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Public health advocates consider state and local authority critical to anti-tobacco efforts.
Jump to full article: American Medical News, 2001-04-30
Author: Stephanie Stapleton / AMNews staff. May 7, 2001.
Intro: "We're trying to limit the amount of advertising that kids see," said Thomas Houston, MD, director of the AMA's science and community health advocacy programs. "Think about the local 7-11 or corner market where children go to buy their soda and their bubble gum. The outside of these buildings shouldn't be plastered with tobacco advertising."
The AMA -- along with organizations such as the American Heart Assn., American Lung Assn., American Cancer Society, Center for Science in the Public Interest and Massachusetts Medical Society -- have filed a friend-of-the-court brief in support of the Massachusetts regulation.
"The restriction of intrusive forms of tobacco advertising serves values so profoundly important that this court should accord them great respect when considering the reach of the First Amendment and federal preemption," says the summary of the brief's argument. "When young children are constantly and involuntarily bombarded with seductive messages appearing on neighborhood storefronts that promote a lifelong addiction, not only is their health endangered, but their right to be free from having adult choices foisted upon them is not so subtly infringed."
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