Jump to full article: Korea Times (kr), 2010-01-26
Author: Kim Tae-gyu Staff Reporter
Intro: KT&G, South Korea's foremost tobacco company, sealed a partnership with Imperial Tobacco Group under which the former will manufacture products for the latter this year.
The Seoul-headquartered firm said Tuesday that it had reached a license agreement with Imperial Tobacco Group, which brags of geographic diversity as its products are available in more than 160 countries across the world.
``We have forged a brand license agreement with Imperial Tobacco to start producing one of its best-selling products, Davidoff, here in Korea over the first half of this year,'' KT&G spokesman Kim Tae-hoon said. . . .
``On top of debuting Davidoff here, we are set to join hands with Imperial in a variety of areas where we can collaborate with the British firm down the road, for example, cooperation in the advance into the global market,'' Kim said.
``The global market has been ruled by the `big three' companies up until now. But we will make a splash in the international scene under the business alliance with Imperial,'' he said.
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