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Altria to Expand Marlboro Snus Test 

For the first time since early 2009, Altria Group's Philip Morris USA (PM USA) will expand the trial of its Marlboro Snus smokeless, spitless tobacco product to new markets this month.

Marlboro Snus will soon be available in select markets in Wyoming, Utah, Nevada, California and Colorado, Altria spokesman Bill Phelps told CSNews Online late last week. This expansion plan was first hinted at by Michael E. Szymanczyk, chairman and chief executive of Altria Group, during the Barclays Capital Back-to-School Consumer Conference in September, where he revealed the product would enter new markets in the fall.

Snus has been in test market sine 2007, said Phelps, and the company has learned, received feedback and made some changes to the product as a result. New Marlboro Snus includes smaller packaging that contains six pouches, down from 12 pouches, along with a larger pouch size, according to Phelps.

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