House of Commons - Health - Appendices to the Minutes of Evidence
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Intro: The Synergy sample defines adults as 15+ simply because that is the way TGI defines the common research audience, which is at the heart of both surveys.
Much as I described to you in my memo about TGI, Synergy re-interviews a very broad sample of TGI respondents, on the premise that the wider it casts its net the more business it can do with the major advertising agencies and FMCG companies.
The specific Synergy research referred to in your letter of 15 February was bought by M&C Saatchi, rather than ourselves. M&C would have sought the Synergy analysis to help understand better the Silk Cut smoker.
As was the case with TGI, I confirm that I believe Synergy has worked with most major advertising and FMCG companies at some time. It is not a consultancy working solely for tobacco companies—or companies in any other sector.
I trust that this clarifies any relationship which exists between TGI data and Synergy, as I understand it.
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