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Want to quit? Don't go to light smokes 

Jump to full article: Reuters, 2009-11-03

Intro:

Smokers who switch to a low-tar, light or mild brand of cigarette will not find it easier to quit and in fact may find it harder, researchers reported on Tuesday.

They found that smokers who traded to light cigarettes were 50 percent less likely to kick the habit.

"It may be that smokers think that a lighter brand is better for their health and is therefore an acceptable alternative to giving up completely," Dr. Hilary Tindle of the University of Pittsburgh School of Medicine, who led the study, said in a statement.

Her study of 31,000 smokers found that 12,000, or 38 percent, had switched to a lighter brand.

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