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Select Committee on Health Appendices to the Minutes of Evidence
Jump to full article: House of Commons (uk), 2000-06-14
Intro: During the evidence sessions of the Health Committee, reference was made to an agency document and research carried out amongst 15-24 year olds. Much was made of the "age 15" point, I believe, without a full understanding of the research referred to. I can further assist your committee by way of this letter to set the record straight.
The research referred to is from the Target Group Index (TGI) and is a proprietary product of the British Market Research Bureau (BMRB).
TGI is a continuous survey that has been carried out in Great Britain each year since 1969. It gathers data on the use and purchase, by consumers, of over 4,000 brands, within more than 500 product fields. Data on the readership of around 200 newspapers and magazines, weight of TV viewing, radio listenership and attitudes to a raft of lifestyle issues are also collected.
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