Tobacco.org

• Say "no" to smoking on screen  

fortunately, Chinese cinema goers and TV viewers will soon be spared those uncomfortable images as a new regulation has been issued.

The Chinese Association on Tobacco Control is appealing to all filmmakers and TV production companies to avoid making scenes that involve cigarette smoking. The Association says entertainers should be more socially responsible, and present "clean and healthy" productions to the public.

Recently, the State Administration of Radio, Film and Television published a regulation for film management to use when considering future screenplays. The regulation suggests that camera shots that exaggerate drinking, smoking, and other corrupt habits should be cut. The administration also stressed that the supervision of TV and film will be strengthened.

Directors expressed their ardent support for the new rule.

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