Jump to full article: Irish Times (ie), 2009-11-18
Author: ROSEMARY Mac CABE
Intro: Need a nicotine hit? Want to beat the smoking ban? A smokeless cigarette could be the answer, for the long - or short - haul. Just be prepared for some funny looks, writes ROSEMARY Mac CABE
. . .
Ryanair now sells the other most popular type, in the form of Similar smokeless cigarettes.
Ryanair's head of communications, Stephen McNamara, says the product was introduced due to customer demand. "Some passengers can find it stressful to spend long journeys without a cigarette so we introduced the product based on customer feedback and to cater to passenger demand. It seemed a logical step to introduce a product that could provide smokers with relief from nicotine withdrawal. . . .
I spent a day with Ryanair's Similar branded smokeless cigarettes: a packet of 10, purchased for €6 on board a Ryanair flight, to see how it feels to smoke on the right side of the law.
The first thing I notice is that they smell, to all intents and purposes, like what one's mother might call "sucky sweets" - irrefutably better than mainstream cigarettes, albeit slightly strange. They feel like real cigarettes and, crucially, they look like them. . . .
Smoking a cigarette that looks like a cigarette, acts like a cigarette but neither tastes nor feels like a cigarette (while giving you more nicotine than a cigarette) seems an odd choice.
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