Tobacco.org

The Truth Launches a New Campaign  

The new commercial, which has already started to air, is called "Target." It is a frenetic montage of modern and vintage footage. Dark images are juxtaposed against brighter images of everyday places where the tobacco industry targets youth, like concerts, school parking lots and skate parks.

The campaign intends to reach youth who are at the greatest risk for smoking with a clear, persuasive, impactful message that helps them understand how Big Tobacco tries to manipulate them.

The ads are intended to be hard-hitting, serious, and a bit disturbing because research shows these tactics are the most effective in preventing youth smoking.

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