Tobacco.org

• Cigarette Packaging Influences Teens to Buy and Try  

Even before adolescents try smoking, they have preconceived ideas about what smoking is like. They often glean these images from the appeal of a cigarette pack. Colors, images, logos and font sizes all play a part in increasing teens’ susceptibility to future tobacco use.

“We found that when branding is progressively removed from a cigarette pack, adolescents not only perceive the packs to be less attractive, they associate the brand with people who have less favorable attributes. They also assume the cigarettes have a more negative taste,” said study co-author Melanie Wakefield, Ph.D.

Wakefield is director of the Centre for Behavioural Research in Cancer of the Cancer Council Victoria. The study appears online in the Journal of Adolescent Health.

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