Categories
· Business (Tobacco)
· Advertising/Promos
Organizations
· MO
· RJR
· Lorillard
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Convenience retailers say majors have altered how they spend promotional dollars
Jump to full article: Convenience Store/Petroleum, 2009-10-30
Intro: In the past three months, the major tobacco companies have altered their promotional strategies, pulling back from umbrella programs and rechanneling efforts to specific brand promotions.
Based on an exclusive survey conducted by CSP Daily News and UBS Tobacco Analyst Nik Modi, nearly 80% of c-store chains said manufacturers have overhauled their total promotions, while only one of five said marketing promotions essentially have remained steady.
Among key comments from retailer respondents to the survey:
"From Altria I have notice more regionalized promotion deals. From R.J. Reynolds, they have cut back on their monthly discounts. Lorillard has given extra dollars off to the state of Wisconsin," responded one retailer.
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