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Public Relations Society of America: Counteracting Anti-Corporate Activism on the Web, in the Streets, Against Individuals 

Wednesday, June 20, 2001 . . .

Seminar Outline

Big public companies, their products, spokespersons, and celebrities are big targets. Each day, the Internet is used to discuss the world's largest consumer products and services companies. This commentary comes from unsatisfied customers, disgruntled current and former employees, competitors, stock manipulators, class actions attorneys, extortionists, activists, and others seeking to pressure companies or cause reputational damage. Anti-corporate activism is the subject of growing concern to all companies. Managing these threats will be one of the dominant management and communications problems in the future.

Program Objectives

How to reduce Internet and other forms of victimization by activists, antagonists, short-sellers and wackos. How to take appropriate offensive and defensive measures when attacked. Strategies for identifying and neutralizing activist attacks.

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