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· Cessation
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· Business (General)
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Jump to full article: The Wall Street Journal Interactive Edition, 2009-11-08
Author: DAVID KESMODEL AND VANESSA O'CONNELL
Intro: Tobacco giant Reynolds American Inc. is in advanced talks to buy a Swedish maker of products that help people stop smoking, a move that could signal a profound shift in direction in the global tobacco industry.
Reynolds, the second-largest U.S. cigarette maker by sales, is near a deal to buy closely held Niconovum AB, according to David Sweanor, a Canadian law professor and tobacco expert who says he was briefed by people close to the deal.
Niconovum, based in Helsingborg, makes nicotine-replacement therapies such as Zonnic pouch and Zonnic gum. The company, whose products aren't currently sold in the U.S., was formed in 2000 by Karl Olov Fagerstrom, a leading expert in nicotine dependence who has been involved in such products as Nicorette gum.
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