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· International
· Tobacco Control
· Internet/Technology
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· Legacy
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Jump to full article: PR Newswire, 2009-11-09
Intro: With the latest research estimating that nearly six million people worldwide will lose their lives to tobacco next year(1), an innovative approach is critical to helping the 43 million Americans who smoke to finally quit. This month, which is observed as Lung Cancer Awareness Month, the national quit smoking program, EX(R) will debut the second phase of advertising and promotions designed to help smokers "re-learn" life without cigarettes.
The campaign will begin airing this month on radio and cable television networks as well as online, in print and through ambient/out-of-home channels. EX is a national quit smoking campaign, sponsored by the National Alliance for Tobacco Cessation (NATC), a two-year old collaborative of state and national public health groups spearheaded by Legacy(SM), creators of the award-winning truth(R) youth smoking prevention campaign. . . .
Most smokers in America - 70 percent - want to quit, but in 2000, only about five percent of smokers were successful in quitting long-term. Quitting smoking is ultimately one of the single most important lifestyle changes one can make to improve and extend their lives. Tobacco is the leading cause of preventable death in the United States; smokers therefore need to be armed with all the available information to make the best, most informed choices about the smoking cessation medications and resources available to them.
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