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ITC hikes prices of premium cigarettes 

Jump to full article: Financial Express (in), 2009-11-18

Intro:

Tobacco and FMCG major ITC on Wednesday hiked prices of its premium cigarettes -- India Kings and Benson & Hedges -- in the range of 5-10%. While India Kings, priced at Rs 100, will now cost Rs 110, a pack of Benson & Hedges will come for Rs 105 against Rs 100 earlier.

An ITC spokesperson confirmed the hike but declined to give details.

Anand Shah, an analyst with Angel Broking, said the hike was partly to compensate for various regulatory issues and also because the company has seen earlier price hikes being absorbed without a dip in sales.

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