Tobacco.org

Puffing kills good looks 

LADIES, think twice before you take a puff of that cigarette - smoking can add up to 20 years to your appearance in the form of freckles, crow's feet and deepened lines and wrinkles.

That is a warning the Health Promotion Board (HPB) hopes will resonate with beauty-conscious women, to deter them from picking up the habit and to encourage those who are already smoking to quit.

Yesterday, it launched its latest anti-smoking initiative - a faux cosmetic brand called ASH, that promises to give you "looks to die for" - at a roadshow in VivoCity.

Designed to look like an actual line of cosmetic products, ASH consists of a lipstick, foundation, loose powder, eyeshadow and nail polish - all made of real cigarette ash to further drive home the point.

At its beauty counter, promoters talk to "customers" about the effects of smoking on beauty.

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