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• Today's Debate: Opposing view: RJR can substantiate Eclipse claims; further testing is unnecessary.   

Why delay good news?
Jump to full article: USA Today, 2000-05-04
Author: Dave Iauco

Intro:

There are 45 million Americans who choose to smoke. Should they have to wait - perhaps for years - for a cigarette that may present them with less risk of cancer, chronic bronchitis and possibly emphysema than other cigarettes? . .

The Federal Trade Commission is responsible for ensuring that the claims we make about Eclipse in our advertising are accurate, and we are prepared to substantiate the claims. We welcome review of our scientific conclusions. In fact, the Eclipse Web site (www.eclipse.rjrt.com) is designed in part for the medical and scientific communities.

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