Tobacco.org

Randomized Trial: Quitline Specialist Training in Gain-Framed vs Standard-Care Messages for Smoking Cessation  

Conclusions: Quitline specialists can be trained to provide gain-framed counseling with good fidelity. Also, gain-framed messages appear to be somewhat more persuasive than standard-care messages in promoting early success in smoking cessation. . . .

Implications

Quitlines should be encouraged to test novel counseling strategies for their ability to increase smoking cessation rates. Because long-term cessation is necessary to prevent cancer-related mortality and other tobacco-induced diseases, future research should focus on how to extend the short-term rates of smoking cessation to increased long-term rates.

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