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U.K. Fight Over Cigarette Packaging 

Jump to full article: The Wall Street Journal Interactive Edition, 2010-01-31
Author: MARGOT PATRICK

Intro:

British American Tobacco PLC warned Sunday that the U.K. government faces a "huge fight" from the tobacco industry if it moves ahead with plans under consideration that would only allow cigarettes to be sold in plain, unbranded packages.

A spokeswoman said the government measures, due to be announced in a Monday speech by Health Secretary Andy Burnham, would encourage criminals to mass produce fake products since there would be no way for a purchaser to differentiate one brand from another, resulting in the "perverse outcome" of cigarettes becoming more accessible to young people.

Mr. Burnham is to lay out the government's "tobacco control strategy" Monday--a series of measures designed to half the number of smokers in the U.K. by 2020, to around 10% from 21%.

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