Categories
· Society
· Advertising/Promos
· Business (General)
· Alcohol
non-USA, by Country
· Australia
|
Jump to full article: Daily Telegraph/Sunday Telegraph (au), 2009-10-15
Author: Holly Byrnes
Intro: BLOWING smoke rings as she lies back in bed with seven semi-naked dwarves tucked alongside, it's Snow White like you've never seen before.
Now this risque version of the fairytale favourite, renamed "Ho White" to promote a local beer, has drawn the wrath of Disney.
The Jamieson's Raspberry Ale campaign, launched by brewers The Foundry online this week, features an adults-only take on the fairytale character, with dwarves named Filthy, Smarmy and Randy replacing Sleepy, Happy and Doc.
The cheeky ad's creators said it was designed to convince Australian drinkers the fruit-flavoured beer was "anything but sweet".
Jump to full article » |