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USA, by State · California
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| The Big Picture | Jump to full article: Los Angeles Times blogs, 2009-10-19
Intro: But what the New York Times' Brooks Barnes reveals online today is that L.A. billboard owners, already enormously unpopular for shamelessly installing an ever-growing assortment of hideous video billboards, refused to accept ads from the AMAA publicly calling out the studio for its on-screen promotion of smoking. The AMAA had previously announced that the studio "found to be the biggest smoking offender would be publicly shamed on nearby billboards." But when the AMAA went to buy billboard space, every local billboard vendor refused to sell.
According to the AMAA, the billboard vendors, who take in a huge amount of revenue from (surprise!) movie industry advertising, weren't going to let their favorite clients be embarrassed in such a public way from an anti-smoking organization. It's yet another black eye for L.A., which has allowed billboard pollution to run rampant without even putting up a fight.
But let me give the last word to AMAA President Nancy Kyler, who says: "It's a sad day when movie studios can promote smoking to youth, but public health advocates cannot find a billboard in the whole city of Los Angeles that will run an ad to alert the public about the problem."
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