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Electronic Cigarette Association Urges Unbiased Evaluation of E-cigarettes as Debate Intensifies Around These Devices  

As the debate heats up concerning the use of electronic cigarettes, Electronic Cigarette Association (ECA) President Matt Salmon today encouraged those involved in this discussion to carefully and honestly study how these devices work and recognize that the more than one million adult committed smokers, who use electronic cigarettes, are seeking an alternative to combustible cigarettes that contain a multitude of toxic, harmful chemicals.

The debate on these devices has intensified in recent months as events have fueled and focused attention on electronic cigarettes, including a front-page story last week and a follow-up editorial in yesterday's edition of USA Today and stories or editorials in other major newspapers such as the New York Times and Los Angeles Times. Governor Schwarzenegger's veto of a bill that would have denied California citizens the right to purchase electronic cigarettes and a warning by the Food and Drug Administration (FDA) based on a flawed, narrow study have also contributed to the growing debate.

"Unfortunately, many of the arguments we've seen recently against electronic cigarettes have been driven by fear of the unknown, insufficient evidence, political agendas, and ignorance about our members' products," said Salmon. "As in the case of California Governor Schwarzenegger, we've found that reasonable people, when willing to honestly and intellectually evaluate the information about electronic cigarettes, find that these products provide smokers a viable alternative to combustible tobacco cigarettes."

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