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Tobacco companies can't use 'light,' 'mild' to market products
Jump to full article: The Tennessean, 2010-06-22
Author: Chris Echegaray * THE TENNESSEAN
Intro: After the Food and Drug Administration gained the power to regulate the tobacco industry last year, one of its first acts was to change the way cigarettes can be advertised and sold. Manufacturers may distribute any leftover packs bearing the banned terms through July 21, but they can't print new ones.
Dropping labels that make smokers believe their choice is less harmful is a positive move, said Dr. Roger Zoorob, chair of Meharry Medical College's Family and Community Medicine, but it won't help current smokers overcome their addiction. He runs a smoking cessation clinic.
"I'm in favor of this law. ... There is no such thing as good or light tobacco," Zoorob said. "It's about nicotine. It's harmful and addictive."
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