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<title>Tobacco Articles: category fashion</title>
<link>http://www.tobacco.org/newsfeed/category/fashion.rss</link>
<description>Latest top tobacco news headlines</description>
<language>en-us</language>
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<title>Recent Cigarette Marketing Campaign Targeted Teen Girls</title>
<link>http://www.medicalnewstoday.com/articles/182302.php</link>
<guid>http://tobacco.org/news/298599.html</guid>
<description>
The 1998 Master Settlement Agreement (MSA) prohibits tobacco industry advertising practices that encourage underage teenagers to smoke, yet new research out of the Moores Cancer Center at the University of California, San Diego has found that a 2007 marketing campaign for Camel brand cigarettes was effective in encouraging young girls to start smoking.

The study, led by John P. Pierce, PhD, professor of Family and Preventive Medicine and director of the Cancer Center&#039;s Cancer Prevention and Control Program, will be published March 15 in an early online edition of the scientific journal Pediatrics.

The research, part of a national study on parenting practices, involved 1,036 males and females who were 10 to 13 years old when enrolled onto the study. Between 2003 and 2008, scientists conducted five telephone interviews, which included questions about smoking. The fifth interview was conducted after the start of RJ Reynolds&#039; &quot;Camel No. 9&quot; advertising campaign in 2007.
</description>
<source url="http://www.medicalnewstoday.com/">Medical News TODAY</source>
<pubDate>Tue, 16 Mar 2010 04:00:00 GMT</pubDate>
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<title>AUDIO: UCSD Researcher Finds Cigarette Ads Targeted Teen Girls</title>
<link>http://www.kpbs.org/news/2010/mar/15/ucsd-research-finds-cigarette-ads-targeted-teen-gi/</link>
<guid>http://tobacco.org/news/298568.html</guid>
<description> A new study from UCSD finds a 2007 marketing campaign for Camel cigarettes was effective in encouraging teenage girls to smoke. The ads apparently violated a tobacco industry agreement that prohibited companies from targeting kids.

The ads for Camel No. 9 ran in five of the most popular magazines among teen girls, including Glamour and Vogue.</description>
<source url="http://www.kpbs.org/">KPBS TV/FM  </source>
<pubDate>Mon, 15 Mar 2010 04:00:00 GMT</pubDate>
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<title>Camel No. 9 cigarette ads are a big hit with teenage girls: study</title>
<link>http://www.nydailynews.com/lifestyle/health/2010/03/16/2010-03-16_camel_cigarette_ads_are_a_big_hit_with_teenage_girls_study.html</link>
<guid>http://tobacco.org/news/298567.html</guid>
<description>Fashion magazine ads for Camel No. 9 cigarettes scored such high marks with girls ages 12 to 16 that a year after they appeared, 22% of the girls in a new survey listed Camel as their favorite brand of butt, according to USA Today.

Nearly half of the 1,036 tweens and teens in the study, published online in Pediatrics, could name a favorite cigarette ad. Nonsmoking teens who can identify a favorite ad are 50% more likely to take up smoking as other kids, says the study. Some 80% of smokers start lighting up before age 18.

Camel No. 9 was launched in 2007, and promotional giveaways featured berry-flavored lip balm, cell phone jewelry, wristbands and purses, according to the study. The ads for the cigarette ran in magazines like Vogue, Glamour and Cosmopolitan.
</description>
<source url="http://www.nydailynews.com">New York Daily News</source>
<pubDate>Tue, 16 Mar 2010 04:00:00 GMT</pubDate>
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<title>Teen Girls Say Pink Camel in Cigarette Ads Caught Their Eye : Study finds link between catchy ads and whether teens smoke  </title>
<link>http://healthday.com/Article.asp?AID=636963</link>
<guid>http://tobacco.org/news/298564.html</guid>
<description>Although the 1998 settlement agreement between big tobacco and state governments restricted advertising to children and teens, nearly half of teenage girls participating in the study could name their favorite cigarette ad. What&#039;s more, the study found that teenagers who could name a favorite cigarette ad were 50 percent more likely to have smoked during the five-year study period.

One ad campaign in particular stood out in the minds of teen girls and increased their awareness of cigarette advertising, the study found. The product was Camel No. 9 cigarettes, and the ads featured a pink camel and a sub-brand of cigarettes called Stiletto. In addition to the very feminine ads placed in such magazines as Glamour and Vogue, the campaign also featured promotional giveaways, including flavored lip balm, purses and cell phone jewelry.

&quot;These are the same people that brought us Joe Camel, a very big campaign with multiple different components,&quot; said study author John Pierce, a professor of family and preventive medicine and director of the Cancer Prevention and Control Program at the Moores Cancer Center at the University of California, San Diego. &quot;Now it seems like what they&#039;re doing is trying a campaign, and then when people complain, they change and do something else.&quot;</description>
<source url="http://www.healthscout.com">HealthDay [HealthScout]</source>
<pubDate>Mon, 15 Mar 2010 04:00:00 GMT</pubDate>
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<title>Recent Cigarette Marketing Campaign Targeted Teen Girls, Study Reveals</title>
<link>http://health.ucsd.edu/news/2010/3-15-girls-smoking.htm</link>
<guid>http://tobacco.org/news/298481.html</guid>
<description>The 1998 Master Settlement Agreement (MSA) prohibits tobacco industry advertising practices that encourage underage teenagers to smoke, yet new research out of the Moores Cancer Center at the University of California, San Diego has found that a 2007 marketing campaign for Camel brand cigarettes was effective in encouraging young girls to start smoking.

The study, led by John P. Pierce, PhD, professor of Family and Preventive Medicine and director of the Cancer Center&#039;s Cancer Prevention and Control Program, will be published March 15 in an early online edition of the scientific journal Pediatrics.

The research, part of a national study on parenting practices, involved 1,036 males and females who were 10 to 13 years old when enrolled onto the study. Between 2003 and 2008, scientists conducted five telephone interviews, which included questions about smoking. The fifth interview was conducted after the start of RJ Reynolds&#039; &quot;Camel No. 9&quot; advertising campaign in 2007.

Consistent with earlier research, the new study showed that youth who had never smoked but who reported having a &quot;favorite&quot; cigarette ad at the beginning were 50 percent more likely to initiate smoking.</description>
<source url="http://health.ucsd.edu/">University of California, San Diego  Medical Center</source>
<author>spence@harbar.net</author>
<pubDate>Mon, 15 Mar 2010 04:00:00 GMT</pubDate>
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<title>Cigarette Ad May Have Targeted Teen Girls:  Survey Suggests Camel No. 9 Ads in Magazines Caught the Attention of Teenage Girls</title>
<link>http://www.webmd.com/smoking-cessation/news/20100315/cigarette-ad-may-have-targeted-teen-girls</link>
<guid>http://tobacco.org/news/298470.html</guid>
<description>In a national survey of teens conducted soon after ads for the R.J. Reynolds brand Camel No. 9 appeared in leading women&#039;s magazines, 44% of the girls could name a favorite brand, based on advertising. Their average age was 15.

In previous surveys, about 10% fewer girls named a favorite cigarette advertisement. The increase in the latest survey was almost exclusively for the Camel brand.

The landmark 1998 Master Settlement Agreement (MSA) between states&#039; attorneys general and the tobacco industry prohibits all tobacco marketing aimed at children and teens.

Since the agreement, the smoking rate among teens has dropped dramatically, from 35% to about 20%.

R.J. Reynolds strongly denies marketing to teens, but longtime tobacco trends researcher John P. Pierce, PhD, who led the survey, disagrees.</description>
<source url="http://my.webmd.com/">WebMD</source>
<pubDate>Mon, 15 Mar 2010 04:00:00 GMT</pubDate>
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<title>Did Camel Ads Encourage Teen Girls to Smoke?</title>
<link>http://news.health.com/2010/03/15/camel-ads-teen-girls/</link>
<guid>http://tobacco.org/news/298448.html</guid>
<description>Does your teenage or college-age daughter read fashion magazines such as Glamour or Vogue? Does she smoke?

If the answer to both of those questions is yes, she may have been influenced by a series of advertisements for Camel cigarettes that appeared in those and other magazines in 2007, a new study suggests.

The four largest tobacco companies in the United States&#8212;including R.J. Reynolds, the maker of Camels&#8212;are prohibited from &quot;directly or indirectly&quot; marketing cigarettes and other tobacco products to young people, following the terms of a multibillion settlement the companies entered into in 1998 to compensate 46 states for tobacco-related health costs.

But according to the study, which was published this week in the journal Pediatrics, R.J. Reynolds seems to have evaded the terms of the settlement by devising a marketing strategy that&#8212;deliberately or otherwise&#8212;successfully caught the eye of teen girls and probably encouraged them to smoke.</description>
<source url="http://www.health.com/">Health Magazine</source>
<pubDate>Mon, 15 Mar 2010 04:00:00 GMT</pubDate>
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<title>Study: Camel No. 9 cigarette ads appeal to teen girls</title>
<link>http://www.usatoday.com/news/health/2010-03-15-teensmoking15_ST_N.htm</link>
<guid>http://tobacco.org/news/298447.html</guid>
<description>A recent marketing campaign for Camel cigarettes appears to have attracted the interest of teen girls, a study shows.

The ads for Camel No. 9 cigarettes -- which ran in magazines such as Vogue, Cosmopolitan and Glamour -- were a hit with girls ages 12 to 16, says a study of 1,036 adolescents published online Monday in Pediatrics.

Promotional giveaways for the new brand, which was launched in 2007, included berry-flavored lip balm, cellphone jewelry, purses and wristbands, the study says.

David Howard, a spokesman for R.J. Reynolds, which makes Camel, says the ads were aimed at adults, noting that 85% of the magazines&#039; readers are over 18. . . .

But the ads were clearly noticed by teenagers, says study co-author Cheryl Healton, president of the anti-smoking group the American Legacy Foundation, which interviewed teens about their awareness of cigarette brands.

In 2008, within a year of the ads&#039; debut, 22% of girls listed Camel as their favorite cigarette ad. That&#039;s twice the number who listed Camel as their favorite in four earlier interviews taken for the study. That suggests that it was the new campaign -- not older Camel products -- that captured girls&#039; attention, Healton says.</description>
<source url="http://www.usatoday.com">USA Today</source>
<author>accuracy@usatoday.com (Liz Szabo, USA TODAY)</author>
<pubDate>Mon, 15 Mar 2010 04:00:00 GMT</pubDate>
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<title>ANDERSON: Tobacco&#039;s reappearance in advertising, films and TV shows may seduce a new generation into its clutches &#8211; or maybe not </title>
<link>http://news.scotsman.com/features/Tobacco39s-reappearance-in-advertising-films.6140767.jp</link>
<guid>http://tobacco.org/news/298343.html</guid>
<description>Elle Macpherson&#039;s ex and Uma Thurman&#039;s on-off fianc&#233; appears in the latest Harper&#039;s Bazaar in a photograph that simply reeks of animal magnetism, all because of the addition of a single prop: a lit cigarette. . . .

The tragic fact, however, is that cigarette manufacturers have proven themselves adept at capturing the hearts and soon-to-be-blackened lungs of millions of men and women through the power of a simple image. In the 1920s, when tobacco barons were concerned that only men were picking up the habit, thus depriving them of half the market, they organised photographs of suffragettes smoking what were described as &quot;torches of freedom&quot;. Smoking was immediately wrapped up with the image of rebellion. It was an idea furthered by James Dean in his portrayal of definitive teen angst in Rebel Without A Cause, whose poster saw the star cradling a lit cigarette, making them an obligatory accessory for disaffected youth everywhere. 

Of course, it is hard to rebel when a behaviour has been adopted by the masses. The irony is that our aggressively no-smoking culture could be the petri dish for a new generation of rebels. Certainly Ash Scotland, the anti-smoking charity, is concerned about the new vogue for images of celebrity smokers and the negative effect they could have on the younger generation.  . . .


Although cigarettes still exude an edgy glamour, especially when pressed between the pursed lips of a skinny model, we only have to look at one of their loyal disciples, Kate Moss, to see how she has aged beyond her non-smoking peers. 

The damage smoking does is seen every day by Dr Darren McKeown, one of Scotland&#039;s leading aesthetic medical practitioners, with clinics in Glasgow and Harley Street.  . . .


Anti-smoking lobbyists would like to see all films which feature smoking slapped with an 18 certificate, but even if they are successful the beguiling glamour that confronts the reader with the flick of a magazine page may still remain.  </description>
<source url="http://www.scotsman.com">The Scotsman </source>
<dc:coverage>UK</dc:coverage>
<dc:coverage>UK-Scotland</dc:coverage>
<pubDate>Fri, 12 Mar 2010 05:00:00 GMT</pubDate>
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<title>Couldn&#039;t wait? Kate Moss smokes a cigarette out car window... then in fashion show  </title>
<link>http://www.dailymail.co.uk/tvshowbiz/article-1252527/Kate-Moss-cigarette-Hakaan-fashion-show.html</link>
<guid>http://tobacco.org/news/297320.html</guid>
<description>

They may have banned smoking in the workplace, but the message seems to have passed Kate Moss by.

The supermodel lit up in her chauffeur driven car as she arrived for a show on the first day of London Fashion Week yesterday.

She then sparked another cigarette backstage at the Hakaan show.
</description>
<source url="http://www.dailymail.co.uk/">The Daily Mail and Mail on Sunday </source>
<dc:coverage>UK</dc:coverage>
<pubDate>Sun, 21 Feb 2010 05:00:00 GMT</pubDate>
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<title>Purple Magazine Dinner Results in Nudity, Hot-Wax Pouring -- The Cut</title>
<link>http://nymag.com/daily/fashion/2010/02/purple_magazine_dinner_results.html</link>
<guid>http://tobacco.org/news/297101.html</guid>
<description>

A party for Purple magazine wouldn&#039;t be complete without some nakedness, an instance of which didn&#039;t seem to disrupt last night&#039;s dinner at Paul Sevigny and Nur Khan&#039;s new restaurant, Kenmare. . . .

When a young man named Tristan approached the booth where we were sitting with Tallulah Harlech and Jen Brill, he was initially denied the cigarette he had requested -- until he offered to barter for it by stripping. . . .

 After a few moments of nude dancing and posing, the gentleman received his prize: Brill handed over her nearly finished cigarette. &quot;I take it all back! I take it all back!&quot; she exclaimed. &quot;That was an inspiration. He really wanted my cigarette!&quot; Sadly, after all his hard work, Tristan inserted the cigarette into his mouth backwards, not only extinguishing it but burning his mouth in the process, which in turn required some Champagne-chugging.</description>
<source url="http://www.newyorkmag.com/">New York Magazine</source>
<pubDate>Mon, 15 Feb 2010 05:00:00 GMT</pubDate>
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<title>Mary-Kate Olsen told to stop smoking at New York&#039;s Marquee during Fashion Week party</title>
<link>http://www.nydailynews.com/gossip/2010/02/15/2010-02-15_marykate_olsen_told_to_stop_smoking_at_new_yorks_marquee_during_fashion_week_par.html</link>
<guid>http://tobacco.org/news/296975.html</guid>
<description>
Looks like Chelsea hot spot Marquee is following New York City&#039;s no-smoking laws, even if all its West Side neighbors aren&#039;t.

And the rules (which competing hot spots The Delancey and Southside recently were fined for not adhering to) apply even to the likes of Mary-Kate Olsen.

At Harley Viera-Newton and Cassie Coane&#039;s Fashion Week kickoff and birthday bash Friday night, the pint-size actress was asked not once but twice by security to put out her cigarette -- and she, along with very famous friends Samantha Ronson and Kirsten Dunst, had no choice but to party without puffing for the rest of the evening.</description>
<source url="http://www.nydailynews.com">New York Daily News</source>
<pubDate>Mon, 15 Feb 2010 05:00:00 GMT</pubDate>
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<title>S.I. Swimsuit Models -- Check Out My Ash</title>
<link>http://www.tmz.com/2010/02/12/s-i-swimsuit-models-sports-illustrated-bar-rafaeli-smoking-photo-pictures-vegas-vanity/</link>
<guid>http://tobacco.org/news/296906.html</guid>
<description> 
The Sports Illustrated Swimsuit team partied their butts off in Las Vegas last night -- as in, cigarette butts.

It all went down at Vanity in the Hard Rock Hotel where some of the hottest chicks in the world, including Bar Refaeli partied their faces off ... while sucking away on cancer stick after cancer stick ... after cancer stick.

Not all of the models needed to smoke to be smokin&#039; hot -- cameras never spotted cover model Brooklyn Decker with a cig in her mouth once.
</description>
<source url="http://www.tmz.com/">TMZ</source>
<pubDate>Sat, 13 Feb 2010 05:00:00 GMT</pubDate>
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<title>The Olsens&#039; New Website Re-Ignites Debate Over Smoking Models</title>
<link>http://ny.racked.com/archives/2010/01/25/the_olsens_new_website_reignites_debate_over_smoking_models.php</link>
<guid>http://tobacco.org/news/295984.html</guid>
<description>These days, the American Lung Associate battles depictions of smoking in movies and printed advertisements, but what about the internet?

We ask because a Racked reader has just spotted a smoking model in amongst the lookbook on the just-launched website for The Row, the fashion line of Mary-Kate and Ashley Olsen. She says:

Smoking and collaging, after the jump. &gt;&gt;

mk and a&#039;s high end brand has a new website at www.therow.com but why why why include a pic of model smoking in your lookbook??....i&#039;m very disappointed.

More shocking (to us, at least) is Ashley&#039;s description of making the website: &quot;&quot;It was a very hands-on experience, which I didn&#039;t expect -- it felt more like making a beautiful collage than a Web site team.&quot; She makes it sound so easy, like all we&#039;re doing all day is collaging.

Anyway, back to the smoking issues: are you at all shocked by it?</description>
<source url="http://www.racked.com/">Racked.com </source>
<author>tips@racked.com (Cynthia Drescher)</author>
<pubDate>Mon, 25 Jan 2010 05:00:00 GMT</pubDate>
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<title>Best Deals Today:  FREE Marlboro Customizable T-Shirt </title>
<link>http://www.wisebread.com/bestdeals/today</link>
<guid>http://tobacco.org/news/291444.html</guid>
<description>Create your own free T-Shirt with the tools available on the Marlboro website.   </description>
<source url="http://www.wisebread.com/">Wise Bread </source>
<author>armhammervac@speedymail.com</author>
<pubDate>Wed, 21 Oct 2009 04:00:00 GMT</pubDate>
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