Jump to full article: Hindustan Times, 2010-01-28
Author: HT Correspondent, Hindustan Times
Intro: The next time you are enjoying a smoke near your office building, don’t be surprised if someone around you starts coughing noisily and, perhaps, deliberately too.
A group of NGOs have started a new campaign — ‘Khaasi Sunao, Sutta Bhujhao’ (Cough aloud, stub out cigarette) — to encourage non-smokers to get proactive about their right to breathe clean air.
“We want non-smokers to register their protest by coughing aloud and also educate smokers about the law that bans smoking in public places,” said Dr Surendra Shastri from Tata Memorial Hospital, which is actively involved with the NGOs who run the ‘Smokefree Mumbai’ campaign.
He added that teaser advertisements regarding the ‘Khaasi...’ campaign would be up on BEST buses and billboards soon.
The NGOs have tied up with Seth GS Medical College (attached to KEM Hospital) to reach out to youth and doctors.
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