Jump to full article: Legacy Tobacco Documents Library, 2010-01-26
Author: [item undated]
Intro: Despite declining tobacco use and increasing public understanding of the dangers of smoking, smoking in movies has returned to levels observed in 1950, when smoking was nearly twice as prevalent as it was in 2000.1
The documents below help illustrate the development of tobacco product placement in the movies.2 They are presented chronologically by company to provide context as you browse them. For more information, visit Smoke Free Movies.
Fact Sheet for Mr. Whitley: Product Placement by Tobacco Companies (1989)
[Tobacco Institute Letter to Christian Science Monitor] (1989)
Response to story accusing cigarette manufacturers of engaging in "deliberate corporate strategy" to use films as vehicles for cigarette advertisements.
[Recap of Product Placement Activities] (1981)
Outline of plans to prominently feature smoking, especially when tied favorably to film stars.
"Romancing the Stone" (1983)
Request for fifty branded rain slickers in return for "excellent visual identification of RJ Reynolds products in 'Romancing the Stone.'"
Product Placement History (1990)
The importance of cigarettes and smoking situations in the motion picture and television industries.
'Superman II' - The Movie (1979)
Agreement regarding exposure of the Marlboro brand in Superman II.
20th Century Fox Licensing (1984)
Proposed agreement between Philip Morris and Twentieth Century Fox regarding placement of cigarettes in major motion pictures.
[Lark] (1989)
Use of Lark cigarettes as an explosive device in a James Bond movie.
List by Year of Movies for Which Product Was Supplied In Connection with Charles Pomerantz and Andrew Varela (1989)
Product placement activity by Philip Morris consultants.
[Sylvester Stallone Film Schedule] (1983)
List of five Sylvester Stallone films in which Brown & Williamson products were scheduled to appear.
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