minnesota AG
Trial: 660054059-660054094
Bates=660054059-660054094
Advertising and Marketing TM: African Americans Quitters Starters
Black Smoker Study. Examines what brands are smoked in 12 cities. Indicates menthol smoking has increased, black smoking has declined. Mentions suggestion to trade competitors brand with Kools. States blacks smoking Benson and Hedges more. States figures for smoking Salem and Belair. States Kool perceived as for young, lower income and less educated. Contains tables, including information on 16 - 21 and 16 - 34 age groups.
603) Subject: Viceroy Creative Work Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760730
Author: Reid G T
Source: Minnesota AG
Trial: 680133247-680133248
Bates=680133247-680133248
Advertising and Marketing TM: Youth None None
Memorandum on creative work plan for Viceroy cigarettes. States need to make Viceroy have better personality and image. States need to attract males, smokers 16 - 35 primarily, females 26 - 50 secondly, and urban and suburban residents. States Marlboro and Winston are principle competitors. States need to give Viceroy a young, high-quality look.
604) Hispanic Situational Analysis for Kool Cigarettes
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19820225
Author: Sosa & Associates
Source: Minnesota AG
Trial: 676019247-676019294
Bates=676019247-676019294
Advertising and Marketing TM: Hispanics None None
Hispanic Situational Analysis for Kool cigarettes. Gives environmental situation appraisal, Hispanic consumption patterns, market share analysis, and overview of opportunities and limitations assessing advertising and brand awareness, trial, switching, starting and quitting, and top ten brands by group: Cuban, Puerto Rican, Texas-Mexicans, California Mexicans. Includes Spanish language ads for Marlboro, Winston, Newport, and Kent. Attributes lack of Kool brand awareness and trials to look of ad campaign directed toward young male smokers, its' traditional market. States that "42% of Hispanic market is under 18 years old" and that the "Hispanic market presents a bonanza of new starters coming online for the next decade for the manufacturer who gains the dominant market position". States that 47% smoke menthol. States there's a higher incidence of smoking among Hispanics, and that Brown & Williamson must legitimize menthol among young adult male smokers. Gives market figures for 21 - 34 age group only.
605) Demand Forecast (15 and Older) 1991--1999
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19910000
Author:
Source: Minnesota AG
Trial: 465455496-465455504
Bates=465455496-465455504
Advertising and Marketing TM: None None None
Demand forecast (15 and older) 1991 - 1999. Series of charts and tables indicates a steady decline in smoking. Measures population, incidence and intensity (sticks per day).
606) Subject: Copy Platforms
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19790829
Author: McKeown F E
Source: Minnesota AG
Trial: 674154525
Bates=674154525
Advertising and Marketing TM: None None None
Memo from F.E. McKeown to D.S. Johnston. Regards attached copy platform statements for Kool milds, Kool Super lights and Kool III.
607) 1974 Hot Rod Media Proposal for Brown & Williamson
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19740129
Author: Petersen Publishing Company
Source: Minnesota AG
Trial: 660015428-660015430
Bates=660015428-660015430
Advertising and Marketing TM: None None None
Proposal to have Kool and Viceroy advertised in Hot Rod magazine. Outlines breakdown of age groups and circulation. Claims Brown and Williamson requests 55% of audience be over 21. Claims audience has been getting older. Includes tables on percents and age of readers.
608) [Re: Cessation of B&W's Cinema Advertising Program] [ [Re: Cessation of B&W's Cinema Advertising Program]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840229
Author: Pepples Ernest
Source: Minnesota AG
Trial: 690148206
Bates=690148206
Advertising and Marketing TM: Youth None None
Letter from Ernest Pepples, Snior VP and General Counsel for Brown and Williamson, to Arthur Purzycki of the Federal Trade Comission. Mentions the FTC's investigation of Brown and Williamson's cinema advertising program. Responds to complaint filed with the FTC regarding screening of a Kool trailer prior to matinee of "Snow White" in a Massachusetts cinema. Acknowleges FTC's view that this is in violation of the law. Promises to close its cinema advertising program immediately.
609) Situation Analysis
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770600
Author: Broecker B L
Source: Minnesota AG
Trial: 666022186-666022223
Bates=666022186-666022223
Advertising and Marketing TM: Youth African Americans Men
1977 Marketing analysis of Kool, from Brown & Williamson. Details the history of Kool, from status as the leading menthol in the 1960's, to declining sales in the late 1970's. States that Kool's smoker image is young, male, heavy smokers. Gives the product image as more menthol, stronger that Newport or Salem. Quotes the market share among African Americans as 38%. Reports incidence of smoking menthol among African Americans as 63%. States that Kool is the leading menthol brand among young smokers, males, and African Americans, cites a high starter index. Examines population data on 16 - 20 year segment, billed as the historical stronghold of Kool smokers and starters. Boasts that Kool maintains a heavy young smoker skew, and a high starter index, lists demographics for media selection as young adult males, 16 - 25, African Americans 16 - 25, and some females 16 -25.
610) Session #1 Opportunity: Develop Strategies to Achieve a 10 1/2 Share of Market for Kool by 1981
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19780420
Author:
Source: Minnesota AG
Trial: 66700 7696 - 66700 7798
Bates=66700 7696 - 66700 7798
Advertising and Marketing TM: Youth African Americans None
Marketing plan to develop strategies for Kool cigarettes. Lists wishes such as capitalizing on the affinity between menthol and marijuana smoking, starting a rumor that menthol is health, and gear promotions to young audiences.
611) Session #2 Objective: Determine Smoking Environment - 1981 and Determine Major Dynamics Which Will Influence/Create That Environment
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19780420
Author:
Source: Minnesota AG
Trial: 667007702-667007710
Bates=667007702-667007710
Advertising and Marketing TM: Youth None None
Marketing plan to determine the smoking enviroment in 1981. Focuses on the motivations, needs and values of teenagers. Lists peer acceptance, role modeling, live for today, personal freedom as hallmarks. Strategizes Kool as directed at starting smokers, the age group explored.
612) Session #3 Implications for Cigarette Industry
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19780420
Author:
Source: Minnesota AG
Trial: 667007711-667007714
Bates=667007711-667007714
Advertising and Marketing TM: None None None
Marketing document, Brown & Williamson. Lists implications in advertising for cigarette industry. Emphasizes that integrity is important in brand selection for teenagers. Lists packaging as the most important advertising vehicle. Mentions the health issue as something to be solved or neutralized.
613) Subject: Kool Marketing Analysis and Strategy Recommendations
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19780000
Author:
Source: Minnesota AG
Trial: 77707 2517 - 77707 2525
Bates=77707 2517 - 77707 2525
Advertising and Marketing TM: Young adults African Americans Men
Handwritten Kool marketing analysis and strategy recommendations. Bases recommendations on brand switching studies. Warns that Salem is increasing market share. States that Kool starter index is still high, but it is not attracting males more than Salem. Opens that Kool is perceived as stronger than Salem, with more tar/taste and more menthol.
614) Re: 5 Year Media Strategy Summary
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19821108
Author: Mayers Michael S
Source: Minnesota AG
Trial: 670660978-670660379
Bates=670660978-670660379
Advertising and Marketing TM: None None None
Letter to Jim Coleman of Brown and Williamson from Michael Mayers of Cunnigham & Walsh Advertising. Regards the five year history of Brown and Williamson brands by media strategies. Mentions that several marketing and media principles have changed, including an increase in magazine ranking and selection reliance on local media, and overspending in strongest markets. Geographic spending principles tightened.
615) Kool Presentation 1/16/78
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19780116
Author:
Source: Minnesota AG
Trial: 68901 0955 - 68901 0959
Bates=68901 0955 - 68901 0959
Advertising and Marketing TM: Young adults African Americans Starters
Handwritten copy of Kool presentation. Lists Kool's strengths as skewed male, young adult, with a high starter index. Presents Kool as stronger menthol, more tar/flavor than Salem. States that prime prospects for Kool smokers are starters, African Americans, male and female, and young adults.
616) Subject: Kool Milds Copy Platform
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19790829
Author: Reid G T
Source: Minnesota AG
Trial: 674154526-674154527
Bates=674154526-674154527
Advertising and Marketing TM: Starters None None
Copy platform for Kool Milds. Seeks to establish Kool Milds as a socially acceptable cigarette with a user image of youthfulness and masculinity. Identifies prospects as starters, not college graduates.
617) Brown & Williamson Tobacco Corporation Belair 1984 Media Plan
Brown and Williamson Tobacco Corp. http://www.mnbluecrosstobacco.com/
Date: 19830914
Author:
Source: Minnesota AG
Trial: Exhibit 13783
Bates=Exhibit 13783
Advertising and Marketing TM: Youth None None
Belair media plan. Identifies target audience, including categories for males 16 -29, and females 16 -29.
618) Subject: Kool Record Continuity
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830907
Author: Hendricks J L
Source: Minnesota AG
Trial: 676026171-676026172
Bates=676026171-676026172
Advertising and Marketing TM: None None None
Memo recommending Kool record continuity promotional concept. Suggests that Kool tie-in with RCA record club and offer records at half off. Says that smokers can order from a special Kool catalog. Imagines that this will reach the Kool target audience, with the benefit of possible tie-ins such as MTV.
619) Subject: Movie Media Network
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19831006
Author: McAlevey
Source: Minnesota AG
Trial: 676026182-676126183
Bates=676026182-676126183
Advertising and Marketing TM: College students None None
Memo exploring Brown & Williamson's potential use of the Movie Media Network. Claims that targeted market of college students could be reached by using advertising at movie theaters. Suggests using large college population cities as a base, then pricing movie screens as cost effective. Wonders if it is legal to pursue the college market in this medium. Concludes that it is a less objectionable way than current advertising to the theater market.
620) [Re: National Publicity Program for Kool]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19790212
Author: Krenn A William
Source: Minnesota AG
Trial: 680503 4571 - 68503 4597
Bates=680503 4571 - 68503 4597
Advertising and Marketing TM: African Americans Young adults Youth
Letter to Bradley Broecker from A. William Krenn with enclosed marketing report. Regards publicity program for Kool sponsorship of the Jazz Festivals, "Super Nights" concerts and "Country on Tour" programs. Expresses concern that Kool sponsorship has been left out of much publicity for events. States that they are geared at building name awareness among teenagers and young adults, African Americans, men, women, and children, and suggests strategies to achieve this through various media.
621) Re: Theatre Trailer - REV WTD Audiences/CPM
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830203
Author: Stevens Mel
Source: Minnesota AG
Trial: 68602 3579 - 68602 3580
Bates=68602 3579 - 68602 3580
Advertising and Marketing TM: Youth Young adults None
Letter to Jim Coleman of Brown and Williamson from Mel Stevens of Cunnigham & Walsh Advertising. Includes monthly attendance figures accompanying Brown and Williamson theater trailers. Adjusts figures for a 13% incidence of teenagers (12+). Gives final figures for 18-up.
622) Cigarette Industry Initiatives Against Youth Smoking
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2047124670-2047124671
Bates=2047124670-2047124671
Advertising and Marketing TM: None None None
Cigarette industry initiatives against youth smoking. Gives history of advertising, from the cessation of advertising on campuses, to the Cigarette Advertising Code, sampling restrictions and billboard placement. Mentions the Tobacco Institute's advertising campaign for tobacco companies not wanting youth to smoke. Lists the Responsible Living Program, with the booklets "Helping Youth Decied", and "Helping Youth Say No". Mentions retail compliance program, It's the Law.
623) Session #5 Objective: What Are the Best Opportunity Segments for Kool Family to Extend Into
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19780420
Author:
Source: Minnesota AG
Trial: 66700 7715 - 66700 7719
Bates=66700 7715 - 66700 7719
Advertising and Marketing TM: Youth African Americans None
Marketing document explores Kool line extension possibilities. Imagines a female-only Kool type pack, non-menthol Kool marijuana identification. Recommends positioning against Salem. Mentions sampling, coupon drops, and in-store displays as marketing options. Imagines designing a low tar cigarette to give the impression of health. Recommends advertising economic incentives to Marlboro (espicially young) smokers.
624) Barcley 1984 Operational Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 670614353-670614494
Bates=670614353-670614494
Advertising and Marketing TM: Adults Adults Military
Barclay 1984 operational plan. Expresses concern over share and ad awareness decline, attributable to several factors, particularly FTC controversy over description of tar levels and tar claims. Discusses problems and solutions from product modification to marketing plans, such as direct mail. Gives promotion history of Barclay.
625) Youth We Want You to Know Where We Stand
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2501211477
Bates=2501211477
Advertising and Marketing TM: None None None
Philip Morris advertisement "Youth We Want You to Know Where We Stand". Touts the Action Against Access program preventing youth from buying cigarettes. Copy is difficult to read.
626) Smoking Incidence and Per Capita Consumption by Sex/Age Bracket
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840516
Author:
Source: Minnesota AG
Trial: 465441899-465441908
Bates=465441899-465441908
Advertising and Marketing TM: None None None
Report by Brown and Williamson stating per capita income and number of smokers by age and sex bracket. Show ages 16 - 25, 26 - 40, 41+. Expresses data in tables. Data also in waves with both sexes.
627) [Re: Translated Letter Entitled A Dishonest Campaign]
R.J. Reynolds Tobacco Company http://www.tobaccoresolution.com/
Date: 19900914
Author: Velez Nilda
Source: Minnesota AG
Trial: 509082798-509082800
Bates=509082798-509082800
Advertising and Marketing TM: Hispanics Youth None
Letter to Peggy Carter of RJR (NC) from Nilda Velez of RJR (NY), enclosing a translation of a letter of complaint published on a leading daily Hispanic paper. Protests RJR's "dishonest campaign" in Hispanic neighborhood, where a Camel van plays loud latin music and gives away a Camel t-shirt for the purchase of two packs of Camel cigarettes. Feels that both ex-smokers and children are at risk. Expresses concern over health hazards and image of smoking as glamorous. Protests RJR's "selling their poison in our community".
628) FDA Proposals Would Not Reduce Youth Smoking
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2048352294-2048352301
Bates=2048352294-2048352301
Advertising and Marketing TM: None None None
Report on FDA proposals which would reduce youth smoking. States FDA report only looks at period from 1991 - 1994 indicating a 30% rise. Touts study showing 39% drop since 1975 and a rise in illegal drug use. States parents, peers, and older siblings are determinants of smoking. Quotes experts saying, "There's no connection between smoking and advertising". Contains charts.
629) Questions and Answers
R.J. Reynolds Tobacco Company http://www.tobaccoresolution.com/
Date: 19840117
Author:
Source: Minnesota AG
Trial: 503115602 - 503115612
Bates=503115602 - 503115612
Advertising and Marketing TM: None None None
RJR questions and answers on campaign regarding smoking & health controversy. States purpose is to facilitate rational discussion, to take a stand for fair treatment for smokers and industry. States need for courtesy between smokers and non-smokers, that RJR believes young people should not smoke, and that the smoking and health issue is open controversy and not a closed case.
630) Young Adult Smoker Target: An In-Depth Look
Philip Morris Cos., Inc. http://www.mnbluecrosstobacco.com/
Date: 19890922
Author: Leo Burnett USA
Source: Minnesota AG
Trial: Exhibit 11853
Bates=Exhibit 11853
Advertising and Marketing TM: None None None
Leo Burnett report on "Young Adult Smoker Target: an In-depth Look". Reports dominant share of Philip Morris is the 18 - 24 year old market. States research objectives and method of data collection. Describes young adult characteristics in market: independence, care for environment. Describes what a cool person is. Describes how 90's men look and act, what baby boomers and busters want. Draws conclusions about market inside and outside the U.S.
631) Top British Tobacco Firms to Fight European Bans
Non-Tobacco Company http://
Date: 00000000
Author:
Source: Unknown
Trial:
Bates=
Advertising and Marketing TM: None Youth None
Short article, "Top British Tobacco Firms to Fight European Bans." Reports on four top British tobacco companies fighting European Union's decision to ban tobacco advertising and sponsorship. Names British American Tobacco, Gallaher, Imperial, and Rothmans.
632) Subject: Apollo Strategy Recommendation
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19810312
Author: Finley Sue M
Source: Minnesota AG
Trial: 676028892-676028914
Bates=676028892-676028914
Advertising and Marketing TM: None None None
Apollo strategy recommendation. Refines Apollo a male oriented ultra low tar non-menthol product. States that younger males are underrepresented in the ultra segment. Opines that women may culturally do more masculine things without a perceived backlash, but men cannot do traditionally feminine things. Recommends positioning Apollo as a traditionally male smoke with contemporary masculine appeal. States that Apollo must convince men that they are not compromising their masculine image in smoking an ultra low tar product. Includes print ads for several brands.
633) Technological Forecast of the Future Environment and Its Effect on the Tobacco Industry
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19780915
Author: Forecasting International Ltd
Source: Minnesota AG
Trial: 670654769-670654817
Bates=670654769-670654817
Advertising and Marketing TM: None None None
Technological forecast of the future environment and its effects on the tobacco industry, prepared for Brown & Williamson by Forecasting International. Examines trends and tar levels for tobacco industry, particularly concerning governmental regulation of cigarettes. Gives history of cigarette consumption. Notes decline in smoking incidence among teenagers. Describes anti-smoking educational programs by the Office of Smoking and Health and by the American Cancer Society. Includes overview of tobacco regulation and consumption patterns of Scandinavian countries.
634) Youth Smoking
Lorillard Inc. http://www.lorillard.com/
Date: 19831121
Author:
Source: Minnesota AG
Trial: 03521217-03521299
Bates=03521217-03521299
Advertising and Marketing TM: Youth None None
Youth smoking study. Reviews literature. Profiles young smoker. Attributes youth smoking to peer influence, not industry advertising, yet cites one study's findings that 1/2 of teen smokers said billboard and magazine ads made them want to smoke. Attacks researcher methods, studies and information. States that the time of experimentation is around 12 or 13 years old. Finds that more teen girls smoke than boys. Notes factors influential in teen smoking: parental smoking, peer pressure and socioeconomic class. Cites a study of tobacco awareness done in Scranton, PA, that finds 25% of the children in first grade and pre-school class had already tried cigarettes. Mentions peer influence, parental attitude and advice as factors in teen smoking. Dissects anti-smoking programs, states that most begin too late in a child's development, fear is not an effective persuader, teens do not respond to long term health threats. Denies that advertising influences teens to initiate smoking.
635) Pushing Smokes in Kids' Movies
Non-Tobacco Company http://www.philipmorris.com/
Date: 19880000
Author: Tobacco & Youth Reporter
Source: Minnesota AG
Trial: 2025876846-2025876849
Bates=2025876846-2025876849
Advertising and Marketing TM: Youth None None
Tobacco and Youth Reporter- article entitled "Pushing Smokes in Kids' Movies." Lists movies for kids and teenagers where the characters are portrayed as smoking or cigarette advertising is embedded in the film. Includes Big, Who Framed Roger Rabbit, Superman II, Baby, Desperately Seeking Susan, Beverly Hills Cop, and Two of a Kind.
636) Kool 1983 Operational Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830000
Author:
Source: Minnesota AG
Trial: 690108711-690108721
Bates=690108711-690108721
Advertising and Marketing TM: African Americans Hispanics Young adults
Kool 1983 Operational Plan. States objective to stop share decline. Plans to target young adults under 25. Expresses concern over changing demorgaphics of smokers. Discusses budget, media, positioning, promotions.
637) Philip Morris U.S.A. Announces Advertising Program to Warn Against Use of Trademarks on Children's Products
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19900709
Author:
Source: Minnesota AG
Trial: 2044336350-2044336351
Bates=2044336350-2044336351
Advertising and Marketing TM: Youth None None
Philip Morris press release describing the advertising campaign to warn manufacturers against unauthorized use of Philip Morris trademanrks on products for children. Warns that Philip Morris will pursue legal action against trademark infringement. Declares Philip Morris' belief that smoking is an adult custom.
638) Head-On Test of Two 84mm Menthol Cigarettes #327 vs. #347, #347 vs. #327
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770500
Author: Market Facts Inc
Source: Minnesota AG
Trial: 675009106-675009190
Bates=675009106-675009190
Advertising and Marketing TM: None None None
Menthol cigarette preference test. Distribues two types of 84mm menthol cigarettes to menthol smokers of at least four packs a week. Asks them to smoke each of the types, then fill out a questionnaire on their preferences. Lists results by regular brand of cigarette smoked, age (21 and up), male/female, white/non-white.
639) Brown & Williamson Tobacco Company New Ventures Project Stage II - The New Smoker
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19740900
Author: Kenyon & Eckhardt Inc
Source: Minnesota AG
Trial: 779217794-779217833
Bates=779217794-779217833
Advertising and Marketing TM: Youth None None
Brown & Williamson New Ventures Project Stage II, the new smoker. Seeks to analyze the phenomenon of the "new"smoker, importance as a market segment, Brown & Williamson's share of this segment, and suggestions on how to maximize this share. Lists in chart, "Changes in Type of Cigarette Smoked", smokers by age and sex, starting with 16 - 25 years of age. Lists change in age emphasis of U.S. population 1970 - 85 category of 15 - 24 years of age. Uses age category of 15 - 24 under index of smoking population in the estimate of future trends in smoking population. Advises Brown & Williamson to study the market and customer, behavior patterns, attitudes and aspirations, and use the findings. Recommends creating a "living laboratory"- retail locations adjacent to colleges.
640) Subject: Apollo Strategy
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19810313
Author: McCafferty B L
Source: Minnesota AG
Trial: 676028891
Bates=676028891
Advertising and Marketing TM: None None None
Memo from B.L. McCafferty to S.A. Wallace regards the attached Apollo Startegy. Requests it be read and approved. States that it will be used to provide agency and R&D direction.
641) Anticipated Media Q&A Luken and Waxman Hearings
R.J. Reynolds Tobacco Company http://www.tobaccoresolution.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 507722740-507722754
Bates=507722740-507722754
Advertising and Marketing TM: College students Hispanics Military
Anticipated media question and answer, Luken and Waxman hearings. Lists responses. Admits change of focus for Camel campaign from 18 - 24 to 18 - 20, in order to compete with Marlboro. States they do not encourage youngsters to smoke, despite document stating bringing in younger adult smokers "is key company priority". Confronted on controversial proposals, claims none were executed. Confronted on targeting specific groups. Defines younger adult smokers as 18 - 34. Claims their psychographics on 17-year-olds were unsolicited. Discusses Camel birthday party and media coveage. Twelve unaswered queries are listed at the end of the document. Includes handwritten rephrasings, and a list of cartoon characters used in ads, such as Charlie for Starkist Tuna.
642) Why the Secrecy About the Smoking Dogs?
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2016000352
Bates=2016000352
Advertising and Marketing TM: None None None
Copy of "Why the Secrecy About the 'Smoking Dogs'", by the Tobacco Institute to the American Cancer Society. Copy is so small and illegible that no description can be given as to nature.
643) Subject: Young Adult Smokers (YAS) - Revised
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19930415
Author: Rush Sonya
Source: Minnesota AG
Trial: 2045418043-2045418044
Bates=2045418043-2045418044
Advertising and Marketing TM: None None None
Memorandum on young adult smokers. States Philip Morris held significant share of YAS (young adult smokers) defined as 18 - 24. Largest share of whites and Spanish speakers. Lorillard has largest black market. More females buy discount than males. More whites prefer discounts. RJR carries higher share of blacks from both sexes. Philip Morris captured larger share of whites. Brown and Williamson had higher portion of black males. States intention to develop dicsount market among minorities.
644) Launch Advertising for Industry Youth Initiatives
Tobacco Institute http://www.philipmorris.com/
Date: 19900000
Author:
Source: Minnesota AG
Trial: 2025862514-2025862515
Bates=2025862514-2025862515
Advertising and Marketing TM: None None None
Chart labeled "Launch Advertising for Industry Youth Initiatives." Lists December 1990 through January of 1991. Marks off, by week, the schedule for USA Today, Newsweek, Time, People, Roll Call, Governing, and State Leglislator. Gives advertising schedule, lists cost, circulation and date of sale. Total cost is $434,756.
645) Kool and Marlboro Share By Age Over Ten Year Period
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760412
Author: Kelly K G
Source: Minnesota AG
Trial: 685058250-685058258
Bates=685058250-685058258
Advertising and Marketing TM: Youth None None
Kool and Marlboro share of smokers by age over a ten year period. Recounts Marlboro as starting out strong in the 16 - 25 year old category, then plateauing. Reports that Kool's rate of growth increased dramatically among 16 - 25 year olds. States that 16 - 25 year olds were Kool's primary age group in the last ten years.
646) The Cigarette Market: The National Tracking Study January-July, 1972
Philip Morris Cos., Inc. http://www.pmdocs.com/
Date: 19721000
Author: Loschert Annette
Source: Minnesota AG
Trial: 2040514508-2040514532
Bates=2040514508-2040514532
Advertising and Marketing TM: Young adults Adults Youth
Tracking study from Philip Morris focusing on brand awareness before and after the 1970 Broadcast Ban. Uses telephone interviews to measure ad recall from before the ban, and after. Finds that Virginia Slims has the highest recall, followed by Salem, then Marlboro. Trial ad smoker share remains constant for Virginia Slims, Parliament and Benson & Hedges. Survey includes 18 - 24 year old group, called "young smokers". Includes tables.
647) [Re: Action for Children's Television, Inc. Complaint to Bureau of Consumer Protection]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19831108
Author: Purzychi Arthur Esq
Source: Minnesota AG
Trial: 676025772-676025773
Bates=676025772-676025773
Advertising and Marketing TM: Youth None None
Letter from Arthur Purzychi, FTC, to Ernest Pepples, Brown & Williamson, informing him that Action for Childrens Television has filed a complaint with the FTC regarding video commercials for Brown & Williamson cigarettes. Claims a product trailer for Kool was shown prior to a Saturday matinee of "Snow White" at a cinema in Massachusetts. Requests Brown & Williamson's policy and position regarding showing such ads in moviehouses featuring G and PG rated films. Further requests documentation proving position and list of theatres where video has been or will be shown, as well as videocasette of trailer in question.
648) Core Message Track Youth Smoking and Cigarette Advertising/Promotion (for Use in Response to Surgeon General Report)
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2046573757-2046573759
Bates=2046573757-2046573759
Advertising and Marketing TM: None None None
Document subtitled- For Use In Response to Surgeon General Report. Outlines company responses to questions on youth smoking, and advertising to youth. Starts with the claim that no study proves that advertising makes non-smokers smoke. Asserts that parents and peer pressure influence is the real reason kids smoke. Claims that Philip Morris doesn't want kids to smoke and produces the It's the Law and Responsible Retailer Programs. Argues that advertising is only for smokers to increase brand loyalty and encourage brand switching.
649) The Changing Lifestyles of Young Adult Women: A Special Analysis for Virginia Slims
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19910500
Author: Roper Organization Inc
Source: Minnesota AG
Trial: 2040273414-2040273450
Bates=2040273414-2040273450
Advertising and Marketing TM: None None None
The Changing Lifestyles of Young Adult Women- a special analysis for Virginia Slims. Surveys changes in attitudes of women 18 - 24 between 1979 and 1989. Explores personal and family values and aspirations, the good life, work, evnironmental activism, lesiure time. Finds increase in women wanting careers over just jobs, better pay, fewer children.
650) Subject: Smoking and Youth White Paper
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19890302
Author: Laufer David
Source: Minnesota AG
Trial: 2040852052
Bates=2040852052
Advertising and Marketing TM: None None None
Memo from David Laufer to Guy L. Smith, IV, regarding smoking and youth white paper. Alludes to a bibliography of articles and studies which may be used in support of their arguments on youth smoking and sampling bans, advertising and promotion.
651) All Fired Up: Critics Call Tobacco Industry's Anti-Cigarette Messages for Teens Inappropriate, Misleading
R.J. Reynolds Tobacco Company http://www.tobaccoresolution.com/
Date: 00000000
Author: Roan Shari
Source: Minnesota AG
Trial: 510331080-510331091
Bates=510331080-510331091
Advertising and Marketing TM: Youth None None
Articles criticizing tobacco industry anti-smoking messages for teens, interspersed with the rebuttal of the industry. Discusses the following programs and publications: Helping Youth Say No; Helping Yough Decide; Right Decisions, Right Now; It's the Law; How to talk to your kids about not smoking even if you do. Industry is criticized for not including information on health hazards or the addictiveness of nicotine, for presenting smoking as a rite of passage into adulthood, for sending mixed messages, for not condemning adult smoking. RJR argues that peer pressure causes smoking initiation, not advertising; That their materials supplement ensuring health curricula; that the "gory details" are the least effective aspect of smoking deterrent programs.
652) The Tobacco Institute First Half 1986 Advertising Schedule for Helping Youth Decide
Tobacco Institute http://www.philipmorris.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 2025853921
Bates=2025853921
Advertising and Marketing TM: None None None
"Helping Youth Decide" advertising schedule for the first half of 1986. Lists target publications, circulation data and advertising costs. Publications broken down into the following categories: general, black and trade.
653) Public and Government Relations Recommendations New Brand Activities February 14, 1990
R.J. Reynolds Tobacco Company http://www.tobaccoresolution.com/
Date: 19900214
Author:
Source: Minnesota AG
Trial: 507618245-507618263
Bates=507618245-507618263
Advertising and Marketing TM: Youth African Americans Hispanics
Public Relations Plan. On the heels of intense controversy over the marketing of "Uptown" , RJR plans defensive strategies for launch of new products; Salem Gold, Dakota, Salem Box and Horizon. Anticipates objections and lists responses to each, particularly when charged with targeting women, African- Americans, Hispanic and youth.
654) Statement from Philip Morris U.S.A. Regarding Youth Smoking
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19910109
Author:
Source: Minnesota AG
Trial: 2023918504
Bates=2023918504
Advertising and Marketing TM: None None None
Press release from Philip Morris regarding youth smoking. Argues that Philip Morris doesn't want children to smoke, and that anti-smoking groups should realize that on this issue they are on the same side. Denies practice of marketing to youth, support of minimum age of 18, supervision of vending machines, support of tobacco industry's programs to discourage children from smoking.
655) Schedule of Product Placement 1987
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19890321
Author:
Source: Minnesota AG
Trial: 2022971413-2022971416
Bates=2022971413-2022971416
Advertising and Marketing TM: None None None
Philip Morris schedule of product placement for 1987-1989. Lists movie title, product supplied and estimated fair market value. Products supplied include cigarettes, signage, neon and period signs. Movies include Amazon Women on the Moon, Robocop, Tapehaeds, Dream Team, Field of Dreams, K-9, War Party, Who Framed Roger Rabbit?, and Crocodile Dundee.
656) Philip Morris U.S.A Reaffirms Commitment to Prevent Youth Smoking
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19910718
Author:
Source: Minnesota AG
Trial: 2022881521-2022881523
Bates=2022881521-2022881523
Advertising and Marketing TM: None None None
Press release from Philip Morris , reaffirming commitment to prevent youth smoking. Argues that it does not market to children. Supports establishment of minimum age of 18 to purchase tobacco products. Mentions the "It's The Law" retail program, supervision of vending machines, no sampling to those under 21, and no paid movie placements, Claims that advertising does not increase the incidence of youth smoking.
657) Cigarettes Are Not for Children
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2022881505
Bates=2022881505
Advertising and Marketing TM: Youth None None
Print ad listing Philip Morris brands, Marlboro, Merit, Parliament, Virginia Slims, Benson & Hedges, Players, Cambridge. Reads "Cigarettes are not for Children!" Copy asserts that Philip Morris doesn't market to children and prohibits use of brand logos on any product not produced by the company.
658) Young Adult Male Smokers' (18-24) Perceptions of Female Virginia Slims and Marlboro Lights Smokers
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19910600
Author: Leo Burnett USA
Source: Minnesota AG
Trial: 2047146829-2047146832
Bates=2047146829-2047146832
Advertising and Marketing TM: None None None
Report on young adult male smokers (18 - 24) perceptions of female Virginia Slims and Marlboro Lights smokers. States inverview was done with Leo Burnett, dialogue, telephone interviewing system, 18 - 24 year olds. Describes Virginia Slim smokers as feminist, self centered, average age 29. Marlboro Light smokers as friendly and fun, 22 years old. Describes 18 - 24 year olds. Provides charts.
659) Young Adult Trends 18-24
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19890922
Author:
Source: Minnesota AG
Trial: 2047929834-2047929835
Bates=2047929834-2047929835
Advertising and Marketing TM: None None None
Notes on young adult trends. Notes characteristics, independence, dependence on peer group, return to traditonal values. Celebrities comment on "Baby Busters" born 1965 - 1976. States party lifestyle is out, family values are in. States materialism is out.
660) We Don't Advertise to Children.
R.J. Reynolds Tobacco Company http://www.philipmorris.com/
Date: 19840000
Author:
Source: Minnesota AG
Trial: 2023273159
Bates=2023273159
Advertising and Marketing TM: None None None
Advertisement by RJR on anti-smoking. States company does not want young people to smoke. Claims they run ads for young people advertising that smoking is for adults. Claims advertising does not influence youth smoking. Claims that advertising is intended to encourage brand switching and brand loyalty. Advises reader to share with children.
661) Belair Long Range Objectives & Strategies
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19750900
Author:
Source: Minnesota AG
Trial: 666014245-666014254
Bates=666014245-666014254
Advertising and Marketing TM: Adults None None
Belair long range objectives and strategies. Lists marketing objectives, i.e. to "add longevity to the franchise by reducing the average age of our smokers by three years". Lists strategies to reach target audience, adults 26 - 40. Includes tables.
662) Youth Smoking
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2040852057-2040852061
Bates=2040852057-2040852061
Advertising and Marketing TM: None None None
Document entitled, "Youth Smoking". Argues that cigarette marketing efforts are not targeted at minors. Cites the Cigarette Advertising Code, cessation of sampling where minors have access, youth anti-smoking programs by the tobacco industry. Claims advertising does not induce youth to smoke. Quotes the Surgeon General as saying no definitive answer is available on advertising and level of tobacco consumption. Gives greater importance to peer and family influence. Argues that teen smoking is declining while advertising spending is increasing.
663) Table 291 Regular Brand of Cigarettes Total Students
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800000
Author:
Source: Minnesota AG
Trial: 670653531-670653532
Bates=670653531-670653532
Advertising and Marketing TM: None None None
Chart labeled, "Regular brand of cigarettes total students". Lists college students by sex, class, residence, and region. Second chart lists by race, income and age, 18 - 23.
664) Viceroy Brand Review
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 464306728-464306749
Bates=464306728-464306749
Advertising and Marketing TM: Young adults Adults None
Viceroy Brand review. Gives brand history of advertising from 1936-1980, as well as sales growth and product. Compares with other menthol and plain brands for share of amrket. Forecasts share of market for full taste segment into 1984. Prsdicts that starting and switching smokers will provide opportunity for the full taste segment.
665) The Cigarette Market Macro-View of Brand Switching 1971-1981
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830901
Author:
Source: Minnesota AG
Trial: 670585067-670585075
Bates=670585067-670585075
Advertising and Marketing TM: None None None
The cigarette market macro-view of brand switching. Examines market dynamics over a ten year period. Analyzes data from switching study. States that the cigarette market is characterized by a high level of inertia. Starters identified as age 25 and under, more female than male.
666) Cigarette Advertising Code Partially Annotated
Multiple companies http://www.bw.aalatg.com/bw/props/0000294781.htm
Date: 19670914
Author:
Source: Minnesota AG
Trial: 680274268-680274293
Bates=680274268-680274293
Advertising and Marketing TM: None None None
Cigarette Advertising Code, partially annotated, for the personal and confidential use of the Directors of the Cigarette Advertising Code. States code, gives examples of unacceptable proposals. Discusses restrictions on radio, T.V., magazines, sampling, ways smoking is presented, age of models, testimonials, health representations.
667) Correlation Coefficients Share of Starters with Share of Former Smokers
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830906
Author:
Source: Minnesota AG
Trial: 670585046-670585066
Bates=670585046-670585066
Advertising and Marketing TM: Youth None None
Share of Starters with Share of Former Smoker. Derives data from the switching study. Lists age ranges of 16 - 24, 25 - 40, and 40+ for both men and women. Tracks switchers out of and into brand family. Analyzes data, finds that switchers in are the key to brand growth. Starters for Kool female smokers listed, 16 - 25. Concludes that Kool receives less than fair share of inflow of starters.
668) Share and Trend Analysis
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830825
Author:
Source: Minnesota AG
Trial: 670585101-670585102
Bates=670585101-670585102
Advertising and Marketing TM: Youth None None
Share and trend analysis for all brands. Lists males 16 - 25, subdivided into starters, loyal, quitters, former switchers in and out. Lists all smokers 16 - 25 with same subcategories.
669) Share and Trend Analysis
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830822
Author:
Source: Minnesota AG
Trial: 670585103-670585105
Bates=670585103-670585105
Advertising and Marketing TM: Youth None None
Share and trend analysis for Kool family brand line of cigarettes. Lists male 16 - 25 as age group, subdivided into starters, loyal, quitters, former, switcher in and out. Lists young smokers 16 - 25 wih same subcategories.
670) All Smokers
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19820000
Author:
Source: Minnesota AG
Trial: 670585107-670585117
Bates=670585107-670585117
Advertising and Marketing TM: Youth None None
Handwritten data culled from switching study. Reports Kool's share of starters, former smokers, male percentage of Kool franchise by years 1979 - 1982, starting with ages 16 - 25.
671) Market Dynamics
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19831000
Author:
Source: Minnesota AG
Trial: 670585237-670585256
Bates=670585237-670585256
Advertising and Marketing TM: Youth None None
Market dynamics. Analyzes data from switching study to discover if starters, switchers, loyal smokers, and quitters are most important to brand growth. Decides that switchers-in are the most important. States that Kool is no longer attracting its fair share of starters, the traditional source of strength. Lists age of starters as 16 - 25. Lists Kool starters beginning with male smokers, 16 - 25. Summarizes by saying that starters are concentrated in the younger age group, and Kool needs to increase its share among young smokers.
672) Additional Analyses the National Brand Switching Studies
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840100
Author: Market Facts Inc
Source: Minnesota AG
Trial: 670579702-670579724
Bates=670579702-670579724
Advertising and Marketing TM: Youth Starters None
Additional analysis of the National Brand Switching Studies, for Brown & Williamson. Prepares for future new product positioning and planning. Seeks to identify trends in the marketplace. Reports that smoking incidence is approximately 25% of the population, more males than females. In the 16 - 25 category, females predominate. Examines switching by cigarette category, tar level. Finds that first time starters are a great deal younger and smoke considerably less than other smokers.
673) Table 292 Usage of Pipe Tobacco/Cigares/Chewing Tobacco Total Students
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800000
Author:
Source: Minnesota AG
Trial: 670653533-670653534
Bates=670653533-670653534
Advertising and Marketing TM: College students Young adults None
Chart labeled, "Usage of pipe tobacco/cigars/chewing tobacco, total students". Lists college students by sex, class, residence and region. Second chart lists by race, income and age, 18 - 23.
674) Brand Switcher - Size By Sex and Age
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830000
Author: Market Facts Inc
Source: Minnesota AG
Trial: 670580040-670580056
Bates=670580040-670580056
Advertising and Marketing TM: None None None
Brand switcher analysis by sex and age. Examines brand switching by cigarette type, 85, 100, 120, and plain; divided into sex and age. Lists age range of 16 - 25. Presents data on switching by company and cigarette brand.
675) Table 290 Type/Packaging/Size of Regular Brand of Cigarettes Total Students
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800000
Author:
Source: Minnesota AG
Trial: 670653529-670653530
Bates=670653529-670653530
Advertising and Marketing TM: College students Young adults None
Chart labeled type/packaging/size of regular brand of cigarettes, total students. Lists college students by race, income, age 18 - 23. Second chart lists sex, class, and region.
676) Table 289 Number of Cigarettes Smoked Per Day/Length of Time Regular Brand Smoked Total Students
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800000
Author:
Source: Minnesota AG
Trial: 670653527-670653528
Bates=670653527-670653528
Advertising and Marketing TM: College students Young adults None
Chart labeled, "Number of cigarettes smoked per day/length of the regular brand smoked". Lists college students by sex, class, residence, and region. Ranges from 18 - 23 years of age. Second chart lists race, income, and age from 18 - 23.
677) [Re: Military Market Importance to B&W Cigarette Sales]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770907
Author: Kornfeld Nat
Source: Minnesota AG
Trial: 680085619-680085620
Bates=680085619-680085620
Advertising and Marketing TM: Military None None
Letter from Nat Kornfeld, to Richard Veatch of Brown & Williamson. Summarizes why military market is the most important market. Lists per capita cigarette consumption as higher than any other market in the country. States that it is the largest market for adults 18 - 35, the only market without recession, unemployment or pay cuts. Reports more discretionary income than other markets.
678) Kool Brand Promotion Plan - 1977
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760804
Author: Clingaman Jeffrey D
Source: Minnesota AG
Trial: 777080491-777080522
Bates=777080491-777080522
Advertising and Marketing TM: None None None
Kool Brand Promotion Plan - 1977 for Brown and Williamson. Lists objectives and promotion strategies to develop and sustain image and brand awareness of Kool cigarettes. Emphasizes importance of the young (unspecified age range) and "black" markets. Promotion ideas include: Kool Greenhouse, Kool Van, Kool Jazz Festival, Kool Playboy, Kool Basketball, Kool Sounds, as well as coupons. Suggests events "to involve the young and especially, to convince the starter group to smoke Kool." Handwritten in either margin are the comments: "BIG Legal Problem" and "Pull this page."
679) [Re: Business Tax Deduction for Cigarette Advertising and Promotion]
Lorillard Inc. http://www.lorillarddocs.com/
Date: 19850219
Author: Coalition on Smoking OR Health
Source: Minnesota AG
Trial: 85639431-85639432
Bates=85639431-85639432
Advertising and Marketing TM: Youth None None
Letter from Coalition on Smoking OR Health to Senator Bradley and Representative Stark. Praises congressional action on elimination of business tax deduction for cigarette advertising and promotion. Expresses opinion that industry self-regulation of cigarette advertising, particularly regarding youth, has failed, and cites as evidence that fact that 60% of current smokers started by age 13. Among those signing the letter are the American Cancer Socety, American Medical Association, Americans for Non-Smokers Rights, American Lung Association.
680) Subject: Recommended Kool FOB Program
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19751223
Author: McKeown Frank
Source: Minnesota AG
Trial: 779101275-779101280
Bates=779101275-779101280
Advertising and Marketing TM: Young adults Men None
Memo from Frank McKeown, regarding recommended Kool FOB program. Recommends support plan for Kool FOB and requests approval. Plans to promote Kool on local market in eleven cities, directly competing with Marlboro, which like Kool, is signified by high starter index among young adult smokers. States Kool has shown some historical property to draw Marlboro smokers to Kool, especially young adult males. States that ad copy will create personality for style and promote "extra coolness". Targets young adult males via magazines. Plans to monitor market share and advertising awareness. Attachments consist of tables listing markets, media plan (beetleboard, young adult newspapers, magazines, sky typing) and impressions per month for adults 18-24 in each city (1200-59,000 impressions per month.
681) Subject: Further Changes in the Kool Media Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19751212
Author: McKeown Frank E
Source: Minnesota AG
Trial: 779101338-779101345
Bates=779101338-779101345
Advertising and Marketing TM: Young adults Starters Youth
Brown & Wiliamson internal correspondence regarding further changes in Kool media plan. States that advertising agencies Brand Group and Ted Bates are developing strategies by medium, fund allocation and copy direction for all styles of Kool. Targets new media for promotion : Beetleboards, local media, underground newspapers, Greyhound bus terminals and "sky typing". Attachments with heading of Kool starter smoker program list magazine publications, cities to target age group; uses term "youth" population in tables.
682) Subject: Old Gold Parent Focus Groups
Lorillard Inc. http://www.lorillarddocs.com/
Date: 19781122
Author: Sellers Richard B
Source: Minnesota AG
Trial: 85395147-8539155
Bates=85395147-8539155
Advertising and Marketing TM: Youth Young adults None
MCA- Grahan Advertisng letter to Ken Cooper of Lorillard regarding Old Gold Focus group. Reports on opinions of smokers aged 21-26 and 21-30, recalling influences and attitudes on brand switching during smoking iniatiation. States that smoking iniatition age ranges from 11-13 or 14-17 in males, 14-16 in females and tends to correlate with eventual culmination of education (i.e., high school or college). Describes typical brand selection process, concludes that Old Gold is not a relevant brand in initial selection process. Discusses motivational differences of smoking by age 11-18 and up. Also discusses women's smoking behavior and attitudes/particularly with regard to the idea that smoking is "not lady like".
683) Conclusions
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760000
Author:
Source: Minnesota AG
Trial: 680116353-680116363
Bates=680116353-680116363
Advertising and Marketing TM: Youth None None
Viceroy marketing document. Worries that Viceroy's marketing efforts to date have not made it a young, male cigarette like Marlboro. States that it reaches a below average level of male starters. Dismisses "Racing" campaign as a failure to attract smokers. Proposes positioning Viceroy as a low-tar cigarette for young adults. Reports that the most dramatic growth in the hi-fi category is among smokers 16 - 25.
684) Camel Brand Promotion Opportunities
R.J. Reynolds Tobacco Company http://www.thesmokinggun.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 509216035
Bates=509216035
Advertising and Marketing TM: Young adults None None
Camel Brand Promotion opportunities. Lists attitudinal and lifestyle attributes of targeted young adult smokers. States that because target smokers are approaching adulthood they are sensitive to peer group pressure perceptions reegarding their maturity and masculinity. Notes limited disposable income of this group, need for value. Lists key interests of young adult smokers as girls, cars, music, sports and dancing.
685) Subject: Kool Opportunity Market Program (KOMP)
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850731
Author: Forsythe A G
Source: Minnesota AG
Trial: 466010548-466010563
Bates=466010548-466010563
Advertising and Marketing TM: Young adults None None
Plans to increase retail traffic in stores with heavy target audience of white downscale young adult males. Includes convience stores, liquor stores and gas stations. Recommends POP signage and promotional items, sampling and retail incentives.
686) Subject: Value for Money: Two-Tiered Pricing Scenario
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/bw/props/0011983893.htm
Date: 19860131
Author: Wilkerson N J
Source: Minnesota AG
Trial: 465637688-465637694
Bates=465637688-465637694
Advertising and Marketing TM: Starters Young adults None
Brown & Williamson's internal correspondence. Regards value for money, a two-tiered pricing scenario. Predicts the economic and political environment for 1986 - 1988. Sees increasing inflation rates, a moderate recession, budget deficits for the federal government. Predicts price increases for cigarettes, small number of potential new smokers (21 - 25). Warns of a growing perception wthin the industry that cigarettes are a short-term business. Sees generic product market expanding, dividing into premium brands and popular-priced brands.
687) CBS Reports: The Golden Leaf
Tobacco Institute http://www.tobaccoresolution.com/
Date: 19820914
Author: Radio TV Reports Inc
Source: Minnesota AG
Trial: 552378711 - 502378733
Bates=552378711 - 502378733
Advertising and Marketing TM: Youth None None
CBS Reports: The Golden Leaf, 1982. Examines the politics of tobacco. Questions governmental monetary support of tobacco farmers, in light of the White House's public position discouraging smoking. Discusses Carter administration's anti-smoking campaign, which was "doused" when Carter's popularity declined in southern tobacco states. Discusses fact that there is no regulation of cigarettes whatsoever. Mentions Surgeon General's report. Dr. Everett Koop states that cigarettes have the largest budget of any product in this country, in excess of a billion dollars. Report states that although tobacco contributes $60 billion a year to the nation's economy, $13 billion a year is spent on smoking- relating health problems, and $25 billion on lost production and wages.
688) Marlboro Sports Bars 1992-1993 Marketing Plan
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19920000
Author:
Source: Minnesota AG
Trial: 2043676624-2043676625
Bates=2043676624-2043676625
Advertising and Marketing TM: Young adults YAM None
Marketing plan to increase Marlboro visiblity through partnership with America's Original Sports Bar. Plans to reach target audience of YAMS-young adult males. Seeks to reach YAMS trough promotions capitalizing on Marlboro's imagery in sports. Objectives include generating names for a smoker databse and promoting trial and conversion.
689) Project Condor & It's the Law Discussion
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2504080302-2504080305
Bates=2504080302-2504080305
Advertising and Marketing TM: None None None
Suggestions on how to tie Philip Morris' It's The Law program in with Project Condor. Describes It's The Law as a program to educate retailers and encourage them to comply with laws concerning cigarette sales to minors. Identifies Project Condor as a point-incentive program offered to retailers who participate in PM promotions and in-store dispalys. Mentions placement of signs as one way of tying the two programs together, outlines elements and options.
690) Viceroy Media Discussion Document
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770200
Author:
Source: Minnesota AG
Trial: 670063596-670063600
Bates=670063596-670063600
Advertising and Marketing TM: Starters Youth None
Viceroy media discussion document. Aims to reposition Viceroy as a full flavor brand with the reassurance of less tar. Recommends increasing the media budget to over eight million. Plans to reintroduce Viceroy with new advertising, new packaging, and a new lowered-tar product. Identifies target audience as current Viceroy smokers, Winston smokers and starters. Lists starters under current demographics as 16 - 25.
691) Kool Black & Spanish Sub-Market Promotion
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19780600
Author:
Source: Minnesota AG
Trial: 687017105-687017107
Bates=687017105-687017107
Advertising and Marketing TM: African Americans Hispanics None
Kool Black and Spanish sub-market Promotion. Sets long term objectives of solidifying current franchise with African-American sub-market, and increasing growth with the Hispanic sub-market. Questions the dynamics of the sub-markets, brand loyalty, switching, starter index. States that supplemental data on targeting a particular consumer segment would be valuable.
692) Kool Advertising Tracking Study Topline Report Five Weeks After Start of Kool Campaign
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840900
Author:
Source: Minnesota AG
Trial: 545001360-545001367
Bates=545001360-545001367
Advertising and Marketing TM: African Americans Men Young adults
Kool advertising tracking study, five weeks after the start of Kool campaign. Reports that Kool is more likely to be viewed as contemporary, with a better product profile, after the advertising. Opines that Kool is potentially becoming more 'universal', seen as less for primarily young smokers, possibly not for kids. Worries that the decline in appeal primarily to young smokers will be a problem.
693) Advertising Awareness Study
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770000
Author:
Source: Minnesota AG
Trial: 687017260-687017306
Bates=687017260-687017306
Advertising and Marketing TM: Young adults Adults None
Seeks to determine the level of smoker awareness and recall of cigarette advertising. Uses ads from the past three months as test. Incorporates ad recall, slogan identification by brand, visual image and identification by brand. Interviews smokers 18 and up in different cigarette categories. Finds that Marlboro has the highest ordered and unordered ad recall. Notes that Virginia Slims has the highest brand slogan identification.
694) Subject: Kool's Black Franchise
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850806
Author: Woods J D
Source: Minnesota AG
Trial: 542012273-542012277
Bates=542012273-542012277
Advertising and Marketing TM: African Americans Youth None
Memo regarding Kool's black franchise. Attributes 40.5% of Kool's market to black smokers, and 36.5% to black volume. Mentions the KMDP program, and that distributors who have a majority of their accounts in KMDP areas have higher Kool volume. Lists age of smokers starting at 15 - 19.
695) Subject: 1983 Quitters and Current Generic Smokers Profiles and Other Issues (Brand Switcher) (MRD #1985-208G)
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19851108
Author: Beatty D A
Source: Minnesota AG
Trial: 465637654-465637667
Bates=465637654-465637667
Advertising and Marketing TM: Quitters None None
Profile of quitters and current generic smokers. Hypothesizes that a percentage of quitters might not have to quit if they had an image acceptable lower priced product. Analyzes Doral's demographic profile as a down-priced image barnd. Finds that current generic smokers are substantially older, more female than male and have a lower household income than quitters. Tracks quitting from age 16 and up. Uses 16-20 range in tables for smokers/quitters.
696) Project Top Gun Consumer Reactions to New Cigarette Concepts
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19880520
Author: Analytic Insight Inc
Source: Minnesota AG
Trial: 465663373-465663403
Bates=465663373-465663403
Advertising and Marketing TM: None None None
Surveys smokers feelings and attitudes about alternative concepts for smokeless cigarettes. Includes suggested design for a charcoal tip cigarette, a charcoal tube, and a tobacco cigarette surrounding tobacco and flavor granules designs all as tar free. Interviews smokers between 21-50. Report that participants generally quite interested in the idea a tar -free smokeless cigarette. Drawbacks perceived include chemcals in new design, potential breakdowns, and loss of satisfaction.
697) Tobacco and Youth Reporter Summer 1987
Non-Tobacco Company http://www.tobaccoresolution.com/
Date: 19870000
Author: STAT Stop Teenage Addiction to Tobacco
Source: Minnesota AG
Trial: 506650772 - 506650787
Bates=506650772 - 506650787
Advertising and Marketing TM: Youth None None
Tobacco & Youth Reporter, a 16 page newsletter focused on tobacco industry effects to market to youth. Articles on overseas marketing to children, advertising analysis, how RJR targets teens, how RJR lied about lack of connection between smoking and heart disorder, how RJR violated the cigarette advertising code. Includes statistics on cigarette sales to children, contributing $1 billion per year to the industry. Describes field research in which children as young as 11 are successful at buying cigarettes at 75% of all stores which sell tobacco.
698) Re: Camel New Advertising Campaign Development
R.J. Reynolds Tobacco Company http://www.mnbluecrosstobacco.com/
Date: 19860312
Author: Caufield Rick T
Source: Minnesota AG
Trial: Exhibit 12761
Bates=Exhibit 12761
Advertising and Marketing TM: Young adults Men None
Secret RJR document. Camel new advertising campaign development. Gives brand groups recommendations. Defines target audience as 18-24 male smokers. Recognizes importance of broad based appeal to gnerate sustained volume growth. States that advertising objective to direct Camel ads toward peer acceptance/influence to provide motivation for target smokers to select Camel. States product image as masculine, non-conformist, self-confident. Gives general creative guidelines and copy strategies.
699) Highlights of the Black Smoker Study (MR #1975-60)
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19750000
Author:
Source: Minnesota AG
Trial: 682341233-682341276
Bates=682341233-682341276
Advertising and Marketing TM: Youth African Americans None
Culls information from Black smokers, ages 16 and older. Records smoking incidence, brand type and size smoked. Finds that most cigarettes are purchased at grocery stores and convienence stores. States that smokers 16-34 smoke fewer packs per week than those 35 and over. Reports that half the Black poulation 16 and over smoke cigarettes, menthol is largest category.
700) Plan Follow-Up Notes Prepared for IWH
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19821206
Author: Hughes I W
Source: Minnesota AG
Trial: 670282963-670282971
Bates=670282963-670282971
Advertising and Marketing TM: Youth None None
Plan follow up notes. Includes smoking incidence information, Brown & Williamson forecast comments. Predicts that generic/private label cigarettes will increase market segment. Believes that tobacco will remain the primary raw material for cigarettes over synthesis. States that the rate of change to ultra-low tar products has slowed. Indicates that consumers may prefer higher tar products. Gives smoker demographics by sex, race, and age including 17 -20. Lists smokers 16 and up in smoking incidence calculation.
701) [Re: Telex Concerning Results Given to BAT]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19841031
Author: Wilhelm Jim
Source: Minnesota AG
Trial: 670147013-670147014
Bates=670147013-670147014
Advertising and Marketing TM: Young adults None None
Telex to Akio Murakoshi from Jim Wilhelm. Regards Murakoshi's request for May/June results to be given to BAT. Refuses permission, speculates that these results were passed to someone at BAT earlier. Recommends Ken Street investigate this issue. Gives the go ahead on starting menthol tests with groups of 21 and up menthol smokers.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Anti-Smoking
702) Re: Responsible Living ProjectTobacco Institute http://www.tobaccoinstitute.com/
Date: 19840926
Author: Brozek Michael F
Source: Minnesota AG
Trial: TIMN 0173566
Bates=TIMN 0173566
Anti-Smoking TM: None None None
Memorandum from Michael F. Brozek to leglislative counsel region IV. Refers to list of TAC members and state leglislators who received information on Responsible Living Project. Asks if any other leglislators should receive information. List not attached.
703) RJR Programs: Youth Smoking - Background
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 512693829-512693836
Bates=512693829-512693836
Anti-Smoking TM: None None None
RJR Programs: Youth Smoking. Discusses three-point program to address the youth smoking issue, directed toward youth, parents, and retailers. Includes in-school program, outdoor advertising, brochures, employee training and other materials. Gives background of how programs were developed. Attributes under age smoking to peer influence, parental guidance, and access to cigarettes.
704) Remarks by James J Morgan President and Chief Executive Officer Philip Morris U.S.A. Action Against Access
Philip Morris Cos., Inc. http://www.bw.aalatg.com/
Date: 19950627
Author: Morgan James J
Source: Minnesota AG
Trial: 282024268-282024272
Bates=282024268-282024272
Anti-Smoking TM: None None None
Remarks by James J. Morgan, President of Philip Morris regarding Action Against Access. States Philip Morris belief that minors should not smoke or have access to cigarettes. Describes and touts Action Against Access program. Lists the actions Philip Morris will take, such as discontinuing sampling and mail distribution of cigarettes. Lists legislative initiatives it will support.
705) Statement on RJR's Youth Non-Smoking Programs
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19940200
Author:
Source: Minnesota AG
Trial: 512694143-512694144
Bates=512694143-512694144
Anti-Smoking TM: None None None
States RJR position that "Kids should not smoke". Cites its programs supporting youth non-smoking efforts in school, at retail, and in the home.
706) Responsible Living: Adult Decisions and Teenage Smoking
Tobacco Institute http://www.tobaccoinstitute.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: TIMN 0018
Bates=TIMN 0018
Anti-Smoking TM: Youth None None
Report by the Tobacco Institute "Responsible Living : Adult Decisions and Teenage Smoking." States teen smoking incidence is declining but issue still grows. Tobacco industry seen as not doing enough to discourage youth smoking because of future financial implications. Lists possible goals and strategies based on public education and research. Promotes identifying with third parties who have "Responsible Living Programs."
707) Health Addiction Public Smoking Social Costs Advertising Constituents Warning Labels
Phillip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2501253001-2501253119A
Bates=2501253001-2501253119A
Anti-Smoking TM: None None None
Information packet Health "Addiction" Public Smoking "Social Cost" Advertising Constituents Warning Labels. Gives structure, suggestions and citations of information for industry officials to combat anti-tobacco allegations on topics from health, advertising to youth, warning labels, etc. States information on heart disease, life span, and addiction. States problems with enforcement of smoking ban in public places. States public smoking bans may be groundless. State sponsorship is not effort to circumvent advertising restrictions. States warning labels are already fulfilling functions.
708) Anti-Smoking Advertising
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Mangini litigation
Trial: 507746902-507746910
Bates=507746902-507746910
Anti-Smoking TM: None None None
Analysis of a California anti-smoking ad campaign. States that it enjoys a high rate of awareness and effect on smoking attitudes. Portrays smokers as alienated from the mainstream, anti-smoking as educational. Claims that some ads attacking the industry as evil and manipulative are popular. Warns that these ads are a threat to the industry.
709) [Re: Support the Law Program]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920909
Author: Smith Mark D
Source: Minnesota AG
Trial: 511990256- 511990259
Bates=511990256- 511990259
Anti-Smoking TM: None None None
Memo indicating the "Support the Law" program is being announced today. Describes announcement schedule. Attached copy of press release describes RJRs program to encourage retailer compliance with minimum age laws for sale of cigarettes. Notes retailer cooperation, signage, training package. Mentions youth smoking incidence.
710) Smoking Should Not Be a Part of Growing Up
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920000
Author:
Source: Minnesota AG
Trial: 512567511- 512567513
Bates=512567511- 512567513
Anti-Smoking TM: None None None
Three RJR print ads. Anti-smoking message for kids ad touts RJR programs, encourages parents to discuss issue with kids, schools to accept materials, retailers to comply with minimum age law. Protest against cigarette advertising ban, ad, licenses it to cultural censorship. Ad explaining that advertising does not increase underage smoking, and no ad can make a person do something she/he does not want to do.
711) How to Reach A Kid?
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19900000
Author:
Source: Minnesota AG
Trial: 50771 1763-50771 1766
Bates=50771 1763-50771 1766
Anti-Smoking TM: None None None
Report on how to reach a kid. Charts possible paths of information and influence on youth attitudes, i.e. through friends, church, and advertising. Lists issues such as age group, role of logo, sponsors, and focus on minorities. Lists next steps on preparation of materials and determination of focus group. Outlines plan for "Deciding for Yourself" concept development. Outlines approach for development of resources and references. Plans potential contacts with child sociologists, school counselors, and drug education coordinators.
712) Subject: January 18 Conference Call with Andrew Butler, Dow Chemical, A. J. Kay, Jr., R.D. Latshaw
Philip Morris Cos., Inc. http://
Date: 19850122
Author: Latshaw R D
Source: Washington State AG
Trial: WA 2023799803
Bates=WA 2023799803
Anti-Smoking TM: None None None
January 1985 Philip Morris memo. Reports that President of Merrell Dow Pharmaceutical ceased further donations to NICSH and non-smoking generation based on this anti-tobacco stance. Also reports change in Dow's Nicorette ad campaign and PM's displeasure with it.
713) A Word to Smokers (about Nonsmokers and Anti-Smokers)
Tobacco Institute http://
Date: 19790000
Author:
Source: Wiley litigation
Trial: 70026.0972
Bates=70026.0972
Anti-Smoking TM: None None None
Tobacco Institute ad: "A word to smokers (about non-smokers and anti-smokers)." Charges that a new wave of "segregation" has secured between smokers and non-smokers. Notes that not all non-smokers wish to be separated from smokers in public places. Suggests courtesy toward anti-smokers. Finishes with the motto: "Freedom of choice is the best choice", a cartoon image of three musicians blowing puffs of smoke from their instruments, and the Surgeon General's warning that cigarette smoking is dangerous to your health."
714) If We Said It, You Might Not Believe It.
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Unknown
Trial:
Bates=
Anti-Smoking TM: None None None
R.J.Reynolds ad entitled, "If we said it, you might not believe it." Refers to EPA announcement that exposure to second hand smoke causes lung cancer. Suggests that data do not justify EPA conclusion, and that the government is attempting to prohibit cigarettes and smoking. Recommends the solution is accomodation, dialogue and discussion, not Governmental intervention. Concludes with a text bar: "Together, we can work it out."
715) Motivational Conflicts Engendered by the On-Going Discussion of Cigarette Smoking
Philip Morris Cos., Inc. http://
Date: 19720100
Author: Meyer Alan S
Source: Florida AG
Trial: 1003291741 - 1003291916
Bates=1003291741 - 1003291916
Anti-Smoking TM: None None None
Motivational conflicts study. Looks at the psychological mechanisms that allow smokers to continue to smoke in the face of health concerns. States that anti-smoking has become a social movement. Predicts three possible futures -- a "safe" cigarette would ease conflict, a smaller portion of the population might smoke, or smoking would be reduced to a small sector of deviants. Analyzes the dissonance, avoidance, denial, and other defenses employed by smokers. States that quitters are more likely to believe health risks. Mentions that anti-smoking attention has guilt resistence and resentment in smokers. States that adolescents have strong social reinforcements to smoke, rebellious reasons, parental emulation and peer emulation.
716) [Re: Meeting About the Marketing of Nicorette]
Philip Morris Cos., Inc. http://
Date: 19841217
Author: Kay Alex J Jr
Source: Washington State AG
Trial: WA 2023799804
Bates=WA 2023799804
Anti-Smoking TM: None None None
Philip Morris letter to Dow dated 12/84 in which Alex Kay, Director of Operations Support, expresses alarm that Dow has given $25,000 to the National Interagency Council on Smoking and Health (NICSH), a group committed to achieving a "smoke-free society by the year 2000." NICSH campaigns include plans to award those who reprise tobacco industry support, urge sports community to renounce tobacco sponsorship, and to back legislative efforts aimed at the tobacco industry.
717) Preventing Youth Access to Tobacco Products
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2046573692-2046573997
Bates=2046573692-2046573997
Anti-Smoking TM: Youth None None
Philip Morris report on preventing youth access to tobacco products . Cites the Cigarette Advertising Code provisions. Claims that all models in their advertising are and appear to be over 25 years of age. Claims that no advertising is placed in college newspapers, no billboards within 500 feet of schools, no sampling to minors. Cites the Responsible Retailer Programs, It's The Law and Helping Youth Say No.
718) Subject: HHS Action/Youth Smoking
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19950118
Author: Merlo Ellen
Source: Minnesota AG
Trial: 2046522468
Bates=2046522468
Anti-Smoking TM: None None None
Inter office memo from Ellen Merlo to all employees. Discusses recent Department of Health and Human Services' final rule, which provides direction to state efforts to curb tobacco sales to minors. Restates Phillip Morris' belief that minors should not have access to cigarettes.
719) Subject: Youth Smoking - It's the Law
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19901218
Author: Nelson D H
Source: Minnesota AG
Trial: 2042545822
Bates=2042545822
Anti-Smoking TM: None None None
Philip Morris report to section sales directors stating support for discouragement of youth smoking. States action plan to implement strategy including advertising and mailings to all 230,000 accounts. States intent to monitor feedback through first quarter of 1991.
720) Philip Morris Pleased with President Clinton's Response to Youth Smoking Proposal
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19960516
Author: Colby Dolly
Source: Minnesota AG
Trial: 2500066560-2500066561
Bates=2500066560-2500066561
Anti-Smoking TM: None None None
Philip Morris press release regarding President Clinton's comments on Philip Morris' proposal to address underage tobacco use. Records favorable remarks from Clinton on Philip Morris' call for federal legislation regarding tobacco products and minors.
721) Call for Philip Morris INFACT Turns a Spotlight on Tobacco Marketing to Children with Slide Show on Tobacco Giant's Headquarters
Non-Tobacco Company http://www.philipmorris.com/
Date: 19941116
Author:
Source: Minnesota AG
Trial: 2045994685-2045994686
Bates=2045994685-2045994686
Anti-Smoking TM: None None None
News release on Infact, an organization fo stop children from smoking. States organization will stage a slideshow on anti-smoking on the Philip Morris building. Claims that Philip Morris and RJR are responsible for smoking epidemic. States Philip Morris is most popular among children. States "Marlboro man preys on the insecurities of young people". States Infact intends to give message in several other states. Asks for RJR food boycott.
722) Kids Should Not Smoke
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2061902752
Bates=2061902752
Anti-Smoking TM: None None None
Print ad from Philip Morris against youth smoking. Reads, "Kids should not smoke". Lists steps Philip Morris is taking to reduce youth access to tobacco, including the "Action Against Access" program.
723) Industry Youth Activities
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2048213819-2048213821
Bates=2048213819-2048213821
Anti-Smoking TM: None None None
Timeline of industry youth anti-smoking activities. Lists for Philip Morris the program and year, including "It's the Law", Responsible Retail Program, trademark campaign ads. Lists for the Tobacco Institute, "Helping Kids Decide", "Helping Youth Say No", and the Family C.O.U.R.S.E. consortium.
724) Unified Program to Address Youth Access to Tobacco Products
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2047070421-2047070428
Bates=2047070421-2047070428
Anti-Smoking TM: None None None
In reaction to proposed FDA regulation of tobacco products, the coalition of retail, wholesale and tobacco industries proposes self regulation. Expands in-place retail awareness programs with increased signage, retail starter bits, training materials and programs for store manager.
725) Tobacco: Helping Youth Say No: A Parent's Guide to Helping Teenagers Cope with Peer Pressure
Tobacco Institute http://www.bw.aalatg.com/
Date: 19910000
Author: Family COURSE Consortium
Source: Minnesota AG
Trial:
Bates=
Anti-Smoking TM: None None None
Information packet from Tobacco Institute "Helping Youth Say No". States pressures youth face and steps to a responsible decision explaining why you should not smoke. Suggests role reversal as a tool to foster communication. Includes questionnaires for parent and child.
726) Philip Morris Youth No Smoking Effort Qualitative Research
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19920800
Author:
Source: Minnesota AG
Trial: 2044336936-2044336980
Bates=2044336936-2044336980
Anti-Smoking TM: None None None
Philip Morris no smoking effort, qualitative research. Studies New York City teens from 12 - 17 of various socio-economic standings on smoking. Discusses role model, being a teen today and impressions of advertising. Finds role models are family, not celebrities. Finds teens see smoking as negative: costly, unhealthy, not sexy or cool. Makes recommendations for reaching target audience.
727) Philip Morris Announces Initiatives to Prevent Youth Access to Cigarettes; Independent Oversight Panel Named
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19950600
Author:
Source: Minnesota AG
Trial: 2047035909
Bates=2047035909
Anti-Smoking TM: None None None
News release on Action Against Access. States "What They Can't Buy They Can Smoke". Touts Action Against Access will do more than consent decree. Staes Philip Morris has stopped all cigarette sampling and distribution of cigarettes by mail. States placement of warning on packs and cartons is illegal to sell to minors. Describes partnership with retailers on educating for proof of age. States intent to press for legislation requiring proof of age for purchases.
728) Subject: Legislative Solution to the Youth Smoking Issue
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19960515
Author: Morgan James J
Source: Minnesota AG
Trial: 2501285355-2501285357
Bates=2501285355-2501285357
Anti-Smoking TM: None None None
Philip Morris memorandum on legislation and youth smoking. Touts Action Against Access. Proposes legislation to ban sales of cigarettes to youth. Includes proposed ban on vending machine, sampling, advertising and mail offers having to do with cigarettes. States limitations on sponsorship at motor sports and rodeos. Proposes requirements for sales and penalties for infractions. Resists further governmental regulation of tobacco products.
729) Making a Difference on Youth Smoking
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19950630
Author: Morgan James J
Source: Minnesota AG
Trial: 2044242564-2044262566
Bates=2044242564-2044262566
Anti-Smoking TM: None None None
Report on Action Against Access states steps to prevent access to minors: 1) No free sampling of cigarettes, 2) No distribution or mail, 3) No advertising on video games, 4) No giving benefits to stores who have broken law selling to minors. States desire to work with state to establish licensing for retail cigarettes.
730) Tobacco: Helping Youth Say No 1990-1991 Advertising Schedule
Tobacco Institute http://www.philipmorris.com/
Date: 19900000
Author:
Source: Minnesota AG
Trial: 2025862517
Bates=2025862517
Anti-Smoking TM: None None None
Chart labeled "Tobacco: Helping Youth Say No." Lists Family Circle, Better Homes and Gardens, Ebony, People, TV Guide, Ladies Home Journal, McCalls, Parade, and USA Weekend.
731) Major Advertising Efforts Launched to Discourage Youth Smoking
Tobacco Institute http://www.lorillard.com/
Date: 19901000
Author:
Source: Minnesota AG
Trial: 91735342-91735347
Bates=91735342-91735347
Anti-Smoking TM: Youth None None
Press Release from the Tobacco Institute listng advertising efforts launcehed to discourage youth smoking, cites "It's The Law" in store program for retailers. Argues against a ban on vending machines. Claims tobacco industry has a responsble position on youth smoking. Claims industry doesn't advertise in publications aimed at people under 21, doesn't use models who are or appear to be under 25, doesn't sample without written proof of age over 21, asserts that there will be no more paid movie placement advertising.
732) Major New Initiatives to Discourage Youth Smoking Announced
Tobacco Institute http://www.lorillard.com/
Date: 19900921
Author:
Source: Minnesota AG
Trial: 91735339-91735341
Bates=91735339-91735341
Anti-Smoking TM: None None None
Press release regarding Tobacco Institute's anti-youth smoking progarm "It's The Law". Touts industry's use of signage and an eduactional campaign to help retailers observe state laws about tobacco sales to minors. Claims lobbying efforts to set state laws age minimum at 18, industry reduction on sampling and premiums. Claims peer pressure makes kids smoke. Includes materials to assist families such as "Tobacco: Helping Youth Say No," a part of the Responsible Living program.
733) Youth Smoking/Youth Anti-Smoking Education
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 1005105160-1005105162
Bates=1005105160-1005105162
Anti-Smoking TM: Youth None None
Youth Smoking/Youth Anti-Smoking Education. Covers issues raised in draft report of the National Commision on Smoking and Public Policy, testimony before the committee issues include enforcement of bans on sales to minors, smoking bans in elemenatry and junior high schools, smoking areas in senior high with parental permission, mandated anti-smoking education in schools, employment of teachers who do not smoke. Proceed to argue with anti-smoking education, calls it propaganda. Raises issues such as the contradiction of ages when education should begin, the ineffectiveness of such education, smoking rooms in high schools, differing state ages for sales to minors, considers the industry to have a wide promotion sof smoking as an adult custom.
734) 1990 &1991 Advertising Placements for Tobacco: Helping Youth Say No
Tobacco Institute http://www.philipmorris.com/
Date: 19900000
Author:
Source: Minnesota AG
Trial: 2025862364
Bates=2025862364
Anti-Smoking TM: None None None
Document headed "1990 &1991 advertising placements for "Tobacco:Helping Youth Say No." Lists Family Circle, Better Homes and Gardens, Ebony, People, TV Guide, Ladies Home Journal, McCalls, Parade and USA Weekend. Cites total circulation as 198,200,000.
735) Launch Advertising for Tobacco Industry Youth Initiatives
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2025862362
Bates=2025862362
Anti-Smoking TM: Youth None None
Document headed "Launch Advertising for Tobacco Industry Youth Inititives". Lists USA Today, Newsweek, Time, People, Washington Post, Roll Call, Governing, and State Leglislator. Cites total circulation 13,382,000.
736) ...On Youth Smoking Tobacco Industry Guidelines
Tobacco Institute http://www.mnbluecrosstobacco.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: Exhibit 14554
Bates=Exhibit 14554
Anti-Smoking TM: None None None
Tobacco Institute guidelines for marketing cigarettes to youth, claims the industry will not advertise on billboards within 500 feet of schools or playgrounds, not use mail distibution of cigarettes without written certification of age 21, no sampling in public places unless only open to 21 and up. Claims that no mail order premiums will be distributed without proof of age 21, premiums will be made in adult sizes only, and paid movie placements will cease.
737) New Television Ads Say Smoking Should Not Be a Part of Growing Up Consortium of Youth Experts and the Tobacco Institute to Promote the Message
Tobacco Institute http://www.philipmorris.com/
Date: 19920204
Author:
Source: Minnesota AG
Trial: 2025727047-2025727048
Bates=2025727047-2025727048
Anti-Smoking TM: Youth None None
Press release from the COURSE consortium releasing a series of television advertisements designed to discourage youngsters from smoking. Acknowledges that the ads were developed with a grant from the Tobacco Institute, states that the ads are 30 and 60 second Public Service Announcements offering parents advice on how to help young people cope with peer pressure. Offers the booklet "Tobacco; Helping Youth Say No."
738) Environmental Forecast Summary
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 170041820
Bates=170041820
Anti-Smoking TM: None None None
Environmental forecast summary. Predicts continuing battle between tobacco industry and anti-smoking groups. Expects more regulation regarding smoking in public places. Notes shift in demographics but without unfavorable impact on the industry until beyond 1985. Notes that by 1985, "The under 15 age group will have declined 5% which indicates fewer new smokers beyond 1985". Notes continuing smoking and discusses issue but feels it will have no impact without conclusive proof.
739) Tobacco Industry Launches Broad New Initiatives Addressing Concerns About Youth Smoking
Tobacco Institute http://www.lorillard.com/
Date: 19900912
Author:
Source: Minnesota AG
Trial: 51735390-91735391
Bates=51735390-91735391
Anti-Smoking TM: Youth None None
Press release from the Tobacco Institute lists tobacco industry initiatives to curb youth smoking includes "It's The Law" retail campaign, supervision of vending machines in public places. Offers , as a part of the "Responsible Living Program" a booklist in the "Helping Youth Decide" series calls the booklet " Tobacco; Helping Youth Say No."
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Brand
740) Special Report #1 An In-Depth Look at Belair in Its Competitive EnvironmentBrown and Williamson Tobacco Corp. http://
Date: 19820100
Author:
Source: Minnesota AG
Trial: 514107196-514107249
Bates=514107196-514107249
Brand TM: Adults Women None
Examines Belair. Studies demographics, brand awareness, trend and use, smoking behavior and attitudes, and brand use image. Finds Belair has low awareness in most markets, and that its franchise is old, female, and white. Finds Belair smokers are "extremely addicted to smoking and they know it". Attributes this to personality traits: cautiousness, pessimism, lack of self-confidence, low-level of social involvement and low-attractiveness.
741) Cigarette Brand Switching Studies
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 665076894-665076916
Bates=665076894-665076916
Brand TM: Youth Young adults Adults
Summary of Cigarette Brand Switching Studies. Asseses brand performance by male and female, age group (16-25 and up) loyal smokers, starting smokers and switching gains and losses. States that the largest proportion of Kool's smokers are between 16 and 25 years of age, and that the average Kool smoker is getting younger. States that Kool and Marlboro have the highest starter index.
742) Brand Switching By Age (Project #1975-196A)
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19751124
Author: Kelly K G
Source: Minnesota AG
Trial: 665076966-665076968
Bates=665076966-665076968
Brand TM: None None None
Brown and Williamson memo on Brand Switching by Age. Gives figures for 4 brands for smokers 16-25, 26-40, and 41+. Assesses age strengths of each brand.
743) Re: Younger Adult Smokers' Brand Usage by Education
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19800918
Author: Totterdale Gregory J
Source: Minnesota AG
Trial: 503973358-503973360
Bates=503973358-503973360
Brand TM: Young adult None None
Secret RJR memo on Younger Adult Smokers' Brand Usage by Education. Summarizes category and company "usage" among younger adult smokers by education. Notes that younger adult smokers who have attended or are attending college are more likely to smoke FFLT brands than non-college attendees. Discusses this trend in relation to stores near or distant from college campuses.
744) Session #4 Objective: Identify What Kool Family Should Stand for
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19780420
Author:
Source: Minnesota AG
Trial: 667007699 - 667007701
Bates=667007699 - 667007701
Brand TM: None None None
Marketing document testing slogans for Kool family identificaiton. Focuses on being a modern live, menthol, refreshing, strong taste, a legal high in every hit.
745) Subject: Recommended Kool Strategy
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19781030
Author: McKeown F E
Source: Minnesota AG
Trial: 666052666-666052669
Bates=666052666-666052669
Brand TM: Young adults None None
Recommended Kool Strategy, 1982. Names Kool parent smokers primarily as "young immortals", smoking for satisfaction and unconcerned about health. States view that this group is unaffected by advertising, motivated by satisfaction and peer pressure. Recommends no repositioning of Kool parent. Suggests position and advertising elements for Kool Milds, Super Lights, and nonmenthol.
746) Virginia Slims History
Phillip Morris Cos., Inc. http://www.pmdocs.com/
Date: 19890000
Author:
Source: Minnesota AG
Trial: 2022711080-2022711081
Bates=2022711080-2022711081
Brand TM: None None None
Virginia Slims history. Gives chronology of product line and extensions, sponsorship of women's tennis competitons, commission of women's opinion polls, and premium item Virgina Slims Book of Days. Includes image of package with description of size, tar and nicotine level.
747) Subject: Value-For-Money (VFM) Segments Demographics Over Time (MRD 1986-21Y)
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19860212
Author: Gravely L E
Source: Minnesota AG
Trial: 465637673-465637684
Bates=465637673-465637684
Brand TM: None None None
Brown & Williamson internal correspondence on Value for Money (VFM) segments. Shows demographics over three year period, including consumption, age, household income, switching. Profiles generic segment by age 16 - 20 and up, and by gender. Includes tables.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Cigar
748) Dangerous Product Gives Feds the Slip; Regulation: Cigars May Be Fashionable, But Their Smoke is Packed with Toxins. Says One Expert, This is What Kills You in a House Fire.Non-Tobacco Company http://
Date: 19980113
Author: Klein Alec
Source: Ness, Motley and Loadholt
Trial:
Bates=
Cigar TM: None None None
Baltimore Sun article on lack of regulation of cigars, and little publicized health hazards of cigars. Notes that cigars are exempt from broadcast ban, are not required to carry Surgeon General's warning, and are not affected by cigarette industry settlements. States the Center for Disease Control callled for action in response to increased teen cigar smoking. State that cigar consumption increased after 1964 Surgeon General report on hazards of cigarette smoking, a pattern repeated whenever cigarettes came under attack. Discusses political issues, and health hazards to both cigar smokers and others, due to increased environmental tobacco smoke.
749) Danger or Delight: Smokers Offer Two Views of a Habit; Experience: Despite Cancer, Hank Staab Says, I Won't throw the Cigars Away. One Day I Might Go Back to Smoking Them.
Non-Tobacco Company http://
Date: 19980113
Author: Klein Alec
Source: Ness, Motley and Loadholt
Trial:
Bates=
Cigar TM: None None None
Baltimore Sun article recounting life and cancer experiences of two cigar smokers. Describes Hank Staab, who began smoking cigars at age 22, developed cancer of the larynx, attributed by doctors to 50 years of cigar smoking; he had radiation and went into remission. States Mr. Staab never considered health risk of habit and keeps ciagars on and, saying "one day I might go back to smoking them." Describes Harvey Goldstock, who began smoking cigars at age 19, smoked 5-10 a day for 38 years, actively plays tennis and does not attribute his excised bladder cancer to smoking, though his doctors do. States neither man feels he is addicted.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Cigarette
750) PremierLorillard Inc. http://
Date: 00000000
Author: Norman Vello
Source: Washington State AG
Trial: 87631785-87631839
Bates=87631785-87631839
Cigarette TM: None None None
Presentation on Lorillard's analysis of Premier, RJR cigarette which heats but does not burn tobacco. Mentions product development, patent issued on December 22, 1987. Describes "anatomy" of Premier. Evaluates whether Premier fulfills RJR's stated objectives. Feels the cigarette tastes and smells bad. Includes slide images on cigarette construction.
751) Effect of Additives on Smoke Chemistry Part I Report No. T.61
British American Tobacco Industry (BAT) http://
Date: 19730200
Author: Fraser A R
Source: Washington State AG
Trial: 402390265-402390280
Bates=402390265-402390280
Cigarette TM: None None None
Effect of Additives on Smoke Chemistry. Report on smoke and cigarette analysis, particularly regarding TPM reduction and nicotine control. Gives references.
752) The R.J.Reynolds Tobacco Company, Pages 480-507
R.J. Reynolds Tobacco Company http://
Date: 19850000
Author: Tilly Nannie M
Source: Unknown
Trial:
Bates=
Cigarette TM: None None None
Excerpt from book R.J. Reynolds Tobacco Company on sales, leaf processing, filters. Notes unification and improvements of sales force in 1946, with publication emphasizing ideas for selling. Describes innovative display and improvement of sales. Describes leaf processing, use of reconstituted tobacco, development of filter-tipped cigarettes, partially in response to demand attributable to 1952 Reader's Digest publication of article "Cancer by the Carton."
753) The 28 Highest Use Ingredients Added to Tobacco in the Manufacture of Cigarettes in 1992
Multiple companies http://www.bw.aalatg.com/
Date: 19940914
Author:
Source: Minnesota AG
Trial: 566605370-566605372
Bates=566605370-566605372
Cigarette TM: None None None
List of ingerdients added to tobacco. Claims information is confidential trade secret protected from public. Disclosure by section 7 of Federal Cigarete Labeling and Advertising Act. Lists ingredients and percent in cigarette. Lists ingredients added to tobacco, including chocolate, rum, honey, and urea.
754) [Re: U.S. National Academy of Sciences/National Research Council Report on Etorphine]
British American Tobacco Industry (BAT) http://
Date: 19770218
Author: Kilburn K D
Source: Washington State AG
Trial: 107467542
Bates=107467542
Cigarette TM: None None None
Memo by K.D. Kilburn reports on etorphine, an analgesic akin to morphine and bearing addictive characteristics, and suggests a given dosage per cigarette could "create brand allegiance for low delivery cigarettes." Proposes discussion at Research Managers Conference.
755) Subject: Minnesota Industry
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19900627
Author: Allman D N
Source: Minnesota AG
Trial: 465477058-465477072
Bates=465477058-465477072
Cigarette TM: None None None
Brown & Williamson internal correspondence on Minnesota Industry. Describes recent trends in MN industry shipments in light of state tax increases and growing opposition to smoking in the state. Describes decline in shipments, speculates upon reasons and timing. Implies state tax increases have had an impact. Includes charts, tables, hand-written notes.
756) Transcription: For Hill & Knowlton, Inc. R.J. Reynolds Tobacco Company Press Conference, September 14, 1987
R.J. Reynolds Tobacco Company http://
Date: 19870914
Author: Fischell David VP
Source: Washington State AG
Trial: 506119264-506119285
Bates=506119264-506119285
Cigarette TM: None None None
Transcription of RJR Press conference, 1987. Gives progress report on development of 'break through' cigarette that heats but does not burn tobacco, "The world's cleanest cigarette." Claims it produces reduced sidestream and environmental tobacco smoke and constitutes less of a fire hazard than other cigarettes. States RJR has not yet determined whether or when product will be introduced nationally. Answers questions from press. States RJR continues to deny allegations of smoking and health, and does not name product as "safe" or "safer". Claims product eliminates 90 percent of compunds formed by burning tobacco. States a series of patents have been registered.
757) Memorandum of R.J. Reynolds Tobacco Company Concerning Premier, a New Cigarette That Heats, But Does Not Burn, Tobacco
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Washington State AG
Trial: 506149753-506149823
Bates=506149753-506149823
Cigarette TM: None None None
Memorandum of RJR concerning Premier cigarette which heats rather than burns tobacco, reducing "controversial compounds" and ETS. Describes objectives in producing Premier, such as simplifying and reducing smoke, lessening potential for biological activity. Claims FTC measurement of 'tar' is inaccurate because of product's high water content. Describes development and testing program. Gives history of cigarette design- filters, 'tar' levels, tobacco processing. Describes Premier's construction, design, and performance. Describes various analyses condcuted on product and product smoke. Discusses advertising for Premier, emphasizing satisfactory taste and enjoyment with fewer compounds, reduced ETS, no burned tobacco ash. Emphasiezes two advertising themes: "breakthrough" and "The cleaner smoke". Lists six elements of ad claims, and substantiation of each. Includes attachments, charts, tables, diagrams.
758) [Premier Smokeless Cigarette]
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Washington State AG
Trial: 507743835-507743969
Bates=507743835-507743969
Cigarette TM: None None None
Discusses Premier cigarette, which heats but does not burn tobacco, reduces environmental tobacco smoke and controversial componds. Describes design, testing program, components of cigarette. Describes three phases of aerosol chemistry and sidestream and environmental tobacco smoke analysis. Describes in vitro (test tube) in vivo (in live animals) and human volunteer studies in detail. Includes mock New Cigarette story, publicizing cigarette, positioning fictiitious foes to ask questions.
759) Kool Strategy Summary
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840120
Author:
Source: Minnesota AG
Trial: 690122558
Bates=690122558
Cigarette TM: Young adults Men None
Kool strategy summary. Assesses market share and product image. States intention to improve relevance to young adult/white male target. Suggests changes in packaging, product, to improve menthol taste with less harshness.
760) [Re: Smoking Incidence and Flavor Market Share]
R.J. Reynolds Tobacco Company http://
Date: 19981015
Author: Iauco David N
Source: Personal Correspondence
Trial:
Bates=
Cigarette TM: None None None
RJR fax on "we work for smokers" letterhead, to David T. Sweanor, senior legal counsel, Non-Smokers Rights Association. Thanks recipient for interest in cooperation, responds to information request by providing data from RJR Tracker on smoking incidence 1980-1997, market share, results of poll on public attitudes on cigarette company development of reduced-risk cigarettes.
761) Table I. Trends in Winston's Share of Smokers by Age Group Compared with Marlboro (Based on Spring Screenings of the NFO Panel in Years Indicated)
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19760812
Author:
Source: Minnesota AG
Trial: 50023 4052-50023 4054
Bates=50023 4052-50023 4054
Cigarette TM: Young adult Youth Adults
Tables on trends in shares between brands and companies. Examines share for brand by menthol category, company, age group: 14-17, 18-20, 21-24, 25-3, 35-49, and 50 and over.
762) [Re: Life Cigarette Professional Samples]
Brown and Williamson Tobacco Corp. http://
Date: 19600216
Author: Wade T M Jr
Source: KLUG (Klugman?)
Trial: KLUG- 00000274- 00000277
Bates=KLUG- 00000274- 00000277
Cigarette TM: Medical Profession Health Conscious None
Offers professional samples of LIFE cigarettes to physicians. Claims ultra-high filtration delivers less nicotine and tar. Implies LIFE should be recommended to patients "who should smoke a low tar and nicotive delivery cigarette".
763) [Re: Vanguard - No Tobacco - No Nicotine Cigarette]
R.J. Reynolds Tobacco Company http://
Date: 19651203
Author: Sullivan Bauerly N Jr
Source: Florida AG
Trial: 50829 4445, 50026 1369, 50026 1365, 50247 9723
Bates=50829 4445, 50026 1369, 50026 1365, 50247 9723
Cigarette TM: None None None
Analytical Report conducted by R.J.Reynolds Tobacco Company Research Department on Vanguard Cigarette, December 1965. Analyzes total solids in smoke, pH of smoke, puffs per cigarette.
764) Steven R. Arch, William Barnes, et al. v. The American Tobacco Company, Inc., et al. Deposition of: Alan Rodgman, Ph.D., Volume 4
Non-Tobacco Company http://
Date: 19970804
Author: Rodgman Alan PhD
Source: Arch litigation
Trial: 96CV-5903
Bates=96CV-5903
Cigarette TM: None None None
Deposition of Alan Rodgman, PhD, former RJR chemist. Discusses his background, research experience, and focus of his work at RJR, heading the chemistry department from 1954-1975. Mentions his recommendation that RJR develop in-house biological research in 1962. Discusses pause in in-house research 1970-83. Rodgman states he does not think any disease or condition is associated with smoking. Discusses FDA regulations, industry gentleman's agreement that if a safer cigarette were developed by any company, knowledge would be shared. Discusses research into tobacco substitute. Debunks value of mouse skin painting experiements. Describes process of puffing tobacco. Discusses FTC guidelines, smoke analysis, methods of altering nicotine level.
765) [Re:] Program for Organic Research
Philip Morris Cos., Inc. http://
Date: 19600916
Author: Gager F L Jr
Source: Florida AG
Trial: 1001894765-1001894766
Bates=1001894765-1001894766
Cigarette TM: None None None
Memo from F.E. Resnik and F.L. Gager, Jr. of the Program for Organic Research. Regards the flavor and odor contributions of the pyrolysates of tobacco and the contribution of cigarette additives to smoke. Analyzes the gas and particle phases of the smoke. Observes cigarette additives such as gylcerol, propylene glycol, and sucrose. Concludes that additional personnel will be required to carry out these analyses.
766) Re: Vanguard Filter Tip Non Tobacco Cigarette Introduced by Bantob Product Corporation
Bantob Products http://
Date: 19651201
Author: Miller T E
Source: Florida AG
Trial: 50113 1623-50113 1626
Bates=50113 1623-50113 1626
Cigarette TM: None None None
Collection of six internal documents from RJRTC regarding Vanguard cigarette introduced by Bantob Product Corp. Reports distribution of product sample to company members. Notes product on sale in department store. Reports change of Vanguard package colors and size of filter from King to regular. Notes no tobacco tars and nicotine claim. Reports smoke, paper and cigarette values analysis of Vanguard. Reports price and dealer perks of product introduction in territory.
767) Subject: Formaldehyde Delivery from Cigarette Smoke
Philip Morris Cos., Inc. http://
Date: 19640916
Author: Kuhn W F
Source: Florida AG
Trial: 1001897050-1001897051
Bates=1001897050-1001897051
Cigarette TM: None None None
Memo to F.E. Resnik from W.F. Kuhn regarding Formaldehyde Delivery From Cigarette Smoke. Reports that various cigarette brands were smoked by an automatic smoking machine and the formaldehyde analyzed. Finds that non-filter cigarettes had the highest formaldehyde on the average.
768) Presentation to Philip Morris Board
Philip Morris Cos., Inc. http://
Date: 19781015
Author: Wakeham H
Source: Unknown
Trial: 1000276219-1000276221
Bates=1000276219-1000276221
Cigarette TM: None None None
H. Wakeham statement. Emphasizes Research and Development's role as "Technological weapons system that underlies and protects company policies." Names trend to develop milder cigarettes, delivering lower tar and nicotine, and to improve customer acceptance despite it. Focuses on development of a "safe" cigarette, particularly in Europe, which will force American companies to do the same. Discusses tobacco expansion methods and increases in filter volume.
769) Artificial Smoking Article
R.J. Reynolds Tobacco Company http://
Date: 19760305
Author: Reynolds John H
Source: Moore
Trial: 50610 5818- 50610 5825
Bates=50610 5818- 50610 5825
Cigarette TM: None None None
Report on artificial smoking article from John H. Reynolds, RJR. Summarizes research into design of an artificial smoking device. Suggests a charcoal, catalytic or chemical heat source, a heat pipe conductor, and a flavorant reservoir. Touts the benefits of a fumeless article that produces no passive smoke. Claims that the technology is currently available to construct the article. Concludes that a market for the product may now exist.
770) [Re: Minutes of Steering Committee]
Lorillard Inc. http://
Date: 19591029
Author: Adams O W
Source: Minnesota AG
Trial: 00300602-00300606
Bates=00300602-00300606
Cigarette TM: None None None
Minutes of steering committee meeting from O.T.Adams, Armour Research Foundation of Illinois Institute of Technology, to Dr. H.B.Parmele, P.Lorillard Company. Summarizes results of tar analysis done at Armour Research Foundation. Summarizes testing of carbonate additives, nitrate additives, oxide additives, activated carbons and ferrites. Indicates that Vanguard (non-tobacco) cigarettes produce twice as many polynudeur hydrocarbons as regular tobacco cigarettes but a lower carcinogenic activity is indicated. Discusses future projects including repetition of some studies, the collection from incompletely smoked cigarettes, and further refinement of analytical methods.
771) [Re: Report of Meeting Between John H. Weisburger and RJR Staff]
R.J. Reynolds Tobacco Company http://
Date: 19870821
Author: Weisburger John H
Source: Arch litigation
Trial: 50614 3270 - 50615 3274
Bates=50614 3270 - 50615 3274
Cigarette TM: None None None
Report of meeting between John Wesburger and senior staff of RJ Reynolds. Meeting concerns the comparative toxicological properties of Alpha Product. States that health concerns tied to smoking led RJR to the development of a new smoking product with fewer hazardous chemicals in the smoke. States that many harmful elements are narrowed from Alpha Product, including polycyclic hydrocarbons, phenols, and catechols. Levels of nicotine are lower than regular tobacco products. Notes that lower nicotine levels result in smoker's compensation, by smoking more frequently. Mentions research conducted on pharmacokinetics of infused nicotine. Concludes that nicotine in Alpha Product is high enough that the pharmacological requirement is met.
772) Smoking Satisfaction
R.J. Reynolds Tobacco Company http://
Date: 19740623
Author: Senkus Murry
Source: Arch litigation
Trial: 50152 5355 - 50152 5366 Exhibit 12507
Bates=50152 5355 - 50152 5366 Exhibit 12507
Cigarette TM: None None None Low tar smokers
Report to RJR management re: smoking satisfaction. States that life is a series of biochemical reactions. Compares alcohol, caffeine and nicotine as external regulators ingested to effect the body. States that smokers enjoy the sensation of increased nicotine. Claims that reaction to nicotine is hereditary. Recommends designing a future cigarette with high smoke pH, low tar, high nicotine levels for satisfaction. Allows that the anti-smoking people have made low-tar cigarettes more necessary.
773) Re: Monthly Research Report
R.J. Reynolds Tobacco Company http://
Date: 19680830
Author: Senkus Murray
Source: Arch litigation
Trial: 502805661-502805663
Bates=502805661-502805663
Cigarette TM: None None None
Monthly research report on-going projects. Outlines chemical division research into substitutes for tobacco. Reports the use of the Satton plant for tobacco replacement. Mentions looking into source of nicotine to be added to tobacco substitutes.
774) [Re: New Products Conference Report]
R.J. Reynolds Tobacco Company http://
Date: 19740605
Author: Donati John
Source: Mangini litigation
Trial: 50118 6367-50118 6369
Bates=50118 6367-50118 6369
Cigarette TM: None None None Starters
Conference Report dated 6/74 regarding technical aspects of new cigarette development. Types of cigarettes discussed include products designed for beginning smokers, low tar/high nicotine, vintage, non-blended, flavored (cola, chocolate, coffee), more puffs, filter variations, puff tobacco, and advertising concepts.
775) Re: Tests on Vanguard, Bravo and Guardian Cigarettes
Bantob Products http://
Date: 19660113
Author: Jones S O
Source: Florida AG
Trial: 500306829-500306830, 6801-6802
Bates=500306829-500306830, 6801-6802
Cigarette TM: None None None
Reports results of tests on Vanguard, Bravo, and Guardian cigarettes. Compares values, filter, smoke analysis.
776) Subject: Flavor Evaluation of Cigarette Samples A, B, C, D
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19730614
Author: Cohn K E
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Report on flavor evaluation of cigarette samples labeled A, B, C, D, star filtered. Finds that A and B had similar flavor notes, with B slightly more full, with slight increases in green and better notes. Compares C to D, with D having an unattractive green "lime-like" note with mouth irritations. Concludes that the average smoke wouldn't be able to tell the difference between A and B, but would between C and D.
777) Synthesis of Nicotine for Synthetic Tobacco
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19780105
Author: Southwick E W
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Progress report on Synthesis of Nicotine for Synthetic Tobacco. Reports that a method of devising a synthetic form of nicotine has been developed. Cautions that the maximum yield of physiologically active nicotine is only 50%, which makes it not economically viable. States that intermediates found in the synthetic sequence may be of value as flavorants.
778) Development of a Cigarette with Increased Smoke pH
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19770902
Author: Cohn K E
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Progress report on Development of a Cigarette with Increased Smoke pH. States that free nicotine is absorbed more rapidly by the body than nicotine in salt form. Reports that Magnesium Hydroxide has shown promise in increasing smoke pH.
779) Development of a Cigarette with Increased Smoke pH
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19740807
Author: Newsome J R
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Progress Report for July-August 1974 on Development of a Cigarette with Increased Smoke pH, by J.R. Newsome of Liggett and Myers. Reports smoke analysis and flavor testing of low yield type blend cigarettes treated with Ca(OH)2 and K3PO4 and filtered with tube-in-tow filters, increasing nicotine yield. Describes method of treatment and smoke analysis.
780) [Re:] News Conference of Notob Products, Inc., Washington, D.C. (Copy of press release attached);
Tobacco Institute http://
Date: 19630205
Author: Public Relations Council- Hill and Knowlton, Inc
Source: Florida AG
Trial: 50051 8202
Bates=50051 8202
Cigarette TM: None None None
Memo from Hill and Knowlton, Inc. regarding introduction in the press of Notob Products, Inc. no-tobacco, no-nicotine vegetable fiber smoke called "Sentry." Reports that Mr. Gerald M. Schaflander, former president of Bantob Products, Inc., heads company. Reports that Associated Press distributed story on Notob without reference to attack on cigarettes. Also notes that American Cancer Society introduced new "cancer answers" anti-smoking message on its telephone information service, particularly directed at teen-agers.
781) Development of a Cigarette with an Increased Smoke pH
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19740129
Author: Newsome J R
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Progress report on Development of a Cigarette with an Increased Smoke pH. Reports that when base (K2HPO4) is added to Estrobond B in an unplasticized filter it achieved long term buffering of smoke and filter. States that there is a flavor improvement when compared with the control.
782) Development of a Cigarette with Increased Smoke pH
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19730827
Author: Newsome J R
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Progress Report, July-August 1973, on Development of a Cigarette with Increased Smoke pH, by J. R. Newsome of Liggett and Myers. Recounts smoke analysis and flavor testing of 2 low yield type blend cigarettes with Filtrona Star filters and treated with Ca(OH)2 and Mg(OH)2. Reports increases in smoke pH and nicotine yield, and aging process charges in flavor, mouth and throat irritations moderate to high.
783) [Re: Parliament's No Filter Feedback Advertising]
Lorillard Inc. http://
Date: 19590204
Author: Parmele Harris B
Source: KLUG (Klugman?)
Trial: KLUG- 00000261-00000266
Bates=KLUG- 00000261-00000266
Cigarette TM: None None None
Letter from Harris Parmele to Robert Wald dated February 1959. Objects to suggestion that Parliament cigarettes claim to offer physiological benefit to smoker because of recessed filter - tip, saying this is unconfirmed by scientific fact. Discusses lab tests and concludes that the amount of tar and nicotine which might accumulate in the end of the filter is so minute as to be immeasurable and physiological insignificant. Declares Parliaments "feedback claims" to be deceptive.
784) Subject: Coumarin-Free Cigarette Formulations
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19780717
Author: Hilliard R C
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Memo from R.C. Hillard to J.A. Hemingway, Liggett and Myers. Regards the production of coumarin-free cigarettes. States that the only source of coumarin in Lark II, Lark Lights 85 and 100, Decade 85. Regular and Menthol, Decade 100 and L and M Lights and Long Lights is in the top flavoring. Recounts a conversation with Mr. Seidensticker requesting removal of all coumarin from domestic formulas. Mentions that W.A. Lloyd of Philip Morris would like export cigarettes to be coumarin free as well. Questions if Philip Morris would sanction the use of 7-methoxy coumarin as a replacement in export cigarettes.
785) The Concept of Less Hazardous Cigarettes
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19780515
Author: Conning D W Dr
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Paper exploring the ethical and technical problems in developing less hazardous cigarettes, by British Dr. D.W. Conning. Presents ethical question: is it moral to construct a safer method to administer a habit-forming drug? Argues yes, it is better to find a safer way to get nicotine to current smokers. Acknowledges that smoking is associated with pulmorary cancer, chronic bronchitis, emphysema and cardiovascular disease. States technical difficulties as: ability to simplify the chemicals in the smoke, provide more air when inhaling, or increase burning temperature.
786) [Re:] Flavor Evaluation of Cigarette Samples A thru F
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19730823
Author: Cohn K E
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Liggett and Myers memo dated August 1973 from K. E. Cohn to J. R. Newsome, regarding Flavor Evaluation of Cigarette Samples A-F, "low yield" type cigarettes with "star" filter and various blends. Reports taste factors and mouth and throat irritations for each set.
787) Development of a Cigarette with an Increased pH
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19720110
Author: Andrews K
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Progress Report, November-December 1971, on Development of a Cigarette with Increased Smoke pH, K. Andrews for Liggett and Myers. States that molecular screen carbon in filter cavity of cigarettes treated with calcium hydroxide results in selective filtration of some molecules in smoke, without excluding nicotine. Increase in nicotine content in smoke occurs when Ca(OH)2 is applied.
788) Development of a Cigarette with Increased Smoke pH
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19711216
Author: Williams Robert K
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Progress report of development of a cigarette with increased smoke pH. Finds that L and M filter has a buffering effect on tobacco treated with Ca(OH)2. Reports that use of a lark filter exhibited the expected increase in tobacco and smoke pH. Concludes that work is completed on this project.
789) Development of a Cigarette with Increased Smoke pH
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19711028
Author: Williams Robert K
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Progress Report, September-October 1971, on Development of a Cigarette with increased smoke pH, by Robert K. Williams of Liggett and Myers. Discusses development of four sample cigarettes modified by additions of levels of calcium hydroxide -- Ca(OH)2 to raise tobacco and smoke pH for purpose of increasing nicotine free base in smoke.
790) Development of a Cigarette with Increased Smoke pH
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19710902
Author: Williams Robert K
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Progress Report, July-August 1971, on Development of a Cigarette with increased smoke pH, by Robert K. Williams of Liggett and Myers. Names addition of Ca (OH)2 to increase pH of smoke from tobacco in unfiltered cigarettes. Declares objective to "give a physiologically more satisfying cigarette" with less nicotine; pH adjustment gives better absorption of nicotine.
791) Subject: Reduced Filtration Efficiency Filter for the L an M
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19650929
Author: Calleson D A
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Memo from D.A. Calleson to B.A. Brock regarding reduced filtration efficiency filter. Lists performance data for L and M and Winston filters. States that Winston tobacco contains higher nicotine content than L and M. Advises that filter efficiency would have to be reduced for nicotine delivery to be as high as Winston. Proposes various filter design options, including a filter with less nicotine delivery than Winston, but more than current L and M.
792) [Re:] Draft Memorandum for Govenor Meyner: Potential Anti-Competitive Impact of Code Adminstrator's Filter Rulings
Lorillard Inc. http://
Date: 19641028
Author: Wald, Harkrader & Rockefeller
Source: KLUG (Klugman?)
Trial: KLUG- 00000246- 00000253
Bates=KLUG- 00000246- 00000253
Cigarette TM: None None None
Draft memorandum for Governor Meyner on potential anti-competitive impact of code administrator's filter rulings. Argues that product differentiation is the basis of competitive advertising and that the restriction of statements regarding filter properties will destroy competition among brands, cause standardization of filter cigarettes, deny information to consuming public, result in restraint of trade, and deteriorate vigor of national economy. Suggests that these are not the intentions of the code or code administrator.
793) The Importance of Advertising in Minority-Owned Publications as a Strategy for Survival
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19920000
Author:
Source: Minnesota AG
Trial: 512018609-512018413
Bates=512018609-512018413
Cigarette TM: None None None
Report on segmented cigarette. States construction would be modular featureing one half containing one type of tobacco and the other half having another type of tobacco. Notes that it is not known if technology exists for this production. Cigarette would be strong first and mild afterwards.
794) [Re: Parliament Cigarettes with Charcoal Filters & Vanguard]
R.J. Reynolds Tobacco Company http://
Date: 19641113
Author: Harwood B H
Source: Florida AG
Trial: 50480 4628
Bates=50480 4628
Cigarette TM: None None None
Analytical Report by R. J. Reynolds Tobacco Company Research Department, dated November 1964. Compares Parliament and Vanguard levels of additives: acetaldehyde, acolien(?), acetone, and HCN. Hand written section includes several versions of numbers.
795) Development of a Cigarette with Increased Smoke pH
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19710713
Author: Williams Robert K
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Summary of progress on developing a cigarette with increased smoke pH. Presents the goal of increasing smoke pH to increase free base form of nicotine in smoke. Theorizes that this might allow for a reduction in total nicotine in the smoke without a reduction in physiological satisfaction. Reports that tobacco treated with calcium hydroxide did not significantly increase smoke pH. Concludes that more testing needs to be done.
796) Subject: Status of Proposed L and M Filter and/or Paper Change
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19660107
Author: Bates W W
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Memo from W. W. Bates, to M. R. Harrington. Regards the status of proposed L and M filter and/or paper charges. Summarizes decision to change filtration level to produce higher nicotine content in L and M. Analyzes several competency brands from different batches to test nicotine levels. Concludes that the changes will make L and M more compatitive.
797) Subject: Panel Evaluation of L and M Sample 22-K
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19651029
Author: Willard Roy C
Source: Internet
Trial:
Bates=
Cigarette TM: None None None
Memo to D.A. Calleson from Flavor Laboratory. Regards panel evaluation of L and M sample 22 - K. Reports sample as higher intensity than the control in total flavor, with less flavor balance and blend. Concludes that 22 - K is a less acceptable cigarette than the control.
798) Editorial Memorandum: R. J. Reynolds Plans Test Marketing of Smokeless Cigarette
Non-Tobacco Company http://www.tobaccoresolution.com/
Date: 19880300
Author:
Source: Minnesota AG
Trial: 506254897-506254902
Bates=506254897-506254902
Cigarette TM: Upper Class None None
Editorial memorandum regarding RJR's "smokeless" cigarette. Describes cigarette-shaped product which contains a nicotine capsule, a tobacco plug, and a filter, but which reduces compounds dangerous to health and produces less smoke than a regular cigarette. RJR claims target market is "upscale intellectuals" likely to quit smoking, and will spend $125 million to market it. Expresses concern that this will contribute to youth smoking, as young people may be attracted to product for its "safe" qualities. Also cites increased usage of smokeless tobacco among males under 19. Explores question of whether product is a drug delivery service or a cigarette. States that product maintains nicotine dependence and is not a smoking deterrent. Describes ways RJR is avoiding FDA regulation.
799) RES-G003-89 c.11 R & D - Report No. 118 E Frequency and Type of Faults and Complaining Behaviour of Consumers of Factory-Made Cigarettes
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19890900
Author: Huelmann W
Source: Minnesota AG
Trial: 570243661-570243677
Bates=570243661-570243677
Cigarette TM: None None None
Research and Development report on frequency and type of faults and complaining behavior of consumers of factory-made cigarettes. Telephone survey found that 10% of conumers had found faults, usually in product rather than packaging, but only 1.3% complained, usually at point of sale. Frequency of faults was found to vary by manufacturer. Found that people don't know how to reach company to complain. Suggests that printing of toll-free number on cartoon will increase complaint rate. Ages 16 - 19 are included in survey.
800) Safer-Cigarette Plan Was Blocked, Lawyer Says
Non-Tobacco Company http://
Date: 00000000
Author: Davis Ann
Source: Unknown
Trial:
Bates=
Cigarette TM: None None None
Newspaper article, "Safer-Cigarette Plan was Blocked, Lawyer Says". Recounts Liggett development of cigarette made with palladium and extra nitrates, code name Project XA, based on cancer causing substances research. Describes tobacco industry actions against this and fear that this claim would imply all other cigarettes were unsafe. Asserts dangers of palladium, "an extremely toxic metal."
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Council for Tobacco Research (CTR/TIRC)
801) Studies Raise Questions About Smoking as Health HazardCouncil for Tobacco Research (TIRC) http://
Date: 19700422
Author: Leonard Zahn and Associates Inc
Source: Washington State AG
Trial: 500015901-500015905
Bates=500015901-500015905
Council for Tobacco Research (CTR/TIRC) TM: None None None
News/press release produced by Leonard Zahn & Associates by CTR about smoking as a health hazard. Lists CTR findings related to cancer, emphysema, chronic bronchitis, ulcers and pregnancy. States scientific advisory board to the council had awarded 16 million in grants to scientists and medical schools. States weaknesses in blaming cancer on cigarettes; lists council findings based on skin painting, inhalation, and infection tests; few tests yielded cancer.
802) [Re: CRT and Other Contributors to Research on Tobacco and Health]
Lorillard Inc. http://
Date: 19740624
Author: Spears A W
Source: Washington State AG
Trial: 01421596-01421600
Bates=01421596-01421600
Council for Tobacco Research (CTR/TIRC) TM: None None None
Report from Lorillard on smoking research. Lists organizations contributing research. States B&W suggests CTR be re-organized and re-directed. Recommends this be done by committee of industry representatives or appoinment of one individual. Recommends CTR combine with Tobacco Institute. Reviews fiscal budget of CTR. Descibes and lists experimental objectives.
803) [Re: Research Liason Committee]
Lorillard Inc. http://www.lorillard.com/
Date: 19750604
Author: Hardy David R
Source: Washington State AG
Trial: 03749208
Bates=03749208
Council for Tobacco Research (CTR/TIRC) TM: None None None
Letter from David Hardy of Shook, Hardy & Bacon, regarding meeting of research liason committee at CTR and solicits reaction to the removal of Harvard University project.
804) [Re: Proposed Study on the Physiological Effects of Carbon Monoxide]
Council for Tobacco Research (TIRC) http://www.house.gov/
Date: 19820121
Author: Sirridge Patrick M
Source: Florida AG
Trial: LG2000770-LG2000771
Bates=LG2000770-LG2000771
Council for Tobacco Research (CTR/TIRC) TM: None None None
Letter regarding research proposal from Dr.'s Duncan Hutcheon and Peter Regna for study of physiological effects of carbon monoxide to be funded as a CTR special project. Gives background on researchers.
805) [Re: Biostatistician for Dr. Alvan Feinstein]
Tobacco Institute http://www.house.gov/
Date: 19760408
Author: Jacob Edwin J
Source: Florida AG
Trial: LG2000592
Bates=LG2000592
Council for Tobacco Research (CTR/TIRC) TM: None None None
Correspondence from Edwin Jacob of Jacob and Medinger law offices to David Hardy of Shook, Hardy and Bacon law offices regarding possible bio-statitician position at Yale. Identifies that position would cost $25,000 per year and person would assist Dr. Alvan Feinstein in performing critical analysis regarding smoking and health. Discusses possibility of funding this as a special project.
806) Re: Dr. Richard J. Hickey
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19731210
Author: Hoel Donald K
Source: Florida AG
Trial: LG2000475
Bates=LG2000475
Council for Tobacco Research (CTR/TIRC) TM: None None None
Memo regarding Dr.Richard J. Hickey. Discusses approval of CTR Special Project funding for Dr.Hickey. Encloses letter by Dr.Hickey and colleagues published in 'Nature' on smoking and pregnancy controversy.
807) Re: Macdonald Project
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19721027
Author: Greer Joseph H
Source: Florida AG
Trial: LG2000442
Bates=LG2000442
Council for Tobacco Research (CTR/TIRC) TM: None None None
Memo from Joseph Green to Mr.McAllister regarding Macdonald project. Discusses possibility of CTR special project funding of Dr. Eleanor Macdonald's data on cancer incidence in Texas.
808) Re: Dr. Carl C. Seltzer
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19830404
Author: Sirridge Patrick M
Source: Florida AG
Trial: LG2000821-LG2000822
Bates=LG2000821-LG2000822
Council for Tobacco Research (CTR/TIRC) TM: None None None
Letter from Patrick Sirridge of Shook, Hardy and Bacon to several recipients. Reports Dr. Carl C. Seltzer's request for renewal of CTR special project on literature analysis of coronary heart disease and smoking. Mentions his work with Dr. Bea VandanBerg on joint study of smoker/non-smoker differences in adolescents. Recommends approval of request.
809) Minutes of the Meeting of the Committee of Six After the Departure of FPH - December 17, 1965
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19651200
Author: Decker F
Source: Florida AG
Trial: LG2000139-LG2000144
Bates=LG2000139-LG2000144
Council for Tobacco Research (CTR/TIRC) TM: None None None
Minutes of meeting of committee of six. Gives Roman numerals, indicating projects, opinions of members on each and decisions on each project. Includes summary of Disposition of Projects in the "A" List, authorized for CTR or Ad Hoc.
810) [Re: Special Projects Progress Reports]
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19661011
Author: Hardy David R
Source: Florida AG
Trial: LG2000149-LG2000171
Bates=LG2000149-LG2000171
Council for Tobacco Research (CTR/TIRC) TM: None None None
List of CTR Special Projects asks if work will or could be completed by March 1967, if work should continues or stop. Gives project scope, progress and answers to deadline question. Projects include lung cancer incidence studies, skin painting projects and critique of Surgeon General's Statistics.
811) [Re:] Special Project of the Council for Tobacco Research Confirmation
Council for Tobacco Research (TIRC) http://
Date: 19660111
Author: Hoyt W T
Source: Florida AG
Trial: 1005106618
Bates=1005106618
Council for Tobacco Research (CTR/TIRC) TM: None None None
Letter to Mr. Kurt Enslein acknowledging his letter to Dr. Hockett and Dr. Lisanti, from W.T. Hoyt, Executive Director of the Council for Tobacco Research. Designates his project as a Special Project, allows for his funding request, non-specific.
812) [Re: Project Proposal Adopted by The Council for Tobacco Research]
Council for Tobacco Research (TIRC) http://
Date: 19651229
Author: Enslein Kurt
Source: Florida AG
Trial: 1005106617
Bates=1005106617
Council for Tobacco Research (CTR/TIRC) TM: None None None
Letter from Kurt Enslein to Dr. Robert Hockett and Dr. Vincent Lisanti of the Council for Tobacco Research. Regards a proposal submitted requesting additional funds for a staff project, not specified.
813) [Re: Letter from United States Tobacco Company]
Philip Morris Cos., Inc. http://
Date: 19570708
Author: Cullman Joseph F III
Source: Washington State AG
Trial: WA 2022187220-2022187223
Bates=WA 2022187220-2022187223
Council for Tobacco Research (CTR/TIRC) TM: None None None
This document has three parts.Letter from Joseph Allman (?) to Timothy Martnett (TIRC) regarding attached letter The United States Tobacco Company is circulating to doctors. Discourages the distribution of letter because of damaging statements about competitive brands. Letter to doctors discusses the fact that some cigarette brands have reduced filter effectiveness, thus increasing intake of nicotine and tar content. Refers to attached report. Report concludes that the smoke of King Sano contains far less nicotine and tar than other filter cigarettes analyzed.
814) Meeting with Dr. Helmut Wakeham, Vice-President and Director of Research, Philip Morris Inc.
British American Tobacco Industry (BAT) http://
Date: 19700916
Author:
Source: Washington State AG
Trial: 110315968-110315971
Bates=110315968-110315971
Council for Tobacco Research (CTR/TIRC) TM: None None None
Private and confidential report on 9/70 meeting with Dr. Helmut Wakeham, Vice President and Director of Research, Philip Morris, Inc. Records meeting regarding Wakeham's information and opinions on the exclusion of Godfrey Philips (Philips Morris) from TRC, controversy over in-house biological work done by U.S. tobacco companies Philip Morris, RJ Reynolds, Lorillard, and American Tobacco Company, and Wakeham's objection to lack of representation by scientists on Board of Trustees (at University of Kentucky project) and The Committee of lawyers seeking the new Scientific Director of CTR.
815) Statement of H. M. Ramm to the Executive Committee of the Council for Tobacco Research- U.S.A. on November 30, 1970
Council for Tobacco Research (TIRC) http://
Date: 19701103
Author: Ramm H M
Source: Unknown
Trial: 1005119071-1005119077
Bates=1005119071-1005119077
Council for Tobacco Research (CTR/TIRC) TM: None None None
November 1970 statement from H.H. Rahm to CTR discussing possible candidates for Scientific Director, and advising implementation of research programmed by CTR. States that the industry has an obligation to investigate claims of harm to users, and that research is a necessary business expense.
816) [Re:] First Revised Draft
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19700702
Author: Wakeham Helmut R Dr
Source: Internet
Trial:
Bates=
Council for Tobacco Research (CTR/TIRC) TM: None None None
Memo and report from Dr. Helmut Wakeham to Dr. William Bates, July 1970, First Revised Draft. Discusses Annual Report of CTR, aim of which is "to develop a research program to provide significant data about lung cancer, heart disease, chronic respiratory ailments and other diseases." Questions value of research program for future of tobacco industry. Discusses emphasis of CTR program and qualifications for future Scientific Director.
817) Re: 3341R2 [Grant Supplements]
Council for Tobacco Research (TIRC) http://
Date: 19971023
Author: Glenn James F MD
Source: Unknown
Trial:
Bates=
Council for Tobacco Research (CTR/TIRC) TM: None None None
Letter to Dr. Lynne Maquat, Dept. of Medicine, Niagara University, from James F. Glenn of the Council for Tobacco Research. Refers to pending federal legislator affecting CTR's consideration of new and competing funds applications. Offers small surplus. Instructs to sign the bottom of the letter and submit a one page description of how the funds will be used.
818) [Re: First Payment for The Council for Tobacco Research Special Project]
Council for Tobacco Research (TIRC) http://
Date: 19660127
Author: Hoyt W T
Source: Florida AG
Trial: 1005106619
Bates=1005106619
Council for Tobacco Research (CTR/TIRC) TM: None None None
Letter dated January 27, 1966 from W.T. Hoyt to Kurt Enslein. Enclosed check for $6,000, first payment toward the $28,578 for special project for the Council for Tobacco Research. States that this payment goes to Enslein as an individual, as he advised in accordance with the practice of the National Institute of Health. States expectation of periodic vouchered accountings regarding expenditures.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Environmental Tobacco Smoke (Second-Hand Smoke)
819) Passive Smoking: An Active Controversy.R.J. Reynolds Tobacco Company http://
Date: 19850000
Author:
Source: Wiley litigation
Trial: 70026.0982
Bates=70026.0982
Environmental Tobacco Smoke (Second-Hand Smoke) TM: None None None
RJ Reynolds ads on "Passive smoking: An active controversy." Lists findings of symposia on passive smoking and claims no connection between ETS and lung cancer.
820) Smoke & Mirrors: EPA Wages War on Cigarettes
Non-Tobacco Company http://
Date: 19940324
Author: Sullum Jacob
Source: Wiley litigation
Trial: 70026.0925
Bates=70026.0925
Environmental Tobacco Smoke (Second-Hand Smoke) TM: None None None
Wall Street Journal article, March 24, 1994, entitled "Smoke and Mirrors: EPA* wages war on cigarettes." Examines EPA evaluation of evidence resulting in the Smoke-Free Environmental Act, which bans smoking in almost all indoor locations. Questions credibility of 1993 EPA report declaring Environmental Tobacco Smoke (ETS) to be a "known human lung carcinogen." Discusses shifting of EPA standards for this issue, and studies excluded by the Agency. Concludes that policy has dictated science regarding ETS.
821) [Philip Morris Europe S.A. Advertisements]
Philip Morris Cos., Inc. http://
Date: 00000000
Author:
Source: Wiley litigation
Trial: 70026.0975 - 70026.0978
Bates=70026.0975 - 70026.0978
Environmental Tobacco Smoke (Second-Hand Smoke) TM: None None None
Four Philip Morris Europe S.A. Magazine advertisements on the theme: "Second-hand smoke tobacco smoke. Let's keep a sense of perspective." Makes case that ETS is no more a health risk than drinking chlorinated water, eating a biscuit (cookie), or eating pepper. Dismisses statistical associations between "everyday activities" and health risks. Offers evidence via the mail.
822) Here's What's Now Being Said About Tobacco Smoke in the Air
British American Tobacco Industry (BAT) http://
Date: 19820000
Author:
Source: Wiley litigation
Trial: Exhibit 8785
Bates=Exhibit 8785
Environmental Tobacco Smoke (Second-Hand Smoke) TM: None None None
1982 Tobacco Institute ad: "Here's what's now being said about tobacco smoke in the air." Responds to first scientific article linking ETS with lung cancer in non-smokers. Counters with American Cancer Society report which indicates that ETS has insignificant effect on lung cancer rates in non-smokers. Includes image of newspaper clippings disputing risk to non-smokers, and the Surgeon General's health warning.
823) Second-Hand Smoke: The Myth and the Reality
R.J. Reynolds Tobacco Company http://
Date: 19840514
Author:
Source: Wiley litigation
Trial: 70026.0958
Bates=70026.0958
Environmental Tobacco Smoke (Second-Hand Smoke) TM: None None None
RJ Reynolds ads on "Second-hand smoke: The Myth and The Reality." Claims there is no scientific proof that cigarette smoke causes disease in non-smokers.
824) Second-Hand Smoke: Let's Clear the Air.
R.J. Reynolds Tobacco Company http://
Date: 19840500
Author:
Source: Wiley litigation
Trial: 70026.0962
Bates=70026.0962
Environmental Tobacco Smoke (Second-Hand Smoke) TM: None None None
RJ Reynolds ad on: "Second-hand smoke: Let's clear the air." Claims that there is no scientific proof that cigarette smoking causes disease in non-smokers. Challenges allegations and attacks on industry.
825) The Second-Hand Smokescreen.
R.J. Reynolds Tobacco Company http://
Date: 19860113
Author:
Source: Unknown
Trial: 85561397 - 85561398
Bates=85561397 - 85561398
Environmental Tobacco Smoke (Second-Hand Smoke) TM: None None None
RJ Reynolds ad (in Time Magazine) on "The Second-hand smoke screen." Defines problem as one best solved by individuals, not the government. Implies research on ETS is merely seeking support for a movement to make smoking socially unacceptable.
826) Notes on a Special Meeting of the UK Industry on Environmental Tobacco
Philip Morris Cos., Inc. http://
Date: 19880217
Author: Boyse Sharon Dr
Source: Wiley litigation
Trial: 401247331 - 401247336
Bates=401247331 - 401247336
Environmental Tobacco Smoke (Second-Hand Smoke) TM: None None None
Note by Dr. Sharon Boyse on Social Meeting of UK Industry on Environmental Tobacco Smoke (ETS), 1988. Present were representatives from Rothmans, Philip Morris, Imperial, Gallaher, BAT, C&B, and Bioassay Ltd. Presents PM's "global strategy" on second hand smoke. Proposes development of teams of scientists and lawyers in key countries to review literature and conduct research to keep controversy alive. Boyse questions involvement of lawyers at this stage.
827) ETS Informational Packet Contents
Non-Tobacco Company http://
Date: 00000000
Author: US House of Representatives Committee on Energy and Commerce Subcommittee on Health and the Environment
Source: Wiley litigation
Trial: Exhibit 2815
Bates=Exhibit 2815
Environmental Tobacco Smoke (Second-Hand Smoke) TM: None None None
U.S. House of Representatives Committee on Energy and Commerce, subcommittee on Health and The Environment report on Environmental Tobacco Smoke (ETS). Includes background information from the survey of The Center for Indoor Air Research by committee named above. Describes scope and functions of CIAR. Recounts results of 1994 survey of CIAR Advisory Board on health effects of ETS. Consensus emerged in 2 points: that ETS presents a serious and substantial public health threat to children, and that ETS is a human lung carcinogen. Attachments: survey questionnaire, CIAR 1994 research agenda, defining research and review process.
828) Smoking in Public: Let's Separate Fact from Friction.
R.J. Reynolds Tobacco Company http://
Date: 19840500
Author:
Source: Wiley litigation
Trial: 70026.0961, 70605
Bates=70026.0961, 70605
Environmental Tobacco Smoke (Second-Hand Smoke) TM: None None None
R.J.Reynolds ads on "Smoking in Public: let's separate fact from fiction." Claims there is no scientific proof that cigarette smokes causes disease in non-smokers. Concurs that cigarette smoke is annoying to non-smokers, and is thus a political and social ("people") problem. Encourages tolerance, respect, communication, and the elimination of rumor and rhetoric.
829) Talking Points: Elders/Lunden Press Conference Announcing a Public Education Campaign on ETS and Children
Tobacco Institute http://www.philipmorris.com/
Date: 19940106
Author:
Source: Minnesota AG
Trial: 2024224421
Bates=2024224421
Environmental Tobacco Smoke (Second-Hand Smoke) TM: None None None
Talking points from a press conference announcing a public education campaign on ETS and children. Claims that incidental exposure to smoke in restaurants and malls is not proven to be a health risk to children. Claims that parental smoking is not constantly associated with pulmonary function, respiratory symptoms or disease, middle ear disease or lung growth and development in school age children. Offers nutrition, day care, econmic status, type of heating, season, indoor and outdoor pollution as factors potentially deserving more attention.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Federal Trade Commission
830) Re: Freedom of Information Act Request: Advertising by the Cigarette Industry FOIA Request No. 96-0750Non-Tobacco Company http://
Date: 00000000
Author: Proctor Alan
Source: Florida AG
Trial: 13801
Bates=13801
Federal Trade Commission TM: Youth None None
Letter detailing response to request by Alan Proctor of Federal Trade Commission to a request by Lark M Oltmann regarding access to complaint filed with the Commission in 1993 regarding youth targeting/advertising by tobacco industry. Oltmann makes request under the Freedom of Information Act. The Commission granted access permission for a document from 1984 but does not mention location of 1993 complaint. The FOIA request number is 96-0750. Notes that accessible material requested was sent with letter.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Health and Medical Research
831) Smoking and Health Significance of the Report of the Surgeon General's Committee to Philip Morris IncorporatedPhilip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19840218
Author: Wakeham H
Source: Minnesota AG
Trial: 000335612-000335625
Bates=000335612-000335625
Health and Medical Research TM: None None None
Philip Morris research center evaluation report on smoking and health: significance of the report of the Surgeon General's Committee to Philip Morris Inc. Helmut Wakeham suggests onus of proof has shifted from accusers to tobacco industry and company should gain competitive edge by responding with research and product development. Recommends development of superior filter, liason with medical school, specifies areas of research. States "Health impact will surely be an important, perhaps the most important basis for competition in the industry in the next few years." Assesses how other companies are responding and impact on Philip Morris research center program. States 'industry should abandon its past reticence with respect to medical research," prove its products are not harmful.
832) R. J. Reynolds Biological Research Program
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19691215
Author: Weissbecker L
Source: Minnesota AG
Trial: 1001882748-1001882749
Bates=1001882748-1001882749
Health and Medical Research TM: None None None
Philip Morris confidential memo on RJ Reynolds Biological Research Program. Reports on meeting Dr. Price of RJR at CTR-USA meeting, learning of Price's chronic cigarette smoke exposure studies with rats. Reports "The animals received up to 500 cigarettes and emphysema was produced." Mentions a new researcher at RJR working with lung macrophages. States Dr. Price was interested in learning about gas chromatography of cigarette smoke in animal exposure chambers.
833) Behavorial Pharmacology Annual Report - 1983
Philip Morris Cos., Inc. http://
Date: 19830601
Author: DeMoble Victor J
Source: Washington State AG
Trial: 1000413881-1000413964
Bates=1000413881-1000413964
Health and Medical Research TM: None None None
Behavioral pharmacology annual report. Summarizes research on nicotine and acetaldehyde in rats. Lists abbreviated terms, contents and staff. Summarizes nicotine self administation by rats. Discusses changes or additions to administration of nicotine and acetaldehyde interactions. Claims termination of acetaldehyde does not result in withdrawal. Discusses tolerance to chronic nicotine administration and effects on behavior. States behavioral factors are critically involved in mechanisms underlying nicotine tolerance: physiological factors minimally involved. Outlines conclusions, includes bibliography.
834) Progess on Cooperative Studies of Adolescent Smoking Between Child Health and Development Studies and Dr. Carl C. Seltzer
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19821200
Author: Seltzer Carl C
Source: Minnesota AG
Trial: 521032293-521032296
Bates=521032293-521032296
Health and Medical Research TM: None None None
Progress Report on Cooperative Studies of Adolescent Smoking Between Child Health and Development Studies. States goals and progress. States parental characteristics associated with teenage smoking habits, psycho-social charactersitics at age 10, associated with eventual smoking habits of adolescents, relation of adolescents smoking habits to respiratory and blood pressure values. Suggests possibility of tracking children's psycho-social traits which correlate with smoking into adulthood.
835) [Re: Potential Long-Term Scientific Studies]
Philip Morris Cos., Inc. http://
Date: 19800331
Author: Seligman Robert B Dr
Source: Washington State AG
Trial: 01347175-01347177
Bates=01347175-01347177
Health and Medical Research TM: None None None
Letter from Robert Seligman of Philip Morris research center to Alex Spears listing possible long term scientific studies. Including animal studies, positive effects of nicotine and the effects of ambient smoke (ETS). Lists subjects to be avoided, including new tests for carcinogenicity, any attempt to relate human disease to smoking.
836) Cigarette Smoking and Causal Relationships
British American Tobacco Industry (BAT) http://
Date: 19761027
Author: SJG
Source: Washington State AG
Trial: 109938433-109938436
Bates=109938433-109938436
Health and Medical Research TM: None None None
Report on cigarette smoking and causal relationships. Argues that cigarette companies dispute the causal relationship between cigarette smoking and diseases for legal reasons makes case that while epidemiological evidence does indicate a cause for concern and action, there is no basis to claim damage for an individual. Notes Surgeon General's Report recognized smoking was a factor not a cause of disease. Cites Huxley's claim in 1958 that increased smoking increases risk of Lung Cancer. Argues causal relationship between diseases and smoking is too complex; what is relevant to population is not relevant to individual.
837) Why Support Immunology?
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 504201843-504201847
Bates=504201843-504201847
Health and Medical Research TM: None None None
Asks why support immunology? Defines immunology. Describes how lungs react to foreign compounds, diseases associated with smoking. Mentions increase in colds and lung infections in children of smokers. Discusses scholar program in immunology and lists personnel involved. Suggests RJR's interest in immunology.
838) Biomedical Focus
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19850000
Author:
Source: Minnesota AG
Trial: 504201880-504201881
Bates=504201880-504201881
Health and Medical Research TM: None None None
Biomedical focus. Discusses RJR medical research committee and research on degenerative diseases associated with RJR products. States intent to study lifestyles for immunological basis of disease. Outlines fellowship program for scientists under 35 funded to study lifestyle elements of nutrition, stress, obesity, alcoholism, etc., and there relation to disease.
839) Tobacco Industry Positions on Smoking and Health
Liggett Group, Inc. (Liggett and Meyers) http://
Date: 19880524
Author: Covington & Burling
Source: Connecticut litigation
Trial: LG 2016265-2016271
Bates=LG 2016265-2016271
Health and Medical Research TM: None None None
Legal document, Tobacco Industry Positions on Smoking and Health. Discusses whether smoking causes disease and industry's position that it is an open question. Discusses pregnancy and smoking. Denies passive smoke to disease. Admits tobacco industry say smoke has "an effect" on airways. States youth should not smoke. States industry questions on how heredity and personality are involved in smoking danger. Suggests benefits of smoking as stress reducer.
840) Report on Visit to U.S.A. and Canada 17th April - 12th May 1958
British American Tobacco Industry (BAT) http://
Date: 19580611
Author: Bentley H R
Source: Minnesota AG
Trial: Exhibit 11028
Bates=Exhibit 11028
Health and Medical Research TM: None None None
British American Tobacco Industry Company on visit to U.S.A. and Canada tobacco company research facilities and sponsored research locations, seeking information regarding smoking and health research. Reports that "with one exception the individuals whom we met believed that smoking causes lung cancer if by "causation" we mean any chain of events which leads finally to lung cancer and which involves smoking as an indispensible link." Studies attitudes and practices of industry on biological testing. Gives consideration to whether T.M.S.C. should conduct biological research.
841) [Re: Causal Relationship Between Smoking and Disease]
Council for Tobacco Research (TIRC) http://
Date: 19690203
Author: Council for Tobacco Research
Source: Washington State AG
Trial: 670307882-670307891
Bates=670307882-670307891
Health and Medical Research TM: None None None
Press release on causal relationships between smoking and disease. CTR scientific director Dr.Clarence Little asserts that there is no demonstrated causal relationship between smoking and any diseases. Claims genetic makeup is responsble for cancer and that statisitics do not support findings. States new methods are being developed which expose animals to whole smoke for more accurate testing.
842) RJR Research & Development Activities Fact Team Memorandum Volume III
R.J. Reynolds Tobacco Company http://
Date: 19851231
Author: Jones Day Reavis & Pogue
Source: Ness, Motley and Loadholt
Trial: 515873805-515873929
Bates=515873805-515873929
Health and Medical Research TM: None None None
RJR research and development activities fact team memorandum vol. 3 . Describes role of Frank Colby and development of RJR library. Describes Alan Rodgman and Jack Roemer's review of library holdings including in-house reports and smoking and health literature. Discusses beginning studies of health and disease by RJR. Includes letters dating from 1930's on advertising of Camel and Lucky Strike. Shows diagram of device and patent. Description of Rodgman's work under Kenneth Hoover. Describes supervision of R&D by law department. In house and out of house research describes control of outside publication and research. Describes role of R+D, upper management involvement at various periods.
843) Report of Canada's Expert Committee on Cigarette Modifications
Multiple companies http://
Date: 19960301
Author: Rickert W S PhD
Source: Unknown
Trial:
Bates=
Health and Medical Research TM: None None None
Report on Canada's export committee on cigarette modifications. Includes table of contents, chairman's comments, introduction, selection of committee members and identification of issues. States there are fewer smokers in U.S. and Canada; however, they smoke more. Shows chart of amount of tar and nicotine in cigarettes over years, composition of tobacco. Discusses relation of cardiovascular disease to smoking low yield cigarettes. Shows diagram of RJR cigarette. Discussion of tobacco heating products, ventilation in cigarettes, interpretation of toxic emissions, implication of government regulations. Discusses nicotine levels and appeal to youth, how to reduce smoking, possibly by decreasing nicotine.
844) Subject: Meeting with Prof. Leo Abood - 3/14/78
Lorillard Inc. http://www.mnbluecrosstobacco.com/
Date: 19780316
Author: Marmor R S
Source: Minnesota AG
Trial: Exhibit 10024
Bates=Exhibit 10024
Health and Medical Research TM: None None None
Lorillard memorandum on Professor Leo Abood's work on nicotine analogs and conformationally rigid backbones. Suggests that "information we gain on the mechanism of nicotine activity maybe useful in determining how to adjust physiological impact in our cigarettes." States they intend to assist Dr. Abood with samples and other work.
845) Report on Visit to U.S.A., May 1973
Non-Tobacco Company http://
Date: 19730000
Author:
Source: Washington State AG
Trial: 100226995-100227033
Bates=100226995-100227033
Health and Medical Research TM: None None None
BATCO report on visit to United States. Discusses sales and tar and nicotine levels. States general summary of findings, including health and smoking in the United States. Claims low demand for low tar cigarettes. Summarizes people involved with smoking and health, effects of low tar cigarettes on human health, results of skin painting tests on mice, tests on filters, tests on dogs with smoking machines. Discusses developments in cancer immunology, testing for susceptibility to cancer, tests on cigarettes Chemosol. States developments in lawsuits, sales figures for various companies and lists members of National Cancer Advisory Board. Notes controversy over Philip Morris ad depicting female model, facially apparing at least 25," in the clothes of a 14 or 15 year old girl, with captions implying you are old enough to smoke Virginia Slims."
846) Press Release
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19640928
Author: Haas F P
Source: Florida AG
Trial:
Bates=
Health and Medical Research TM: None None None
Memorandum of F.P.Hass to Mr. Horan and Mr.Provost. Discusses proposed press release on article in 'Science'. Disapproves press release out of concern about compliance with The Cigarette Advertising Code. Mentions difficulty of separating publicity from promotional efforts. Declares view that proposed press release could only bring adverse comment from both competitors and antagonists. Expresses concern about discussing experiment conducted with human cells.
847) [Re: R. J. Reynolds Biological Research Program]
R.J. Reynolds Tobacco Company http://
Date: 19691215
Author: Weissbecker L
Source: Arch litigation
Trial: 1001882748-1001882748
Bates=1001882748-1001882748
Health and Medical Research TM: None None None
Letter from R.J. Reynolds Biological Research Program re: ongoing programs studies with rats. Mentions that each rat received up to 500 cigarettes, and emphysema was produced. Indicates interest in nicotine pharmacology, and research with lung macrophages.
848) [Re:] Minutes of Meeting to Discuss Results of Experiments with Smoking Dogs Conducted by Dr. Oscar Auerbach - Office of the Council for Tobacco Research, November 3, 1970
Council for Tobacco Research (TIRC) http://
Date: 19701104
Author: Kensler Charles J Dr
Source: Humphrey litigation
Trial: 50199 0368 - 50199 0369
Bates=50199 0368 - 50199 0369
Health and Medical Research TM: None None None
Meeting minutes of the Council for Tobacco Record, discussing Dr. Oscar Auerbach's smoking dogs experiments. Criticizes the work because beagle lungs are fundamentally different from human. Describes the invasion and insertion of forced smoking tubes into the dog's necks. Claims that Auerbach's findings of carcinoma are not legitimate because of the poor quality of the slides he uses.
849) The Tobacco Working Group Draft Minutes Eleventh Meeting April 20-21, 1972
Multiple companies http://
Date: 19720400
Author: Gori Gio Dr
Source: Arch litigation
Trial: RJR7375-RJR7383
Bates=RJR7375-RJR7383
Health and Medical Research TM: None None None
Tobacco working group meeting minutes. Presents work on "Cigarette Additives to Avoid the Ciliostatic Effects of Smoke." Discusses cigarettes treated with 2% PMO. Mentions other chemicals in relation to mouse skin painting, recommends inhalation experiments instead. Discusses other avenues of research, chemical analyses, smoker characteristics, dog inhalation, and rodent inhalation. Concludes that further study is needed.
850) [Re: Reorganization of Research Department Announcement]
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author: Senkus Dr
Source: Humphrey litigation
Trial: 50395 0745 - 50395 0750
Bates=50395 0745 - 50395 0750
Health and Medical Research TM: None None None
Presentation from Dr. Senkus, RJR, re: the reorganization of the Research Department. Claims that the reorganization is in response to charging times. Declares that all in-house biological testing will be referred to outside research organizations.
851) Re: R&D Brochure
R.J. Reynolds Tobacco Company http://
Date: 19920914
Author: deBethizy J Donald
Source: Arch litigation
Trial: RJR11459-RJR11460
Bates=RJR11459-RJR11460
Health and Medical Research TM: None None None
RJR memo regarding R and D brochure. Describes scientific equipment, methods and purposes for analysis of cigarette smoke and constituents. Lists and summarizes: Physiological-Based Pharmacokinetic Modeling, total nicotine uptake measure, nuclear magnetic resonance spectroscopy, receptor pharmacology studies. Explains what each can analyze, i.e., chemical uptake, identification of human metabolite of nicotine, characteristics of tobacco smoke constituents.
852) Comments on the Profile Entitled Hope for Cigarettes in Fortune, January, 1969. Page 34
Philip Morris Cos., Inc. http://
Date: 19690107
Author: Wakeham H
Source: Unknown
Trial: 1000321810-1000321814
Bates=1000321810-1000321814
Health and Medical Research TM: None None None
Comments on profile "Hope for Cigarettes," Fortune Magazine article published January 1969, p. 34. Cites research conducted by Dr. S Cecile and Rudolf Leuchtenberger of Swiss Institute for Experimental Cancer Research. Notes research has been supported in part by Council for Tobacco Research (CTR). Scope of research includes effects of smoke inhalation leading to tissue changes in the lungs of mice and effects of smoke on mouse kidney tissue and lung organ cultures. Describes objection to and doubt of CTR conclusion implying inhalation may enhance carcinogenesis in mice, citing flaws in method and control. Notes that report originally submitted for American Association for Cancer Research was withdrawn. Also describes Leuchtenberger finding of differences in kidney cell transformation when exposed to charcoal filters vs. unfiltered smoke. Expresses suspicion of Fortune article writer's inspiration regarding charcoal filters.
853) G13-Expanded Tobacco and Freon 11
R.J. Reynolds Tobacco Company http://
Date: 19721200
Author: Rodgman Alan
Source: Arch litigation
Trial: 50028 5541 - 55028 5695
Bates=50028 5541 - 55028 5695
Health and Medical Research TM: None None None
This reports on the effects of G 13 expanded tobacco and Freon II. Claims the respiratory, cardiol vascular, reproductive systems and liver were all tested for effects with mice and hamsters, yielded no ill effects. States no compound (other than Freon II) has been found in the smoke from G 13 processed tobacco that is not present in commercial cigarette smoke. The levels of Freon II decomposition is not toxic. Contains tables and charts.
854) The Optimum Composition of Tobacco and Its Smoke
R.J. Reynolds Tobacco Company http://
Date: 19591102
Author: Rodgman Alan
Source: Minnesota AG
Trial: Exhibit 12418
Bates=Exhibit 12418
Health and Medical Research TM: None None None
Report on composition of tobacco and smoke. Identifies earlier study in 1954 showing chemicals which cause cancer in animals. Identifies need to cut back on carcinogens in cigarettes. Reviews possible approaches to reduce or remove carcinogens including variation on filters, variation on paper, use of different additives and different tobacco types.
855) Implications and Activities Arising from Correlation of Smoke pH with Nicotine Impact, Other Smoke Qualities, and Cigarette Sales
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Humphrey litigation
Trial: 511223463-511223484
Bates=511223463-511223484
Health and Medical Research TM: None None None
Study by RJR on pH and relation to nicotine impact and other qualities. States that nicotine delivery increased with pH. Marlboro and Kool seem to have more free nicotine and pH. Claims that higher sales result. Claims new cigarettes are high nicotine kick. Indicates future research activity will center on pH nicotine and effects. Includes research notes on tobacco from Tobacco Science.
856) Nitrosamines in Cigarette Smoke
R.J. Reynolds Tobacco Company http://
Date: 19640831
Author: Rodgman Alan
Source: Arch litigation
Trial: 50101 3277
Bates=50101 3277
Health and Medical Research TM: None None None
RJR memorandum on nitrosamines in cigarette smoke. Claims that nitrosamines had been previously isolated by Serfontein and Hurter in South Africa. Cites report identifying this carcinogen. Indicates that cigarettes could contain nitrosoanabasine and nitrosornicotine. Reports that nitrosoanabasine, a derivative of nitrosopiperidine, caused tumors in the esophagus of rats when fed orally. Nitrosopiperidine further caused liver tumors in rats. Contains a bibliographic citation.
857) Re: Critique of Smokers of Low-Yield Cigarettes Do Not Consume Less Nicotine
R.J. Reynolds Tobacco Company http://
Date: 19830725
Author: Robinson J H
Source: Arch litigation
Trial: 50268 0871
Bates=50268 0871
Health and Medical Research TM: None None None
Critique of paper "Smoker of Low-Yield Cigarettes Do Not Consume Less Nicotine" touts research as sound. Affirms skepticism of use of FTC machine as a poor replicator of human smoking. Cites lack of pharmacokinetics knowledge on nicotine and whether nicotine affects own metabolism. Comments that paper resembles previous work in which different brands were found to yield same amount of nicotine.
858) Subject: Auerbach/Hammond Beagle Experiment
Non-Tobacco Company http://
Date: 19700403
Author: General Manager Research
Source: Minnesota AG
Trial: Exhibit 21905
Bates=Exhibit 21905
Health and Medical Research TM: None None None
April 1970 Gallagher Limited report on Auerbach/Hammond "smoking beagle" experiment. Cites study in which all beagles made to inhale fresh whole cigarette smoke through tracheotomy tube or smoking mask suffered significantly from effects of smoke -- severe irritation, bronchitis, pre-cancerous changes, cancer. Declares belief that fresh whole cigarette smoke is carcinogenic to human and dog lungs, suggest further research into gas phase/vapor phase vs. "tar" effects, and replication of experiment in rodents. Proposes no specific modifications to product or filter, citing skin painting experiments, where early significant differences often dissappear at end of animal's life span.
859) Comparative Study of DNA Adduct Formation in Mice Following Inhalation of Smoke from Cigarettes That Burn or Primarily Heat Tobacco
R.J. Reynolds Tobacco Company http://
Date: 19970000
Author: Brown Buddy G
Source: Arch litigation
Trial:
Bates=
Health and Medical Research TM: None None None
Describes study conducted on DNA adduct formation in mice to test new RJR cigarette (TOB-AT) that primarily heats tobacco rather than burns it. Determines mainstream smoke from new cigarette to be less genotoxic than the representative cigarette. Establishes that DNA adduct formation level following smoke inhalation from TOB-HT cigarette is lower in both heart and lung.
860) Picture from Standard Pharmacology Texts: Acetylcholine - Natural Neurotransmitter
Non-Tobacco Company http://
Date: 00000000
Author:
Source: Arch litigation
Trial:
Bates=
Health and Medical Research TM: None None None
Hand drawn picture of an Acetyl Choline Natural Neurotransmitter. Shows nicotine in the synapse between the incoming nerve signal and the cholinergic receptor.
861) Subject: Potential Projects: Industrial Bio-Test Laboratories (IBT)
R.J. Reynolds Tobacco Company http://
Date: 19710603
Author: Senkus Murray
Source: Arch litigation
Trial: RJR12324-RJR12327
Bates=RJR12324-RJR12327
Health and Medical Research TM: None None None
RJ Reynolds inter-office memo, June 1971, regarding potential projects, industrial Bio-test Laboratories (LBT). Reviews recent smoking ad health controversy, position of medical profession against smoking, and the association of smoking with drug usage, especially among youth. Proposes that to attempt to prove that smoking is a safe form of relaxation, RJR will develop a "safe" cigarette. Describes attempts to define "safe" levels of tar and nicotine.
862) Subject: Nicotine and the Cardiovascular System
R.J. Reynolds Tobacco Company http://
Date: 19870311
Author: deBethizy J D
Source: Arch litigation
Trial: 50888 5383 - 5088 5384
Bates=50888 5383 - 5088 5384
Health and Medical Research TM: None None None
Memorandum, "Nicotine and the Cardiovascular System," dated March 1987. Describes and explains chronic and accute effects of nicotine in the cardiovascular system -- how stimulation of various parts causes increase in heart rate, blood pressure, etc. Describes difference in effects of transient, short-term exposure and chronic exposure. Recounts relevant studies by various researchers, linking nicotine with changes in animal tissue. Proposes in-and-out-of-house research program.
863) Visit to Phiip Morris R&D Centre Richmond , Virginia 30 October, 1980
British American Tobacco Industry (BAT) http://
Date: 19801103
Author: Blackman L C F
Source: Washington State AG
Trial: 109838010- 109838014
Bates=109838010- 109838014
Health and Medical Research TM: None None None
October 1980 report on visit to Philip Morris Research and Development Center in Richmond, VA. Describes layout and research areas of center, including relationships between labs and hierarchy of scientists. Reports on the following areas: technical services, flavours, Behavioral Studies, Carbon Monoride, Publications and Communications, and Smoking and Health. Regarding "S&H" it states: "Officially this activity does not exist; but in practice there is a major research effort..although the main aim would appear to be defensive, there seems little doubt that PM are seeking to identify materials of the lowest possible biological activity." Notes increase in behavioral research, and that PM seems to be working on chemical means to reduce carbon monoxide levels.
864) Opioids Induce While Nicotine Suppresses Apoptosis in Human Lung Cancer Cells
Non-Tobacco Company http://
Date: 19941000
Author: Maneckjee Rhoda
Source: Arch litigation
Trial:
Bates=
Health and Medical Research TM: None None None
Article by Maneckjee and Minna, "Opioids Induce While Nicotine Supresses Apoptosis in Human Lung Cancer Cells," published in Cell Growth and Differentiation, October 1994. Suggests that the treatment of human lung cancer cells with morphine or methadone resulted in apoptosis (premature cell death), and that this effect was suppressed by nicotine. States that these findings are consistent with the idea that nicotine functions as a tumor promoter. However, findings also show that the combination of nicotine and hexamethonium induces apoptosis in lung cancer cells, and that this activity is not consistent in all human lung cancer.
865) Re: Research Proposal by A.B. Cohen et al...Selective Removal of Oxidants from the Tobacco Mainstream Smoke Aerosol
R.J. Reynolds Tobacco Company http://
Date: 19811026
Author: Colby Frank G
Source: Texas AG
Trial: 50053 4388- 50053 4389
Bates=50053 4388- 50053 4389
Health and Medical Research TM: None None None
Secret RJ Reynolds memo dated October 1981 regarding Research Proposal by A.B. Cohen et al., Temple University, Philadelphia, PA - "Selection Removal of Oxidants from the tobacco mainstream smoke aerosol." Condemns proposal on the basis that this type of research should not be sponsored by any tobacco company.
866) Biological/Consumer Preference Research Conducted by Philip Morris
R.J. Reynolds Tobacco Company http://
Date: 19830300
Author: Rodgman A
Source: Unknown
Trial: 50151 3470- 50154 3517
Bates=50151 3470- 50154 3517
Health and Medical Research TM: None None None
Compares the biological/consumer preference research of Philip Morris with that of RJ Reynolds. States that Philip Morris is active in biological research. Quotes the "iceberg principle" in research results i.e. published reports account for a small percentage of the total body of work. Finds that Philip Morris staff size, research facilities and research topics are more advanced than RJ Reynolds'. Presumes a gentleman's agreement within the industry to share discovery of a "safe" cigarette, and a ban on in-house animal testing in biomedical research. Opines that agreement no longer valid. Points to two companies doing animal research.
867) [Re: Disapprovalof Cigarette Smoke Paper Publication]
R.J. Reynolds Tobacco Company http://
Date: 19640608
Author: Bright Willard M
Source: Arch litigation
Trial: 50094 5946
Bates=50094 5946
Health and Medical Research TM: None None None
Letter from Willard Bright to Dr. Murray Senkus. Discusses paper by Dr. Cundiff submitted for publication in Tobacco Science. Rejects paper as not advantageous to the company.
868) Tobacco Working Group Meeting: Smoking and Health Program National Cancer Institute March 16,1977
Multiple companies http://
Date: 19770316
Author: Owen Thomas B PhD
Source: Arch litigation
Trial: RJR7367-RJR7371
Bates=RJR7367-RJR7371
Health and Medical Research TM: None None None
Tobacco Working Group meeting minutes, Smoking and Health Program. Outlines research behind and plans for development of a "less hazardous" cigarette. States that mouse skin painting, inhalation studies, chemical and biological tests have been conducted. Argues that smokers may not accept a safer cigarette if the taste is different.
869) Subject: Smoking-Health Research Program
R.J. Reynolds Tobacco Company http://
Date: 19820416
Author: Rodgman Alan
Source: Arch litigation
Trial: 50154 1374 - 50154 1379
Bates=50154 1374 - 50154 1379
Health and Medical Research TM: None None None
Confidential RJR memorandum on research for smoking. Lists 15 project areas for both in-and-out-of-house research, including animal tests as general aspects related to the smoking and health controversy, and testing of environmental controls of ETS. Includes tests on mice for tar, nicotine, and strength of carcinogens. Outlines testing plan on sidestream smoke and ventilation systems. Includes plan to study effects of carbon monoxide. Includes appendix of research vehicles.
870) Program Title: Smoker Psychology
Philip Morris Cos., Inc. http://
Date: 19770513
Author: Dunn W L
Source: Florida AG
Trial: 1003288034-1003288036
Bates=1003288034-1003288036
Health and Medical Research TM: None None None
Summarizes various research projects including those focuses on low nicotine cigarettes, inhalation studies, consumer response to patterned cigarette paper, and the connection between smoking incidence and hyperactivity in children.
871) Marlboro Advertising Brief for Leo Burnett Australia 23rd July, 1984
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19840723
Author:
Source: Minnesota AG
Trial: 2023265680-2023265683
Bates=2023265680-2023265683
Health and Medical Research TM: None None None
States need for biological research by Philip Morris Research and Development. Cites public concern with health and potential restriction of radio advertising as instigators. Reveals that "we have reason to believe that in spite of gentleman's agreement from the tobacco industry in previous years that at least some of the major companies have been increasing biological studies with their own facilities." Suggests PM institute has a biological testing program on carcinogenic potential of competitive brands.
872) Papers Presented at the 5th Inter-American Conference on Toxicology and Occupational Medicine, Miami, Florida, August 1-4, 1966
Non-Tobacco Company http://
Date: 19660816
Author: Thomson J Richard
Source: Florida AG
Trial: 50060 3830 - 50060 3870
Bates=50060 3830 - 50060 3870
Health and Medical Research TM: None None None
1966 Science Information report by J. Richard Thomson on"Papers resented at the 5th Inter-American Conference on Toxicology and Occupational Medicine, Miami, Florida, August 1-4, 1966." Summarizes and includes transcriptions of papers on carcinogenesis of the urinary bladder. Details studies which use a variety of methods and test animals to examine effects of tar and of auramine and other chemicals on development of body cancer. Thomson states opinion that only 2 papers presented are pertinent to tobacco industry, and that neither made important or new contributions to the literature.
873) Smoking and Health: The Present Position in the U.K. and How it Came About
Philip Morris Cos., Inc. http://
Date: 00000000
Author:
Source: Wiley litigation
Trial: 1000215063 - 1000215085
Bates=1000215063 - 1000215085
Health and Medical Research TM: None None None
Strictly confidential report on Smoking and Health: The Present Position in the U.K. and How it Came About. Cites vital statistics on death rates of smokers by number smoked per day. States that these "threaten the life of the tobacco industry in every country in the world." Discusses and analyzes various studies and history of reports on health and smoking which do establish connection between smoking and lung cancer, a fact accepted officially by the British government in 1962.
874) Subject: The Effects of Cigarette Smoking on Brainstem Auditory Evoked Potentials
Philip Morris Cos., Inc. http://
Date: 19810914
Author: Gullotta R P
Source: Florida AG
Trial: 2028811360-2028811362
Bates=2028811360-2028811362
Health and Medical Research TM: None None None
Confidential Philip Morris Inter-office correspondence report on "The Effects of Cigarette Smoking on Brainstem Auditory Evoked Potentials," by F.P. Gullotta and C.J. Shultz. Notes signs of brainstem dysfunction in novice and deprived smokers. Compares results found in rats and in humans, and recommends further study.
875) Program Title: Smoker Psychology
Philip Morris Cos., Inc. http://
Date: 19740610
Author: Dunn W L
Source: Florida AG
Trial: 1003288122-1003288124
Bates=1003288122-1003288124
Health and Medical Research TM: None None None
Status report on several projects, grouped under the heading Smoker Psychology. States that Project: Alpha Brain Waves and Smoking is in analysis state. Reports that Project: Puffing Behavior has students smoke cigarettes ten or sixty minutes apart while working on paper and pencil tasks. Expects differences in behavior as a function of intercigarette interval. Details Project: Relationships between smoking and presonality. States that some children who are hyperkinetic are presented amphetamines as a calming agent. Theorizes that those children may become teenage smokers to self stimulate with nicotine. Proposes a study to follow already identified 3rd grades to show that smoking is beneficial to some population subgroups.
876) [Re: Fiber Research Critique]
R.J. Reynolds Tobacco Company http://
Date: 19930208
Author: Coggins, Chris PhD
Source: Unknown
Trial:
Bates=
Health and Medical Research TM: None None None
Letter from Chris Coggins, Principal Scientist RJR, to Dr. John L. Pauly, Roswell Park Cancer Institute. Examines articles in the Greensboro News and Record, Dec. 13, 1992 that cite Pauly's work. Comments on and criticizes Pauly's findings. Disagrees that Roswell Park found cellulose acetate in cancerous human lungs. Argues that cellulose acetate fibers are too big to be deposited in the deep lung. Criticizes that photos used, the scale presented, and attributes the findings to error. Purposes that Pauly and Coggins collaborate to correct the errors.
877) Hamburg Meeting June 5, 1979
R.J. Reynolds Tobacco Company http://
Date: 19790620
Author:
Source: Unknown
Trial: 1003717691- 1003717694
Bates=1003717691- 1003717694
Health and Medical Research TM: None None None
June 1979 report on meeting in Hamburg, Germany, describing scientific findings on smoking and health. Includes work on tobacco types, experimentation on nicotine as co-carcinogen, nonvolatile nitrosamines. Records research which will continue, some of it "hidden." Describes RJR control of ICOSI to impose their US policy internationally. Alludes to "new philosophy which recognizes the real world and is aimed at making the tobacco industry more credible."
878) Subject: Meeting at Council for Tobacco Research
R.J. Reynolds Tobacco Company http://
Date: 19711222
Author: Senkus Murray
Source: Humphrey litigation
Trial: 50199 0318 - 50199 0319
Bates=50199 0318 - 50199 0319
Health and Medical Research TM: None None None
Meeting minutes, Council for Tobacco Research, re: Dr. Auerbach's smoking dogs experiments. Declares that the National Cancer Institute is negotiating with Dr. Auerbach to determine the effects of nicotine on smoking dogs. Disputes methodology, because the smoke is delivered through a tube in the neck, not through the mouth. Declares that the National Cancer Institute should be likewise discouraged from pursuing these experiments.
879) Program Title: Smoker Psychology
Philip Morris Cos., Inc. http://
Date: 19750310
Author: Dunn W L Jr
Source: Florida AG
Trial: 1003287987-1003287989
Bates=1003287987-1003287989
Health and Medical Research TM: None None None
Confidential Project Report on "Smoker Psychology" by W.L. Dunn, dated March 10, 1975. Lists 9 projects, with comments and status, on psysiological and psychological topics, as well as a marketing panel and an animal study (nicotine dosage effects on fish). Note: reports that size of "Hyperkinesis as Precursor of Smoking" study will increase due to school system expansion of student evaluations.
880) Smoking, Associated Diseases and Causality
Non-Tobacco Company http://
Date: 00000000
Author: Green S J
Source: Wiley litigation
Trial: 1014
Bates=1014
Health and Medical Research TM: None None None
Report on Smoking, Associated Diseases and Causality, produced sometime after 1979, by S.J. Green, after his retirement from directing twenty years of research in the tobacco industry. States that scientific proof is not the proper basis for legal and political action on social issues, but "is always a formula for inaction and delay and usually the first reaction of the guilty." Refers to 1964 Surgeon General Report which skirted the issue by focusing overly upon cause. Condems those "obsessed by the naÔve idea offending a single cause for every effect.."
881) Subject: Smoking and Caffeine: A Comparison of Physiological Arousal
Philip Morris Cos., Inc. http://
Date: 19720517
Author: Schori T R
Source: Florida AG
Trial: 1000723959 - 1000723971
Bates=1000723959 - 1000723971
Health and Medical Research TM: None None None
Philip Morris 1972 confidential inter-office correspondence on study: "Smoking and Caffeine: A Comparison of physiological arousal effects." Compares physiological arousal of smoking and caffeine; finds effects of caffeine to be chosen to a placebo than to smoking. Describes measurement techniques for arousal in participants, all twenty whom are smokers.
882) Smoking and Health
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Butler litigation
Trial: 50088 2605 - 50088 2631
Bates=50088 2605 - 50088 2631
Health and Medical Research TM: None None None
Smoking and Health, statement by RJ Reynolds Tobacco Company. Repudiates studies which report associations between smoking and disease. Discusses lung cancer, coronary heart disease, chronic obstructive pulmonary disease, low birth weight, congenital malformation, perinatal mortality, and cigarette smoke components. Discusses anti-smoking movement, smokers' rights, and attempts to regulate public smoking. Question and answer section touches on health, advertising, and general stance of industry.
883) A Critical and Objective Appraisal of the Smoking and Health Problem
R.J. Reynolds Tobacco Company http://
Date: 19620000
Author: Rodgman Alan
Source: Arch litigation
Trial: 504822823 - 504822846
Bates=504822823 - 504822846
Health and Medical Research TM: None None None
Paper written by Alan Rodgman exploring the smoking and health controversy. States that what RJR sells is cigarette smoke so they would be concerned with the physiological and composition elements of smoke. Admits that cigarette smoke causes cellular changes in lungs. Argues that these changes may not become cancerous. Admits that cigarette smoke is carcinogenic to mouse skin. Argues that mouse skin and human lungs are too different to draw conclusions. Debunks cancer research by claiming air pollutants as the main cause of cancer. Mentions smoking behavior as an unproven element in lung cancer rates.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Legal Issues
884) [Cigarette Liability Litigation--Background and Suggested Answers]R.J. Reynolds Tobacco Company http://
Date: 19880700
Author: James A Fyock and Associates
Source: Unknown
Trial: 5206627915-506628018
Bates=5206627915-506628018
Legal Issues TM: None None None
Cigarette liability litigation background and suggested answers. Presents issues and responses to be given to media and public inquiries on topics including: product liability, addiction, smoking and health controversy, scientific studies, Surgeon General's case against tobacco, FTC, ETS, ingredients and additives. Includes history of tobacco litigation and historical perspective on cigarette advertising. Gives position that smoking is a matter of personal choice and personal responsibilty, public has been exposed to four centuries of information and warnings regardidng tobacco use and risks. Touches on children and advertising issues and states position that ads are not aimed at children.
885) State of Minnesota et al. Vs. Philip Morris et al. Plaintiffs' Memorandum of Law in Opposition to Defendants' Claims of Privilege Redacted
Non-Tobacco Company http://stic.neu.edu/MN/3-20priv.htm
Date: 19970408
Author:
Source: Minnesota AG
Trial: C1-94-8565
Bates=C1-94-8565
Legal Issues TM: None None None
Memorandum of law regarding right of privilege between Minnesota (plaintiff) and the major tobacco companies (defendant). Claims that the law is clear that neither attorney-client nor work product protections apply to scientific research. Focuses on crime/fraud as basis of removal of right of privilege. States defendants have recognized health hazards and addictiveness of smoking, and have filtered scientific knowledge through attorneys. Claims abuse of privilege logs. States defendants offered invalid claims of privilege to courts. Includes how defendant used work product protection to suppress documents. Discusses tobacco executives public statements refuting association of smoking and disease, counters with secret internal industry documents which acknowledge risk, carcinogenicity and addiction. Reviews previous litigation regarding public documents. Concludes by suggesting categories for discoverable documents to be submitted.
886) Re: Procedure for Handling BAT Scientific Documents
Brown and Williamson Tobacco Corp. http://
Date: 19791109
Author: Wells J K III
Source: Washington State AG
Trial: 2048322229-2048322230
Bates=2048322229-2048322230
Legal Issues TM: None Non-Smokers None
Memorandum on handling of BAT documents which go to B&W. Discusses alternatives: all documents to E. Pepples, have Esterle receive and separate them. Discusses cost sharing between BAT and B&W for document forwarding. Discusses agreement with third party, Dr. Sanford.
887) [Janet C. Mangini v. R.J Reynolds Tobacco Company, et al.] Settlement and Consolidation Agreement
Non-Tobacco Company http://
Date: 19970905
Author:
Source: Mangini litigation
Trial:
Bates=
Legal Issues TM: Youth None None
Settlement and Consolidation Agreement, Mangini v. RJR. Reviews complaint and allegations. Describes terms of agreement, including cessation of Joe Camel campaign, pulbic release of documents referring to persons under 18 and/or Joe Camel campaign.
888) The State of Minnesota et al. v. Philip Morris et al. Report of Special Master: Findings of Fact, Conclusions of Law and Recommendations Regarding Non-Liggett Privilege Claims
Non-Tobacco Company http://www.sti.neu.edu/MN/specialmaster2-10-98.html
Date: 19980210
Author: Gehan Mark W
Source: Minnesota AG
Trial: C1-94-8565
Bates=C1-94-8565
Legal Issues TM: None None None
Report of Special Master Behavior: Findings of fact. Reviews legal and tobacco history documents and divides these into twelve categories, some privileged, some not. Covers health and medical research, smoking and health controversy, nicotine addiction, industry suppression of information, youth projects. Examines whether a company is obliged to conduct research into the safety of a product and to warn consumers if research supports negative conclusions, failure to do so constituting criminal or fraudulent conduct.
889) State of MN, et al. v. Philip Morris Incorporated, et al., Deposition of Murray Senkus, Vol. I
Non-Tobacco Company http://
Date: 19970613
Author: Senkus Murray
Source: Minnesota AG
Trial: C1-94-8565
Bates=C1-94-8565
Legal Issues TM: Youth None None
Deposition statement of Dr. Murray Senkus, former Director of Research for R.J. Reynolds. Questions Senkus' knowledge of animal studies occuring at RJR during his tenure. Pursues the history of his nicotine research including increasing pH of smoke to increase free nicotine. Asks his opinion on Marlboro's success, if it is linked to high pH in the smoke. States that Senkus attributes much of Marlboro's success to advertising. Questioned as to whether the Joe Camel campaign is successful in attracting underaged smokers.
890) Re: Strategic and Tactical Considerations Concerning Ingredients
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author: Edwards John
Source: Unknown
Trial: 2008121 - 2008141
Bates=2008121 - 2008141
Legal Issues TM: None None None
RJ Reynolds attorney work product regarding strategic and tactical considerations concerning ingredients. States industry strategy as "to keep the focus of the trial on the personal choices and responsibility of the plaintiff and away from the conduct of the industry." States concern that absence of industry testing of additives puts them at legal risk. Outlines substantive positions on causation, design defect, corporate misconduct, and tactics for smoke. States difficulty of finding a toxicology consultant who will state that tobacco is not a risk factor in human disease. Notes that industry has dropped a number of ingredients in the past, citing possible public relations problems. Proposes strategy to reduce "shock value" of ingredients list, and reliance upon secrecy of flavor houses in additives. States stance: to resist disclosure of ingredients information. Identifies Kentucky Reference Cigarettes, supplied to researches by members of industry, as using few casing materials (humectants, etc) and no top dressing, made to vary by tar and nicotine contents, as those upon which the majority of research is conducted.
891) [Re: Study on Micronite]
Lorillard Inc. http://
Date: 19641210
Author: Wald Robert L
Source: KLUG (Klugman?)
Trial: KLUG- 00000258
Bates=KLUG- 00000258
Legal Issues TM: None None None
Letter from Robert L. Wald to the President of P. Lorillard Co. Refers to Governor Mayner's call to industry lawyers. Cites study on "Micronite" by Prof. Allee of George Washington University, affidavit from John Sullivan, and memorandum from Bill Ross. Concludes that the Governor is mistaken about their position on Micronite advertising.
892) United States of America, Plaintiff, v. R. J. Reynolds Tobacco Company, Defendant Final Judgment
Non-Tobacco Company http://
Date: 19690922
Author: [Calahan James A] United States District Judge
Source: Arch litigation
Trial: 345-65
Bates=345-65
Legal Issues TM: None None None
Final judgement by US District Court, District of New Jersey, in United States of America v. R.J. Reynolds Tobacco Company. RJR ordered to divest itself from interests of Pennick and Ford.
893) Steven R. Arch v. The American Tobacco Company, Deposition of Donald A. Debethizy, Ph. D. (Volume II)
Non-Tobacco Company http://
Date: 19970702
Author: Debethizy Donald A PhD
Source: Arch litigation
Trial: 96CV-5903
Bates=96CV-5903
Legal Issues TM: None None None
Deposition of Donald A. Debethizy, Ph.D. in Steven R. Arch v. The American Tobacco Company, July 1997. Discusses toxicology tests on biological activity of cigarette smoke, nicotine pharmacology. Cites report of Canada's Expert Committee on cigarette modifications. Establishes that there is no measure for tar uptake, human toxicology of cigarettes, or for benzene concentration in human body. Implies that no tobacco company or tobacco company employee has any measure for determining whether a product is safe for human health. Questions whether nicotine is a tumor promotor. Discusses constituents of tobacco smoke. Discusses nicotine as a drug of dependence.
894) State of MN, et al. V. Philip Morris Incorporated, et al., Depostion of Murry Senkus, Vol. II
Non-Tobacco Company http://
Date: 19970617
Author: Senkus Murray
Source: Minnesota AG
Trial: C1-94-8565
Bates=C1-94-8565
Legal Issues TM: Youth None None
Deposition statement of Dr. Murray Senkus, former Director of Research for R.J. Reynolds. Questions Senkus' knowledge of the development of Camel as a youth-appeal brand. States that Marlboro has 40% of beginning smokers, and that 50% of these are under 18. Opines that this is a significant threat to RJR's market share. Suggests that Camel was adjusted to contain higher smoke pH and more free nicotine, to appeal to youth. Gives ages 14-24 as prime beginning smoker age group.
895) Steven R. Arch, et al. v. The American Tobacco Company, Inc., et al., Deposition of Murray Senkus Vol. III
Non-Tobacco Company http://
Date: 19970617
Author: Senkus Murray
Source: Arch litigation
Trial: 96CV-5903
Bates=96CV-5903
Legal Issues TM: None None None
Deposition of Dr. Murray Senkus. Examines the period of 1968 to 1977 with the Tobacco Working Group of the National Cancer Institute. Asserts that Senkus' knows nothing about nicotine being referred to as habituating. States that the TWG concerned itself with mouse skin painting studies, and later rat inhalation studies. Mentions that work into the design of lower tar/nicotine cigarettes was concluded as "safer."
896) [Re: Mayfield and Diplomat cigarettes]
Lorillard Inc. http://
Date: 19581210
Author: Wald Robert L
Source: KLUG (Klugman?)
Trial: KLUG-00000260
Bates=KLUG-00000260
Legal Issues TM: None None None
Letter from Robert Wald (Howrey and Simon?) to Harold Temple, P. Lorillard Company, Inc., dated December 1958, informing him that The Commission is undertaking investigations of Mayfield and Diplomat cigarettes, likely in response to complaints Wald (and Howrey and Simon?) filed. Alludes to a Dr. Parmele's views on Bureau of Consultation's proposed testing method. Remarks upon change of attitude by Bureau of Commission. Notes enclosed copy of Commission's news release on initial decision in Liggett and Myers case. [not attached]
897) Steven R. Arch v. The American Tobacco Company, Deposition of Donald Debethizy, Ph. D.
Non-Tobacco Company http://
Date: 19970527
Author: Debethizy Donald PhD
Source: Arch litigation
Trial: 96CV-5903
Bates=96CV-5903
Legal Issues TM: None None None
Deposition of Donald A. Debethizy, Ph.D, in Steven R. Arch v. The American Tobacco Company, July 1997. Records Dr. Debethizy's educational, employment and research background. Discusses research in nitrotoluence. Establishes that he was hired at RJR to study metabolism and pharma- kinetics of nicotine, and to be involved in product development efforts related to cigarettes that have the potential to reduce risk. Describes Debethizy's knowledge of nicotine before coming to RJR, his employee orientation, office and lab facilities. Discusses lab equipment and experiment processes. Discusses work in nicotine uptake measures. Describes development and testing of Premier cigarettes, made of heated tobacco in filtered through glycerin and water. Debates toxicity of nicotine. Discusses mainstream and sidestream smoke, and defines ETS as sidestream and exhaled mainstream smoke. Defines drug addiction and drug dependence implies definition application to nicotine.
898) Re: State of Minnesota, et al. v. R.J. Reynolds Tobacco Co., et al. Court File No. C1-948565
Non-Tobacco Company http://
Date: 19970609
Author: OFallon Daniel A
Source: Humphrey litigation
Trial: C1-94-8565
Bates=C1-94-8565
Legal Issues TM: None None None
Letter and attached list of document numbers from the Minnesota Tobacco Trial. Contains RJR list of documents for the deposition of Murray Senkus.
899) Defendant Philip Morris Incorporated's Responses and Objections to Plaintiffs' Requests for Admissions
Philip Morris Cos., Inc. http://
Date: 19871214
Author: Katz Hadrian R
Source: Florida AG
Trial: 87-1816
Bates=87-1816
Legal Issues TM: Youth None None
Legal document on Philip Morris responding to allegations by Plaintiffs in Massachusetts. Philip Morris denies preventing or presenting Marlboro cigarettes to minors. Philip Morris admits not making public statements on the health effects of smoking. The company also claims that it did not conduct surveys or tests or reports on consumption of cigarettes by minors. Philip Morris admits also that there were no discussions on record of cigarette sales to minors with Board of Directors.
900) State of Florida, et al., Plaintiffs, v American Tobacco Company, et al., Defendants, Video Deposition of: Richard J. Semenik
Non-Tobacco Company http://
Date: 19970519
Author: Semenik Richard J
Source: Florida AG
Trial: CL 95 1466AH
Bates=CL 95 1466AH
Legal Issues TM: None None None
Deposition statement of Dr. Richard Semnik summarizes analysis of consumers of cigarettes. States his credentials and how he got into tobacco research. Recounts research on how many youth recognize Joe Camel. Discusses what constitutes advertising. Evaluates definition of peer pressure. Mentions opinions on why people smoke. Discusses consumer behavior and role in buying cigarettes and defines application.
901) Rule 26 Expert Statement (Professor Edward V. Morse)
Non-Tobacco Company http://
Date: 19970228
Author:
Source: Mississippi AG
Trial:
Bates=
Legal Issues TM: None None None
Discusses background of expert witness Professor Edward morse, who works in the areas of Behavioral Medicine, Clinical Psychiatry, Sociology and Pediatrics, and is involved in the development of effective public policies to alter people's health behavior patterns, especially behavior of children, adolescents and adults. States Professor Morse will testify that no companies advertise to motivate adolescent risk behavior, but that this is a manifestation of peer pressure and normal rebellion. States Dr. Morse's view that the most effective way to discourage underage smoking is to enact and enforce laws restricting youth access to cigarettes.
902) Rule 26 Expert Statement (Richard J. Semenik)
Non-Tobacco Company http://
Date: 19970228
Author:
Source: Mississippi AG
Trial:
Bates=
Legal Issues TM: None None None
Discusses background of Dr. Richard Semenik, Professor of Marketing, University of Utah, and expert witness. States scope of testimony as advertising, marketing and consumer behavior, universally accepted models of consumer decision making, including regarding cigarette smoking. States Dr. Semenik's view that consumer decision making is influenced by many powerful factors (peers, family) other than marketer-controlled information. States view that cigarette brand advertising is an important communication between company and customers and that it does not encourage non-smokers to smoke.
903) [Rule 26 Expert Statement - Lynn J. Beasley]
Non-Tobacco Company http://
Date: 19970228
Author:
Source: Mississippi AG
Trial:
Bates=
Legal Issues TM: Youth Adults None
Discusses background of Ms. Lynn Beasley, expert witness and Senior Vice President for Winston, Camel and Salem brand business units at R.J. Reynolds. Describes scope of testimony, including advertising, marketing, and promotion of consumer products, including cigarettes, and RJR policies and practices. States RJR goal to promote and reinforce brand loyalty to RJR brands, not to encourage non-smokers, including minors to smoke. States that Ms. Beasley will also testify on her involvement in the creation and execution of "Joe Camel" campaign, and on regulated aspects of cigarette advertising.
904) The State of Florida, et. al., vs The American Tobacco Company, et al., Defendants, Deposition of Richard W. Mizerski, Ph.D (Vol I)
Non-Tobacco Company http://
Date: 19970430
Author: Mizerski Richard W PhD
Source: Florida AG
Trial: CL95-1466
Bates=CL95-1466
Legal Issues TM: None None None
Richard W. Mizerski's deposition on his work on advertising and marketing of cigarette companies. States opinions on cigarette labeling and whether it has changed his research on the Joe Camel campaign. States opinions that advertising does not influence smoking an that nicotine is not adictive. Questions where health information comes from in Florida. Asked about celebrity endorsements for cigarettes. States opinion that cigarette industry has not released untrue information. Describes cigarette smoking as a "spectacular activity" in the eyes of children.
905) In Re: Mike Moore, Attorney General, Ex Rel, State of Mississippi Tobacco Litigation, [Vol. II] Deposition of: Richard W. Mizerski, Ph.D.
Non-Tobacco Company http://
Date: 19970430
Author: Mizerski Richard W PhD
Source: Mississippi AG
Trial: 94-1429
Bates=94-1429
Legal Issues TM: None None None
Deposition statement of Dr. Richard Mizerski in Mississippi tobacco litigation. States he worked as consultant for FTC for state of Florida and Mississippi. States he worked on reviewing advertising restrictions for state of Mississippi. Claims cigarette advertising does not influence loyalty or brand switching. Claims Mississippi has had more anti-smoking campaigns. Comments on restricting youth access. Feels price may not deter smoking. Claims restriction of advertising does not decrease smoking. Includes index.
906) Mike Moore, Attorney General ex ral, State of Mississippi, Plaintiff, versus The American Tobacco Company, et al., Defendants, Deposition of Marvin E. Goldberg, Ph. D.
Non-Tobacco Company http://
Date: 19960000
Author: Goldberg Marvin E PhD
Source: Mississippi AG
Trial: 94-1429
Bates=94-1429
Legal Issues TM: Youth None None
Deposition statement of Marvin Goldberg. States origins of research, who he worked with. States opinion on Marlboro ads and children. States children can be vulnerable to advertising. States opinion on taxation and effect on cigarette sales. States opinion on power of advertising. States dislike of cigarettes. States what journals he has contributed to, including JAMA.
907) Rule 26 Expert Statement (Lucy Henke)
Non-Tobacco Company http://
Date: 19970228
Author:
Source: Mississippi AG
Trial:
Bates=
Legal Issues TM: Youth None None
Details background of Dr. Lucy Henke, PhD, Associate Professor of Marketing at University of New Hamsphire, who developed nonverbal methdology for assessing young children's perceptions of television advertising. States scope of Dr. Henke's testimony about consumer decision making in general and as it applies to children. States Dr. Henke's view that brand awareness does not equal purchase of brand and that children are most influenced by parents and peers, not commercial advertising.
908) Re: Arch, et ux. v. American Tobacco Co., et al. Deposition of Alan Rogman
Non-Tobacco Company http://
Date: 19970610
Author: Knisely Sherrice Esq
Source: Arch litigation
Trial:
Bates=
Legal Issues TM: None None None
Fax transmission regarding Alan Rodgman's deposition in the Arch case, from Sherrice Knisely to J.D. Lee.
909) Brown & Williamson Tobacco Corporation vs. Walter Jacobson and CBS, Inc., Deposition of Michael Radutzky
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19841214
Author: Radutzky Michael
Source: Minnesota AG
Trial: 82 C 1648
Bates=82 C 1648
Legal Issues TM: None None None
Deposition statement of Michael Prodtzsky. Questions his confidential source of documents from the Wall Street Journal. Identifies, under duress, the source as Gary Cohn. States that the documents obtained were confidential pages of the FTC report.
910) Rule 26 (B) (4) Expert Statement (Claude R. Martin, Jr.)
Non-Tobacco Company http://
Date: 19970228
Author:
Source: Mississippi AG
Trial:
Bates=
Legal Issues TM: None None None
Details background of Dr. Claude R. Martin, Jr., expert witness. Lists his credentials: tenured professor at University of Michigan Graduate School of Business Administration, specializing in Retail Marketing, and a researcher in issues relevant to case. Discusses expectations of topics of testimony. Function of advertising, marketing and promotion in consumer decision-making, etc.
911) Re: Arch et. al v. The American Tobacco Co., et al - Alan Rodgman Deposition
R.J. Reynolds Tobacco Co. http://
Date: 19970609
Author: Blancato William A
Source: Arch litigation
Trial:
Bates=
Legal Issues TM: None None None
Letter from William Blancato, representing Alan Rodgman in his deposition. Responds to requests for Rodgman's documents in the Arch case. Indicates that he amassed an extensive card catalog and bibliography spanning 50 years of work. Mentions that most of these documents are in the public domain and shouldn't have to be produced for the deposition.
912) Subject: Arch v. American Tobacco
American Tobacco Co. http://
Date: 19970612
Author: Blancato Bill
Source: Arch litigation
Trial:
Bates=
Legal Issues TM: None None None
Handwritten fax from Bill Blancato to Sherrice Knisely. Attempts to clarify their "agreement" regarding availability of and access to documents belonging to Dr. Rodgman. Expresses annoyance at Knisely's late subpeona issuance. States that documents are available for anyone's viewing, but makes clear he will not go out of his way to copy them.
913) Arch, et al. Plainiffs, v. The American Tobacco Co., et al, Defendants Objection
Non-Tobacco Company http://
Date: 19970611
Author: Blancato William A
Source: Arch litigation
Trial:
Bates=
Legal Issues TM: None None None
Objection to subpeona issued to Alan Rodgman ordering the production of documents. Claims that the subpeona is overboard, includes documents that are in the public domain, and shows no substantial need to obtain the information from Dr. Rodgman. Objects to inclusion of index card file, bibliography and documents subject to attorney-client privilege. Asserts that Rodgman will produce two boxes of documents.
914) Re: Arch, et ux. v. American Tobacco Co., et al.--Deposition of Alan Rogman
Non-Tobacco Company http://
Date: 19970612
Author: Knisely Sherrice Esq
Source: Arch litigation
Trial:
Bates=
Legal Issues TM: None None None
Fax from Sherrice Knisely to William Blancato. Confirms their conversation regarding the delivery of two boxes of documents subpeonaed in the Alan Rodgman deposition. Requests a catalog of documents witheld, with a warning that Reynolds cannot see the witheld documents either.
915) Re: Arch et al v. The American Tobacco Co., et al - Alan Rodgman Deposition
American Tobacco Co. http://
Date: 19970611
Author: Blancato William A
Source: Arch litigation
Trial:
Bates=
Legal Issues TM: None None None
Objection by William Blancato, to Sherrice Knisely's subpeona of documents in Alan Rodgman's deposition. Mentions that reports from his time at RJR and work as consultant will be produced. Asks than Rodgman's copyright on the book "The N-Nitrosamines in Tobacco and Tobacco Smoke" be respected.
916) Re: Arch, et ux. v. American Tobacco Co., et al.--Deposition of Alan Rogman
R.J. Reynolds Tobacco Co. http://
Date: 19970604
Author: Knisely Sherrice Esq
Source: Arch litigation
Trial:
Bates=
Legal Issues TM: None None None
Fax from Sherrice Knisely to William Blancato, regarding the Alan Rodgman deposition. Corrects the location from Blancato's office to Womble, Carlyle, Sandridge & Rice. Apologizes for the error.
917) Arch, et al. v. The American Tobacco Co., et al. Subpoena in a Civil Case
Non-Tobacco Company http://
Date: 19970603
Author: Knisely Sherrice A Esq
Source: Arch litigation
Trial: 93-5903-CN
Bates=93-5903-CN
Legal Issues TM: None None None
Subpeona in U.S. District Court, orders Alan Rodgman of RJR to appear for a video deposition. Requests that he produce a list of documents from his team to RJR.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Nicotine
918) Subject: Merrell Dow Pharmaceutical Meeting- July 13, 1982Philip Morris Cos., Inc. http://
Date: 19820721
Author: Latshaw R D
Source: Washington State AG
Trial: WA 2023799798
Bates=WA 2023799798
Nicotine TM: None None None
Philip Morris USA memo from R.D. Latshaw on meeting with Merrell Dow Pharmaceutical to elicit Dow's position on smoking and health issue. States that Dow chemical and Merrell Dow are not anti-smoking. Describes Merrell's "Nicorette" chewing gum as a prescription drug sold through doctors to patients who must quit smoking for health reasons, and that it is not aimed at the public; that cost and flavor reduce this likelihood. Records that PM encouraged cessation of the publication of The Smoking Cessation Newsletter, produced by Dow. Mentions that the "peers" was an investigation into whether tobacco industry was pressuring Dow to drop Nicorette.
919) Historical Review of Smoke pH Data and Sales Trends for Competitive Brand Filter Cigarettes
R.J. Reynolds Tobacco Company http://
Date: 19730510
Author: Woods John D
Source: Humphrey litigation
Trial: 50060 6138 - 50060 6153
Bates=50060 6138 - 50060 6153
Nicotine TM: None None None
Report on smoke pH and sales trends. States that high pH leads to high nicotine. Marlboro and Kool are high sellers because of this. Smoke in Kool high because of low level of sugar in casing. Marlboro has high pH because of ammonium phosphate in tobacco. PH is important to strength of tobacco and sales. Contains bibliography and charts.
920) Smoke Formation and Perception: The Taste of Nicotine. II.
R.J. Reynolds Tobacco Company http://
Date: 19780727
Author: Rix Charles E
Source: Arch litigation
Trial: 50060 7761 - 50060 7774
Bates=50060 7761 - 50060 7774
Nicotine TM: None None None
Confidential RJR report on project: Smoke Formation and Perception. Measures detectability and taste of nicotine in smoke and in aqueous solutions. Determines that subjects were able to assess samples with some accuracy, and that nicotine was irritating when tasted; 'tar' masks taste. Describes the buffering effect of saliva, and the effect of saliva on smoke pH. Tables attached.
921) Suject: Dow-Nicorette Meeting, October 23, 1984
Philip Morris Cos., Inc. http://
Date: 19841023
Author: Latshaw R D
Source: Washington State AG
Trial: WA 2023799801- 2023799802
Bates=WA 2023799801- 2023799802
Nicotine TM: None None None
Philip Morris inter-office correspondence dated October 1984. Recounts meeting between PM and Dow representatives. Reviews PM's allegations of Dow's anti-smoking stence, most of which prove to be outside Dow's control. Reiterates both companies' desire to continue humectant business, and Dow's position that it is not taking an anti-smoking stance.
922) Subject: Suspension of Dow Purchases
Philip Morris Cos., Inc. http://
Date: 19840507
Author: Latshaw R D
Source: Washington State AG
Trial: WA 2023799799-2023799800
Bates=WA 2023799799-2023799800
Nicotine TM: None None None Quitters
May 1984 Philip Morris inter-office correspondence regarding suspension of chemical orders from Dow based on PM's position that Dow's production and promotion of Nicorette gum attach's PM product and sales interests. Lists the following evidence: -- Dow's production of Nicorette gum, designed to help smokers quit smoking. -- Dow's encouragement of Freeport plant workers to quit smoking. -- Dow's sponsorship of Policy Analysis Incorporated Study indicating a $59,000 additional lifetime expense for smokers. -- Dow literature in doctor's offices encouraging patient use of Nicorette to quit smoking.
923) Steven R. Arch, William Barnes, et al. v. The American Tobacco Company, Inc. et al., Deposition of Alan Rodgman, Ph.D. Volume 5
Non-Tobacco Company http://
Date: 19970805
Author: Rodgman Alan Ph D
Source: Arch litigation
Trial: 96CV-5903
Bates=96CV-5903
Nicotine TM: None None None
Deposition statement of Alan Rodgman, former research bench chemist, current consultant to RJR. Questions the use of compounds added to tobacco during cigarette manufacture. Includes mention of Freon II, ethyl alcohol, hexane, and ammonia. Details the addition of ammonium carbonate to tobacco to act as an expansion agent. Mentions use of ammonia to denicotinize high nicotine tobacco. Says that nicotine is then sold as a bug killer. Questions if use of ammonia in reconstituted tobacco sheets increases the free nicotine in the smoke, thereby increasing the customer demand for the cigarettes. Explains the Ames testing, used to determine mutagenicity on animals of additives in tobacco. Finds that flavorants in using material when removed increase the mutagenicity. Questions if the nicotine is tumorgenic.
924) Re: Possible IBT Projects
R.J. Reynolds Tobacco Company http://
Date: 19710524
Author: Laurene A H
Source: Humphrey litigation
Trial: 50421 0018
Bates=50421 0018
Nicotine TM: None None None
May 1971 memo from A.H. Laurene to Dr. Murray Senkus on Possible LBT Projects. Lists these as follows: pH in mouth in response to different smokers and components, absorption of nicotine, difference in nicotine impact if free or bound, habituating level of nicotine, factors in mouth moistness, pattern of tar deposition.
925) Research Planning Memorandum on the Nature of the Tobacco Business and the Crucial Role of Nicotine Therein
R.J. Reynolds Tobacco Company http://www.mnbluecrosstobacco.com/
Date: 19720414
Author: Teague Claude E Jr
Source: Humphrey litigation
Trial: Exhibit 12408
Bates=Exhibit 12408
Nicotine TM: None None None Starters, habituated smokers
Research Planning memo from RJR. Identifies nicotine as a habit forming substance which provides physiological gratification to users. Describes tobacco products as "vehicle(s) for delivery of nicotine" and recommends that product design and advertising reflect this perception. Cites various physiological actions of nicotine and need for continued research in this area. Details differences from habituated smokers who smoke for physiological reasons and pre- and non-smokers who smoke for psychological reasons. Notes "alleged" health hazards of tar and nicotine and suggests the need to develop a product which would minimize these hazards while maximizing nicotine "benefits." Outlines future cause of action to this end.
926) Re: Favor Smokeless Cigarettes Regular, Favor Smokeless Cigarettes Menthol, Favor Smokeless Cigarettes Lights, Favor Smoke-Free Cigarettes Regular, Favor Smoke-Free Cigarettes Favor Menthol, Favor Smoke-Free Cigarettes Lights
Advanced Tobacco Products http://
Date: 19870209
Author: Michels Daniel L
Source: Unknown
Trial: 50673 5671 - 50673 5671 5672
Bates=50673 5671 - 50673 5671 5672
Nicotine TM: None None None
Regulatory letter from Daniel L. Michels, Office of Compliance, Center for Drugs and Biologies of Department of Health and Human Services to J. Philip Ray of Advanced Tobacco Products Inc. Regarding Favor smokeless and smoke free cigarette products. Describes product design: tube which appears like a conventional cigarette, containing a plug impregnated with nicotine solution, "a novel nicotine delivery system ..by inhalation of nicotine vapor." Confirms company supplied evidence that "it is likely that nicotine has addicting qualities and is the primary ingredient which motivates smoking." Center for Drugs and Biologies declares nicotine a drug of dependence and their position that favor is a drug by FDA definition. Orders discontinuation of marketing.
927) Subject: Clarification of My 07/22/80 Memo on Nicotine Additive
R.J. Reynolds Tobacco Company http://
Date: 19800908
Author: Rodgman Alan
Source: Humphrey litigation
Trial: 50150 2719 - 50152 2726
Bates=50150 2719 - 50152 2726
Nicotine TM: None None None
Clarification on a memo sent by Alan Rodgman on what has been done in nicotine technology. States Marlboro and Winston have similar smoke properties. Discusses several ways to transfer nicotine from high to low nicotine tobacco. States that both RJR and Philip Morris have removed nicotine from tobacco but not discarded it. Provides tables and charts.
928) A Suggested Response to the Charge of Addiction
R.J. Reynolds Tobacco Company http://
Date: 19810108
Author:
Source: Unknown
Trial: 500070462-500070466
Bates=500070462-500070466
Nicotine TM: None None None
Document argues that the use of the emotionally charged word "addiction" by anti-smoking forces is a deliberate attempt to attack a product and its consumers. Asserts that smoking is a complex behavior, involving nicotine, situational smoking, frequency, length of puffs, and other factors. Claims that results are varied and conflicting in determining motivation to smoke.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Political Issues
929) Informational MemorandumTobacco Institute http://www.philipmorris.com/
Date: 19680813
Author: Kloepfer William Jr
Source: Minnesota AG
Trial: 1001817569-1001817572
Bates=1001817569-1001817572
Political Issues TM: None None None
Information memorandum from Tobacco Institute on news dispatches concerning discontinuation of broadcast cigarette advertising. Lists quotes from city newspapers across the country.
930) Subject: One Australia - Potential Use
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19930315
Author: Goldberg Henry
Source: Minnesota AG
Trial: 2045680526-2045680527
Bates=2045680526-2045680527
Political Issues TM: None None None
Memo from Henry Goldberg to G.C. Bible of Philip Morris. Outlines some concerns about the Australia One initiative possible use for event sponsorship. Mentions that the balance of political power will make the initiative more significant in Federal and Victorian arenas, less so in states such as South and Western Australia.
931) The Tobacco Institute Statement Kennedy Bill (S. 1883) Mark Up
Tobacco Institute http://www.bw.aalatg.com/
Date: 19900516
Author:
Source: Minnesota AG
Trial: 682473389-682473390
Bates=682473389-682473390
Political Issues TM: None None None
Tobacco Institute statement in response to the Kennedy Bills, 1883 markup. Objects to the bill on the grounds that it allows for $50 million a year to be distributed to anti-smoking groups, $25 million available to model states to pursue anti-smoking programs and enforce laws against youth smoking. Argues that the creation of a new federal agency to investigate and regulate tobacco additives is unnecessary.
932) Information Memorandum
Tobacco Institute http://www.philipmorris.com/
Date: 19690711
Author: Kloepfer William Jr
Source: Minnesota AG
Trial: 1001817658-1001817659
Bates=1001817658-1001817659
Political Issues TM: None None None
Tobacco Institute memo notifying recipients that some members of Congress's extended remarks in the "Congressional Record" on cigarette legislation. Enclosure not attached.
933) Youth Smoking Communications
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19950810
Author:
Source: Minnesota AG
Trial: 335000071, 335000076
Bates=335000071, 335000076
Political Issues TM: None None None
Brown & Williamson statement on industry lawsuit against FDA, fighting FDA regulation of tobacco. States that youth access is a "soft issue" and that the Administration is orchestrating "backdoor prohibition". Describes history of rejected legislation designed to give FDA regulatory authority over tobacco. States Brown & Williamson view that youth access can be reduced without government regulation.
934) Proposed FDA Rules
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 608100016-608100017
Bates=608100016-608100017
Political Issues TM: None None None
Summarizes proposed FDA rules regarding sales and distributions, labels and educational programs, labeling and advertising. Includes age verification, restriction of tobacco sales to persons 18 and older, industry establishment of national educational program to discourage youth tobacco use. Describes FDA warning statement to be included in all advertising, such as "About one out of three kids who become smokers will die from their smoking."
935) Statement of UST Inc. Before the Committee on Commerce U.S. House of Pepresentatives January 29, 1998
U.S. Tobacco Company http://
Date: 19980129
Author: Gierer Vincent A Jr
Source: Unknown
Trial:
Bates=
Political Issues TM: None None None
U.S Tobacco Company, maker of smokeless tobacco products, endorsing enactment of Proposed Resolution to reform how tobacco products are manufactured, marketed, and distributed. Acknowledges government's interest in highlighting health risks and discouraging use by minors.
936) Written Testimony of Steven F. Goldstone Chairman and Chief Executive Officer RJR Nabisco, Inc. Before the House Committee on Commerce January 29,1998
R.J. Reynolds Tobacco Company http://
Date: 19980129
Author: Goldstone Steven F
Source: Unknown
Trial:
Bates=
Political Issues TM: None None None
Testiimony of Steven Goldstone for RJR Nabisco. Endorses Proposed Resolution by Congress, while emphasizing legality of cigarettes. Acknowledges health risks to smokers. States that to target under age smokers, or to commission or review marketing research on minors , is unacceptable at RJR.
937) [Re: Revised Agenda for August 24, 1983 Committee of Counsel Meeting]
Lorillard Inc. http://www.house.gov/
Date: 19830816
Author: Stevens Arthur J
Source: Florida AG
Trial: LG2000846-LG2000848
Bates=LG2000846-LG2000848
Political Issues TM: None None None
Memo from Lorillard enclosing agenda for August 24,1983 Committee of Counsel meeting. Agenda lists the following topics: Legislation on warning notice, self-extinguishing cigarettes, federal product liability act; non-smoker cases, smoking and health matters; ingredients; and other legal concerns.
938) Statement of R. J. Reynolds Tobacco Company Before the U.S. House of Rep. Com. on Energy and Commerce Subcom. on Health and the Environment Concerning Whether the Food and Drug Administration Has Jurisdiction to Regulate and Therefore Ban Cigarettes
R.J. Reynolds Tobacco Company http://
Date: 19940414
Author: R J Reynolds Tobacco Company
Source: Arch litigation
Trial: TIMN 0046266 TIMN0046294
Bates=TIMN 0046266 TIMN0046294
Political Issues TM: None None None
In statement before the U.S. House of Representatives, RJ Reynolds states it doesn't add nicotine to products or manipulate nicotine yields, and that cigarette smoking is not an addiction. Admits RJR holds patents for technology relating to modification of nicotine yields independent of tar yields, and that such developments have been encouraged by many groups; claims it is not using such technology commercially. Describes history of cigarette development in response to consumer "demand" and health concerns, including reduction of "tar" and nicotine yields. Answers criterion for addiction in great detail, making case that cigarettes are no more addictive than coffee or twinkies, citing animal and human studies.
939) 1988 Constituent Organization Annual Report
Philip Morris Cos., Inc. http://
Date: 19890116
Author: Roberts Allene
Source: Unknown
Trial:
Bates=
Political Issues TM: None None None
Document released to Regional Government Affairs managers, from Allene Roberts, Philip Morris. Regards the New Constituent Organization Annual Report labeled as sensitive. Provides update on the Constituent Database System, used to track Philip Morris' involvement with various organizations, for possible political support. Lists groups including Alpha Kappa Alpha Sorority, Brooklyn Links "Salute to Youth" luncheon, Harlem Junior Tennis Program, and the United Youth-Adult Conference.
940) [Re:] Conference at the Department of Justice June 12, 1964, Concerning Antitrust Clearance for Cigarette Advertsing Code
Non-Tobacco Company http://
Date: 19640613
Author: E S R
Source: KLUG (Klugman?)
Trial: KLUG- 00000237- 00000245
Bates=KLUG- 00000237- 00000245
Political Issues TM: None None None
Memo detailing discussion between Fortas, Temko, ESR, Orrick, Wright, Bring, and Miron regarding antitrust and clearance for cigarette advertising code. Notes industry commitment to a "very conservative" advertising program. Declares desire for workable system of policing industry advertising. Outlines reasons against legislation.
941) Subject: 1988 Constituent Organization Annual Report
Philip Morris Cos., Inc. http://
Date: 19890104
Author: Roberts Allene
Source: Unknown
Trial:
Bates=
Political Issues TM: None None None
Philip Morris memo to John Kochevar from Allene Roberts. Regards the 1988 Constituent Organization Annual Report. Mentions that the report lists all organizations to which Philip Morris provided corporate contributions, business expenses, samples, journal ads, promotional items, PM publications, printing and honoraria for guest speakers. Lists categories of organizations as Black, Hispanic, Asian American, American Indian, Women, Business/Political and Cultural. States that 51 of the 181 organizations provided support of legislative issues.
942) Cigarette Manufacturers Outline Position on Labeling, Advertising Proposals
Tobacco Institute http://
Date: 19650324
Author: The Tobacco Institute
Source: Unknown
Trial: 1005036353-1002036356
Bates=1005036353-1002036356
Political Issues TM: None None None
March 1965 press release from Tobacco Institute. Outlines position of cigarette manufacturers regarding labelling, advertising and governmental regulation of cigarettes. Declares opposition to regulations proposal by FTC. Touts lack of uncertainty regarding health hazards. Opposes imposition of caution notice, or declaration of nicotine and tar yields. Notes industry's compliance with Cigarette Advertising Code, which sets standards for cigarette ads directed at youth and ads which contain health claims. Notes tobacco industry's economic importance, both domestic and foreign. Asks that any congressional statute be the only state, local, or federal regulatory action in this area.
943) Regional Constituency Development Budget: 1989 Southwest Region
Philip Morris Cos., Inc. http://
Date: 19890000
Author:
Source: Unknown
Trial:
Bates=
Political Issues TM: None None None
PM Regional Constituency Development Budget, Southwest Region. Lists political contributions, non-political contributions and special events, state by state, itemizes budget, makes requests for future funds.
944) Defensive and Offensive Strategies/Review of Tools to Accomplish Srategies
Philip Morris Cos., Inc. http://
Date: 00000000
Author:
Source: Unknown
Trial:
Bates=
Political Issues TM: None None None
Philip Morris Defensive/Offensive strategies state by state for political lobbying. Contains political breakdown with leader analysis, lobbying information, legislation and predictors. Strategizes best way to reach politicians state by state to offset cigarette tax. Recommends donations to PAC's, honoraria, special events, hunting and fishing tips.
945) [Re: Per State Legislative Review/Plans for 1990]
Philip Morris Cos., Inc. http://
Date: 00000000
Author:
Source: Unknown
Trial:
Bates=
Political Issues TM: None None None
Lists political activity on behalf of tobacco industry in the following states: Texas, Louisiana, Arizona, Kansas, Missouri, New Mexico, Oklahoma. Reviews 1989 Legislative activity in each of these states, regarding issues such as consumer exercise tax on cigarettes, vending machines, prohibition of higher insurance premium for smokers, smoking, anti-discrimination. Lists defensive and pro-active plans for 1990. Names lobbyists in each state. Mentions tobacco and candy distributors as important in New Mexico.
946) Subject: HHS Action/Youth Smoking
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19960123
Author: Merlo Ellen
Source: Minnesota AG
Trial: 2047965626
Bates=2047965626
Political Issues TM: None None None
Inter office memo to the Field Sales Force, from Ellen Merlo, Senior VP, Corporate Affairs. Regards the U.S. Department of Health and Human Services final rule, providing direction to state efforts to curb tobacco sales to minors. Urges staff to read Philip Morris statement regarding this action.
947) [Re: Letter to Federal Trade Commission]
Lorillard Inc. http://www.philipmorris.com/
Date: 19760621
Author: Edwards Don
Source: Minnesota AG
Trial: 1005047174
Bates=1005047174
Political Issues TM: None None None
Letter from Don Edwards, Congressman, to Corlis H. Judge, President Lorillard - Division of Loew's Theatres. Refers to a letter sent to the Federal Trade Commission and asks for comments. Expresses hope that the industry will join in a cooperative agreement similar to the English tobacco companies.
948) Regulations Restricting the Sale and Distribution of Cigarettes and Smokeless Tobacco Tobacco Products to Protect Children and Adolescents
Non-Tobacco Company http://www.philipmorris.com/
Date: 19950811
Author: Food and Drug Administration
Source: Minnesota AG
Trial: 2048352260-2048352264
Bates=2048352260-2048352264
Political Issues TM: None None None
Report on sales regulation by the FDA of Tobacco in the Federal Register. Gives summary and introduction of proposal. Contains definitions of smoking products. Includes provisions on how tobacco may be sold and labeled. Includes provisions on advertising and free sampling. Copy is difficult to read.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Product
949) Subject: May 24th Project Review - 1960 CigarettePhilip Morris Cos., Inc. http://
Date: 19600603
Author: Long L L
Source: Washington State AG
Trial: 1001919941-1001919943
Bates=1001919941-1001919943
Product TM: None None None
Philip Morris May 24th Project Review- 1960 Cigarette. Reports on discussion topics including: method of increasing nicotine content, wax treated filters and RTO, project objective. Includes illegible handwritten notes.
950) Key Areas - Product Innovation Over Next 10 Years for Long Term Development
British American Tobacco Industry (BAT) http://
Date: 19790828
Author:
Source: Washington State AG
Trial: 109872505-109872508
Bates=109872505-109872508
Product TM: None None None
Draft of document on key areas- product innovation. Describes three stages of development of a smoker, examines social, physical, psychological benefits. Considers hypothesis that the high profits of the tobacco industry are directly related to customer dependence on product.
951) Development Project Summary: 1976-1977 Tobacco Blends
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19750902
Author: WFG
Source: Minnesota AG
Trial: 1001516632
Bates=1001516632
Product TM: None None None
Marlboro development summary states objective to test cigarette blends for consumer evaluation. Lists tobacco blends Benson and Hedges, Marlboro, and Virginia Slims. States plans to test 1977 Marlboro. Includes timetable of testing. Copy is difficult to read.
952) Subject: Nicotine-Satisfaction, Consumer Test 2740
R.J. Reynolds Tobacco Company http://www.mnbluecrosstobacco.com/
Date: 00000000
Author:
Source: Humphrey litigation
Trial: Exhibit 12747
Bates=Exhibit 12747
Product TM: None None None
Subject: Nicotine satisfaction, Consumer Test 2740. Secret RJR document on Winston test results, indicating maximum nicotine satisfaction at 1 mg., examining elements of consumer satisfaction.
953) Subject: 1979 6-City Competitive Brands Overview
R.J. Reynolds Tobacco Company http://
Date: 19800422
Author: Lewis L S
Source: Washington State AG
Trial: 504675253
Bates=504675253
Product TM: None None None
RJR 1979 6-City Competition Brands overview. Reports on comparison of product characteristics of companies, comparison of brands by smoking groups. Identifies RJR product strengths and weaknesses.
954) Industry Cigarette Sales By Year
Brown and Williamson Tobacco Corp. http://www.house.gov/commerce/tobaccoDocs/documents.html
Date: 00000000
Author:
Source: Internet
Trial: 682907004-682907031
Bates=682907004-682907031
Product TM: Youth Young adults None
Collection of documents, charts, lists, and notes, on cigarette industry sales, cause-risk issues, claims and defenses in product liablity action, regulatory issues, cigarette leglislation changes. Includes Barclay ad, Washington Post article on B & W accused of targeting youth. Quotes documents which show marketing which exploits susceptible audience, misrepresents risks to health.
955) Conclusions
Philip Morris Cos., Inc. http://
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2028817544-2028817576
Bates=2028817544-2028817576
Product TM: None None None
Statistical Report. Offers conclusion, introduction and explanation of graph using probability of acceptance and fraction defective. Charts liking rating. Shows tables for power and for variety of sample sizes at an alpha of 0.01, .05, .1, .2. Shows tables for normal probability curve, percentage points for T distribution, percentage points for chi square distribution and triangle test.
956) Improved Ammoniated Reconstituted Sheet
R.J. Reynolds Tobacco Company http://
Date: 19780130
Author: Perifetti Thomas A
Source: Unknown
Trial: 50888 0315- 50888 0315A
Bates=50888 0315- 50888 0315A
Product TM: None None None
RJ Reynolds secret document, chemical research report on use of ammonia to improve nicotine transfer and flavor of RJR tobacco products. Compares result to a Philip Morris product, implying they already use this method.
957) Outline for Smoke pH Presentation
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Humphrey litigation
Trial: 50091 7535 - 50091 7548
Bates=50091 7535 - 50091 7548
Product TM: None None None
Presentation materials which outline the findings of pH levels and their effects. Reports smoke pH and levels over years. Claims that more pH gives higher nicotine impact. Estimates 40% of beginning smokers smoke Marlboro. Notes that RJR needs to develop cigarette for beginning smokers. Concludes by emphasizing need for more research, includes graphs.
958) Philip Morris U.S.A. R & D Strategic Plan 1971-1975
Philip Morris Cos., Inc. http://
Date: 19700715
Author: Wakeham H
Source: Florida AG
Trial: 1000837808-1000837813
Bates=1000837808-1000837813
Product TM: None None None
Confidential Philip Morris USA R and D Strategic Plan 1971-1975. Contents cover development of tobacco products, gum and confections, medical products, cutting products. Note: Economic Forecast Section is missing. Lists trends of concern to industry, including the smoking and health controversy, potentially eroding social acceptability of smoking in the eyes of adolescents and in general degradability of packaging, loss of broadcast media, taxation. States that company position is strong; plans to overtake RJR. New product and product improvement ideas include elimination of gas phase components and development of a new filter. Plans to study biological and behavioral elements of smoking.
959) Group Tobacco Research and Development: Notes on a CAC R&D Meeting Held at the Springs Hotel, Wallingford 5-6 September 1985
Multiple companies http://
Date: 19850905
Author: Heard A L
Source: Florida AG
Trial: BW-W2-03115 - BW-W2-03125
Bates=BW-W2-03115 - BW-W2-03125
Product TM: None None None
Restricted document: "Group Tobacco Research and Development: Notes on a CAC R&D Meeting," September 1985. Discusses diversity of research aims and projects, proposes standard definitions for categories of research and coordination of Group R&D for maximum efficiency. Identifies five research aims and strategies: product/smoke quality, development of technology in order to be lowest cost producer, develop a "step forward" on smoking and health issue, remove concern for passive smoking by making superior products, development of alternative products. States goal of sharpening business objectives, and intention to set long and short-term R& D goals and strategies.
960) Structured Creativity Conference, Southampton 25th-28th June, 1984
Multiple companies http://
Date: 19840628
Author:
Source: Florida AG
Trial: BW-W2-01989 - BW-W2-01994
Bates=BW-W2-01989 - BW-W2-01994
Product TM: None None None
Report on Structured Creativity Conference, Southampton, June 25-28, 1984, initiated to incite innovation in Marketing and Development. Lists participants. Lists 8 major criteria for defining commercially applicable projects. Lists project proposals in three groups: 1) large market potential, high behavioral validation, but potentially high associated rights to business; 2) high return on investment, high communicability and high cost savings in manufacture but lower market size potential; 3) interesting and potentially useful concepts but lacking behavioral validation at this stage.
961) Long-Term Product Development Strategy
Brown and Williamson Tobacco Corp. http://
Date: 19770000
Author:
Source: Moore litigation
Trial: 501005710- 501005712
Bates=501005710- 501005712
Product TM: Youth None None
Long-term product development strategy. Summarizes key events/trends involving technical/medical, legal, economic, political/regulatory and social dimensions. Some trends listed include: smoking withdrawal clinics, acceptance of smoking health-risk, employers given right to hire only non-smokers, insurance company premiums increased for smokers, labeling and advertising restrictions. States objections to include development of products which will minimize sidestream smoke.
962) A Gap in Present Cigarette Product Lines and an Opportunity to Market a New Type of Product
R.J. Reynolds Tobacco Company http://
Date: 19720528
Author: Teague Claude E Jr
Source: Humphrey litigation
Trial: 500790776 - 500790784 Exhibit 12366
Bates=500790776 - 500790784 Exhibit 12366
Product TM: None None None
RJ Reynolds secret and confidential report dated March 1972, titled A Gap in Present Cigarette Product Lines and an Opportunity to Market a New Type of Product. States that no cigarette on the market has both an acceptable level of nicotine and a "tar" to nicotine ratio of less than 13. Cites Maxwell and FTC reports. Emphasizes importance of nicotine satisfaction, and aims for a "T/N" ration of 10.
963) [Re: Tobacco Litagation Manufacturing Stills]
Non-Tobacco Company http://
Date: 19971027
Author:
Source: Unknown
Trial:
Bates=
Product TM: None None None
Memo from Chris Agnew of Legal Video Services to Kendall Montgomery, 1997 -- regarding manufacturing footage. Discusses VHS copy of a series of still images of cigarette manufacture, from Philip Morris, RJR, and Lorillard, plus a few from "The Golden Leaf" aired on CBS, and Park 500 (PM). States that frames are numbered for reference and those requested will be recorded to laser disk for access during testimony. Attached is a list of slides from Park 500 set, numbered, with description of each one, and stating script to fit each one. Also attached are color copies of many slides. Accompanied by LUS Tobacco Litigation videotape entitled "Manufacturing Stills," total running time is 10:23.
964) Re: Mid-Term New Product Developmenrt
Lorillard Inc. http://www.lorillarddocs.com/
Date: 19741104
Author: Smith R E
Source: Minnesota AG
Trial: 03366748
Bates=03366748
Product TM: None None None
Confidential memo on Mid-Term New Product Development. Gives background information to contextualize attached document. States planning is in process and likely to change. Notes tension between openness to change and need to finalize which will integrate this work with mid-term planning over the next 6 - 8 months.
965) [Re:] Lucky Strike Filter
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840321
Author: Judd John B
Source: Minnesota AG
Trial: 464007502
Bates=464007502
Product TM: None None None
Letter from John B. Judd of Brown & Williamson International Tobacco to Jerome Mostyn of British-American Tobacco Co. Limited. Under the heading Lucky Strike Filter, notes contents of enclosure of Brand Operating Standards for Lucky Strikes.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Public Relations
966) The Language of Nicotine Addiction: Purging the Word Habit from Our LexiconNon-Tobacco Company http://
Date: 00000000
Author: Davis Ronald M Editor
Source: Cipplone litigation
Trial:
Bates=
Public Relations TM: None None None
Editorial recommending purging the word "habit" from tobacco control usage. Argues that the tobacco industry uses "habit" as exclusive from "addiction", to assert that nicotine is not addictive. Quotes tobacco industry consultant, Dr. Theodore Blau, as saying smoking withdrawal symptoms are ". . . similar to the reactions experienced by those who give up coffee, cola drinks, sweets or regular television watching." Recommends using the word addiction to make clear, scientifically accurate statements about tobacco control.
967) [Re: B&W Response to 20/20 Queries]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830913
Author: Ahearn J Mark
Source: Minnesota AG
Trial: 690139367
Bates=690139367
Public Relations TM: None None None
Letter to Alice Pifer of ABC News, from J. Mark Ahearn, Manager of Communications, Brown & Williamson. Refers to enclosed responses to questions revised for an upcoming 20/20 segment. Hopes that the information will be helpful in developing complete and objective coverage.
968) Informational Memorandum
Tobacco Institute http://www.philipmorris.com/
Date: 19690217
Author: Kloepfer William Jr
Source: Minnesota AG
Trial: 1002360513
Bates=1002360513
Public Relations TM: None None None
Tobacco Institute memorandum on editorials and feature comments of various kinds regarding FCC proposal to ban broadcasts of cigarette advertising. Notes inclusion of statements attributed to the Tobacco Institute.
969) Defending the Weed: How Embattled Group Uses Tact, Calculation to Blunt Its Opposition, Tobacco Institute Manages Cigaret Firms' Strategy; They Win While Losing
Non-Tobacco Company http://
Date: 19720124
Author: Kwitny Jonathan
Source: Washington State AG
Trial: 500324162-500324164
Bates=500324162-500324164
Public Relations TM: None None None
"Wall Street Journal" article, "Defending the Weed," describing and expressing admiration for Tobacco Institute and its tactics. Describes skill with which industry fends off regulation and liability despite smoking and health controversy, difficulty in recruiting scientific staff. Describes internal conflicts, such as that in the former Institute public relations firm, Hill & Knowlton, fought by lawyers over acknowledging smoking may be harmful.
970) [Re: Nat'l Smokers' Alliance Application for 3rd-Class Postal Rates]
Phillip Morris Cos., Inc. http://
Date: 19931119
Author: Walker Edward S
Source: Minnesota AG
Trial: 2023202947-2023202948
Bates=2023202947-2023202948
Public Relations TM: None None None
Letter from United States Postal Service to Mr. David McClord, National Smokers' Alliance, regarding organization's application for special bulk mailing rate. Defines non-profit philanthropic organization qualifications. Denies application request.
971) Subject: Tobacco Industry Research Committee
Multiple companies http://
Date: 19540104
Author: Read E C K
Source: Unknown
Trial: 00002243-00002244
Bates=00002243-00002244
Public Relations TM: None None None
January, 1954. Memo from E.C.K. read to John Hill (of Hill and Knowlton, Inc.) regarding the tobacco industry Research Committee. Recommends quiet statements, issued only when necessary, in hopes that the previously issued public statement and preliminary program will end controversy. Suggests publicity be restricted to background memos for interested editors, legislators, and doctors. Emphasizes importance of individual company advertising.
972) [Re: Response to Winston Ad Inquiry by 5th Graders]
R.J. Reynolds Tobacco Company http://
Date: 19720407
Author: Cahill T K
Source: Unknown
Trial: 500670 1
Bates=500670 1
Public Relations TM: None None None
Letter from T.K. Cahill, Public Relations Dept., RJR to Kenneth Bersinger, 5th grade teacher in Santa Monica, CA. Responsds to letters written by students regarding a Winston ad in the LA Times. Insists that RJR's advertising is for adult smokers. Claims that RJR abides by the Cigarette Advertising Code, which prohibits youth-targeted advertising. Offers the Council for Tobacco Research as proof of company's support of medical research. Concludes that there is no evidence linking tobacco and human disease.
973) Smoking and Health: Strategies and Constraints
Brown and Williamson Tobacco Corp. http://
Date: 00000000
Author:
Source: Minnesota AG
Trial: 500006558 - 500006568
Bates=500006558 - 500006568
Public Relations TM: None None None
Restricted Brown and Williamson document on "Smoking and Health: Strategies and Constraints." Outlines focus on maintaining credibility in mind of public and authorities, including "strong caution against encouraging children to smoke." Lists protective measures such as development of cigarette reduced in biological activity, maintenance of strong and public research effort which will allow published findings only to be interpreted by outsiders. Advises resistance to restrictions in advertising and warning notices. Emphasizes need to stay informed about allegations, products, and their interaction with consumers.
974) [Re: 4th Grade Smoking Research Project]
R.J. Reynolds Tobacco Company http://
Date: 19630501
Author: Mann J B
Source: Unknown
Trial: 9445
Bates=9445
Public Relations TM: None None None
Letter from J.B. Mann to a fourth grade class at the Geiger School, Tacoma, Washington. States belief that smoking is for adults, not for "young people." Claims that industry established the Council for Tobacco Research to determine the adverse effects of smoking on health. Claims contributions of 22 million to support research.Concludes that science has been unable to establish a causal link between smoking and disease.
975) [Re:Tobacco Company Public Relations Verses Medical Opinion]
Multiple companies http://
Date: 00000000
Author:
Source: Unknown
Trial: WIH 00001502 - WIH 00001510
Bates=WIH 00001502 - WIH 00001510
Public Relations TM: None None None
Forwarding memorandum to the members of the Planning Committee. Originally accompanied by folders of material containing: lung cancer news in recent media, medical opinions, interviews with 4 research directors of major companies. Memo outlines major problems facing industry, mainly how to stop public panic regarding smoking and health. States as primary the reassurance of public regarding health concerns and to establish industry as concerned with public good over profit. Cautions that public will not forgive industry which twists medical research (seeking to save humans) in order to protect their warnings. Admits that, "In the past, industry has given little twists to the facts of science, to convert them into sales propaganda, without much risk." Muses that while this same technique may be applied now, the "issues of life-and-death" make stakes too high and penalty too great. Establishes importance of industry-wide understanding that competition between companies will seek competitive advantage; suggests that publicity on this subject should emanate from one source rather than several.
976) [Re: Response to Fifth Grade Students]
R.J. Reynolds Tobacco Company http://
Date: 19900111
Author: Spach Jo F
Source: Unknown
Trial: 2599
Bates=2599
Public Relations TM: Youth None None
Letter from Mrs. Jo F. Spach, Public Relations Dept., RJR to principal of Willow Ridge School, Amherst, NY. Responds to letters from students regarding use of brand names on toys and candy cigarettes. Claims that any such use of RJR brand names is not supported by the company, and that RJR advertises to adult smokers only. Emphasizes RJR's efforts to support medical research. Implies that there is no correlation between smoking and chronic disease. Concludes that more research is needed.
977) [Re:] TIRC Program
Council for Tobacco Research (TIRC) http://
Date: 19620409
Author: Brady J M
Source: Florida AG
Trial: HK 0039152
Bates=HK 0039152
Public Relations TM: None None None
Discusses history of public relations of Tobacco Institute Research Committee and Council for Tobacco Research (CTR). Attached memorandum (1962) from J. M. Brady to C. C. Little. Suggests elements of a "five-year plan" designed to address the problem, including research, making an educational film, letters to state medical societies, participation in annual conferences, and staff visits. Recommends increase in CTR budget.
978) Statement of Jolly Ann Davidson on Tobacco: Helping Youth Say No
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2025862343-2025862346
Bates=2025862343-2025862346
Public Relations TM: None None None
Statement of Joly Ann Davidson on "Tobacco:Helping Youth Say No." Describes the booklet as a tool to guide parents in what to say to their children about smoking, resisting peer pressure and temptation. Peer pressure is suggested as primary cause of smoking in children.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Smoke
979) Subject: Ames Test on Ammoniated TobaccoR.J. Reynolds Tobacco Company http://
Date: 19801029
Author: Lee Chin K
Source: Arch litigation
Trial: 50505 0442 - 50505 0444
Bates=50505 0442 - 50505 0444
Smoke TM: None None None
Memorandum on testing ammoniation of tobacco. Reports that subjects were non-ammoniated tobacco as control, two ammoniated tobaccos (by different processes) and Camel filter blends. Concludes that ammoniated tobacco in one group is 43% more mutagenic than control, and Camel filter blend has less mutagenic activity. Report contains tables of results.
980) Re: Incidence of Smoking Among Young Adults/College Students
R.J. Reynolds Tobacco Company http://
Date: 19800820
Author: Burrows Diane
Source: Mangini litigation
Trial: 50123 3008- 50123 3018
Bates=50123 3008- 50123 3018
Smoke TM: Young adults College students None
Report dated August 1980 regarding the incidence of smoking among young adults (college students). Finds that the smoking incidence among college students dropped by half between 1970 and 1980. Links high educational aspirations to low prevalence of smoking. The sample includes respondents who had originally been surveyed in 1974, now ages 17-23.
981) Ames Test on Smoke Condensates -- A Summary
R.J. Reynolds Tobacco Company http://
Date: 19830509
Author: Lee Chin K
Source: Humphrey litigation
Trial: 50166 1154 - 50166 1156
Bates=50166 1154 - 50166 1156
Smoke TM: None None None
RJR confidential document on Ames test on smoke cendensates reports that ammoniation increases mutagenicity of flue-cured tobacco. Compares gaseous vs. aqueous ammoniation of tobacco. Compares tobacco from Camel Light blend. Compares J-10 smoke with that of 100% tobacco. Material reported was for future planning of production.
982) Subject: Updated Summary on Tobacco and Smoke Constituents (Major Constituents of Tobacco and Smoke and Some of Their Properties)
R.J. Reynolds Tobacco Company http://
Date: 19780116
Author: Rodgman Alan
Source: Humphrey litigation
Trial: 50296 8109 - 50296 8124
Bates=50296 8109 - 50296 8124
Smoke TM: None None None
Updated summary on Tobacco and Smoke Constituents, 1978. Describes and analyses the constituents of smoke, including: nicotine, sugars, water, minerals, essential oils, proteins and amino acids. States that tobacco high in sugar tends to be low in nicotine, and that high sugar may be linked with higher rates of lung cancer. Describes vapor phase and particulate phase of smoke, naming constituents of each.
983) [Analysis of G-7, Guardian and Vanguard Cigarettes]
Bantob Products http://
Date: 19641113
Author:
Source: Florida AG
Trial: 50829 4443-50829-4444
Bates=50829 4443-50829-4444
Smoke TM: None None None
Report comparing smoke analyses of Vanguard, Guardian, and G-7 cigarettes.
984) Subject: Smoke Flavor Evaluation of Sample Cigarettes A thru F
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19740628
Author: Garrard V G
Source: Internet
Trial:
Bates=
Smoke TM: None None None
Liggett and Myers memo dated June 1974 to J.R. Newsome from V.G. Garrard on Smoke Flavor Evaluation of Sample Cigarettes A-F. Reports evaluation of smoke flavor of low-yield (tube-in-tow) cigarettes. Reports panel responses to differences between groups.
985) [Re: Smoke pH in Saliva and Tissue]
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Arch litigation
Trial:
Bates=
Smoke TM: None None None
Hand drawn diagram describing free nicotine estimates in smoke pH, relation to the pH of saliva as a buffer to mouth tissue. Shows a smoke pH of 6.2 to contain an estimated 1.5% of nicotine, pH of 6.8 to contain an estimated 2.5%. Saliva pH level at 7.0.
986) State of Minnesota and Blue Cross and Blue Shield of Minnesota vs. Philip Morris Incorporated, et al., Deposition of Alan Rodgman Volume I
Non-Tobacco Company http://
Date: 19970612
Author: Rodgman Alan
Source: Minnesota AG
Trial: 2-473-95
Bates=2-473-95
Smoke TM: None None None
Deposition of Dr. Alan Rodgman. Discusses Dr. Rodgman's business industry diary, written while he worked as a chemist for RJR. Clarifies consulting relationships between Dr. Rodgman and RJR, Womble Carlyle; Dr. Rodgman's date of retirement from RJR. Discusses aspects of his chemical research on tobacco smoke while at RJR, including chemical constituents, tar and nicotine levels, tests on mice. Discusses aspects of development of a "safer" cigarette. Defines denotation of RJR internal documents: "secret" refers to issues of product, product development, and patent. Dr. Rodgman is asked whether Camel filters were marketed to children. Discusses ammoniating process and free nicotine delivery.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Smokeless Tobacco
987) Smokeless TobaccoBritish American Tobacco Industry (BAT) http://
Date: 19810722
Author: Price D W
Source: Washington State AG
Trial: 301552562- 301552565
Bates=301552562- 301552565
Smokeless Tobacco TM: None None None
Secret draft for Tobacco Executive Committee regarding smokeless tobacco. Recounts events at meeting held July 1981, concern over the possibility of a large non-tobacco organization acquiring control and pursuing an advertising campaign based specifically on smokeless tobacco providing a substitute for cigarettes. Proposes associations with potential buyers, especially international. Analyzes market, health and production aspects for smokeless tobacco.
988) [Re: New York Post Interview with Employee of U.S. Tobacco]
Brown and Williamson Tobacco Corp. http://
Date: 19770325
Author: Pepples Ernest
Source: Unknown
Trial: 521034392
Bates=521034392
Smokeless Tobacco TM: None None None
Confidential memo from Ernest Pepples dated 3/77 reporting on New York Post article in which an "over enthusiastic employee" of U.S. tobacco is quoted as saying smokeless tobacco "presents the least possible danger of all. It's when you light tobacco that you start doing damage." Offers apology and reports that the speaker is no longer employed at U.S.Tobacco.
989) Smokeless Tobacco
U.S. Tobacco Company http://
Date: 19810612
Author: Bruell E A A
Source: Washington State AG
Trial: 301552557- 301552637
Bates=301552557- 301552637
Smokeless Tobacco TM: None None None
June 1981 restricted report on meeting of Tobacco Executive Committee. Discusses possibility of joint ventures between B.A.T. and U.S.T.C. to "exploit opportunities" for smokeless tobacco worldwide. Analyzes United States Tobacco Company (USTC) shares of smokeless tobacco market. States that a smokeless tobacco franchise is developing among youth in USA and Canada. States that Skoal strategy is to create a new tobacco usage market and educating consumers on "a new way to enjoy tobacco."
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Smoker
990) Marlboro Profile 1982-1983Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2044390020
Bates=2044390020
Smoker TM: None None None
Handwritten Marlboro profile 1982 - 1983 for each segment, male, female, age, beginning with 18 - 24.
991) Subject: NSA Recruitment Efforts
Phillip Morris Cos., Inc. http://
Date: 19931116
Author: Nicoli David
Source: Minnesota AG
Trial: 2023202935-2023202936
Bates=2023202935-2023202936
Smoker TM: None None None
PM memo from David Nicoli to Kathleen Linehan regarding NSA Recruitment Efforts. Reports highly successful membership recruitment- over 18,000 members. Includes table on direct mail schedule, including production company, quantity, etc. Includes report on phone use.
992) Federal Trade Commission: Staff Report on the Cigarette Advertising Investigation
Non-Tobacco Company http://
Date: 19810500
Author: Myers Matthew L
Source: Florida AG
Trial: 9345
Bates=9345
Smoker TM: None None None
Lists medical facts, the studies which have tested each (i.e. "Smoking is hazardous to health," 1978 Roper) and the percentage of the total population that is unaware of each fact. Names dominent themes of cigarette advertising as smoking associated with youthful vigor, good health, good looks, success, and athletic and healthy activities. Quotes RJR, Liggett and Meyers' documents declaring strategy for reinforcing this image. Assesses effort of cigarette ads to direct attention away from health hazards of smoking, quoting documents from B& W. Emphasizes proof of recruitment methods used to persuade young people to smoke. States that B&W chose not to advertise unique gas filtration system of Fact cigarette, in order to avoid educating the public about the presence and hazardous nature of gases in smoke. States that Commission staff do not believe current warning is effective, but rather overexposed, and only in response to Commission demand. Refers to Cigarette Advertising Code as another self-regulatory measure with no practical effect.
993) Cold Turkey in Greenfield, Iowa: A Follow-up Study
Philip Morris Cos., Inc. http://
Date: 19710900
Author: Ryan Francis J
Source: Florida AG
Trial: 1003292145-1003292163+2
Bates=1003292145-1003292163+2
Smoker TM: None None None
Draft, with hand written editing, of Philip Morris Research Center report "Cold Turkey in Greenfield, Iowa: a follow-up study," September 1971, by Dr. Francis Ryan. Recounts effort of an entire community to stop smoking for at least 30 days; began as a public relations stunt suggested by United Artists on behalf of motion picture, Cold Turkey, filmed on location in Greenfield, and backed by City Council to publicize town as site for new industry and residency. This anonymous survey was distributed by Girl Scouts to everyone age fourteen and older. Finds that 63% of original active smokers reported they had not quit cold turkey with the town.Though they had smoked only in private and 23% cut consumption. Cites that 3.9% female and 14% male of those who had quit were still quit 7 months later. Study suggests no long term advantage to community quitting vs. individual quitting, though variable data on quitting success makes interpretation difficult. In-depth discussion of socioeconomic and personality factors in and between quitters and non-quitters. Declares that attempts to explain smoking behavior which ignore demographic variables and personality types are deceptively over simplified.
994) Subject: Market Incidence and Usage
R.J. Reynolds Tobacco Company http://
Date: 19970604
Author: Newman Lance
Source: Unknown
Trial:
Bates=
Smoker TM: None None None
June 1997 RJR MacDonald Inc.(Canada) memo to Rich Kauffeld, from Lance Newman and Steve Wilson, regarding market incidences and usages. Overview of the tracking of smoking incidence and per capita consumption. Data from Omnibus, a syndicated survey technique which gathers trend information, RJR's "only source of YAS tracking." Later states that "we do not collect data from underage smokers," but do estimate from data measured by industry shipments. Measures "sticks per day" and smoking incidence, finds total smokers number is constant, highest incidence in 19-24 group since 1988.
995) Behavioral Research Annual Report
Philip Morris Cos., Inc. http://
Date: 19750718
Author: Ryan F J
Source: Florida AG
Trial: 1003288378 - 1003288405
Bates=1003288378 - 1003288405
Smoker TM: None None None
Philip Morris confidential annual report on behavioral research (1975). Defines the three objectives of the Behavioral Research Laboratory: to learn more about why people smoke, how they smoke, and to identify what people want to smoke. Reports on 1600 activities, divided into three status sections: completed, in progress, and planned. Examples of studies include: the effect of smoking on risk-taking in simulated during task, smoking behavior following deprivation, testing of tar delivery levels, effects of nicotine on the central nervous system, hyperkinetic child as prospective smoker, inhalation patterns, is learning affected by nicotine?
996) Subject: Are Starters Young or Old?
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850419
Author: Gravely L E
Source: Minnesota AG
Trial: 542004103
Bates=542004103
Smoker TM: None None None
Letter giving statistics on how old starters are. Shows 50% are in 16 - 25 range, 28.4% are in 26 - 40 range, and 19.4% are in 41+ range. Data comes from 1984 Brand Switcher.
997) Highlights Gilbert Youth Research Study of Teen-Age Cigarette Purchase ane Smoking Habits
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19630000
Author:
Source: Minnesota AG
Trial: 4005040468-4005040469
Bates=4005040468-4005040469
Smoker TM: None None None
Highlights of the Teen-age Cigarette Purchase and Smoking Habits. States that most teenagers get cigarettes from friends and family, some buy them over the counter. Claims that few buy cigarettes from vending machines. Attributes teen smoking to parent's smoking. Claims some teens don't know why they started smoking.
998) Subject: Black Smoker Study
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19810728
Author: Novak M J
Source: Minnesota AG
Trial: 660054338
Bates=660054338
Smoker TM: African Americans None None
Cover sheet of analysis of the 1980 Black Smoker Study by M.J. Novak.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Smoking
999) Smoking Incidence DataBrown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850701
Author: Gravely Larry
Source: Minnesota AG
Trial: 542005202-542002607
Bates=542005202-542002607
Smoking TM: None None None
Reports on incidence and switching of males and females, aged under 26, 26 - 35, 36 - 50, and 51+, for the year 1985, with some figures from 1982, 1983, and 1984.
1000) The Product in the Early 1980s
British American Tobacco Industry (BAT) http://
Date: 19760329
Author:
Source: Washington State AG
Trial: 110069974-110069982
Bates=110069974-110069982
Smoking TM: None None None
The Product in the Early 1980's. Examines threats to smoking habit- nicotine gum, marijuana, biofeedback. Compares addiction of marijuana to cigarette if drug use were legalized. Implies that smoking behavior is becoming a working class habit. Discusses constraints and opportunities for industry, modifications of product and process. Includes appendix and bibliography.
1001) [Smoking Incidence Trends]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19810000
Author:
Source: Minnesota AG
Trial: 502189891-503189907
Bates=502189891-503189907
Smoking TM: Adults None None
Handwritten report discusses smoking incidence in males and females from 1955 - 1979, starting age, pattern of quitting. Projects incidence, noting that price affected rate per day only among teenagers. Discusses government and tracker studies, notes that NBER's econometric models focus on teenage response to price and teen smoking in order to estimate future trends in adult smoking. States "RJR markets only to adult smokers." Includes graphs and tables.
1002) [Re: Smoker Personality Profiles]
Non-Tobacco Company http://
Date: 00000000
Author:
Source: Unknown
Trial: 550000441-550000445
Bates=550000441-550000445
Smoking TM: None Non-Smokers None
Chart on smokers personalities, identifying clusters of characteristics and reasons why people smoke. Tables on same. Statistical analysis of smoker personality by segment, by demographics.
1003) The Smoking and Health Problem -- A Critical and Objective Appraisal
R.J. Reynolds Tobacco Company http://
Date: 19620000
Author: Rodgman Alan
Source: Humphrey litigation
Trial: 50482 2847 - 50482 2852
Bates=50482 2847 - 50482 2852
Smoking TM: None None None
Reviews evidence of causal role of cigarette smoke in lung cancer and other health problems. Reviews pathological, biological and chemical data and concludes that evidence of link is overwhelming. Examines role of tobacco industry's contribution to research. Recommends that facilities, animals and personnel be acquired to study smoke, tobacco and tobacco additives.
1004) Subject: RJRMI Smoking Prevalence Data
R.J. Reynolds Tobacco Company http://
Date: 19970610
Author: Kauffeld Richard W Jr CEO
Source: Unknown
Trial:
Bates=
Smoking TM: None None None
6/97, letter from Richard Kauffeld Jr of RJR MacDonald Inc. to David Sweanor and Tom Stephens regarding RJR Smoking Prevalence data. Originally attached to memo providing methodology and data for tracking smoking incidence and usage. States that data is flavored and accounts for only 70% of industry volume.
1005) 1983 Smoking Behavior Conference: Overview
Brown and Williamson Tobacco Corp. http://
Date: 19830000
Author: Deines W H
Source: Florida AG
Trial: BW-W2-03272 - BW-W203299
Bates=BW-W2-03272 - BW-W203299
Smoking TM: None None None
1983 Smoking Behavior Conference. Major objectives: to review and discuss smoking behavior research from both within and outside the organization, to ensure a comprehensive coordinated program of future work which addresses research needs, especially commercial/product development. Attached: List of attendees, program schedule, speaker summary. Discusses measures of smoke uptake: chemical, instrumental, human puff volume measurement, smoker sensory assessments.
1006) Smoking Incidence and Per Capita Consumption by Sex/Age Bracket
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19840515
Author:
Source: Minnesota AG
Trial: 468441829-465441866
Bates=468441829-465441866
Smoking TM: None None None
Report on statistics of smoking incidence and per capita consumption by sex/age bracket compiled by Brown and Williamson . States brackets as 16-25, 26-40 and 41+. Number of respondants and overall averages. Shows males smoking 6-8 packs weekly females fall into the same bracket. States waves statistics as well.
1007) Smoking Incidence
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19690000
Author:
Source: Minnesota AG
Trial: 779024174-779024185
Bates=779024174-779024185
Smoking TM: Adults Young adults Youth
Series of tables on smoking incidence and decline by gender, age, type of cigarette, brand, and length. Examines starter index. Includes smoking incidence data on 16 - 25 year olds. States likelihood that figures are lower than actual occurence in total population
1008) Smoking Incidence Blacks
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800000
Author:
Source: Minnesota AG
Trial: 674093096
Bates=674093096
Smoking TM: African Americans Youth None
Table on smoking incidence - Blacks, for the years 1971 and 1981. Citing 1980 Black Smoker Study. States incidence in percentages for males and females 16-34 and 35+. States Black smoking incidence has been declining at a 2.1% annual rate to its current level of 47%.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Smoking and Health Controversy
1009) [Re: Response to 1972 Surgeon General Report to Congress]Tobacco Institute http://
Date: 19720226
Author: The Tobacco Institute
Source: Washington State AG
Trial: 0120606-0120603
Bates=0120606-0120603
Smoking and Health Controversy TM: None None None
Press release on Vice President of Tobacco Institute commenting on 1971 Surgeon General's Report. States report "insults scientific community" and is misleading. Notes that no contrary research against report is offered. Remarks that Surgeon General contradicts information in report and on news releases.
1010) Notes on the Group Research Conference
British American Tobacco Industry (BAT) http://
Date: 19760405
Author: Green S J Dr
Source: Washington State AG
Trial: 110069958-110069973
Bates=110069958-110069973
Smoking and Health Controversy TM: None None None
Notes on the Group Research Conference, 1976. Reports smoking and health trends. Assumes increased recognition that smoking is a nicotine dependent activity, is associated with disease and may be dangerous to non-smokers. Considers response through research, public positions and product modifications.
1011) Smoking & Health Item 7: The Effect on Marketing
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 170041126-170041133
Bates=170041126-170041133
Smoking and Health Controversy TM: None None None
Smoking and health item 7 : The Effect on Marketing. States intention not to react definitively to alleged health hazards, but engage in brand and product reassurance in marketing. Disscusses possibility of modifying tar levels, filtration. Recommends benefits of smoking, such as smoking and improved learning, smoking and (reduced) aggression. Disscusses perceived benefits of starting to smoke: adult states, rebellion against authority, female emancipation. Perceived benefits of continuing to smoke include: relieves stress, projects self-image.
1012) Report on Policy Aspects of the Smoking and Health Situation in U.S.A.
Unknown http://
Date: 19641000
Author: P J R
Source: Washington State AG
Trial: 1003119099-1003119135
Bates=1003119099-1003119135
Smoking and Health Controversy TM: None None None
Report on policy aspects of smoking and health problems in the USA, compiled for the United Kingdom. States that in the US, law suits and costly damage awards determine actions for the industry. Declares that Policy Committee lawyers control the industry. States that the Policy Committee advice is to not take chances. Reports that assurances of safety in smoking advertising are not made. Indicates that some of the smaller companies may not be happy with the Policy Committee rules and offers reactions of companies when a competitor makes implied admissions of cigarette danger. Finds that US companies do little or no research into smoking and health. Charges that US companies would report health research in the media only if beneficial to them. Explains that the Cigarette Advertising Code includes implied advertising. Concludes that public relations policy focuses on making no statements about cigarettes and health unless absolutely necessary.
1013) Planning Assumptions and Forecast for the Period 1977-1986+ for R. J. Reynolds Tobacco Company
R.J. Reynolds Tobacco Company http://
Date: 19760517
Author: Rodgman Alan
Source: Arch litigation
Trial: 50079 6853 - 50079 6874
Bates=50079 6853 - 50079 6874
Smoking and Health Controversy TM: Youth Adults None
RJR highly secret inter-office memo on Planning Assumptions and Forecast, 1977-1986. Assesses trends in general business climate, smoking and health, regulation and taxation, raw materials and processes, products. Gives greatest attention to smoking and health controversy, manipulation of tar and nicotine levels, ongoing quest to develop a safer cigarette. Expresses concern regarding probably increased regulation by federal government expects to have to disclose additives and tar and nicotine levels. Suggests, however, that new information about adverse effects of smoking will have impact on smoking incidence. States that "youth will continue to become smokers at or above present rates. The brands which there beginning smokers accept and use will be the dominant brands in the future years." Recommends use of complete tobacco plant, including stems, scrap and dust, while measuring consumer acceptance.
1014) Planning Assumptions and Forecast for the Period 1972-1981+ for the Research Department of R. J. Reynolds Tobacco Company
R.J. Reynolds Tobacco Company http://www.tobaccoresolution.com/
Date: 19720321
Author:
Source: Minnesota AG
Trial: 500251853-500251883
Bates=500251853-500251883
Smoking and Health Controversy TM: None None None
Secret RJR document, Planning Assumptions and Forecast for the Period 1972 - 1981. Speculates upon general business climate, tobacco industry, and the RJR research department. Predicts increased regulation of tobacco products. Lists major problems for tobacco industry: taxation, regulation, ad restriction, and the smoking and health controversy. Predicts production of quitting aids, increased attention on smoke componenets. Predicts young people will continue to smoke at same level, but "anti-tobacco programs aimed at public and particularly at children wil continue andÖmany became more effective". States research department will continue to emphasize smoking and health research.
1015) The Effect of Restrictions on Current Marketing and Marketing in the Future
British American Tobacco Industry (BAT) http://
Date: 00000000
Author:
Source: Washington State AG
Trial: 110069983-110069987
Bates=110069983-110069987
Smoking and Health Controversy TM: None None None
Discusses nobility of studying smoker motivation, increasing smoking habit, arresting the declining acceptability of smoking in society. States that an aim to increase smoking habit will be irresponsible, given known toxicity and strong association of smoking and disease. Expresses view that "We may have to accept that under sensible government pressure smoking will decline as a habit", and "In my view the evidence is overwhelming as a basis for social action. The only proper way for us to proceed, in my view, is to be guided largely by what we see as in the best interests of those who continue to smoke."
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Surgeon General
1016) The Health Consequences of SmokingNon-Tobacco Company http://
Date: 19820000
Author: Surgeon General
Source: Unknown
Trial:
Bates=
Surgeon General TM: None None None
1982 Surgeon General's Report: "The Health Consequences of smoking/cancer." One page (218) on research needs and priorities, noting "Significant gaps in knowledge" on the major factors contributing to the toxicity and carcinogenicity of cigarette smoke. Discusses animal studies and lack of result attributable to the fact that animals do not inhale smoke as deeply or intensely as humans. Suggests particular research devoted to specific effects of vitamin A and retinoic acid.
1017) The Health Consequences of Smoking: The Changing Cigarette - a Report of the Surgeon General
Non-Tobacco Company http://
Date: 19810000
Author: Surgeon General
Source: Arch litigation
Trial:
Bates=
Surgeon General TM: None None None
Surgeon General's report declaring that a "safe" cigarette with low tar and nicotine yields should be exploited. Asserts that the passing inhalation of cigarette smoke should be studied, as well as the additives used in cigarettes. States that information regarding the health problems associated with smoke should be disseminated.
1018) [Re:] Liggett & Meyers Tobacco Company Surgeon General's Committee
Liggett Group, Inc. (Liggett and Meyers) http://
Date: 19630803
Author: Haas Frederick P
Source: Florida AG
Trial: LG 2006235- LG 2006240
Bates=LG 2006235- LG 2006240
Surgeon General TM: None None None
Memorandum from Frederick Hads, Liggett and Meyers tobacco company, dated September 1963, regarding possible responses to impending Surgeon General's report by Ad Hoc Legal Committee on Tobacco Institute Problems. Speculates upon actions Federal Trade Commission might undertake. Discusses likelihood and possible topics of Congressional Hearings. Mentions possibility of FDA labeling cigarettes under Hazardous Substance Labeling Act. Reports agreement that investigations of various medical conditions should intensify, and that an industry (rather than individual company) statement should be made after Surgeon General's report. Reports discussion of whether voluntary labeling or imposed labeling might better protect companies from litigation. Reports discussion regarding content and timing of unanswered questions about smoking and lung cancer.
1019) The Health Consequences of Smoking: Cancer a Report of the Surgeon General
Non-Tobacco Company http://
Date: 19820000
Author: Surgeon General
Source: Arch litigation
Trial:
Bates=
Surgeon General TM: None None None
Surgeon General's Report on the Health Consequences of Smoking, from 1982. Charts the dramatic increase in lung cancer rates for both men and women from 1950-1977. Estimates health cost of lung cancer in 1975 at 3.8 billion in lost earnings, 379.5 million in short-term hospital charges. Attributes approximately 85% of US lung cancer deaths in 1978 to smoking.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Tobacco Industry
1020) [Re: Document Handling and Destruction]Philip Morris Cos., Inc. http://
Date: 00000000
Author:
Source: Washington State AG
Trial: 000130803
Bates=000130803
Tobacco Industry TM: None None None
Handwritten list gives instructions on shipping, storing and destruction of documents, letters. Implies documents sent to Cologne. Requests important letters be sent to him, adding, "I will act on them and destroy."
1021) Subject: Purging of BIC Records Center Boxes
R.J. Reynolds Tobacco Company http://www.tobaccoresolution.com/
Date: 19920622
Author: Jones Jim R
Source: Minnesota AG
Trial: 515927163
Bates=515927163
Tobacco Industry TM: None None None
Memo regarding purging of BIC records outer boxes. Gives details and figures on destruction and review of "BIC" records ; ie, 2171 records destroyed.
1022) [Re: Philip Morris Research Activities]
Philip Morris Cos., Inc. http://
Date: 19700224
Author: Cullman Joseph R 3rd
Source: Washington State AG
Trial: 1000216742
Bates=1000216742
Tobacco Industry TM: None None None
Inter-office correspondence from Joseph Cullman to Helmut Wakeham. Refers to conversation on Philip Morris research activities and states that present policy is the correct one. Asks Wakeham to take a more positive position on CTR activities and to help Philip Morris and industry to counter attacks on products. Refers to contracting out research in Europe to answer "certain problems" as this is "relatively lacking in risk and has unattractive repercussions " in the U.S.
1023) Subject: Position on Communications Plan
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19831123
Author: Brown & Williamson Tobacco Corporation
Source: Minnesota AG
Trial: 521043547-521043550
Bates=521043547-521043550
Tobacco Industry TM: None None None
Brown & Williamson expresses opposition to proposed industry public relations campaign, believing it would draw counterattack. Explains that Brown & Williamson endorses taxation program, proposes amendments to environmental and work place smoking program. States Brown & Williamson does not support proposed youth smoking program, that it should express that the industry does not encourage young people to smoke and should be limited to specific, legislative requests from political allies. Suggests changes to proposal and budget.
1024) The Tobacco Economy -- 1962 Review and Outlook
Tobacco Institute http://
Date: 19621227
Author: The Tobacco Institute
Source: Washington State AG
Trial: 1005136953-1005136959
Bates=1005136953-1005136959
Tobacco Industry TM: None None None
Tobacco economy 1962 review and outlook. Predicts continued growth of industry and research. Discusses upcoming Surgeon General's report on Smoking and Health. Touts support of Tobacco Industry research committee, which has broadened cause of disease to viruses, heredity, previous lung infections, pollutants etc. States 1962 tobacco production results, estimates economic gain. Predicts research results will be oversimplified. Includes press release reiterating information.
1025) Statement of N.G. Brookes, Chairman and Chief Executive Officer, Brown & Williamson Tobacco Corporation
Brown and Williamson Tobacco Corp. http://
Date: 19980129
Author: Brookes N G
Source: Unknown
Trial:
Bates=
Tobacco Industry TM: None None None
Statement of Nicholas Brookes of Brown & Williamson . Endorses Proposed Resolution to fight youth smoking and resolve public policy issues. Comments on some points of Resolution.
1026) The Cigarette Ingredient Controversy: We Want You to Know
Philip Morris Cos., Inc. http://
Date: 00000000
Author:
Source: Washington State AG
Trial: 2023011262-2023011263
Bates=2023011262-2023011263
Tobacco Industry TM: None None None
The Cigarette Ingredient Controversy: We want you to know. Two Philip Morris ads repudiate media claim that cigarette additives are dangerous. Describes review process by five separate governmental agencies. Offers complete list of ingredients by phone request, though protected as trade secret by Federal Cigarette Labeling and Advertising Act. Claims it does not add nicotine or manipulate nicotine levels; discusses patents, states Philip Morris does not believe smoking is addictive and that no ingredient is harmful as used.
1027) Our Position on Youth Smoking
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 689201794-68201795
Bates=689201794-68201795
Tobacco Industry TM: None None None
Brown & Williamson's position on youth smoking. States Brown & Williamson does not want youth to smoke, and does not market products to youth. Expresses support for enforcement of state laws preventing youth access to tobacco products. Describes fight against FDA regulation of tobacco, citing First Amendment concerns of advertisers, vending operator job loss, retailer protest, judicial issues. Encourages comments be sent to the FDA.
1028) Subject: FDA Letters
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19950824
Author: Springer Charlie
Source: Minnesota AG
Trial: 335000077
Bates=335000077
Tobacco Industry TM: None None None
Message regarding proposed FDA regulation of tobacco. States that "This is a serious attack on our livelihoods." Exhorts recipients to write the FDA to protest and suggests points to make.
1029) Tobacco Issues and Answers
Philip Morris Cos., Inc. http://
Date: 00000000
Author: Philip Morris Corporation
Source: Washington State AG
Trial: 2023916742-2023916776
Bates=2023916742-2023916776
Tobacco Industry TM: African Americans Hispanics Men
Philip Morris Tobacco Issues and Answers. Responds to common accusations. Acknowledges smoking is a risk factor in certain common diseases and that the public understands and accepts these risks. Opposes workplace and restaurant smoking bans, advertising deductability, excise and other taxes, divestment. Claims they do not market to youth. Also covers fire safety, sampling, ingredient labeling, tobacco subsidy, environmental tobacco smoke, social cost issues, smoking as addictive.
1030) Dear Shareholder RJR Nabisco 1993 Annual Report
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19930000
Author: Carter Peggy
Source: Minnesota AG
Trial: 512724222-512724225
Bates=512724222-512724225
Tobacco Industry TM: None None None
"Dear Shareholder," - RJR Nabisco 1993 Annual Report. Discusses tobacco business and RJR's place in it - competition resulting in price reduction and lower tobacco earnings, RJR's strength and emphasis in international marketing. Acknowledges smoking is controversial, due to health risk factors and conflicting rights of smokers and non-smokers. Includes fax cover sheet to Katinka Blackford from Peggy Carter.
1031) Mike Wallace Interview of James C. Bowling - July 18, 1973 for CBS Television Program 60 Minutes
Philip Morris Cos., Inc. http://
Date: 19730718
Author: Bowling James C
Source: Washington State AG
Trial: 503665743-503665757
Bates=503665743-503665757
Tobacco Industry TM: None None None
60 Minutes interview of James Bowling of Philip Morris with Mike Wallace. Dicusses why success of Philip Morris in the market, research by Philip Morris, advertising and the effects of the broadcast ban and advertising to youth. Philip Morris states cigarettes are not addictive. Bowling claims Philip Morris wants to do own studies on tobacco related illness and death. States smoking is a matter of choice for adults.
1032) Tobacco Industry Research on Smoking and Health: A $111 Million Commitment
Tobacco Institute http://
Date: 19830000
Author:
Source: Washington State AG
Trial: 670500617-670500620
Bates=670500617-670500620
Tobacco Industry TM: None None None
A $111 Million Commitment. Describes Council for Tobacco Research and Tobacco Institute-funded research on smoking and health. Describes program. Includes fiscal report.
1033) [Re: Pesticide Residue Analyses]
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19770331
Author: Seligman Robert B
Source: Washington State AG
Trial: 2000512794-2000512795
Bates=2000512794-2000512795
Tobacco Industry TM: None None None
Letter from Robert Seligman to Dr. Max Hausermann regarding pesticide residue analyses. States objection to Helmut Gaisch's request to have samples sent to INBIFO; states company policy to eliminate any written contract with INBIFO. Addresses shipment of samples to Neuchatel or a "dummy" mailing address in Koln for transshipment. Also suggests routing for written data to avoid direct contact between Philip Morris U.S.A. and INBIFO.
1034) [Re:] Comments on the Letter from Irving Zeldman, M.D., to Mr. David R. Hardy
Philip Morris Cos., Inc. http://www.mnbluecrosstobacco.com/
Date: 19691014
Author: Wakeham H
Source: Minnesota AG
Trial: Exhibit 10410
Bates=Exhibit 10410
Tobacco Industry TM: None None None
Dr. Wakeham's comments on letter from Dr. Irving Zeldman, M.D. Point by point, replies to Dr.Zeldman's assertions on smoking and health controversy and industry response. States that industry's scientific expertise has not been permitted to contribute to issue. Agrees that cigarette smoke acts as a promoter rather than initiator of disease. Refers to difficulty in soliciting best investigators on topic because of criticism of tobacco industry.
1035) [Re:] Proposed Agenda, Meeting of General Counsel, December 9, 1966, 10:00 a.m. at the Offices of Liggett & Myers Tobacco Company
Brown and Williamson Tobacco Corp. http://www.house.gov/
Date: 19661202
Author: Yeaman Addison Esq
Source: Florida AG
Trial: LG2000172
Bates=LG2000172
Tobacco Industry TM: None None None
Brown and Williamson proposed agenda for General Counsel meeting. Lists issues to be discussed, including CTR work, FTC hearing, proposed inhalation work with mice, a "troublesome situation" with Dr.Leuchtenberg and possible point of sale promotion of the "smokers league" of Texas.
1036) [Re: Meeting of General Counsel March 31, 1983] [Re:
Multiple companies http://www.house.gov/
Date: 19830331
Author: Murray J
Source: Florida AG
Trial: LG2000805-LG2000820
Bates=LG2000805-LG2000820
Tobacco Industry TM: None None None
Handwritten notes on Committee of Counsel meeting. Discusses many topics, including legislation, warning notice and FTC, Waxman hearings, possible complaint about TV coverage of Virginia Slims tournament in Boston, sell-extinguishing cigarette, CTR tax credits, sampling, legislation, product liability, ingredients list and smoking in workplace. Copy is extremely difficult to read.
1037) [Re:] Tentative Agenda for Meeting of General Counsel - 25th February
Brown and Williamson Tobacco Corp. http://www.house.gov/
Date: 19660223
Author: Yeaman Addison
Source: Florida AG
Trial: LG2000145
Bates=LG2000145
Tobacco Industry TM: None None None
Tentative Agenda for meeting of General Counsel. Lists Federal Trade Commission letter on TV program popularity, review of CTR in light of extended "Special Projects" research, Cigarette Advertising Code and possible regulation of program sponsorship by age level of audience.
1038) Re: Committee of Counsel Meeting of 3.31.83
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19830407
Author: Murray Josiah S III
Source: Florida AG
Trial: LG 2000823-LG2000832
Bates=LG 2000823-LG2000832
Tobacco Industry TM: None None None
Letter from Josiah Murray III of Liggett Group to Robert Seidenstricker, group Vice President of Tobacco Companies. Recounts telephone conference, enclosed notes on matters reviewed at March 31, 1983 Committee of Counsel Meeting. Assesses possibility of deleting warning label. Gives industry response, position: that it has always opposed warning notice because health hazards have never been linked to smoking by scientific fact; industry does favor repeal. Discusses possible circumvention of FTC consent judgement ban by broadcast promotion of tobacco products through event sponsorship. Notes Lorillard separation from such efforts. Regarding self-extinguishing cigarette, emphasizes industry effort and cooperation; solution would be shared with all manufacturers. Also briefly discusses the following: sampling legislation, HHS ingredients, proposed "MRFIT" ad and areas of concern (product liability, possible FTC violation) pending special project approvals and product liability legislation.
1039) [Re: Suggested Agenda for Committee of Counsel Meeting on May 18, 1983]
Lorillard Inc. http://www.house.gov/
Date: 19830513
Author: Stevens Arthur J
Source: Florida AG
Trial: LG2000836-LG2000837
Bates=LG2000836-LG2000837
Tobacco Industry TM: None None None
Memo from Lorillard, enclosing suggested agenda for May 18, 1983 Committee of Counsel meeting. Agenda includes the following topics: warning notice legislation, self-extinguishing cigarette legislation, clean air bill for aircraft, sampling legislation and code, ingredients update, product liability bill and special projects.
1040) [Re:] Congressional Hearings
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19650127
Author: Haas F
Source: Florida AG
Trial: 2004165
Bates=2004165
Tobacco Industry TM: None None None
Letter from F.P.H. of webster, Sheffield, Fleischmann, Hitchcock and Chrystie to Francis Horan at Liggett & Myers regarding Congressional Hearings. Refers to draft of statement to be used with Congressional Committee members "behind the scenes." Also proposes statement on the labeling of "tar" and nicotine yield, in the face of two upcoming bills.
1041) [Re: Committee of Counsel Meeting Date]
Lorillard Inc. http://www.house.gov/
Date: 19830323
Author: Stevens Arthur J
Source: Florida AG
Trial: LG2002628
Bates=LG2002628
Tobacco Industry TM: None None None
Memo from Arthur Stevens of Lorillard to members of Committee of Counsel, changing date of upcoming meeting to one sooner.
1042) [Re:] Revised Committee of Counsel Notice
Brown and Williamson Tobacco Corp. http://www.house.gov/
Date: 19780821
Author: Pepples E
Source: Florida AG
Trial: LG2005306-LG2005308
Bates=LG2005306-LG2005308
Tobacco Industry TM: None None None
Letter from Ernest Pepples of Brown and Williamson to Committee of Counsel members. Attached agenda includes the following topics: public smoking, proposed legislation, warning notice litigation, FTC subpoena, Harvard Research program and CTR work.
1043) [Re: Agenda of Meeting of Counsel May 25.1978]
Brown and Williamson Tobacco Corp. http://www.house.gov/
Date: 19780525
Author: Pepples Ernest
Source: Florida AG
Trial: LG 2005318-LG2005320
Bates=LG 2005318-LG2005320
Tobacco Industry TM: None None None
Committee of Council agenda for May 25, 1978 meeting. Topics ,listed include council for tobacco research projects, FTC subpoena case, Senator Kennedy's "Omnibus Bill," oral contraceptive issue, public smoking study panel, New Jersey Health Council, Cigarette Smoking and airline pilots and FTC 'tar ' and nicotine numbers.
1044) Committee of Counsel Meeting at Lorillard on May 25, 1978 at 9:30. NYC
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19780525
Author: Greer J
Source: Florida AG
Trial:
Bates=
Tobacco Industry TM: None None None
Handwritten notes on Committee of Counsel meeting May 25, 1978. Reports briefly on various litigation and regulation activities, CTR, FTC subpoena, Public Smoking Study Panel; New Jersey Health Council.
1045) 1994 PF&S - Other (1504)
Brown and Williamson Tobacco Corp. http://
Date: 19950100
Author:
Source: Minnesota AG
Trial: 568210122-568210124
Bates=568210122-568210124
Tobacco Industry TM: None None None
Brown and Williamson (?) financial information. Lists organizations and amounts for the year 1994. Calculates amount deductible and non-deductible. Includes list of memberships.
1046) [Re: Committee of Counsel Agenda for March 16, 1978]
Brown and Williamson Tobacco Corp. http://www.house.gov/
Date: 19780300
Author: Pepples Ernest
Source: Florida AG
Trial:
Bates=
Tobacco Industry TM: None None None
Committee of Counsel agenda for March 16, 1978. Lists questions regarding industry research, reports on legal and political activities, warning notice litigation.
1047) [Re: Professor Eysenck Proposal]
Multiple companies http://www.house.gov/
Date: 19830824
Author: Jacob Edwin J
Source: Florida AG
Trial: LG2000849
Bates=LG2000849
Tobacco Industry TM: None None None
Memorandum to Committee of Counsel members regarding project proposal of Professor Eysenck for computerization of the Twin Register of the Institute of Psychiatry. Recommends approval.
1048) Committee of Counsel Meeting - January 8, 1974
Multiple companies http://www.house.gov/
Date: 19740108
Author: Green J
Source: Florida AG
Trial: LG2000476-LG2000482
Bates=LG2000476-LG2000482
Tobacco Industry TM: None None None
Handwritten notes on Committee of Counsel meeting. Copy extremely difficult to read. Reports on various research projects, funding and petition which seeks to stop interstate shipments of cigarettes with more than 21mg "tar." Discusses Surgeon General's Report tenth anniversary, and the industry publicity around this date.
1049) [Re: Letter to Senator Clements/Position Paper]
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19680908
Author: Hardy David R
Source: Florida AG
Trial: LG2000263
Bates=LG2000263
Tobacco Industry TM: None None None
Letter from Schook, Hardy, Ottman Mitchell and Bacon to several recipients. Refers to enclosed letter to Senator Clements, position paper. States that old pages should be destroyed after changes are made.
1050) Re: Congressional Hearings
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19690326
Author: Haas F P
Source: Florida AG
Trial: LG2000359
Bates=LG2000359
Tobacco Industry TM: None None None
Memo from F.P.H. to Mr. Harrington regarding Congressional hearings. Refers to attached statement to be delivered on behalf of the industry by Joe Cullman before the House Committee on Interstate and Foreign Commerce. Notes that statement does not refer to gas phase. States position that reduction or removal of gas phase components should be public information, as are tar and nicotine levels, although they do not claim that this is significant in term of human health.
1051) Re: Research in the Smoking and Health Area
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19710823
Author: Haas F P
Source: Florida AG
Trial: LG2000395
Bates=LG2000395
Tobacco Industry TM: None None None
Memo from F.P.H. to Mr. McAllister regarding research in the smoking and health area. Discusses draft of industry's position on smoking and health research. Recommends change to make a more general statement on research funding and support, since the industry has no specific program.
1052) The Mission of the President of the Tobacco Institute
Tobacco Institute http://www.house.gov/
Date: 19720124
Author:
Source: Florida AG
Trial: LG2000434-LG2000441
Bates=LG2000434-LG2000441
Tobacco Industry TM: None None None
Mission of the President of the Tobacco Institute. States the relation of tobacco to health and punitive and restrictive legislation take precedence as the most serious problems facing industry. Lists Institute objectives and areas of activity. Describes industry's relations with various groups and organizations. States goal to forestall repressive legislation on smoking, cigarettes. Discards old defensive posture and plans program to gain positive public exposure to research and opinion which gives industry perspective on smoking and disease charges.
1053) Committee of Counsel Meeting Nov 13,1973 at Lorillard
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19731113
Author: Greer J
Source: Florida AG
Trial: LG2000469-LG2000474
Bates=LG2000469-LG2000474
Tobacco Industry TM: None None None
Handwritten notes on Committee of Counsel meeting. Copy extremely difficult to read. Mentions some health research projects; work on passive smokers. Mentions CTR literature review.
1054) [Re: Agenda for Committee Counsel Meeting May 26, 1982]
Multiple companies http://www.house.gov/
Date: 19820519
Author: Witt S B
Source: Florida AG
Trial: LG2000772
Bates=LG2000772
Tobacco Industry TM: None None None
Agenda for Committee of Counsel meeting, submitted on RJR letterhead. Topics include dissolution of cigarette advertising code, self-extinguishing update, public smoking, ingredients, FTC mall test, special projects and termination of NCI beagle study.
1055) [Re: Meeting with Various Tobacco Companies - March 30, 1976]
Multiple companies http://www.house.gov/
Date: 19760330
Author:
Source: Florida AG
Trial: LG2000585-LG2000591
Bates=LG2000585-LG2000591
Tobacco Industry TM: None None None
Handwritten notes, difficult to read, some pages cut off at top and bottom. Discusses some research, response to FTC and CTR special projects. Mentions research on tobacco allergy.
1056) [Re: Summary of Meeting of Executives of Various Tobacco Companies]
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19640220
Author: Haas F P
Source: Florida AG
Trial: LG2000133-LG2000138
Bates=LG2000133-LG2000138
Tobacco Industry TM: None None None
Memo summarizing meeting of Tobacco Company executives. Announces plan to open New York office of the Tobacco Institute. Plans strategy for FTC hearing: statement will be made by Mr. Arsten on behalf of the industry rather than by individual companies; issue of advertising to be avoided or postponed. States desire to present a united front. Mentions effect of Surgeon General's Report.
1057) Government Affairs
Brown and Williamson Tobacco Corp. http://
Date: 19950124
Author:
Source: Minnesota AG
Trial: 568210021-568210023
Bates=568210021-568210023
Tobacco Industry TM: None None None
Year-end spreadsheet for 1994. Lists expense, memberships, other, and monetary amounts for each, by month.
1058) Committee of Counsel Meeting at Tobacco Institute May 20, 1981 Washington D.C. at 9:30.
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19810520
Author: Greer J Esq
Source: Florida AG
Trial: LG2000721-LG2000731
Bates=LG2000721-LG2000731
Tobacco Industry TM: None None None
Handwritten notes on Committee of Counsel meeting. Copy is extremely difficult to read. Discusses indoor air issue, closed door meeting at Federal Trade Commission on cigarette advertising, product liability legislation, carbon monoxide and cigarette sampling.
1059) [Re: Meeting December 10, 1981 at 11:30 AM - 4:00 PM
Multiple companies http://www.house.gov/
Date: 19811210
Author: Green J H
Source: Florida AG
Trial: LG2000763-LG2000766
Bates=LG2000763-LG2000766
Tobacco Industry TM: None None None
Handwritten notes on meeting. Lists attendees from tobacco companies. Mentions additives and ingredients list, Senate and Congressional Bills and possible Industry Research Committee. Discusses self-extinguishing vs. low ignition potential cigarette. Mentions Carlton. Questions whether industry has done any research on burn characteristics - "what do we know about our cigarettes. Can we deflect questions." Lists special projects.
1060) [Re: Special Project for Dr. Oliver Brooke]
Tobacco Institute http://www.house.gov/
Date: 19820114
Author: Jacob Edwin J
Source: Florida AG
Trial: LG2000767-LG2000768
Bates=LG2000767-LG2000768
Tobacco Industry TM: None None None
Memo regarding Special Project of Dr. Oliver Brooke on smoking and pregnancy. Requests consideration of further research proposal and interim funding.
1061) [Re: Agreement Between R. J. Reynolds Tobacco Company and Dr. Alan Rodgman]
R.J. Reynolds Tobacco Company http://
Date: 19931018
Author: Ehmann Carl W MD
Source: Arch litigation
Trial:
Bates=
Tobacco Industry TM: None None None
Letter from RJR to Dr. Alan Rodgman informing him that he has exceeded the limit ($15,000) for fees and expenses ($18,300).
1062) [Re: Youth Program]
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19680110
Author: Robinson H C
Source: Internet
Trial:
Bates=
Tobacco Industry TM: None None None
Letter from H.C. "Cope" Robinson of L and M to Wilson Seibert of J. Walter Thompson in reply to letter referenced to in analysis #198. Thanks Seibert for return of file on "youth program," expresses uncertainty about position of Public Relations group, speculates that "idea is losing favor."
1063) [Re: Agreement Between R. J. Reynolds Tobacco Company and Alan Rodgman, Ph.D.]
R.J. Reynolds Tobacco Company http://
Date: 19921113
Author: Ehmann Carl W MD
Source: Arch litigation
Trial:
Bates=
Tobacco Industry TM: None None None
Letter from RJR to Alan Rodgman stating terms and conditions of agreement to work as a consultant. States consultation terms on proposals, payment for services (hourly and daily) and compensation. Agreement of confidentiality and terms of working with progect manager. States terms of termination of contract.
1064) Proposal of a New, Consumer-Oriented Business Strategy for RJR Tobacco Company
R.J. Reynolds Tobacco Company http://
Date: 19690919
Author: Teague Claude Jr
Source: Unknown
Trial: 50091 5701- 50091 5719
Bates=50091 5701- 50091 5719
Tobacco Industry TM: Health Conscious None None
Draft of proposal for consumer-oriented strategy for R.J. Reynolds Tobacco Company. Analyzes effects of smoking-health controversy and concludes that industry should produce products, unlike conventional cigarettes, which will gratify smoker without significant health hazard. Assumes nicotine cannot be substituted for and thus the ingestion of small amounts does not constitute hazard. Acknowledges anti-tobacco allegations and that cost of effort of tobacco companies to produce "safer" cigarettes has reduced public's propensity to smoke and has increased cost of product. Redefines industry orientation from defensive to consumer-oriented. Proposes that new products may appeal to larger, broader market, particularly in terms of age group. Recommends implementation plan for new strategy.
1065) [Re: Diplomat Cigarettes and the North American Cigarette Manufacturers, Inc.]
Lorillard Inc. http://
Date: 19581113
Author: Temple Harold F
Source: KLUG (Klugman?)
Trial: KLUG-00000259
Bates=KLUG-00000259
Tobacco Industry TM: None None None
Letter from Howard Temple, P. Lorillard Company, to Robert Wald, Howrey and Simon, dated November 1958, regarding who is "behind" Diplomat cigarettes. Refers to Congressional Record citations in regard to remarks made by a representative and a senator. Mentions attachment of a copy of a report issued by N. Pinsker Company, Pinsker being the recommended contact for information about the North American Cigarette Manufacturers.
1066) [Re: Conference Summary]
Lorillard Inc. http://
Date: 19601206
Author: Wald Robert L
Source: KLUG (Klugman?)
Trial: KLUG- 00000272-00000273
Bates=KLUG- 00000272-00000273
Tobacco Industry TM: None None None
Letter from Robert Wald to Harold Temple, dated December 1960. Reports on conference with Jamarik, Brain, and Heim, regarding FTC Commissions stance on health claims in cigarette advertising. Establishes fact that commission has jurisdiction over such practices. Refers to various filter claims on cigarette packaging, questioning parameters of wording. Reports discomfort of Jamarik and Brain.
1067) [Re: Materials Sent By J. Walter Thompson Company]
Liggett Group, Inc. (Liggett and Meyers) http://www.gate.net/~jcannon/liggett/
Date: 19671227
Author: Seibert Wilson A
Source: Internet
Trial:
Bates=
Tobacco Industry TM: None None None
December 1967 letter from Wilson Seibert Jr. of J. Walter Thompson agency to Cope Robinson of Liggett and Myers. Letter originally accompanied by file, asks what happened with material sent over by JWT; whether it remained in deliberation or not. Note: See #199.
1068) [Re: Position of Tobacco Industry on Attack from Anti-tobacco Sector]
Philip Morris Cos., Inc. http://
Date: 19680115
Author: Ballot Albert E
Source: Washington State AG
Trial: WA 10051123963-1005123964
Bates=WA 10051123963-1005123964
Tobacco Industry TM: None None None
January 1968 letter from A.E.Bellot of Philip Morris to Olof Soderstroin, Swedish Tobaco Company (Stockholm). Personal and confidential letter expresses shared opinion that tobacco industry should not remain passive under attacks of anti-smoking factions, and importance of close coorperation within industry. Notes that Saratoga advertising and "togetherness" theme have been stopped. Thanks Soderstroin for support and assistance of Import Department.
1069) Background Material on the Cigarette Industry Client
Multiple companies http://www.mnbluecrosstobacco.com/
Date: 19531215
Author: Goss Bert C
Source: Minnesota AG
Trial: Exhibit 18905
Bates=Exhibit 18905
Tobacco Industry TM: None None None
Background material on the cigarette industry client, dated December 1953. Declares that Hill and Knowlton will serve as the operating agency of the cigarette companies. Cites role of Anti-Trust Act (1939) as reason companies do not favor incorporation of a formal association and opt instead to create an informal public relations committee. States industry's position that there is no sound scientific basis for the charges that have been made in recent papers, and that this claim is backed by the National Cancer Institute (of U.S. Public Health Administration, a governemnt agency). Discusses proposal of a long-term, ongoing "pro-cigarettes" public relation compaign, based on scientific material, which will refute health charges and not merely respond to individual attacks. States that cigarette companies voluntarily admit their own advertising and competitive practices have been a principal factor in creating a health problem. Cautions that this public relations activity may fall within purview of the anti-trust act, making it unlikely that any formal recommendation with regard to advertising or selling practice will be made. Concludes that institutional advertising, an expensive technique, may be applied, affirming that the companies view this as a serious problem worthy of drastic action.
1070) [Re: Information to Employees on Drug Abuse Policy]
Philip Morris Cos., Inc. http://
Date: 19920000
Author: Szymanczyk Mike
Source: Arch litigation
Trial:
Bates=
Tobacco Industry TM: None None None
Philip Morris employee drug abuse policy. "PMUSA to ensure safe and healthful working conditions for all our employees." Prohibits drug use, giving or selling drugs, in the workplace.
1071) [Re: Reply to Draft of Letter for Surgeon General]
Tobacco Institute http://
Date: 19621016
Author: Cullman Joseph F 3rd
Source: Wiley litigation
Trial: 002609381 - 002609385
Bates=002609381 - 002609385
Tobacco Industry TM: None None None
October 1962 letter from Joseph Cullman 3rd to George Allen of The Tobacco Institute regarding attached letter sent to Acting Surgeon General of The U.S. Air Force. Bohannon recommends letter not be made public in the press. Letter itself discusses suspension of distribution of cigarettes in USAF hospitals and lunch kits as unnecessary. Recounts history of armed service requests for tobacco "back to Valley Forge." Describes animal and other research which does not prove smoking causes lung cancer, and lists other factors in disease. Proposes a meeting at which to discuss other research.
1072) Meeting with Dr. G. Gori Deputy Director, Division of Cancer Cause and Prevention National Cancer Institute, May 12, 1978
R.J. Reynolds Tobacco Company http://
Date: 19780417
Author: Senkus Murray
Source: Arch litigation
Trial: 50152 6017 - 50152 6019
Bates=50152 6017 - 50152 6019
Tobacco Industry TM: None None None
Memorandum of meeting with Dr. G. Gori, Deputy Director, Division of Cancer Cause and Prevention, National Cancer Institute, May 1978. Describes meeting of representations of Philip Morris, Lorillard, Liggett, Brown and Williamson, RJ Reynolds, regarding the reorientation of the Smoking and Health Program, to emphasize education and de-emphasize research on "safe" cigarettes. Discusses possible development of low-tar -- medium nicotive cigarette. Summarizes unreleased report on "Cigarette Smoking and Airline Pilots."
1073) The Cigarette Controversy
Tobacco Institute http://
Date: 19740000
Author: Tobacco Institute
Source: Unknown
Trial: 10531
Bates=10531
Tobacco Industry TM: None None None
"The Cigarette Controversy," 1974 booklet produced by Tobacco Institute Research Council. States that a causal relationship between smokers and illness or death has not been established, and that such claims are unproven. Discusses propoganda and scientific findings.
1074) Remarks of Joseph G. Cullman, 3rd President-Philip Morris, Inc. The South Carolina Tobacco Warehouse Association Inc. Myrtle Beach, South Carolina
Philip Morris Cos., Inc. http://
Date: 19660607
Author: Cullman Joseph F 3rd
Source: Florida AG
Trial: 002600012-002600023
Bates=002600012-002600023
Tobacco Industry TM: Youth None None
Remarks of Joseph Cullman, III, President of Philip Morris regarding interest in expanding international markets. Discusses efforts by state legislatures and anti-smoking organizations to discourage smoking through taxation and public education.
1075) Re: International Committee on Smoking Issues - Working Party on Medical Research
Philip Morris Cos., Inc. http://
Date: 19770812
Author: Gaisch Helmut
Source: Unknown
Trial: 1003727234-1003727235
Bates=1003727234-1003727235
Tobacco Industry TM: None None None
Philip Morris correspondence from Halmut Gaisch to Dr. S. Wakeham and Fagan regarding International Committee on smoking issues -- working party on medical research. Recounts meeting of international committee representatives in which conflict arose since the British believed smoking to be the direct cause of disease," others would not accept this. Describes some consensus reached in order to produce the paper. Suggests change in paper to emphasize the variety of variables statistically associated with the range of diseases.
1076) Special Executive Report
Tobacco Institute http://
Date: 19710200
Author: Kloepper William Jr
Source: Wiley litigation
Trial: T28467 - T28479
Bates=T28467 - T28479
Tobacco Industry TM: None None None
1971 Special Executive Report of The Tobacco Institute. Describe recent history of preparation, publication and dissemination of Tobacco Industry ad entitled "The question about smoking and health is still a question," which describes industry attitude and research support. This report includes the test of letter sent to Congressional members, a copy of the ad, and excerpts from acknowledgements by members of Congress, most of which praise industry research effort.
1077) Subject: Corrective Action Dated April 11, 1990
R.J. Reynolds Tobacco Company http://
Date: 19900501
Author: McMahon James P
Source: Mangini litigation
Trial: 507341421-507341423
Bates=507341421-507341423
Tobacco Industry TM: None None None
Memorandum on corrective action. States an apology by RJR division manager for miscommunciation concerning sales to youth. States he violated policy of not selling to youth. States affirmation of company policy and acceptance of actions. Document handwritten and difficult to read.
1078) Drug Free Workplace Act: Policy Guidelines
Philip Morris Cos., Inc. http://
Date: 19920000
Author:
Source: Arch litigation
Trial:
Bates=
Tobacco Industry TM: None None None
Philip Morris Drug Free Workplace Act: Policy Guidelines. Covers Sales Force Drug Abuse Policy, including guidelines for applicants, reporting violations, and help in finding treatment. Describes drugs and their effects, covering alcohol, barbituates, narcotics, cocaine, crack, amphetamines, marijuana, and hallucinogens. Lists sources of help and company procedures.
1079) The American Tobacco Co Ö.Which is More Than Two-Thirds Lucky Strike
American Tobacco Co. http://
Date: 00000000
Author:
Source: Florida AG
Trial: 6787
Bates=6787
Tobacco Industry TM: None None None
Article entitled, "The American Tobacco Co." Profiles life, ideals and innovations of George Washington Hill and the American Tobacco Company. Describes how Mr. Hill spent more money advertising a single product than any man in business history -- $20,000,000 in 1931 -- and his relationship with stockholders. Compares ATC with the other 2 of the Big Three -- RJ Reynolds and Liggett and Myers. Document includes Lucky Strike, Cremo Cogen and Bull Durham Tobacco ads. Recounts rumours in and about tobacco business.
1080) Legal, Legislative, Political and Rrelated Aspects of the Smoking and Health Controversy
R.J. Reynolds Tobacco Company http://
Date: 19770211
Author: C[olby] F[rank] G
Source: Barnes litigation
Trial: 50027 2809- 50027 2813
Bates=50027 2809- 50027 2813
Tobacco Industry TM: None None None
"Legal, Legislative, Political and related aspects of the smoking and health controversy." Recounts strength of the U.S. Tobacco Industry in fighting the 117 Lawsuits filed since 1954 under the U.S. liability law stating that a person who alleges that he has been harmed by a lawfully sold "normal" product can sue the manufacturers for damages. States that scientists do not believe that scientific matters should be settled by a court of law, but in the scientific community. However, also states that scientists are not necessarily qualified to make such a judgement, except by "being well-informed" -- i.e., devoting a great deal of time and effort to the study. Expresses concern over the "dangerous political development" of the effect of cigarette smoke on non-smoker. Emphasizes the $65 million committed to research on smoking and health by U.S. Tobacco Industry since 1954.
1081) Constraints on the U.S. Cigarette Market
Brown and Williamson Tobacco Corp. http://
Date: 19770412
Author:
Source: Moore
Trial: 517001593-517001606
Bates=517001593-517001606
Tobacco Industry TM: Youth None None
Discusses constraints on the U.S. cigarette market, legal, political and social. Includes background on health hazard claims and tobacco company responses, such as filtered cigarettes, consent to abandon certain advertising claims, acceptance of FTC imposed warning label. Attempts to predict continuance or wane of bans on smoking and on advertising, anti-smoking groups and the resulting attitudes and behaviors of smokers. States that "The position of the industry that it is not attempting to enlarge the total market by inducing people to smoke and that it is not appealing to youth must be maintained."
1082) Subject: Minnesota Industry
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author: Denkhoff E M
Source: Minnesota AG
Trial: 465394171-465394173
Bates=465394171-465394173
Tobacco Industry TM: None None None
Handwritten memo on Minnesota Cigarette Industry. States that industry faces growing opposition in the form of banning cigarette vending machines and arresting minors caught smoking. Discusses declines in shipments by company, attributable in part to a $0.15 tax increase on cigarettes.
1083) Brown & Williamson Tobacco Corportation Survey of Management Climate Preliminary Summary of Key Findings
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19770300
Author: Hay Associates
Source: Minnesota AG
Trial: 680075935-680075991
Bates=680075935-680075991
Tobacco Industry TM: African Americans Men Young adults
Brown & Williamson survey of management climate. Analyzes the pattern of Brown & Williamson management. Finds that there is too much concern for people, not enough for productivity. Characterizes the climate as paternalistic, staid. Remarks on low vitality, lack of intiative and conflict discussion. Lists strengths including Kool the leading menthol among young people, males and blacks.
1084) [Re: Tobacco Institute Formation]
Tobacco Institute http://www.tobaccoresolution.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 500006905
Bates=500006905
Tobacco Industry TM: None None None
Brief summary of the founding of the Tobacco Institute. States purpose as to work with federal agencies on behalf of the industry. Describes electoral procedures. Quotes portion of charter emphasizing cooperation and public understanding of industry.
1085) Cigarette Makers in Discount War to Lock in Share
Non-Tobacco Company http://
Date: 00000000
Author: Hwang Suein L
Source: Unknown
Trial:
Bates=
Tobacco Industry TM: None None None
Newspaper article, "Cigarette Makers in Discount War to Lock in Share." Reports on tobacco industry efforts to gain market share before market is further restricted by legal settlements in Medicaid lawsuits. Notes that marketing restrictions tend to lock in trends in market share. Describes pricing and promotional incentives being utilized to gain market share, as well as launches of new products.
1086) Subject: Brown & Williamson Plan Review Minutes
British American Tobacco Industry (BAT) http://www.bw.aalatg.com/
Date: 19940126
Author: Barton Hilary C
Source: Minnesota AG
Trial: B15 46463
Bates=B15 46463
Tobacco Industry TM: None None None
Fax cover sheet of BAT Industries regarding Brown and Williamson Plan review minutes. A few handwritten comments note where changes have been made.
1087) The Anti-Smoking Campaign: Enough is Enough
Tobacco Institute http://www.tobaccoresolution.com/
Date: 19890100
Author:
Source: Minnesota AG
Trial: 507623590 - 507623628
Bates=507623590 - 507623628
Tobacco Industry TM: None None None
Tobacco Institute document, "Anti-Smoking Campaign: Enough is Enough", January 1989. States positions on the following: workplace smoking, public smoking, advertising, youth smoking, tar policies, fire safety education, and environmental tobacco smoke. Cites polls in which respondents support regulation but are satisfied with current levels of restriction on smoking in public areas. Claims tobacco is highly regulated by the governemnt. Debates claim of link between ETS and lung cancer. Cites First Amendment protecting commercial speech. States that cigarette advertising does not influece young people to start smoking. Protests federal excise tax on cigarettes, stating it takes more money from those least able to pay. Describes federal tobacco program.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Tobacco Usage Behavior
1088) Subject: The Significance of Smoking in Everyday LifeBrown and Williamson Tobacco Corp. http://www.bw.aalatg.com/bw/props/0000017220.htm
Date: 19831000
Author: Conway D E
Source: Minnesota AG
Trial: 650001298-650001320
Bates=650001298-650001320
Tobacco Usage Behavior TM: None None None
BATCO Product Development Review, 1993, on the Significance of Smoking in Everyday Life. Identifies smoking as having a "positive value" as a tool by which smoker adjusts psychological response to the world, and can enhance life skills. Lists factors influencing smoking behavior: psychological, pharmocological, political/legal, sociological, medical (anti-smoking), and commercial. Studies effect of nicotine on human performance in stress, vigiliance, learning, group performance and social sitautions; correlates personality type to arousal level.
1089) [Re: Reasons Why and When People Smoke]
R.J. Reynolds Tobacco Company http://
Date: 00000000
Author:
Source: Minnesota AG
Trial: 500274168-500274178
Bates=500274168-500274178
Tobacco Usage Behavior TM: None None None
Lists several pages of one-line answers to why people smoke, and when they smoke. Document is heavily edited, crossed out, with handwritten titles on some pages.
1090) Findings Related to General Smoking Patterns
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 170041288-170041295
Bates=170041288-170041295
Tobacco Usage Behavior TM: Youth None None
Findings related to general smoking patterns. Examines key influences on initial selection of regular brand. Reports respondents began to smoke during teen age years, sometimes pre-teen years. Citing social pressure states smoking continues to control nervousness, not based on taste preference. Examines attitudes of the potential youth market. ARI research found youth in conflict between smoking as an act of adulthood or as an act of rebellion. Finds that health factors influence but do not intimidate youthful smoking decisions.
1091) 1969 Survey of Cigarette Smoking Behavior and Attitudes Volume II Survey of the Literature 1967-1969
Non-Tobacco Company http://www.bw.aalatg.com/
Date: 19690900
Author: Eastman Chemical Products Inc
Source: Minnesota AG
Trial: 650342138-650342185
Bates=650342138-650342185
Tobacco Usage Behavior TM: None None None
1969 Survey of Cigarette Smoking Behavior and Attitudes; survey of the literature, 1967 - 69. Reviews literature on tobacco usage behavior on the following topics: children 12 - 18 smoking, personality correlates to smoking, smoking and other oral intake behavior, alcoholism and smoking, cigarette advertising recall in smokers vs non-smokers, physiological changes in animals, smoking prevention and cessation programs, smoking behavior and attitudes of the physician. Includes information on youth in several studies. Includes bibliography.
1092) Advertisement Recognizing the Power of Peer Pressure
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19860000
Author:
Source: Minnesota AG
Trial: 505487338-505487339
Bates=505487338-505487339
Tobacco Usage Behavior TM: None None None
"Advertisement recognizing the power of peer pressure." Document appears to include excerpt from a published piece on Consumer-Relevant Groups, discussing family and friendship groups and ways these influence an individual's consumer decisions. Typed section gives RJR's concurrence and the company's offer of advice to young non-smokers on how to overcome pressure to smoke until adulthood when they can decide for themselves.
1093) Cigarettes: Their Role and Function
Lorillard Inc. http://www.lorillarddocs.com/
Date: 19520506
Author: Social Research Inc
Source: Minnesota AG
Trial: 85340980-85340984
Bates=85340980-85340984
Tobacco Usage Behavior TM: None None None
Social Research, Inc. "Cigarettes: Their Role and Function," May 6, 1952, Chicago, Illinois. Handwritten notes, possibly form presentation. Declares cigarettes "bad, physically destructive, actually immoral, wasteful, unhealthy, dirty and habit forming." Also asserts association of cigarettes with activity, energy and accomplishment. States people smoke for social and psychological reasons and that cigarettes are tools for self expression, evidence of masculinity and group inclusion. States purpose of cigarette advertising: brand definition and consumer reassurance.
1094) [Re: April 1971 Tobacco Screening Products Screening]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19710813
Author: Ober Bernard H
Source: Minnesota AG
Trial: 50034 7088
Bates=50034 7088
Tobacco Usage Behavior TM: None None None
Letter from Bernard Lber of William Esty Company, Inc to Jerry Claswon of RJ Reynolds. Announces shipment of tobacco products screening data, including four copies of the final report on cigarette smoking among persons 14-20, and adult brand preference study materials
1095) Subject: Program Review-Psychology
Philip Morris Cos., Inc. http://
Date: 19790222
Author: Wakeham H
Source: Florida AG
Trial: 1003293238 - 1003293239
Bates=1003293238 - 1003293239
Tobacco Usage Behavior TM: None None None
Confidential inter-office correspondence, February 1979, from Dr. Wakeham to Dr. Seligman regarding "Program Review -- Psychology." Charges that research program is overly focused on psychopharmacology of nicotine and must include study of psychosocial and cultural factors. Argues that young people smoke for psychosocial reasons before nicotine psychopharmacology is initiated, that many smokers appear to smoke not because of nicotine dependence, but as a social activity. Notes that over half the population, who have likely tried cigarettes, remain non-smokers and are not susceptive to nicotine addiction, and that smokers emphasize taste preference.
1096) Bird-I A Study of the Quit-Smoking Campaign in Greenfield, Iowa, in Conjunction with the Movie, Cold Turkey
Philip Morris Cos., Inc. http://
Date: 19710300
Author: Ryan F J
Source: Florida AG
Trial: 1000348671 - 1000348747
Bates=1000348671 - 1000348747
Tobacco Usage Behavior TM: None None None Quitters
Study of the quit-smoking campaign in Greenfield, Iowa in conjunction with the movie Cold Turkey. Chronicles the events in Greenfield when the town engaged in a quit smoking campaign, in association with the film Cold Turkey. Reports that 37.4% of the town's smokers tried to quit, and of that 55.3% succeeded for at least a month. Compiles questions asked by Philip Morris about quitting, psychological and physiological results and success rates. Finds that men were more successful than women, filter smokers more likely to quit than non-filter. States that quitters ate more snacks, but didn't drink more beer on liquor. Reports that quitters had more minor nervous mannerisms, weight gain, and cravings even after 8 months. Surveys residents from 14 years and up.
1097) Subject: Roper Attitude Study of January 1959
Philip Morris Cos., Inc. http://
Date: 19590528
Author: Danker W H
Source: Florida AG
Trial: 1001755243-1001755244
Bates=1001755243-1001755244
Tobacco Usage Behavior TM: Non-Smoker Youth None
Confidential Philip Morris inter-office correspondence from W.H. Denker to Dr. R.N. DuPuis, May 1959, on Roper Attitude Study of January 1959. Lists five survey findings on why people smoke, such as: smoking and coffee drinking are linked for both stimulating and relating effects; 25% of those surveyed would try a different tobacco smoke flavor; mildness is a strong factor in choosing a cigarette; full flavor menthol is not popular; advertising slogans are best remembered if brand name is included. Suggests that PM "should win more young non-smokers with mildness." Recommends further survey work on a number of topics.
1098) Investigations of Effects of Brand Switching on Human Smoking Characteristics. Part II. The Effects of Brand Switching on Measured Human Smoking Characteristics
R.J. Reynolds Tobacco Company http://
Date: 19830118
Author: Reynolds John H
Source: Humphrey litigation
Trial: 50100 6404 - 50100 6461
Bates=50100 6404 - 50100 6461
Tobacco Usage Behavior TM: None None None
Report on the effects of brand switching on human smoking characteristics. Proves that smokers themselves compensate for cigarette "strength" or "weakness" through puffing intensity, number of puffs, etc. Finds that males tend to smoke more than females, older smokers smoke more. Remarks that lighter brand cigarettes do not make one smoke more. Claims that after Eysenck Personality Inventory is administered, extroverts are shown to want regular brands. Concludes ultra low tar smokers take more puffs, brand switching relates to higher strength of cigarette. Tables provided.
1099) Project Title: Smoker Psychology
Philip Morris Cos., Inc. http://
Date: 19780310
Author: Dunn W L
Source: Florida AG
Trial: 1003293097-1003293098
Bates=1003293097-1003293098
Tobacco Usage Behavior TM: None None None
Confidential Project Report on "Smoker Psychology" by W.L. Dunn, March 10, 1978. Lists eight projects, status and comments on physiological and psychosocial topics. Notes that hyperkinetic children study has been stopped due to difficulty in accessing school and medical records of minors.
1100) Behavioral Research Laboratory Annual Report Part II
Philip Morris Cos., Inc. http://
Date: 19600801
Author: Gulletta F P
Source: Florida AG
Trial: 1000385483 - 1000385522
Bates=1000385483 - 1000385522
Tobacco Usage Behavior TM: None None None
Philip Morris confidential Smoker Psychology Annual Report (part II), August 1980. Discusses completed and ongoing research projects, primarily the electroencephalography program, inhalation monitoring program, and the social psychological program. The EEG program results suggest that cigarette smoking has specific rather than generalized effects upon the CNS. The inhalation program examines altering of patterns over time if delivery level of cigarette varies. Social psychological program studies factors including emotional state, health concerns, stress-handling, socio-cultural influences, and smoking rate determinants.
1101) Smoker Psychology Research
Philip Morris Cos., Inc. http://www.mnbluecrosstobacco.com/
Date: 19691126
Author: Wakeham H Dr
Source: Minnesota AG
Trial: Exhibit 10299
Bates=Exhibit 10299
Tobacco Usage Behavior TM: None None None
Report of Dr. H. Wakeman on Smoker Psychology Research to Philip Morris Board of Directors, November 1969. Presents research results as implications for business. Observes that consuming public cannot detect differences in flavor of smoke, tobacco blend, or estimate actual smoke intake. Establishes that smoker profile, smoke intake, and reasons for smoking vary, but defines baseline behavioral, physiological and psychological differences between smokers and non-smokers. Specifies that 16-20 year olds begin smoking for psycho-social reasons related to self-image. Lists physical changes upon smoke inhalation (increased pulse rate, etc). Theorizes that smoking has a tranquilizing effect, but proves the opposite: that smoking increases tension in smoker, though effect "rewards" individual under stress.
1102) Project Viking: Wave 2
Imperial Tobacco Limited http://
Date: 19880700
Author: The Creative Research Group
Source: Florida AG
Trial: 00161160 - 00161345
Bates=00161160 - 00161345
Tobacco Usage Behavior TM: Quitters None None
Report on the Behavioral Model of Smoking for Project Viking, Wave 2. Chronicles the anti-smoking sentiment and legislation in Canada. Mentions restricted smoking locales and legislation to regulate advertising and awareness of health hazards of passive smoking. Suggests that smokers are less concerned with reported health risks, and more concerned with privacy issues and governmental regulation. Reports that 2/3 of smokers have tried to quit. Concludes that smoking is declining; rising costs, legislation, social and health concerns are factors. Includes questionnaires in English and French. Foreward notes change in definition of universe: adults aged 18 plus as opposed to the 1986 definition of age 15 plus.
1103) Ryan/Dunn Alternate - Third Version of Board Presentation
Philip Morris Cos., Inc. http://
Date: 19690000
Author:
Source: Florida AG
Trial: 1003287880-1003287890
Bates=1003287880-1003287890
Tobacco Usage Behavior TM: None None None
Ryan/Dunn alternate thrid version of Board presentation, Fall 1969, recounting Philip Morris Research Center activities. Outlines general facts about Center, such as budget and staff. Discusses psychology program, the only industry staff with psychology represented as a staff discipline. Reports establishment of consumer research facility called Product Opinion Laboratory, highlights of studies and test marketing results. Summarizes behavioral research on why people smoke. Lists personality characteristics of smokers, and situational elements which influence smoking behavior. States that 16-20 year olds begin smoking for psychosocial reasons.
1104) Continuing Cigarette Tracking Study Management Presentation
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19890500
Author: Admar Research Inc
Source: Minnesota AG
Trial: 465819354-465819403
Bates=465819354-465819403
Tobacco Usage Behavior TM: None None None
Marketing Report dated May 1989 from Admar Research, Inc., for Brown and Williamson regarding "continuing cigarette tracking study." Discusses findings of study designed to track smoking behavior, monitor brand performance and evaluate advertising effectiveness. States that the study conducted interviews by telephone and mail with over 2000 smokers 21 and older. Lists major findings, including breakdown by race of cigarette and cigarette type popularity. Indicates that overall incidence of smoking behavior seems to have stabilized. Discusses smoking and stopping habits of those who intend to quit, "weekend" smokers, and multiple brand users.
1105) Report of Conference
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19740626
Author: Muije C S
Source: Minnesota AG
Trial: 690818145
Bates=690818145
Tobacco Usage Behavior TM: None None None
Memorandum on smoking study. States a $3,000 exploratory study was authorized to track young smokers. States more numbers to see how many in nine waves estimates 12 to 15 thousand will be needed to track study. States ages are,21-22, 25-26 and 16-17.
1106) Brown & Williamson Tobacco Company New Ventures Project Consumer Views - The New Smoker
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19740900
Author: Kenyon & Eckhardt Inc
Source: Minnesota AG
Trial: 680088755-680088789
Bates=680088755-680088789
Tobacco Usage Behavior TM: Starters Young adults Youth
Brown & Williamson New Ventures project, consumer views the "new" smoker. Studies perceptions, attitudes, behavior of yonger, recently-starting smokers, under age 22. Reports having smokers smoke unmarked Viceroy in various packaging, finds smokers respond more to imagery than actual taste. Notes resentment toward direct appeal of ads to this age group. Notes differences in reactions between men and women.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Youth
1107) [Re: Youth Market Categories and Target Audiences]Brown and Williamson Tobacco Corp. http://www.mnbluecrosstobacco.com/
Date: 19750124
Author: Pittman R A
Source: Minnesota AG
Trial: Exhibit 13724
Bates=Exhibit 13724
Youth TM: None None None
Brown and Williamson memo on Youth Market Categories and Target Audiences. Discourages use of the terms "young smokers" "young market" and "youth market" to describe market categories and target audiences. States these terms are not accurate and recommends the following.: "young adult smoker" or "young adult smoking market".
1108) Re: NBER Models of Price Sensitivity By Age/Sex
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19820927
Author: Burrows Diane S
Source: Mangini litigation
Trial: 503011370-503011378
Bates=503011370-503011378
Youth TM: None None None
NBER Models of Price Sensitivity by Age/Sex. Describes models used by National Bureau of Economic Research, summarizes findings. States that teenagers and younger adult males are highly price sensitive, gives table with incidence and consumption figures for teens 12 - 17, relative to price. States "The loss of younger adult males and teenageers is more important to the long term, drying up the supply of new smokers to replace the old". Tables calculate importance of each group to the industry. Gives technical critique and summary of NBER models. Refers to a study on the effects of government regulation on teen smoking, including facors such as the Fairness Docrine and T.V. watching. Includes tables.
1109) Share of Smokers By Age Group
R.J. Reynolds Tobacco Company http://
Date: 19751030
Author: Wallace John M
Source: Mangini litigation
Trial: 500769032-500769036
Bates=500769032-500769036
Youth TM: None None None
Product research report by RJR Marketing Research and Development. Gives figures on trends in share of smokers from 1966-1975. Examines share by age group for 14 - 17, 18 - 24, 25 - 34. Reviews strength of Winston, Marlboro, Salem, and Kool.
1110) Model of Brand Choice of Starters
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19831000
Author:
Source: Minnesota AG
Trial: 670579883
Bates=670579883
Youth TM: None None None
Statistics on model of Brand choice for starters. Lists gender and age (ie. 16-25) and states brand choice of starters of a certain group can best be predicted by brand choice of smokers in a given group.
1111) Young Adult Males (under 30)
Non-Tobacco Company http://www.bw.aalatg.com/
Date: 19750611
Author: Yankelovich Monitor
Source: Minnesota AG
Trial: 670173503-670173524
Bates=670173503-670173524
Youth TM: College students Men Young adults
Young adult male (under 30), results of survey by Yankelovich Monitor, June 1975. Examines values and trends of males age 16 - 20, 21 - 24, and under 30, and compares them to total population. Examines attitudes and behaviors toward smoking and cigarettes, percentage of smoking incidence for each group. Lists popular leisure activities for each group. Briefly examines college youth.
1112) Action Against Access: Program Summary
Philip Morris Cos., Inc. http://www.bw.aalatg.com/
Date: 19950627
Author:
Source: Minnesota AG
Trial: 282024264-282024267
Bates=282024264-282024267
Youth TM: None None None
Action Against Access: Program Summary. States belief that minors should not smoke or have access to cigarettes. Describes ways Philip Morris is taking action to prevent youth access. Describes program elements, ways in which Philip Morris will work with retailers to enforce guidelines.
1113) Subject: Estimated Change in Industry Trend Following Federal Excise Tax Increase
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19820920
Author: Burrows Diane S
Source: Minnesota AG
Trial: 501432341-501432344
Bates=501432341-501432344
Youth TM: Youth None None
1982 memo on Estimated Change in Industry Following Federal Excise Tax Increase. Indicates that young smokers are very price sensitive. Gives "elasticity" level for groups 12 - 17, 20 - 25. Links cigarette prices to smoking incidence and rate, based on National Bureau of Economic Research data. States that almost all male smokers start by age 25. Gives figures on annual volume, rate per day, age in 1987, and "lost smokers 17+". Includes charts and tables.
1114) [Re: AGEMIX Development]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19820708
Author: Burrows Diane S
Source: Minnesota AG
Trial: 501291100-501291101
Bates=501291100-501291101
Youth TM: None None None
Letter from Diane Burrows of RJR to Michael Henkel of Data Resources, Inc. Agrees to develop age mix based on groupings more consistent with government reports on incidence and role, such as 12 - 17, 18 - 24, etc. Notes that few people start smoking after age 24, and that smoking rate follows "life cycle" pattern. Cites figures on incidence and consumption from 1965.
1115) Age Distribution - Place Where Cigarettes Are Usually Bought
Non-Tobacco Company http://
Date: 00000000
Author:
Source: Unknown
Trial: 170052255
Bates=170052255
Youth TM: None None None
Table on Age Distribution - place where ciagrettes are usually bought. Breaks down total by gender, age (16-25, 26-40, 41+) and location, such as supermarket, gas station, PX. Shares that 45% of those 16-25 purchase cigarettes at a convenience store.
1116) High School Smoking Incidence vs. Cigarette Marketing Expenditures
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19880000
Author:
Source: Minnesota AG
Trial: 2025895038
Bates=2025895038
Youth TM: None None None
Graph demonstrating high school smoking incidence decreasing as cigarette marketing expenditures increase.
1117) U. S. Consumption of Cigarettes By Age and Sex
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19530128
Author: Jeffries J H
Source: Minnesota AG
Trial: 620710951-620710954
Bates=620710951-620710954
Youth TM: None None None
Brown and Williamson inter-office correspondence on U.S. Consumption of Cigarettes by Age and sex. Based on research conducted by Stewart, Dougall & Associates, 1948. Defines age of respondents as 17 and older, and gives figures on cigarette consumption.
1118) Brand Switching Incidence Age Categories
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 170011444
Bates=170011444
Youth TM: None None None
Brand Switching Incidence Age Categories. States "key target group"--smokers ages 16-25 represents the largest % of competitive switchers. Notes switching and loyalty incidence in other age groups.
1119) [Re: Conclusions on Wave XIII and the Latest Black Study]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19730221
Author: Johnson R L
Source: Minnesota AG
Trial: 170052238-170052240
Bates=170052238-170052240
Youth TM: None None None
Brown and Williamson internal correspondence on conclusions, based on recent research upon which the company intends to act. Discusses "female effort" for Kool Longs, the Kool Milds Profile, growth among Blacks and growth in the 16-25 age group. States "a smoker in the 16-25 year age group will soon be three times as important to Kool as a prospect in any other broad ran age category." Recommends evalaution of current media and magazines to see how efficiently they reach the 16-25 audience.
1120) Re: Teenage Smokers (14-17) and New Adult Smokers and Quitters
R.J. Reynolds Tobacco Company http://
Date: 19800204
Author: Frydman Uziel
Source: Mangini litigation
Trial: 500768427-500768428
Bates=500768427-500768428
Youth TM: None None None
Re: Teenage Smokers (14 - 17) and New Adult Smokers and Quitters. Summarizes findings of the analysis of 14 - 17 year olds, new smokers, and quitters. Lists reasons for share decline among teenage smokers primarily as large decline in incidence, and decline in size of group. States that 14 - 17 year olds will be less important in the future for these reasons. Discusses industry shares. Summarizes findings in regards to franchise aging. Concludes that new smokers and quitters have little effect on company share.
1121) Demographic Information
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19830000
Author:
Source: Minnesota AG
Trial: 503911083
Bates=503911083
Youth TM: None None None
Demographic information on music. Shows chart of various music groups against ages of concert goes and record buyers. Notes that record buyers tend to skew younger. Includes age ranges 13-24, 13-24, 12-49, 16-24, 18-34, etc.
1122) 1969 Survey of Cigarette Smoking Behavior and Attitudes Volume 1 Analysis of Survey Results
Non-Tobacco Company http://www.bw.aalatg.com/
Date: 19690000
Author: Eastman Chemical Products Inc
Source: Minnesota AG
Trial: 650340129-650340193
Bates=650340129-650340193
Youth TM: None None None
1969 Survey of Cigarette Smoking Behavior and Attitudes, by Economic and Market Analysis Department, Eastman Chemical Products, Inc. Defines smoker classifications, historical cigarette consumption, consumption by gender, smoking states of population, analysis by 10-year age groups, trial, starting, consumption per smoker, former smokers. Examines effectiveness of anti-smoking campaign, filter cigarette smokers, taste tar-level presence, frequency of inhaling, menthol cigarette smokers, age group statistics, smokers and former smokers, why they quit. Age groups 12 - 24 discusses in detail. Includes charts.
1123) Subject: Transactional Analysis
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19840917
Author: Burrows Diane S
Source: Minnesota AG
Trial: 503571003
Bates=503571003
Youth TM: None None None
Memo discusses transactional analysis, originally attached to large document summarizing transactional analysis. Notes that the object is "getting strokes", whether positive or negative. Gives example of "rebellion" as a reason for smoking- negative strokes from parents, positive from other rebels among peers. Also discusses transactions as they might relate to advertising.
1124) Brown & Williamson Statement Regarding FDA
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19950810
Author: PR Newswire
Source: Minnesota AG
Trial: 366000080
Bates=366000080
Youth TM: None None None
Brown & Williamson's statement in response to President Clinton's decision to allow the Food & Drug Administration regulatory action against tobacco. Claims that the FDA has no jurisdiction over tobacco. Calls the youth smoking issue a soft issue. Alleges that it is only a lever to begin the prohibition of cigarettes. States that they will fight efforts to regulate tobacco through litigation.
1125) [Re: Smokers Screening - April 1976 Profile (14-17)]
R.J. Reynolds Tobacco Company http://
Date: 19760907
Author: National Family Opinion Inc
Source: Mangini litigation
Trial: 501376258-501376406
Bates=501376258-501376406
Youth TM: Youth None None
Presents tables of data gathered by National Family Opinion, Inc., on 14 - 17 year olds. Topics include daily smoking volume, share of smokers, family income, occupation, etc. Lists titles of tables.
1126) Smokers Screening - October 1975 Cigarette Switching Matrix (14-17) Book 11
R.J. Reynolds Tobacco Company http://
Date: 19751000
Author: National Family Opinion Inc
Source: Mangini litigation
Trial: 500429332-500429396
Bates=500429332-500429396
Youth TM: None None None
Three data tables on brand smoked in April 1975 and in October 1975, age 14 - 17, by gender and segment. Cover sheet indicates data collected by National Family Opinion for RJR.
1127) Re: Teenage Smokers (14-17) and New Adult Smokers and Quitters
R.J. Reynolds Tobacco Company http://
Date: 19800201
Author: Perry Stephen R
Source: Mangini litigation
Trial: 500768429-500768438
Bates=500768429-500768438
Youth TM: None None None
Teenage smokers (14 - 17) and new adult smokers and quitters. National Familiy opinion data examines demographics and smoking behavior of 14 - 17 year old smokers "to improve our ability to forecast future trends." Key findings include: (1) smoking incidence and population of teenagers declined from 1975-1979, and therefore, share has declined for this population (2)new smokers tend to be young adults and (3) new smokers and quitters have very little effect on company share. Examines share among 14-17 year olds for five major tobacco companies.
1128) Janet C. Mangini v. R. J. Reynolds Tobacco Co. et al.
Non-Tobacco Company http://
Date: 19940630
Author: Mangini Janet C
Source: Mangini litigation
Trial: S034603
Bates=S034603
Youth TM: Youth None None
Janet C. Mangini vs. R.J. Reynolds Tobacco Co. et.al. Summarizes allegations centering on unlawful and unfair business practices, unjust enrichment based on advertising campaign allegedly targeting minors. Gives opinion of Arabian, J., regarding Old Joe Camel campaign. Includes proclaimed history, citing figures demonstrating that the number of teenage smokers choosing Camel since campaign began has risen significantly. Discusses judicial notice, primarily the distinction between prohibition based on smoking and health and prohibition on unfairly assisting or advertising illegal conduct (i.e., selling to tobacco products to minors). Notes 1891 Penal Code prohibition of cigarette sales to persons under 16.
1129) Subject: Teenage Smokers (14-17) and New Adult Smokers and Quitters
R.J. Reynolds Tobacco Company http://
Date: 19800709
Author: Duffy Kay
Source: Humphrey litigation
Trial: 501254289-501254301
Bates=501254289-501254301
Youth TM: None None None
Update of Teenage Smokers (14 - 17) and New Adult Smokers and Quitters; includes Fall 1979 data. RJR analysis of National Family Opinion data. States that RJR continues to lose share among teenage smokers; Marlboro and other Philip Morris brands strongest, making Philip Morris the only company to realize substantial gains due to the aging process. States that data on 14 - 17 year olds is not designed to be used as a tool for developing marketing strategies for this population group. Focuses on company share and key brand among teenage smokers. Examines franchise aging, new smokers and quitters. Includes tables.
1130) Re: Teenage Smokers (14-17) and New Adult Smokers and Quitters
R.J. Reynolds Tobacco Company http://
Date: 19800718
Author: Moore Jerry R
Source: Mangini litigation
Trial: 500768754A-50076875M
Bates=500768754A-50076875M
Youth TM: None None None
Update of JanuaryTeenage Smokers (14 - 17) and New Adult Smokers and Quitters. Cover sheet to report states that "The data is a natural by-product of tracking adult smokers. No special effort is made to gather this data, and it is not to be used for marketing strategy purposes." RJR analysis of National Family Opinion data. States that RJR continues to lose share among teenage smokers. Focuses on company share, franchise aging, new smokers and quitters. Includes tables.
1131) Subject: Smoker Share vs. Volume Share
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19810924
Author: Monahan Ellen
Source: Minnesota AG
Trial: 503417827- 503417828
Bates=503417827- 503417828
Youth TM: Youth African American None
Memo on Smoker Share vs. Volume Share, based on Tracker and MSA data. Discusses differences in smoker share and volume levels for several key brands. States Winston smokers are heavier consumers, probably due to demographic profile: male, 25-49. States Salem smokers are lighter consumers. States that Marlboro has a large representation among smokers under 18, but Tracker doesn't interview below age 18. States that Kool is similarly underrepresented because of its "ethnic skew."
1132) Re: Senator Kennedy (Appeals to Youth)
Liggett Group, Inc. (Liggett and Meyers) http://www.house.gov/
Date: 19671121
Author: Haas F P
Source: Florida AG
Trial: LG2004529-LG2004530
Bates=LG2004529-LG2004530
Youth TM: None None None
Memo regarding Senator Kennedy ( appeals to youth). Notes Kennedy's opinion that industry's self regulation regarding advertising and youth is insufficient. Recounts meeting in which four proposals were discussed: Limiting amount of advertising paid per company; limiting viewing audience on television to number rather than percentage; revision of 45% yard stick, perhaps by calculating youth viewers 12-21; cigarette advertising includes plea for moderation.
1133) Re: NBER Models fo Price Sensitivity by Age/Sex
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19821006
Author: Hall L W Jr
Source: Mississippi AG
Trial: 50143 2327-50143 2336
Bates=50143 2327-50143 2336
Youth TM: Youth None None
Documents examining price elasticity. Examines information from NBER study on the effect of price elasticity on age groups 12-17, 20-25, 35+. Finds that teenagers and younger adult males are highly price sensitive. Examines incidence, consumption, and calculates importance of each group to industry. Notes some weaknesses in teenage model. Also notes impact of Fairness Doctrine, increase in anti-smoking ads, broadcast ban.
1134) [Re: Report of Cigarette Smoking Incidence and Brand Preference for 14 - 20 Year Olds]
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19730820
Author: Simek Regina E
Source: Minnesota AG
Trial: 50034 7195
Bates=50034 7195
Youth TM: None None None
Letter from Regina Simek of William Esty Company to L.W. Hall of RJ Reynolds, enclosing ten bound copies of Cigarette Smoking Incidence and Brand Preference Among Persons Aged 14-20.
1135) Planning Assumptions and Forecast for the Period 1976-1986+ for R.J. Reynolds Tobacco Company
R.J. Reynolds Tobacco Company http://www.gate.net/760315rl.txt
Date: 19760315
Author: Research Department
Source: Internet
Trial: 501630269-501630288,507618245+2
Bates=501630269-501630288,507618245+2
Youth TM: None None None
RJRTC Planning Assumptions and Forecast for 1977-1986, dated 3/76.Overview of general business climate affecting tobacco industry and RJR. Discusses situation and goals for issues such as "smoking and health," regulation, taxation, processing and products. States that "The 14-18 year old group is an increasing segment of the smoking population. RJR must soon establish a successful new brand in this market if our position in the industry is to be maintained over the long-term." Cites passive smoking as an area of concern. Proposes that an RJR initiative may be needed to counteract worry that "new smoker" may be encouraged not to start. Admits that additives may be claimed to "add to the alleged hazards of smoking."
1136) Subject: Why People Start to Smoke
Philip Morris Cos., Inc. http://
Date: 19760602
Author: Udow Al
Source: Unknown
Trial: 1000744089-1000744096
Bates=1000744089-1000744096
Youth TM: None None None
Confidential Philip Morris inter-office correspondence from J.J. Morgan to Al Udow, dated June 1976 regarding "why people start to smoke." Quotes a variety of sources, including The Encyclopedia Americana, studies by U.S. and British scientists, and the American Cancer Society. Evidence reviewed indicates important predisposing factors include parental and siblings smoking, peer pressure, status and self-esteem needs, and that most smokers begin smoking between ages 10-18. Includes Yankelovich study on teenage girl smoking which presents a profile of a "sophisticated" young woman who is more likely to smoke marijuana, drink, have sex and run away from home than non-smoking girls, and in general who do not respect or identify with authority or tradition. Also defines a type of non-smoker who is surrounded by the smoking environment, yet takes a militant anti-smoking stance. Includes references.
1137) Subject: Teenage Smoking and the Federal Excise Tax on Cigarettes
Philip Morris Cos., Inc. http://
Date: 19810922
Author: Johnston Myron
Source: Unknown
Trial: 2022249717-2022249721
Bates=2022249717-2022249721
Youth TM: None None None
Philip Morris inter-office communications dated September 1981, regarding the National Bureau of Economic Research working paper on Teenage Smoking and the Federal Excise Tax on cigarettes. NEER states that an increase in Federal excise tax will reduce youth smoking. Lists reasons an increase will be likely. Notes that the cigarette advertising ban had a relatively minor effect in discouraging teen smoking. Establishes that teen smoking is highly correlated with income. Calculates price elasticity of cigarettes among teenagers.
1138) Re: Younger Adult Smokers
R.J. Reynolds Tobacco Company http://
Date: 19801023
Author: Duffy Kay
Source: Washington State AG
Trial: 500686301-500686313
Bates=500686301-500686313
Youth TM: Young adults Youth Men
Confidential RJR document by L.W. Hall, Jr., regarding younger adult smokers. Gives interpretation of analysis by Steve Perry. Discusses smoking among 14 - 17 year olds, the effect of their aging on market shares, smoking behavior of this group, new adult smokers and quitters, and peer group pressure. Notes that "younger adult smokers are even more influenced by brand name than other smokers." Also states, "Smoking behavior is analyzed in order to improve our ability to forecast future trends. It is not designed to be used as a tool for developing marketing strategies for this population group."
1139) Cigarettes Not Close to Saturation Point, Lyon Finds in Surveys
Multiple companies http://
Date: 19501223
Author: United States Tobacco Journal
Source: Florida AG
Trial: 13771
Bates=13771
Youth TM: Adults Youth None
Article from United States Tobacco Journal by Philip Morris Board Chariman Alfred E. Lyon. States that population increase will lead to higher sales and possible product taxes. However, he claims there is no saturation of market yet. Predicts that number of younger smokers will increase.
1140) Subject: One Australia
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19930428
Author: Davies David
Source: Minnesota AG
Trial: 2500060578
Bates=2500060578
Youth TM: None None None
1981 Philip Morris Inter-office correspondence from Harry G. Daniel to Distribution (hand written note says it has sent on to 2 others as well). Cover sheet only. States that the attached is an overview of teenage smoking and the Federal Exercise Tax on cigarettes by Myron Johnston.
1141) [Re: Smoking Data Graphs of High School Seniors 1975-1982]
Philip Morris Cos., Inc. http://
Date: 19820000
Author:
Source: Florida AG
Trial: 1003478118-1003478120
Bates=1003478118-1003478120
Youth TM: None None None
Various Measures of Smoking, High School Seniors, 1975-1982. Three charts describing smoking incidence. The first compared those who smoked daily in the last thirty days, and those who smoked 10 or more cigarettes a day for 30 days, over 1975-1982; shows gradual decline after 1977, to 1981, followed by a slight rise. Second chart shows percept of male and female high school seniors who smoked one half pack or more per day, against showing a decline after 1977. Third chart compares cigarette smoking, marijuana smoking, and stimulant use. Stimulant use has generally low with a strong increase in 1981, cigarette use much higher but slowly declining, while marijuana use peaked in 1979 and then began to decline, remaining slightly nigher than cigarette smoking between 1978 and 1982 but equalling cigarettes in 1982.
1142) Subject: Still More on Trends in Cigarette Smoking Prevalence
Philip Morris Cos., Inc. http://
Date: 19830218
Author: Johnston Myron
Source: Unknown
Trial: 1003285174-1003285179
Bates=1003285174-1003285179
Youth TM: None None None
Internal Philip Morris letter from Myron Johnston to Dr. Al Udow. Comments on the increase of smoking among 18-29 year olds. States that younger smokers are important to Philip Morris. Cites data on the high school class of 1982 conducted by the Institute for Social Research at the University of Michigan. Points to increase in smoking between 1981-1982. Declares that increase in female smoking is significant. Analyzes marijuana and stimulant use increase as smoking declines. Suggests that stimulants and cigarettes are interchangeable to this population.
1143) Cigarette Advertising and Labeling Hearing Before the Consumer Subcommittee of the Commmittee on Commerce U.S. Senate 91st Congress 1st Session on H.R. 6543 to Extend Public Health Protection with Respect to Cigarette Smoking, and for Other Purposes
Non-Tobacco Company http://
Date: 19690722
Author: Committee on Commerce US Senate
Source: Florida AG
Trial: 745
Bates=745
Youth TM: None None None
Congressional Hearing on Cigarette Advertising and Labelling, Serial No. 91-25, on H.R. 6543. 1969. Excerpt includes letters from Philip Morris and R.J. Reynolds to Senator Frank Moss, in response to requests for information on advertising expenditures by tobacco companies. Joseph Cullman of Philip Morris states that the proposed ban on broadcast media advertising of tobacco is unprecedented and that companies will require a period of readjustment. States PM opinion that young people are exposed to ads primarily through broadcast media and not print. States that proposed freeze on ad expenditures in print media would be injust. Affirms intention of nine tobacco companies to abstain from defined forms of advertising deemed to be aimed at young people, a list of which is included. Resists additional Federal Trade Commission (FTC) authority over cigarette advertisement. RJR letter truncated in document. States that RJR figures requested have been given to the FTC but must be treated as confidential trade secrets.
1144) Subject: Young Smokers Prevalence, Trends, Implications, and Related Demographic Trends
Philip Morris Cos., Inc. http://
Date: 19810331
Author: Johnston Myron E
Source: Unknown
Trial: 1000390803-1000390855
Bates=1000390803-1000390855
Youth TM: Youth College students African Americans
Report from Myron Johnston to Dr. Robert B. Seligman re: trends and demographics of young smokers. Claims that demographic and social trends will be working against the industry by 1985. Cites decline in teenage smoking, decline in average daily consumption of teenage smokers. Points out that the number of 15-19 year olds are declining. States that 20-24 year olds are also declining, while 45-54, the group most likely to quit smoking, is increasing. Claims that decline in teenage smoking among boys is sharper than girls. Speculates that the decline in smoking among blacks is responsible for the decline in Kool's market share. States that the Northeast has the highest prevalence of teenage smokers, the West has the lowest. Concludes that decline is due to perceived health hazards and peer pressure not to smoke.
1145) [Re:] Report of Conference [Young Smokers]
U.S. Tobacco Company http://
Date: 19740926
Author: Muije C S
Source: Florida AG
Trial: 027887
Bates=027887
Youth TM: None None None
9/74 Conference Report. Declares authorization of $3,000 exploratory study of brand switching among young smokers as they age. Recommends a second, exhaustive study to track younger smokers on initiation and switching from age 16-30.
1146) Subject: Teenage Smokers (14-17) and New Adult Smokers and Quitters
R.J. Reynolds Tobacco Company http://
Date: 19801029
Author: Duffy Kay
Source: Moore litigation
Trial: 50845 3869- 50845 3885
Bates=50845 3869- 50845 3885
Youth TM: Young adults Youth None
October 1980 RJR report to Jerry Moore from Kay Duffy regarding teenage smokers (14-17) and new adult smokers and quitters. Analyses data gathered by the National Family Organization (NFO), which has been used by RJR since 1965 to track adult smoker profiles and switching information, for product testing. States that "no special effort is made to gather this data and it is not to be used for marketing strategy purposes." Key findings include that RJR's share of teenage smokers is stable at 20.2% (Spring 1980) but that RJR continues to lose share points due to aging (at about age 18). Finds that males and 18-24 year old smokers are most active in both quitting and starting. Analyzes smoking behavior of 14-17 year old group, showing slight declines in smoking incidence and rate per day, and that male teenagers' volume decreases faster than females. Analyzes market shares among groups.
1147) Tobacco Issues (Part 1) Hearings Before the Subcommittee on Transportation and Hazardous Materials of the Committee on Energy and Commerce House of Representatives 101st Congress 1st Session Including H.R.1250
Non-Tobacco Company http://
Date: 19890725
Author: Committee on Energy and Commerce
Source: Florida AG
Trial:
Bates=
Youth TM: Youth None None
Congressional Hearing on Tobacco Issues, (Serial No. 101-85, including H.R. 1250), 1989. Excerpted section is the Statement of David Goerlitz, The "Winston Man" for RJ Reynolds, now an anti-tobacco activist. Discloses personal smoking history, beginning at age 14, quitting after son's pleas and a visit to his brother in a cancer ward. States that Winston ads intentionally associated Winstons with heroic, life-saving images rather than disease-causing activity, and glorified risk-taking, encouraging young people to take risks. States he was told that young people were target market for Winston, describes game-simulation testing process exposing kids to Winston ad images. Links his "Winston Man" ad image to that of GI Joe. States that RJR executives do not smoke cigarettes, quoting them as saying, "We reserve that for the young, the poor, the black, and the stupid."
1148) Youth Cigarette - New Concepts
Brown and Williamson Tobacco Corp. http://
Date: 19720900
Author: Marketing Innovations Inc
Source: Chiles Tobacco Litigation
Trial: 170042014
Bates=170042014
Youth TM: Youth None None
Project report from Marketing Innovations to Brown and Williamson. Presents new concepts for cola, apple and "sweet" flavored youth cigarettes.
1149) [Re: Youth Cigarette Ideas]
Brown and Williamson Tobacco Corp. http://
Date: 19720800
Author: Marketing Innovations Inc
Source: Chiles Tobacco Litigation
Trial: 170042015
Bates=170042015
Youth TM: Youth None None
Project report from Marketing Innovations, Inc. to Brown and Williamson. Presents an idea for targeting the youth market. Details "His and Hers Togetherness" cigarettes, ten king size and ten slims in one box. Opines that as "his and her" jewelry and clothing are popular, cigarettes should capitalize on this trend.
1150) Subject: Smoking Among High School Seniors
R.J. Reynolds Tobacco Company http://
Date: 19880317
Author: Johnston Myron
Source: Unknown
Trial: 2022258815 - 2022258823
Bates=2022258815 - 2022258823
Youth TM: None None None
Philip Morris inter-office correspondence regarding Smoking Among High School Seniors. Compares data from survey Research Center and Public Health Service with regard to percentage of smokers, age of onset, estimation for future growth. Establishes that best predictor of future smoking is high school seniors who smoked in the last 30 days (approximately 30%). Speculates upon reasons for overestimation of decline and prevalence figures in data. States that data affirm 1976 hypothesis on gasoline price increase correlation with decreased smoking after age 16 in males. States smoking is negatively related to sports activity. States that dropouts, by definition not surveyed by SRC, are much more likely to smoke (over 55%) than high school graduates (30%), and that evidence shows that blacks, unlike whites, take up smoking well into their twenties.
1151) [Re:] Project Kestrel- Root Beer Cigarettes
British American Tobacco Industry (BAT) http://
Date: 00000000
Author:
Source: Florida AG
Trial: 400649145-400649146
Bates=400649145-400649146
Youth TM: Youth None None
Transcription of unsigned, undated, handwritten notes from files of British American Tobacco Company, made public in 8/97 regarding Kestrel Root Beer cigarettes. Proposes youth-targeted product, a Root Beer or Brazillian fruit juice flavored cigarette which would be attractive to rebelling young people while repelling adults with foul taste. Proposes incorporation of physiological kick by nicotine enhancement, aroma characteristics through paper, perhaps an alternative texture and color. Product should "reflect the durable youth values discussed (rebellion, glamour of danger, etc.)"
1152) Reasons for Considering Camel as a Serious Competitor
Philip Morris Cos., Inc. http://
Date: 19900000
Author:
Source: Unknown
Trial: 2043982154 - 2043982163
Bates=2043982154 - 2043982163
Youth TM: Youth Young adults Starter
Reasons for considering Camel as a Serious Competitor. (c. 1994) States that "Camel is becoming younger," and cites evidence showing huge increases in Camel Smoker in the 18-24 year old smoker population, of which "YA" (young adult) is a sub-category. Claims Camel has second highest new smoker rate in industry. Analysis of college adult smokers includes the statement. "Although in terms of volume generation, their group is not of main importance (low smoking incidence, coupled with low daily consumption), it certainly contributes to the brand's image and leverage." Compares popularity of Camel and Marlboro; charts purchase of Camels by Marlboro smokers.
1153) Subject: Suggestions for Research to Answer Questions Raised on Philip Morris Benchmark Study
Philip Morris Cos., Inc. http://
Date: 19700612
Author: Wilkins Shirley
Source: Unknown
Trial: 2026234664-2026234669
Bates=2026234664-2026234669
Youth TM: Youth College students None Military Personnel
Memo to Steve Fountaine from Shirley Wilkins and Bud Roper of Roper Research Associates, Inc., May 1970. Suggests research to answer questions on market shares raised in Philip Morris Benchmark Study. States as fact that a high percentage of Marlboro Smoker are of populations missed by survey: college campus students, military personnel and youth under 18. Recommends location, strategy and questions to survey these populations. Estimates Marlboro shares for these groups based on projections, and that the Marlboro smoker smokes an average of 7,474 cigarettes per year.
1154) Series F Projections
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 779201016-779201040
Bates=779201016-779201040
Youth TM: None None None
Series of projections which reports the projected growth of product use. Reports that 15 to 25 age group will increase gradually from 1975 to 1979 then will face decline through 1990, 26 to 40 group will increase until 1990. 40+ group will increase through century. Mentions 16-25 group as opportunity for attracting additional business.
1155) Teenage Smoking
Tobacco Institute http://
Date: 19820730
Author: Suddreth Lucy D
Source: Florida AG
Trial: TIFL 0531146- TIFL 0531166
Bates=TIFL 0531146- TIFL 0531166
Youth TM: None None None
Report on Teenage Smoking, dated 7/82, by Lucy Suddreth for the Tobacco Institute. Includes handwritten comments. Emphasizes importance teen smoking has in public response. Assesses anti-smoking and smoking-prevention programs, discusses smoking and advertising restrictions, including warning labels. Notes inaccuracies in statements made by opposing side. Establishes that the industry's main problems are "inaccurate information" regarding health hazards, and the public perception that the industry is anti-health awareness.
1156) U. S. Cigarette Sales By Age By Sex
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 675148811
Bates=675148811
Youth TM: None None None
U.S. Cigarette Sales by Age & Sex. Defines age groups as 16 - 20, 21 - 24, 25 - 34, 35 - 49, and 50+. Breaks down into male and female for the years 1968, 1974, and 1979. Assess volume, population, smoking incidence, number of smokers, smokers per capita, and percentage of menthol smokers.
1157) Articles Produced by Richard Semenik
Non-Tobacco Company http://
Date: 19970318
Author:
Source: Mississippi AG
Trial:
Bates=
Youth TM: Youth None None
Bibliography of articles produced by Richard Semenik on issues of cigarette smoking by children and adolescents, self image, and cigarette advertising.
1158) [Re: Balloon Race Pin Request]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19880503
Author: Prince Melanie
Source: Minnesota AG
Trial: 670845770
Bates=670845770
Youth TM: Youth None None
Letter from Melanie Price, twelve year old pin collector, to Brown & Williamson,requesting a Kentucky Derby Festival Great Balloon Race pin. See document 479.
1159) Secondary Source Digest
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 170052650-170052664
Bates=170052650-170052664
Youth TM: None None None
Review of several studies on the psychological and physiological aspects of smoking. Summarizes information and concludes that as long as young people are curious, they will try cigarettes. Discusses studies on nicotine, types of smokers, reasons people smoke. Includes information on smoking by children and adults. States that "smokers appear in part to be produced through genetics- not solely advertising or peer pressure".
1160) [Re: Kool Balloon Pin]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19880518
Author: Adams Betsy
Source: Minnesota AG
Trial: 670845771
Bates=670845771
Youth TM: Youth None None
Letter from Betsy Adams of Brown & Williamson to Melanie Price, twelve year old girl, answering her request for a Kool balloon pin. See document 480.
1161) [Re: What Causes Smokers to Select Their First Brand of Cigarettes]
R.J. Reynolds Tobacco Company http://www.tobaccoresolution.com/
Date: 19740703
Author: Tredennick D W
Source: Mangini litigation
Trial: 508453908-508453917
Bates=508453908-508453917
Youth TM: None None None
Memo on what causes smokers to select their first brand of cigarettes. Examines age of initiation (from 12 and under to 25 and over), reason for initiation, brand selection (primarily Winston, Marlboro, Salem, Kool) and reason. States that most smokers begin smoking and select a usual brand by age 18. Warns that information is mostly derived from secondary services, for legal reasons. Lists peer influence, image (masculinity, adulthood), social effects as reasons for smoking.
1162) Subject: Cigarette Consumption Demographics
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19800528
Author: Hughes H T
Source: Minnesota AG
Trial: 465441793-465441795
Bates=465441793-465441795
Youth TM: None None None
Report on cigarette consumption. States three separate periods- 1968, 1974, 1979; by age and sex. Range is 16 - 20, 21 - 24, 25 - 34, 35 - 49, and 50+. Reports that figures are 10% below reported industry sales, so they have been adjusted. Reports incidence of smoking volume, population and smokers per capita.
1163) Roper Data
Multiple companies http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 779114489-779114503
Bates=779114489-779114503
Youth TM: None None None
Marketing report (Roper Data) on smoking, statistics and age groups. Indicates smoking incidence by sex, smoking habits by class, education, and age group. Indicates graph on ex-Smoker and those trying to quit. Shows total incidence of smoking by occupation. Shows smoking in relation to other substances.
1164) Subject: Factors Accounting for Kool Volume and Share Decline
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830510
Author: Medicus R P
Source: Minnesota AG
Trial: 670579615-670579625
Bates=670579615-670579625
Youth TM: Youth None None
Brown & Williamson inferred correspondence, May 1983, on factors accounting for Kool volume and share decline. Speculates that combination of severe minority unemployment (particularly youth) and recent price increases have caused Kool's volume and share to decline disproportionately relative to other brands. Discusses impact on industrys' "four youth oriented brands/styles": Kool, Marlboro, Kool milds and Kool lights. Mentions promotional activities in affected areas. Includes data on average unemployment, monthly share, demographic information
1165) [Re: Research of Young Smokers]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000130
Author: Beatty Debra
Source: Minnesota AG
Trial: 542011637-542011638
Bates=542011637-542011638
Youth TM: None None None
Handwritten note asking what "MR's" policy regarding reporting data on young smokers, under 21. Handwritten reply states they do not research among young people. Any studies which have age breaks which start under 21, "we can report eq. Yankelovieh" but must not deviate from policy researching among adults over 21.
1166) Cigarette Suppliers Respond to Youth Smoking Criticism
Non-Tobacco Company http://www.philipmorris.com/
Date: 19920215
Author: U S Distribution Journal
Source: Minnesota AG
Trial: 2046322465A
Bates=2046322465A
Youth TM: Youth None None
Article recounts the Philip Morris and R.J. Reynolds ad campigns to discourage teenage smoking. Argues that smoking is an adult custom. Mentions the "It's the Law" program, distributing booklets to parents who smoke so that they might be guided in talking to their kids about not smoking.
1167) Incidence of Youth Smoking
Tobacco Institute http://www.philipmorris.com/
Date: 00000000
Author: Tobacco Update
Source: Minnesota AG
Trial: 2044418060-2044418061
Bates=2044418060-2044418061
Youth TM: None None None
Incidence of youth smoking. Quotes statistics from a recent federal survey where 19% of high school seniors reported smoking daily. Reconstructs the survey by giving the definition of current smoker as anyone who has had a cigarette in the past month. Argues that the data also includes 18 year olds who are legally able to smoke. Mentions that the smoking incidence between boys and girls is nearly identical. States white youth are more likely to smoke than black or Hispanic youth.
1168) Press Statement on Children and Second-Hand Smoke
Non-Tobacco Company http://www.philipmorris.com/
Date: 19930723
Author: Heyman Richard MD
Source: Minnesota AG
Trial: 2041232687-2041232688
Bates=2041232687-2041232688
Youth TM: None None None
Press statement from the Americn Academy of Pediatrics on children and second-hand smoke. Supports findings of the Environmental Protection Agency report that declares second-hand smoke serves as a health hazard for children. Cites increased respiratory and middle ear infections, decreased lung function and increased asthma attacks as health risks. Endorses Congressman Darkin's and Senator Lurenberg's " Pro Kids" legislation.
1169) Relationship Between Higher Prevalence of Smoking and Weight Concern Amongst Adolescent Girls
Non-Tobacco Company http://www.philipmorris.com/
Date: 19850500
Author: Feldman W MD
Source: Minnesota AG
Trial: 2026305100-2026305101
Bates=2026305100-2026305101
Youth TM: None None None
Article recounts a recent Canadian fitness survey in which girls aged 10-19 years of age were found to smoke more than boys the same age, and were more concerned about obesity. Speculates that some girls take up smoking to control their weight. Uses a survey questionnaire to gather sample. Finds that more smokers were worried about their weight than non-smokers, but the relationship may not be causal.
1170) Subject: Tobacco: The Pushers and Their Victims by Dr. Joseph DiFranza - 1989
R.J. Reynolds Tobacco Company http://www.tobaccoresolution.com/
Date: 19920115
Author: Verner K L
Source: Minnesota AG
Trial: 510331094-510331096
Bates=510331094-510331096
Youth TM: None None None
Memo regarding the videotape "Tobacco: the pushers and their victims", part of curriculum for children grades 4 - 12, which draws parallels between drug pushers and tobacco companies. Cites tape as an example of extreme bias and prejudice of anti-tobacco groups, portraying tobacco industry employees as extremist. Implies a possible leak of information to one person in film. Lists cited statistics.
1171) [Re: Sample Counts from Wave 18]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760129
Author: Lewis R D
Source: Minnesota AG
Trial: 670866516
Bates=670866516
Youth TM: None None None
Memorandum to S. McGillicuddy from R.D. Lewis listing sample counts form Wave 18, grouped by age and gender. Includes figures on ages 16 - 20.
1172) [B&W King Size Candy Cigarette Flip-Up Packs]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760000
Author:
Source: Minnesota AG
Trial: 690148038
Bates=690148038
Youth TM: Youth None None
Drawing of Brown and Williamson candy cigarette "flip-up" packs. Shows name and logo of Winston, Viceroy, Pall Mall and L&M.
1173) The Use and Abuse of Children
Non-Tobacco Company http://www.philipmorris.com/
Date: 19950814
Author: Washington Times
Source: Minnesota AG
Trial: 2048352318
Bates=2048352318
Youth TM: None None None
Article from "The Washington Times", August 14, 1995. States restrictions on tobacco to protect children. Questions restrictions and effect on children. States peer influence is strongest factor in onset of smoking. Questions possibility of curbing sales to adults as well as children. Copy is difficult to read.
1174) [Re: Student Suggestions on Anti-Smoking]
Non-Tobacco Company http://www.bw.aalatg.com/
Date: 00000000
Author: Golden Elizabeth
Source: Minnesota AG
Trial: 682817263
Bates=682817263
Youth TM: Youth None None
Letter from 12 year old Elizabeth Golden to the American Medical Association supporting President Clinton's proposal to stop kids from smoking. Suggests tobacco companies show the "real side" of smoking. Suggests anti-smoking advertisements,bans on tobacco advertising on billboards, in teen magazines and development of a peer-based program against smoking. Suggests eventual ban on all tobacco "produces"(products).
1175) Subject: Donnelley Sampling
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19810422
Author: Stebbins P W
Source: Minnesota AG
Trial: 666006105-666006106
Bates=666006105-666006106
Youth TM: Youth Adults None
Brown & Williamson memo regarding complaints received regarding Donnelley sampling techniques for Barclay. Complaintant, a tobacco retailer in Texas, claims teenagers have been coming to her with shopping bags full of Barclay cigarettes, hoping to sell or exchange them. Claims a similar situation took place when Kool was surveyed, and feels technique is detrimental to area tobacco retailers. Questions sampling policies, locations. P.W. Stebbins relates anecdote in which he was given four cartons of Arctic Lights in the course of a four-block walk in Dallas, "not bad for a non-smoker."
1176) [Re: Candy Cigarette Box Wrapper]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760526
Author: Satz Rita
Source: Minnesota AG
Trial: 690148037
Bates=690148037
Youth TM: Youth None None
Letters to Rober Roach of Brown & Willimson, from Rita Satz, WNBC TV News, Action 4 complaint department. Describes a candy cigarette package with the Viceroy name and logo. Asks what action he plans to take.
1177) [Re: High School and College Product Placement]
R.J. Reynolds Tobacco Company http://www.bw.aalatg.com/
Date: 19900503
Author:
Source: Minnesota AG
Trial: 682817262
Bates=682817262
Youth TM: None None None
Letter to sales reps by V.P. McMahon stating he wishes to clarify the indentification of age groups for sales. States he was wrong in refering to "high school aged" young adults, states there should be no emphasis on high school or college sales.
1178) Cinema Advertising - Possibilities
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19830000
Author:
Source: Minnesota AG
Trial: 690132323-690132324
Bates=690132323-690132324
Youth TM: Youth None None
Document labeled Cinema Advertising Possibilities. Discusses Kool and Barclay movie theater ads, assessing them for potential public relation problems. Characterizes Kool Spot as simitlar to MTV video in plot and music. Claims it will be memorable to a younger audience. Mentions that the films "Jedi" and "Superman III" will attract massive young audience. States that the spot will show these films. Worries that it will be misconstrued as a blatant attempt to reach under age audience members. Worries that school being out may lend credence to this impression.
1179) Subject: Young Adult Market SIS Account Grouping
R.J. Reynolds Tobacco Company http://www.bw.aalatg.com/
Date: 19900405
Author: Warlick R G
Source: Mangini litigation
Trial: 682817264
Bates=682817264
Youth TM: Youth College students None
Letter by RJR to area sales reps, chain service reps and sales reps asking for lists of young adult smoker accounts, particularly those adjacent to high schools and colleges. Requests for volume of units as well, states this is in response to the redefinition of the term "young adult smoker".
1180) Subject: Kool's Black Franchise
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19850617
Author: Forsythe A G
Source: Minnesota AG
Trial: 670915595-670915600
Bates=670915595-670915600
Youth TM: Youth African Americans None
Brown & Williamson internal correspondance from A.G. Forsythe on Kools' black Franchise. Asks and answers two questions: what percentage of Kool's franchise volume is African-American and what is the payment on "KMDP" [Kool Market Development Program]. Projects population and smoker population both black and white, of people age 16 and older. Estimates incidence of smokers 16 plus, to be about 32.5%.
1181) Report of Conference
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19740926
Author: Muije C S
Source: Minnesota AG
Trial: 680089088
Bates=680089088
Youth TM: Youth None None
Report of conference. Describes authorization of Lorillard switching study of young smokers. Discusses specifications of study to achieve goal to exhaustively track and table switching as younger smokers age. Youngest age mentioned is 16.
1182) Howard A. Engle, M.D., etc., et al., Plaintiffs v. RJ Reynolds Tobacco Company, etc., et al., Defendants, Deposition of Andrew Schindler
Non-Tobacco Company http://www.gate.net/~jcannon/documents/schind01.txt
Date: 19970414
Author: Schindler Andrew
Source: Broin litigation
Trial: 94-08273 CA (20)
Bates=94-08273 CA (20)
Youth TM: Youth None None
Deposition statement of Andrew Schindler, President and CEO of R.J. Reynolds. Questions his opinions on Marlboro's success as #1 brand for the past 18 years. Attributes that success to an excellent product and the Marlboro Country ad campaign. Admits that cigarettes may be a risk factor in some diseases. Denies that second hand smoke causes cancer. Maintains that cigarettes are non-addictive. Claims that advertising has no impact on a new smoker choosing to smoke, and that none of it is directed at minors. Details accomodation ads designed to get government regulations reduced. Acknowledges internal Reynolds' documents tracking African Americans, Hispanics, Jews, and youth who start smoking as young as twelve. Presents lists of stores frequented by young adults. Discusses the Joe Camel campaign, states that Camel has a 10-13 percent share of underage smokers. Admits that the average six-year old recognizes Joe Camel as quickly as Mickey Mouse. Tracks data on 14-17 year olds, despite denials of marketing to youth.
1183) 1969 Survey of Cigarette Smoking Behavior and Attitudes
R.J. Reynolds Tobacco Company http://www.bw.aalatg.com/
Date: 19690000
Author: Eastman Chemical Products
Source: Minnesota AG
Trial: 779025498-779025503
Bates=779025498-779025503
Youth TM: None None None
1969 Survey of Cigarette Smoking Behavior and Attitudes, by Eastman Chemical Products. Examines starting industry by age, men and women age 16 - 24, and cigarette consumption per smoker. Discusses surveys of school children in California, Illinois and Dublin. Approximately half of all fourth graders surveyed had tried smoking. Data implies that anti-smoking programs have been ineffective. Implies both males and females are beginning smoking earlier than in the past. Concludes that 70% of men who smoked began by age 18; women, age 20.
1184) [Re: Tape Data Reduction Program]
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 19760209
Author: Zufryden Fred
Source: Minnesota AG
Trial: 670866517-670866520
Bates=670866517-670866520
Youth TM: None None None
Letter from Fred Zufryden to Susan McGillicuddy, reporting on development of a computer program to reduce market facts switching data to modified mark or model programming format. Explains this will provide any age/sex breakdown desired. Describes difficulties encountered. Recommends preparation of new tape. Subsample numbers include under 16, 16 - 20 age groups. Includes tables.
Advertising and Marketing / Anti-Smoking / Brand / Cigar / Cigarette / Council for Tobacco Research (CTR/TIRC) / Environmental Tobacco Smoke (Second-Hand Smoke) / Federal Trade Commission / Health and Medical Research / Legal Issues / Nicotine / Political Issues / Product / Public Relations / Smoke / Smokeless Tobacco / Smoker / Smoking / Smoking and Health Controversy / Surgeon General / Tobacco Industry / Tobacco Usage Behavior / Youth / Youth Access
Youth Access
1185) Minnesota Assist Grant August, 1994 (1st & 2nd Quarters of 1993-1994 Assist Grant YearNon-Tobacco Company http://documents.rjrt.com/
Date: 19940800
Author:
Source: Minnesota AG
Trial: 513180147-513180163
Bates=513180147-513180163
Youth Access TM: None None None
Minnesota Assist grants 1993-1994. Lists organization, amount of grant, project description, locale and quarterly report analysis. Project goals includes reduction of tobacco advertising, reduction of environmental tobacco smoke, smoking cessation, reduction of youth access, training of youth to counter media influences encouraging tobacco use, sting operations on retailers, in-school curriculum, and a program called "send the Camel packing."
1186) Subject: Youth and Smoking
R.J. Reynolds Tobacco Company http://documents.rjrt.com/
Date: 19890817
Author: Kampe R A
Source: Minnesota AG
Trial: 50769 2555-50769 2557
Bates=50769 2555-50769 2557
Youth Access TM: None None None
Memo on youth and smoking. Suggests pro-active stance for industry on youth smoking issue. Outlines strategy of program for retailers restricting sales to minors, supporting prohibition of smoking in places frequented by minors, ensuring removal or supervision of vending machines, and developing public service communication discouraging youth smoking. Remarks on difficulty of persuading public on industry's position on smoking. Insists peer influence is prime motivation in youth smoking. Recommends use of public relations and ad agency development. Mentions possible limit on sampling, no other restriction on media.
1187) Philip Morris U.S.A. Announces Initiative Against Youth Smoking
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19950627
Author:
Source: Minnesota AG
Trial: 2040858544-2040858545
Bates=2040858544-2040858545
Youth Access TM: None None None
Philip Morris press release describing its Action Against Accesss Program. Claims it is designed to make it as difficult as possible for minors to purchase cigarettes. Program includes notices on cartons and packs, cessation of sampling and distribution by mail. Asserts that it will withhold merchandising benefits from stores convicted of selling to minors. Includes information on the Ask First/ It's the Law retail compliance training program.
1188) Our Position, Word By Word. Youth
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19950000
Author:
Source: Minnesota AG
Trial: 2046972653
Bates=2046972653
Youth Access TM: None None None
Print ad for Philip Morris Action Against Access program. States that adults should have the choice whether to smoke or not, but youth should not smoke. Gives as a goal making all cigarette sales face-to-face so age can be verified in person.
1189) Subject: New Advertising Campaign/Youth Smoking
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19960408
Author: Merlo Ellen
Source: Minnesota AG
Trial: 2047225883
Bates=2047225883
Youth Access TM: None None None
Memo to all Philip Morris employees from Ellen Merlo. Regards the new print ad intended to heighten awarenesss of Philip Morris campaign to prevent youth access to tobacco.
1190) Congress Directed the States to Take Responsibility for Youth Smoking in the Synar Amendment
Tobacco Institute http://www.philipmorris.com/
Date: 19950900
Author:
Source: Minnesota AG
Trial: 2048352288-2048352290
Bates=2048352288-2048352290
Youth Access TM: None None None
Report on Synar Amendment making states responsible for enforcing tobacco regulation. States intent is to reduce youth smoking. States measure to prohibit sale of tobacco to minors. Reviews state restrictions on tobacco sales. States all 50 states prohibit sale of tobacco to minors. States intent to have inspections, licensing and conditions for having a vending maching dispense product. Contains chart.
1191) Subject: Announcement of Youth Access Initiative by Philip Morris, June 27, 1995
Non-Tobacco Company http://www.philipmorris.com/
Date: 19950630
Author: Woodroof Albert C
Source: Minnesota AG
Trial: 2048231284-2048231285
Bates=2048231284-2048231285
Youth Access TM: None None None
Memo from Albert C. Woodroof, Chairman of the Board, to members of the Natinal Association of Convenience Stores. Regards Philip Morris' Action Against Access program, specifically the provision to withhold merchandiing benefits from stores convicted or fined for selling to minors. Argues against state licensing structures for tobacco retailers and suggested state laws requiring all tobacco products to be sold within direct sight lines of a clerk.
1192) Support Youth Access Efforts and Oppose Marketing Restrictions
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2062899415-2062899420
Bates=2062899415-2062899420
Youth Access TM: None None None
Report on supporting youth access and opposing marketing restrictions. Lists possible allies: law enforcement hospitality and advertising associations. States story ideas for involving media in favorable coverage. States ideas to support youth access. States ideas to oppose marketing restrictions: free speech, marketing experts, and surveys. Outlines messages to be issued.
1193) Youth Access
Brown and Williamson Tobacco Corp. http://www.bw.aalatg.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 439010001
Bates=439010001
Youth Access TM: None None None
Xerox copy of a closed manilla folder with the words "youth access" printed on the tab.
1194) Subject: Compliance with PM USA's New Action Against Access Initiative on Youth Access to Our Products
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19950628
Author: Morgan James J
Source: Minnesota AG
Trial: 20479002-20479003
Bates=20479002-20479003
Youth Access TM: None None None
Memo to all Philip Morris USA managers regarding the Action Against Access program. Lists the program components, requests compliance with them. Details the "Ask First/It's the Law" retail compliance program, including signage, seminars and training programs.
1195) Subject: New Program to Address Youth Access to Our Program
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19950627
Author: Morgan Jim
Source: Minnesota AG
Trial: 2048103111-2048103112
Bates=2048103111-2048103112
Youth Access TM: None None None
Inter office memo announcing Philip Morris' "Action Against Access" program to help curb youth smoking. Proposes warnings on all Philip Morris packs that underage sale is prohibited. Recommends no sampling, no free distribution by mail, withholding of merchandising benefits to stores convicted of selling to minors. Includes the "It's the Law" retail compliance program.
1196) Action Against Access: Preventing Youth Access to Cigarettes
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 00000000
Author:
Source: Minnesota AG
Trial: 2501210776
Bates=2501210776
Youth Access TM: None None None
Philip Morris print ad regarding its Action Against Access program. Lists what Philip Morris has promised to do and what it has done.
1197) Subject: Legislative Solution to the Youth Smoking Issue
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19960515
Author: Morgan James J
Source: Minnesota AG
Trial: 2048901579-2048901581
Bates=2048901579-2048901581
Youth Access TM: None None None
Philip Morris document proposes sweeping federal legislation to attack underage smoking postioned against the FDA's attempt to regulate cigarettes. Likens FDA regulation to the beginning of probation for adults as well as youth. Proposes bans on vending machines, logos on caps, t-shirts and other promotional items, sales thorugh the mall, advertising in sports stadiums, paid product placement in movies and television, and limited sponsorship of events.
1198) Topic: Youth Access
Philip Morris Cos., Inc. http://www.philipmorris.com/
Date: 19960220
Author: Colby D
Source: Minnesota AG
Trial: 2048376609B
Bates=2048376609B
Youth Access TM: None None None
Letter on program for youth and access to tobacco. Discusses Minnesota litigation, smokers rights. States student audience participates in discussion. Discusses Minnesota Medicaid suit. States a pediatrician and policeman also offer views.
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