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Cigarette adverts ban in shops will help save lives, says Cumbrian health boss 

Cumbria's public health chief believes a new law could prove a life-saver in the county.

Dr John Ashton has welcomed legislation aimed at protecting children and young people from the harmful effects of tobacco.

Tough new rules will stop cigarettes being advertised openly in shops - a move supporters hope will reduce the number of children taking up the habit.

Three people a week, on average, die every day from a smoking-related illness in Cumbria. And Dr Ashton, NHS Cumbria's director of public health, believes new rules will break the "depressing cycle" tobacco brings.

Peers in the House of Lords last week backed laws to remove cigarettes and tobacco from display at points of sale and to get rid of cigarette vending machines.

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