http://www.tobacco.org/newsfeed/org/truth.rss Latest top tobacco news headlines en-us http://americanlegacy.org/2532.aspx http://tobacco.org/news/267689.html The Centers for Disease Control and Prevention today included a report, Cigarette Use among High School Students -- United States-2007, in its weekly Morbidity and Mortality Weekly report. The American Legacy Foundation, the national public health foundation devoted to keeping young people from smoking and helping all smokers quit, is encouraged by some of the report's findings. It is positive progress that youth smokers who had ever tried smoking in their lifetimes declined from 70.1 percent in 1999 to 50.3 percent in 2007, after a stable period from 1991-1999. This suggests that smoking may be becoming increasingly de-normalized in our culture; with fewer young people seeing smoking as mainstream or a rite of passage. In addition, the prevalence of current frequent youth smokers (those who have smoked more than 20 cigarettes in the preceding 30 days), declined, although this decline was not significant from 2006-2007. In that group, prevalence rose from 12.7 percent in 1991 to 16.8 percent in 1999, but dropped to only 8.1 percent in 2007. However, the more troubling data in the report found that the prevalence of current cigarette use among high school students remained virtually unchanged from 2003 to 2007. This American Legacy Foundation pmclauhglin@americanlegacy.org Thu, 26 Jun 2008 04:00:00 GMT http://americanlegacy.org/2399.aspx http://tobacco.org/news/266229.html – In observance of World No Tobacco Day (WNTD) on May 31, public health advocates and organizations from around the world are focusing on the critical need for continued emphasis on eliminating tobacco advertising that targets youth. Data shows that 80 percent of all smokers started smoking before age 18 and 90 percent of all smokers begin before age 20, so keeping youth from starting to smoke is vital to decreasing smoking rates and saving lives. The American Legacy Foundation� joins our colleagues in tobacco control in voicing our strongest support for efforts to safeguard youth from tobacco ads that influence them so effectively in deciding to smoke their first cigarette that often leads to life-long tobacco addictions and premature death. Now in its eighth year, the American Legacy Foundation's truth� campaign works to keep young people from smoking by empowering them with facts and information to make their own informed decisions about tobacco use. American Legacy Foundation Fri, 30 May 2008 04:00:00 GMT http://www.nytimes.com/2008/05/12/business/media/12adNL3.html?_r=1&scp=4&sq=smoking&st=nyt&oref=slogin http://tobacco.org/news/265222.html The American Association of Advertising Agencies, New York, presented its 2008 O'Toole Awards for Creative Excellence at its recent leadership conference. . . . The award for public service advertising was shared by Crispin Porter and Arnold Worldwide, part of the Arnold Worldwide Partners unit of Havas, for the "Truth" anti-smoking campaign on behalf of the American Legacy Foundation. New York Times Mon, 12 May 2008 04:00:00 GMT http://www.emaxhealth.com/58/21249.html http://tobacco.org/news/261916.html WeDidItStory.com, a Web site promoting The TRUTH's ?eWe Did It? campaign, has unveiled a new set of electronic greeting cards (e-cards) for users to send to their loved ones as encouragement in quitting tobacco. The Utah Department of Health's (UDOH) ?eWe Did It? campaign is the first of its kind to customize its messages to non-tobacco users. eMaxHealth Tue, 25 Mar 2008 04:00:00 GMT http://adage.com/agencynews/article?article_id=123076 http://tobacco.org/news/258133.html The Florida Department of Health has awarded its $17 million Florida Tobacco Prevention account to the Zimmerman Agency, a Tallahassee-based advertising, public relations and interactive firm. The campaign is the largest the health department has undertaken, due to huge support from a voter referendum to increase anti-tobacco-related programs. For Florida's new anti-smoking effort, traditional approaches had to be changed in favor of messages that relate to smokers. . . . Zimmerman will also be pressed to outperform the very successful "Truth" anti-smoking campaign created by Crispin Porter & Bogusky and Arnold for national health group the American Legacy Foundation. "Those are big shoes to fill. And the 'Truth' campaign focused almost exclusively on the youth segment," said Ms. Lynn. She added that the Florida health department wants to focus as much on cessation as on prevention, which means targeting older smokers. The effects of second-hand smoke and smokeless-tobacco products are also a high priority. Advertising Age jlemonnier@adage.com (Jonathan Lemonnier) Tue, 15 Jan 2008 05:00:00 GMT http://www.sltrib.com/ci_7815014 http://tobacco.org/news/257221.html AT BRIGHTON: The Utah Department of Health is sponsoring The TRUTH Terrain Park at Brighton this year with a colorful display painted by a well-known graffiti artist. The park's rails and wall ride depict images of devils encouraging people to smoke and burning money to represent the high cost of smoking. Salt Lake Tribune Wed, 26 Dec 2007 05:00:00 GMT http://www.utahskiandsnowboard.com/index.php?name=News&file=article&sid=173 http://tobacco.org/news/256746.html The Utah Department of Health (UDOH) is taking The TRUTH about tobacco to high-risk youth at Brighton Ski Resort with colorful urban art at The TRUTH Terrain Park. As part of a new sponsorship, The TRUTH is offering skiers and boarders discounted tickets and prizes through www.warriorsagainsttobacco.com. The TRUTH commissioned internationally-known graffiti artists to paint the terrain park's rails and wall ride with the theme "See through the smoke, don't be manipulated." The artwork depicts images of corporate devils seducing others to smoke, burning money to represent the high costs of smoking and the satisfaction that can come from saying "no" to tobacco. Utah Ski and Snowboard Sun, 16 Dec 2007 05:00:00 GMT http://www.broadcastnewsroom.com/articles/viewarticle.jsp?id=245975 http://tobacco.org/news/256169.html FlickerLab, the New York-based development, design and animation studio, has created a :45 animated film parody, "The People VS Leaf," for the American Legacy Foundation®, whose mission it is to build a world where young people reject tobacco and anyone can quit. The spot began airing nationally on Comedy Central, December 1st. http://www.flickerlab.com/pr/comedy_central/people_vs_leaf/ Broadcast Newsroom / Digital Media Online, Inc. Tammy@flickerlab.com (DMN Editorial at Dec 03, 2007 11) Mon, 03 Dec 2007 05:00:00 GMT http://media.www.redandblack.com/media/storage/paper871/news/2007/10/29/News/AntiSmoking.Ads.Effects.Surprising.truth.Campaign.Creates.Best.Results-3061326.shtml http://tobacco.org/news/254561.html A University study explained why these ads deter smoking - or promote cigarette usage. "Anti-smoking campaigns may not have a direct impact on adolescents' smoking. They may even have some unexpected impact," said Hye-Jin Paek, an assistant professor in the Grady College of Journalism and Mass Communication and co-author of a study published in the journal "Communication Research." Unintended consequences of ads can heighten the rebellious and naturally curious nature of youth, increasing the inclination to smoke, according to the study. Paek and co-author Albert Gunther from the University of Wisconsin-Madison suggested that peer perception of the ads have the greatest impact on adolescent smoking. "They can [be effective], though, when they reinforce the perception that their close friends listen and respond to the campaigns," Paek said. As cited in the study, Florida's 1998 "truth" campaign proved the most effective at decreasing smoking prevalence and developing antismoking attitudes. Red and Black Tue, 30 Oct 2007 04:00:00 GMT http://www.youtube.com/watch?v=nqsbIpnonqw http://tobacco.org/news/254281.html About This Video the big tobacco conspiracy: why is $200 billion a year spent on films no-one sees? how tobacco companies manipulate the media Added: 1 year ago You Tube Wed, 24 Oct 2007 04:00:00 GMT http://www.eurekalert.org/pub_releases/2007-07/tu-tie071107.php http://tobacco.org/news/249677.html Anti-smoking ads that reveal the tobacco industry's deceptive practices have been aggressively quashed through various methods found Temple University Assistant Professor Jennifer K. Ibrahim, co-author of an analysis in the August issue of the American Journal of Public Health. In the article, Ibrahim tracks the rise and fall of state and national efforts to curb smoking for the past 40 years. She chronicles industry strategies to prevent a campaign's creation, steer messages to smaller audiences, limit the content of the message, limit or eliminate the campaign's funding, and pursue litigation against the campaign. Ibrahim looks at campaigns in Minnesota, California, Arizona, Oregon, Florida, and a national campaign from the American Legacy Foundation. "It tells the story behind the smoke. People often judge these ads and now you know what the tobacco industry was doing trying to undermine them," Ibrahim said. . . . State health departments face an uphill battle when dealing with the political clout of the industry with its lobbying, campaign contributions and specials events, Ibrahim said. One tactic also involves the industry producing its own ineffective campaigns in order to portray state programs as duplicative and a waste of public dollars. Campaigns designed by the tobacco companies patronize youth in their early teen years, with messages like "Think, Don't smoke", Ibrahim said. In contrast, Florida's "truth" anti-smoking campaign empowered them by giving them information about how the tobacco industry tried to manipulate by marketing. EurekAlert anna.nguyen@temple.edu Wed, 11 Jul 2007 04:00:00 GMT http://www.sltrib.com/ci_5951615 http://tobacco.org/news/247199.html When Kate Parma saw a television commercial offering the chance to win a date with Svarnik's mom, she wondered what the inept tobacco warrior's mother would look like. She found out first hand - when she won, then went go-kart racing and had dinner at a Thai restaurant with the mysterious mom in early May. Svarnik is one half of the duo Svarnik and Byll, characters in the Truth media campaign against tobacco. The contest was run via a new Web site, www.warriorsagainst tobacco.com, launched by the Utah Department of Health last December. Advertising executives hope to attract teens ages 13 to 18 by adding games and other fun content to the educational site. Salt Lake Tribune abreton@sltrib.com (Ana Breton The Salt Lake Tribune) Tue, 22 May 2007 04:00:00 GMT http://www.allhiphop.com/hiphopnews/?ID=7096 http://tobacco.org/news/247015.html Actor/rapper Nick Cannon is putting a satirical spin on a serious subject with his role in a new advertising campaign from truth, the American Legacy Foundation's national youth smoking prevention campaign. In the new television ad, which began airing Monday (May 14), the MTV Wild 'n Out host sits down with Derrick Beckles, a roving documentarian investigating Big Tobacco. . .. "Back in the 80's, tobacco companies labeled African-Americans as less-educated, prefer malt-liquor and have problems with their own self-esteem," said Cannon, who expresses shock and disappointment by the end of the ad. The spot, which is part of a documentary campaign organized by truth, is the foundation's way of using a satirical approach to reinforce some of what it feels is the absurdity of the tobacco industry's views. AllHipHop.Com %20nolanstrong1@gmail.com (Chris Richburg) Thu, 17 May 2007 04:00:00 GMT http://www.adrants.com/2007/05/truth-campaign-stretches-truth-again.php http://tobacco.org/news/246816.html Yes, we absolutely believe tobacco companies labeled African Americans, unable to read, prone to self esteem problems and heavy consumers of 40's but we're also quite sure not so long ago every marketer labeled woman incapable of making a product purchase without the help of their husband, believed all they did was cook and clean all day and thought the only way to advertise to them was through soap operas. Tobacco marketers may be evil but they aren't stupid. . . . This entire campaign is based on the past mistakes of an industry that was certainly evil in its practices and is using old data from long ago to cloud the current perception of tobacco companies. Again, we're not defending here. Smoking is bad. Smoking kills. No one should smoke. While demographics are a funny thing and, like research, can be twisted in any direction to suit the task at hand, we're not believing tobacco companies in 2007 are still labeling the entire American American population unable to read, prone to self esteem problems and heavy consumers of 40's. adrants Sun, 13 May 2007 04:00:00 GMT http://65.222.37.230/760.htm http://tobacco.org/news/244194.html Today the Federal Communications Commission dismissed a claim that Lorillard Tobacco Company made against a specific advertisement from the truth® campaign. This decision marks another victory for the American Legacy Foundation® and its effective youth-smoking prevention campaign. Lorillard had claimed that the radio ad, called Dog Walker, which included recordings from telephone conversations, violated FCC rules. Legacy is grateful that the FCC has dismissed this groundless claim, filed by Lorillard in 2001, so that it can leave this burdensome legal battle behind and continue its mission of building a world where young people reject tobacco and anyone can quit. American Legacy Foundation jcartwright@americanlegacy.org ([item undated]) Sun, 25 Mar 2007 04:00:00 GMT