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Ad Groups Band Together to Oppose Tobacco Advertising Restrictions  

The Association of National Advertisers (ANA), American Association of Advertising Agencies (AAAA) and the American Advertising Federation (AAF) have filed a "friend of the court" brief regarding the constitutionality of the Family Smoking Prevention and Tobacco Control Act. The motion was passed by Congress earlier this year and seeks to control, among other things, the way tobacco is advertised. Ultimately the goal is to prevent youth from picking up the habit.

"While the Act claims to be protecting children from tobacco advertising, its sweeping restrictions would impermissibly and unconstitutionally make it virtually impossible to advertise tobacco, a legal product, to adults," said Dan Jaffe, ANA Executive Vice President.

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