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UNFILTERED: A REVEALING LOOK AT TODAY’S TOBACCO INDUSTRY - Executive Summary (PDF) 

Arguably, no other business in history has better adapted to changing markets and increasing restrictions. Its ingenuity and resilience in the face of a shrinking domestic market—and its willingness to mine new markets in the developing world—help explain how tobacco companies have overcome the decades-long health campaign against them. Specifically, they spend $12.8 billion in the U.S. each year to …

Make tobacco a part of our culture

Attract and retain customers through target marketing

Use public relations to buffer lawsuits and health claims

Promote new products

Create new markets worldwide

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