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Jump to full article: Business Wire, 2010-02-08
Intro: Super Bowl Weekend - Beverly Hills Cigar Club (BHCC) did it with Diddy, launching its new Golconda Churchill at the Sean "Diddy" Combs' celebrity-filled "I am King" Super Bowl event at the Sean John pop-up boutique on Collins Avenue in South Beach.
"Goldwin Tobacco's Louixs, named for Louix XIV, the luxury-loving ruler of France, along with Golconda, perfectly match Diddy's `I Am King' theme. With these cigars, South Beach was a little hotter tonight."
BHCC sponsored Diddy's and several other Miami events as part of the company's Super Bowl Cigar campaign.
Celebrating at Diddy's event were NFL players Hanley Ramirez (Florida Marlins), Ryan Grant (RB Green Bay Packer), Aaron Maybin (Buffalo Bills), Andre Johnson (Houston Texans), Lamar Woodley (Pittsburgh Steelers), Amobi Okoye (Houston Texans), Arron Mavin (Ravens), Dan Connelly (New England Patriots), Lamarr Woodley (Pittsburgh Steelers), Eric Dickerson (Retired Rams) and Hanley Rame-Riez (Florida Marlins).
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