Jump to full article: Hindustan Times, 2009-11-05
Intro: Pictorial warnings on cigarette packs and other tobacco products are largely ineffective and don’t convey ill effects of tobacco consumption, a study has found.
Researchers from the non-governmental organisation, Healis Sekhsaria Institute for Public Health, interviewed 615 people, including 136 smokers, across the city in September.
It was found that many of them made bizarre interpretations of the pictures the government had made mandatory in May this year to discourage tobacco consumption.
Many took the scorpion’s image represented a zodiac sign and a picture of diseased lungs was mistaken to be that of burnt leaves. . . .
The findings have been submitted to the Health Ministry with a request to impose stronger pictorial warnings.
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