Tobacco.org

• New Study Shows Tobacco Advertising Impacts Kids More Than Adults 

As kids across America stand up to Big Tobacco on the fifth annual Kick Butts Day, the CAMPAIGN FOR TOBACCO-FREE KIDS today released a new study showing that the tobacco industry continues to market in ways that impact kids more than adults despite the industry's promises to change its ways.

The study also shows that three-quarters of America's teenagers say it is easy for people under 18 to buy cigarettes and other tobacco products, and two-thirds say it is easy for teens to do so over the Internet.

-- The tobacco industry continues to place many of its ads in magazines that teens are more likely than adults to read -- in some cases, more than three times as likely. For example, 51 percent of teens polled said they regularly read or look at Sports Illustrated, compared to only 16 percent of adults. For People magazine, 35 percent of teens -- but only 20 percent of adults -- said they regularly read the magazine. Advertising in these magazines contradicts the publicly stated policies of Philip Morris and Brown & Williamson Tobacco Corp. not to advertise in publications with high youth readership.

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