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Kraft Foods Offers Sour Candies for Adult Consumers, WSJ Says 

Jump to full article: Bloomberg News, 2002-07-17
Author: Chitra Somayaji

Intro:

Kraft Foods Inc.'s Callard & Bowser-Suchard unit plans to target adult consumers by adding tangerine- and citrus-flavored hard candies to its line of Altoids confections, the Wall Street Journal reported.

The food company, which is 84 percent owned by Philip Morris Cos., started selling the new flavors in May and June, the Journal said. This marks a move into a new category, as the Tangerine and Citrus Altoids are hard candies and not mints, the paper said.

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