Jump to full article: New York Times, 2000-09-19
Author: STUART ELLIOTT
Intro: The decisions involved a commercial for a national antismoking campaign known as Truth, which is now running after being turned down in February . . .
Dr. Cheryl Healton, president and chief executive of the foundation, said that its board decided to resubmit the commercial to NBC as part of a substantial purchase of commercial time during the network's coverage of the Olympics.
The goal was to show the spot to a wider audience, she added, as well as four new commercials with similar themes. The new spots introduce the body-bag imagery into settings traditionally associated with cigarette ads like a Western landscape, a chic nightclub and a sunny beach.
"It's incumbent upon us to present to young people the health consequences and social costs of smoking," said Dr. Healton, who is also a professor of public health at Columbia University. "The Olympic Games are an incredible venue for reaching adolescents as well as adults."
So far, he added, "I haven't heard any complaints."
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Quotes from this article:
It's incumbent upon us to present to young people the health consequences and social costs of smoking. . . The Olympic Games are an incredible venue for reaching adolescents as well as adults.
Dr. Cheryl Healton, president and chief executive of the American Legacy Foundation, which has convinced NBC to run its "Body Bags" commercial. ELLIOTT, S., <I>Television Campaigns Create Controversy During Summer Games</I>
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