Tobacco.org

Imperial Tobacco revamps West Cigarettes pack design  

The new West Cigarettes pack design aims to be functional and aesthetically pleasing for today's selective smokers

UK. Imperial Tobacco has announced the launch of West Cigarettes in a contemporary new pack design which will be rolled out successively in global travel retail from March.

Through the fresh design, the company said it was making "a conscious effort for innovation and to create something that is both functional and aesthetically pleasing for our adult smokers". . . .

West's new metallic look aims to add "next-generation modernity" to the brand, connecting it with adult smokers who are becoming more and more progressive and selective.

Jump to full article »