Categories
· Tobacco Control
· Advertising/Promos
non-USA, by Country
· UK
|
Birmingham East and North Primary Care Trust are to remove all references of their latest anti-smoking campaign, ‘Fight back. Quit now.’
Jump to full article: PRLog, 2009-11-12
Author: Category
Intro: Strong representation was made today by Dave Atherton of Freedom2Choose and freelance journalist Pat Nurse who objected against the material on the grounds of incitement to hatred towards smokers, with the inference that smokers could be treated as nothing more than ‘punch-bags’.
Accompanying them was Dudley councillor Malcolm Davis.
The NHS Trust had recruited the photographer Rankin to assist with the hard-hitting anti-smoking film, which was being used as part of a multimedia campaign launched in September. Rankin had co-directed the film with Chris Cottam, which shows a smoker suffering an assault from an invisible assailant as he walks down the street.
Freedom2Choose lodged a complaint against the material and upon consideration, the NHS Trust has agreed to remove it from all venues within the next two weeks.
Jump to full article » |