Tobacco.org

• Clearing air on cigarette ads  

There seem to be two Dr. Alan Blums.

One is a tweedy academic — the family medicine professor and director of the Center for the Study of Tobacco and Society at the University of Alabama who has devoted his dead-serious career to the prevention of tobacco-induced illnesses.

The other is the self-described “Bart Simpson of the anti-smoking movement” — the alter ago who donned a fake pharmacist’s lab coat Wednesday to help set up “Your Cancer and Drug Store,” an exhibition on tobacco advertising that opens today in the Buffalo Museum of Science. . . .

The approach reflects a lesson learned in 1977 when Blum, then a Miami hospital intern and nascent anti-smoking crusader, lost a contentious radio talk show debate with a tobacco industry spokesman while the host, Larry King, blew smoke in Blum’s face.

Ever since, “I’ve tried to bring some humor and satire to a depressing issue that many people take very seriously,” Blum said. The strategy has included “house calls” to tobacco festivals and “anything else we could do to ridicule the brand names.”

Satirical references abound in “Your Cancer and Drug Store,” which was gleaned from a trove of tobacco advertising and promotional materials that Blum started collecting 15 years ago and now fills 2,500 boxes in his Alabama center.

He started by buying items distributed by cigarette companies that a Connecticut store owner had accumulated over two decades. “He must’ve thought it had collectible value, but it cost more to ship it [to Alabama] than I paid for it,” Blum said.

From the outset his goal was to mount an exhibition that underscored the everyday irony of seeing tobacco products on the shelves of pharmacies that dispense drugs prescribed to combat cancer, heart disease, hypertension and other diseases linked to smoking.

“I wanted to do an over-the-top, walk-through exhibit,” he said, citing the role that drugstores have played in keeping America smoking. “I’m not going after individual pharmacies as much as the chains that own them.” . . .

By touring “Your Cancer and Drug Store,” he said, “you are looking at origins of cancer just as much as you would by looking through a microscope.”

Jump to full article »

I wanted to do an over-the-top, walk-through exhibit. I’m not going after individual pharmacies as much as the chains that own them.
Prof. Alan Blum, on his Buffalo, NY, ad exhibit that explores the role that drugstores have played in keeping America smoking.

Your Cancer and Drug Store: One-stop shopping: prescriptions, cigarettes, urgent care and chemo.
Alan Blum's mock-drug store: an exhibition on tobacco advertising that opens today in the Buffalo Museum of Science.