Tobacco.org

• Designing A Safer Cigarette 

What if we had a less dangerous cigarette for people who can't kick the habit, letting them keep on smoking but stay alive longer while they're doing it? It's available in Canada, France, Russia and a few places in Asia. The 350 million smokers in China may also get their hands on it. The U.S.? Forget it.

It's another perverse result of the 1998 settlement that had tobacco companies--and, ultimately, their customers--chipping in to balance state budgets and pay for lawyers' yachts. The deal turned the big tobacco companies into a cartel and locked in their market shares. The state attorneys general who put together the $206 billion agreement ward off potential competitors so the money keeps flowing to their states. One way to fend off rivals: pounce on any company making health claims. How convenient for Philip Morris and R.J. Reynolds.

In this case the target is an eight-year-old Hong Kong biotech company, Filligent. Its MicroBlue filter blocks many of the toxins that make a cigarette dangerous but doesn't disturb the ingredients that give it flavor and produce that seductive though addictive nicotine buzz. "For years the public health community has just assumed that the smoke from cigarettes is all bad," says Scott Ballin, director for the Alliance for Health, Economic & Agriculture Development in Washington, D.C., which is funded by economic development groups in tobacco-growing states and has been critical of the settlement. "Now advances in basic science have given us a much more nuanced understanding of what's in that stuff--what's harmful and what's mainly benign."

Fewer than 5% of the people who try to stop smoking succeed for as long as five years, says Filligent Chief Executive Melissa Mowbray-d'Arbela. So given the futility of getting smokers to end their addiction, tobacco experts such as Dr. Judith Mackay of the World Lung Foundation in New York say Filligent's product could be the next best thing to quitting.

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