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GPI launches its tobacco free pan masala  

Jump to full article: Bloomberg UTV (in), 2010-01-19

Intro:

Godfrey Phillips India today launched a tobacco free pan masala under the label of Pan Vilas.

"We are targeting 5% share in the estimated Rs 1,500 crore premium pan masala segment in the launch year," Godfrey Phillips India (GPI), executive vice president for marketing & corporate affairs Nita Kapoor said here while launching Pan Vilas, which is placed in the the premium category.

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