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New Survey Finds One in Three Sports Fans Smoke, Five Out of Six Smoke While 

New National Smoking Cessation Advertising Now Appearing During Major League Baseball Post Season Games on FOX
Jump to full article: PR Newswire, 2009-10-20

Intro:

A new survey conducted by the American Legacy Foundation(R) (Legacy) finds that the majority (63 percent) of sports fans surveyed are current or former smokers and 76 percent of them have smoked while watching or attending sporting events. The study examines whether sports fans were exposed to secondhand smoke while watching sports; smoked while watching sports at certain venues; or whether those who quit smoking relapsed while watching a game. The survey also examined whether watching sports was a trigger for fans who smoke.

The survey also indicated that 60 percent of sports fans have been exposed to secondhand smoke in the past year while watching or attending sporting events and that 36 percent of sports fans who smoke or used to smoke are extremely or very tempted to smoke while viewing sporting events in their own homes. When the score of the game is close, nearly one third are extremely or very tempted to light up.

Starting this week and through the winter, many smokers will be exposed to new quit smoking messages through the EX(R) national smoking cessation campaign. Legacy, along with the National Alliance for Tobacco Cessation (NATC), announced today that the next round of new ads in its two-year old EX campaign are now being featured during FOX Sports' broadcast of Major League Baseball's American League Championship Series (ALCS) and World Series.

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